Digital Media Planner

Digital Media Planner

Job Description, Salary, Roles & Responsibilities

Digital Media Planner Job Description

A Digital Media Planner is responsible for the development of the media strategy and may extend to the buying of media placements (media buying). He/she researches different media channels such as TV, radio, display, and out-of-home media (billboards, cinemas, posters) including collecting and analyzing data to determine appropriate channels to achieve specific campaign objectives.

The Digital Media Planner works closely with clients to understand their requirements and objectives, then liaises with media owners or manage self-serve platforms such as Google Ads, Outbrain, and Criteo to book ad placements within the stipulated budgets. In some organizations, the task of booking ad placements may be assigned to the ad operations team.

If you’re looking to embark on a digital marketing career and want to find out what it entails and how you can get started, you’ll get a clearer picture reading this article

Roles and Responsibilities

  • Plan and develop the media strategy
  • Collect and analyze data to determine appropriate media channels
  • Create a media plan to achieve campaign objectives within the allocated budget
  • Liaise with media owners to draft and review proposals
  • Develop briefs for ad operations teams to book ads through self-serving platforms or media vendors
  • Ensure all media campaigns are executed in a timely manner
  • Prepare and present campaign reports to clients and senior management

Salary Range

$32,000 ~ $48,000 per annum (Glassdoor)

Job Requirements

  • Bachelor’s degree in Market Research, Marketing, Business Administration, or a similar subject.
  • A minimum of 1 – 2 years’ experience with online media planning, analytics or reporting.
  • Strong analytical skills and attention to detail


View the full list of Digital Marketing Skills here.

  • Article Writing
  • Business Writing
  • Competitive Analysis
  • Content Marketing
  • Content Strategy
  • Conversion Rate Optimization
  • Copywriting
  • Copy Editing
  • Creative Writing
  • Data Management, Digital Advertising
  • Digital Marketing Analytics
  • Digital Marketing Strategy
  • Display Advertising
  • Facebook Marketing
  • Google Ads
  • Google Analytics
  • Integrated Marketing
  • Instagram Marketing
  • Keyword Research
  • LinkedIn Marketing
  • Market Research
  • Marketing Analytics
  • Marketing Budget Management
  • Marketing Campaign Management
  • Marketing Strategy
  • Paid Media Advertising
  • Paid Media Strategy
  • Partnership Management
  • Pay Per Click (PPC)
  • Performance Management
  • Performance Measurement
  • Programmatic Advertising
  • Project Management
  • Proposal Writing
  • Report Writing, Search Engine Marketing
  • Social Media Advertising
  • Stakeholder Engagement and Management
  • Technical Writing
  • Visual Communication
  • Web Analytics
  • Website Optimization
  • Youtube Advertising
  • Youtube Marketing
  • Adaptability
  • Analytical Thinking
  • Communication (Verbal)
  • Communication (Written)
  • Computational Thinking
  • Creative Thinking
  • Customer Experience Management
  • Decision Making
  • Design Thinking
  • Digital Literacy
  • Interpersonal Skills
  • Lifelong Learning
  • Logical Thinking
  • Managing Diversity
  • Multi-tasking
  • Organizational Skills
  • Planning
  • Problem Solving
  • Public Relations
  • Research
  • Resource Management
  • Team Coordination
  • Teamwork
  • Time Management
  • Transdisciplinary Thinking
  • Virtual Collaboration
  • Visual Thinking
  • WPLN Level 6 English

Download the Complete Digital Marketing Career Handbook (PDF Version)

Digital Marketing Career Handbook Cover
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