Go from zero to digital marketing-savvy in just one day
Apply NowCourse Description
What is This Course About?
This 1-day digital marketing essentials course will equip trainees with the essential foundations of digital marketing.
Through real world case studies, trainees will gain an understanding of the features and use cases of various digital marketing channels and learn how each of them can be integrated into their businesses.
As guided by an industry expert, trainees will also be exposed to different facets of digital marketing such as social media marketing, email marketing, and Google Analytics.
Furthermore, trainees will also be given access to a toolkit of templates, checklists, and guides to assist in their learning process. The toolkit of resources can be used to reinforce what they have learnt in the course, and to help shape their own digital marketing campaigns.
By the end of the day, trainees will take away an essential digital marketing plan and understand how to apply the concepts learnt to their real world projects.
Tools Covered
Inside your toolbox
Work with the same powerful tools the pros trust, practical, proven, and built to help you succeed from day one.
Target Audience
Made for the BOLD!
This digital marketing fundamentals course is suitable for beginners embarking into digital marketing, business owners, startups, entrepreneurs, marketing executives, freelancers, career seekers, and mid-career switchers looking to get into digital marketing.
Prerequisites
What You’ll Need to Get Started
You are required to have basic computer skills, including opening and closing files, dragging and dropping items, and copying and pasting content. You should also be comfortable with web browsing and able to write and converse in English.
Course Highlights
What You’ll Learn
In this digital marketing essentials course, trainees will learn:
- What digital marketing is and the important role it plays in business illustrated through case studies
- How B2B and B2C digital marketing differ
- What digital marketers actually do in their day-to-day job roles
- Pricing models typically used by digital marketing agencies
- What a customer persona is and an example of one
- The step-by-step methodology in building a digital marketing strategy
- Essential digital marketing metrics to track business performance
- How to analyse basic digital marketing reports
- And much more
Course Objectives
What You’ll Takeaway
By the end of the class, trainees will be able to:
- Plan digital marketing objectives and resources to execute digital marketing campaigns
- Design digital marketing funnels comprising of a mix of digital channels
- Develop individual digital marketing channel strategies based on research on consumer needs and preferences
- Evaluate essential digital marketing metrics to assess performance of digital marketing campaigns
Skills Gained:
Digital Marketing Fundamentals
Understand what digital marketing is, why it matters, and how it supports business objectives.
Digital Channels Overview
Learn the purpose, strengths, and use cases of key channels such as search, social, email, and display.
B2B vs B2C Marketing
Recognise the differences in strategies, messaging, and funnel approaches for B2B and B2C audiences.
Customer Persona Development
Build personas using real-world insights to guide targeting, messaging, and channel selection.
Digital Funnel Planning
Design effective digital marketing funnels using a mix of channels to move users from awareness to conversion.
Digital Strategy Foundations
Apply a structured methodology to plan, prioritise, and launch digital marketing campaigns.
Pricing Models & Agency Methods
Understand common digital marketing pricing models and how agencies structure their services.
Metrics & KPIs Identification
Identify essential digital marketing metrics and KPIs to evaluate campaign performance.
Digital Analytics Basics
Learn how to read and interpret basic digital marketing data and performance reports.
Digital Marketing Plan Creation
Develop a simple but actionable marketing plan tailored to real-world business needs.
Certification Track
Level up!
Get certified. Get noticed. Get ahead.
This course is part of the Certified Digital Marketing Strategist (CDMS) Programme v2.
Module 1: Digital Marketing Foundations (Fundamentals)
Module 2: Digital Advertising Strategy
Module 3: Social Media Marketing Strategy & Optimisation
Module 4: Digital Content Creation & Content Marketing Strategy
Module 5: Search Engine Optimisation (SEO) Strategy
Module 6: Email Marketing & Marketing Automation
Module 7: Digital Marketing Analytics & Optimisation (Google Analytics 4)
A SkillsFuture WSQ Statement of Attainment (SOA) – Marketing Mix Management under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Digital Marketing Foundations (Fundamentals) course assessment and achieved at least 75% attendance.
Course Code: TGS-2022016625
Course Support Period: 25 Oct 2022 – 24 Oct 2026
Course Code: TGS-2022017063
Course Support Period: 14 Nov 2022 – 13 Nov 2026
Course Outline
Inside the course
This WSQ Digital Marketing Foundations course covers core digital marketing concepts, channels, funnels, and strategy planning. Learn B2B and B2C marketing, customer personas, digital analytics basics, and how to build simple, data-driven campaigns using real-world case studies.
Introduction to Digital Marketing
- What is digital marketing
- Digital marketing vs traditional marketing
- Why digital marketing is important from both a marketer’s and a business owner’s perspectives
- The role of digital marketing to a business
- Digital marketing channels (search, social, email, display, and more)
- B2B vs B2C digital marketing
- Digital marketing case studies
- What digital marketers do
- How digital marketing agencies charge
Digital Marketing Funnels
- What a digital marketing funnel is
- What a customer persona is and why a customer persona is important
- Elements of a customer persona
- Example of a customer persona
- Stages of a digital marketing funnel
- How to build a digital marketing funnel for your business
Digital Marketing Strategies
- Digital Marketing Strategy: Defining your marketing objectives to identify KPIs, and the pros and cons of hiring a digital marketing agency and handling your efforts in-house
- Content Marketing Strategy: Design and Deploy
- Search Engine Optimisation Strategy: Keyword research, and Off-page SEO
- Digital Advertising Strategy: Define, Develop, and Implement
- Social Media Marketing Strategy: Discover and Develop
- Email Marketing Strategy: Planning, Content, and Creative
- Trends that you need to be aware of: E-commerce and AI
Digital Marketing Analytics
- Leveraging on AI tools to implement your digital marketing strategies (ChatGPT and Dall-E2)
- What digital marketing analytics is (5 mins)
- Why digital marketing analytics is important
- Essential digital marketing metrics to track and analyse
- Digital marketing analytics platforms
- Overview reports on Google Analytics
- Case Study – Evaluate marketing mix and results for B2C industry
- Case Study – Evaluate marketing mix and results for B2B industry
Assessment Component
- Written Assessment – Short Answer Questions
- Individual Project Presentation
Trainers
Meet Your Educators
Trainer Bio
Ben Huang
Ben Huang is a seasoned digital-marketing leader with over 12 years of hands-on experience in performance and data-driven marketing. He has held senior leadership roles, including Head of Media Buying at Singapore-leading digital marketing agencies MediaOne and Wewe Media Group, where he led high-performance teams and managed large-scale advertising budgets across multiple industries. Ben is…
Trainer Bio
Lin Xuanbin
Xuanbin’s expertise lies in Paid Media, managing millions of dollars in ad spend across the Asia Pacific region across Paid Search, Paid Social, and Display. A revenue marketer, Xuanbin is highly experienced in the areas of budget planning and performance marketing to maximise ROI and business results. A hands-on digital marketing leader, Xuanbin is also well-versed in web analytics, marketing automation, and website management.
Trainer Bio
Razy Shah
Razy Shah is the co-founder of 2Stallions Digital Marketing Agency- an award-winning full-service agency. He co-founded 2Stallions in 2012 and has since grown it from an initial team of two to a company of thirty. Razy has over a decade of experience spanning across corporate sectors such as digital marketing, business development and management.
Course Fee & Funding
Fund Your Brain Gain
Access funding opportunities and resources designed to fuel your learning goals.
Course Fee After Eligible SSG Subsidies:
From S$75.00 after SSG Subsidies
Full Course Fee (without funding)
S$250.00
S$75.00
S$125.00
Course Schedule
Mark Your Calendar!
Discover course schedules crafted with you in mind, structured for balance, driven by your goals, ready for action.
| Learning Mode | Course Dates | Duration | Trainer |
|---|---|---|---|
| In-Person | 02 Sep 2026 (Wed) | 9.00am - 6.00pm | |
| In-Person | 02 Nov 2026 (Mon) | 9.00am - 6.00pm |
Click on the course dates above to register online.
Frequently Asked Questions (FAQs)
The Need-to-Know Stuff, Fast
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
Trainees should be proficient in web surfing and be able to write and converse in English.
For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
Testimonials
Word on the Street!
Experience matters, discover honest feedback and stories from learners who shaped their future with us.
“I am happy to have spent a meaningful and fruitful day at Equinet Academy. The instructor was very nice, and the course content was useful and relevant. As we are currently managing digital marketing ourselves, the knowledge gained from the course has been very helpful.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals)
“Highly recommend this course to anyone who wishes to acquire knowledge and skills. The instructor was engaging and very committed to guiding his audience to a better understanding of the topic as well applications.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals)
“I had a good experience with Equinet’s Digital Marketing Essentials course – the curriculum was very well thought out. The trainer delivered and led the training very professionally. He showed strong subject knowledge. I would highly recommend Equinet for anyone hoping to learn new knowledge and skills.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals), 2025
“The course is very insightful and provided a great practical view for better understanding and application. The entire course flow was very easy to follow. The trainer was very knowledgeable and was able to explain everything clearly in a way that was easy to understand.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals)
“Initially, I signed up wanting to get an understanding of how Digital Marketing works. The whole course curriculum really caught my attention and attending the course provided me with different insights on how it works.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals)
“The trainer was well-versed in various aspects of digital marketing and demonstrated his expertise during the course. Many participants were asking questions that were beyond the scope of the basic course yet he answered them.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals)
“I can understand digital marketing as a whole better now. The course helped sharpen my marketing skills to generate sales.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals)
“I feel more confident in engaging external agencies now that I have a better understanding of the digital marketing landscape and how the industry works. As a business owner, I’m looking to apply these skills to grow my business and plan to take more courses with Equinet.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals)
“Very informative, attending the course helps me to gain confidence in launching future marketing campaigns. I am also more encouraged to start my own business and do marketing on it now.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals)
“This is a good awareness course that broadened my understanding of the full spectrum of digital marketing and how to tailor it to my needs. It also increased my awareness of digital marketing tools, especially AI tools. The trainer is very knowledgeable and willing to share the latest trends in the digital marketing landscape.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals)
“The course is highly relevant, and the trainer is very knowledgeable. The trainer shared many insights and tools that provide learners with a strong foundation, which can be applied immediately after the course.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals)
“I am more equipped with digital marketing knowledge now, which I can apply in my upcoming role. Learning at Equinet Academy has also helped me support my organisation. The people here are well-trained.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals)
“This course provides a good overview of digital marketing and is especially helpful for those looking to make a career switch, even introducing useful corporate terminology.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals)
“The trainer is extremely knowledgeable and shared valuable websites and tools that I can implement and experiment with. I took up this course to gain more knowledge and insights into how digital marketing can benefit SMEs.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals)
“As a welfare officer looking to start my own business, I wanted to gain knowledge of marketing. This course showed me how to market effectively using the right tools.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals)
“This course improved my understanding of the digital marketing landscape and enhanced my knowledge, which I can now apply at work.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals)
Brochure Download
See What’s Inside: Get the Brochure
Explore the course outline, key topics, and learning outcomes you will gain from this training.