Scale Your Online Business
Apply NowTools Covered
Inside Your Toolbox
Specific tools depth of coverage may vary based on industry trends and learner needs.
shopee
amazon.sg
tiktok shop
chatgpt
gemini
canva
Programme Outcomes
Skills That Give You an Edge
Ecommerce Strategy
Develop scalable ecommerce growth strategies
Marketplace Management
Manage and optimise Shopee and Lazada stores.
Shopify Development
Build and optimise high-converting Shopify stores.
Campaign Optimisation
Improve performance using data and analytics.
Customer Journey Optimisation
Increase sales through better customer journeys.
Programme Modules
What You’ll Learn
Across these four modules, you will build a complete ecommerce capability from launching your online business to growing and scaling it with confidence:
- Understand ecommerce business models, customer journeys, and the digital commerce ecosystem
- Evaluate products, platforms, and B2B, B2C, and D2C business models for different business goals
- Plan ecommerce campaigns using the marketing funnel, online advertising, and customer engagement strategies
- Measure campaign performance using KPIs, CTR, ROAS, CLV, AOV, and ecommerce analytics
- Optimise ecommerce operations through fulfilment workflows, customer experience, and mobile-first best practices
- Build a strong ecommerce foundation to launch and grow your online business with confidence
- Assessments: case study written assessment and individual project presentation
- Build and optimise marketplace stores on Shopee and Lazada using platform best practices
- Optimise product listings with SEO titles, product attributes, and high-converting product content
- Target the right customers using customer segmentation, marketplace insights, and audience analytics
- Launch marketplace campaigns using Sponsored Ads, vouchers, bundles, and promotional strategies
- Measure store performance using CTR, CVR, ROAS, and marketplace analytics to improve results
- Scale marketplace operations through logistics, SLA management, customer retention, and cross-border expansion
- Assessments: case study written assessment and individual project presentation
- Build and customise a professional Shopify store that delivers a seamless shopping experience
- Optimise product listings using SEO, metadata, and inventory management best practices
- Configure payment gateways, shipping, and fulfilment workflows for smooth store operations
- Enhance store performance through Shopify Analytics, UX optimisation, and conversion-focused improvements
Integrate Shopify apps and plug-ins to improve functionality and operational efficiency - Launch a high-performing Shopify store that drives traffic, conversions, and sales
- Assessments: case study written assessment and individual project presentation
- Develop data-driven ecommerce strategies using market analysis, competitive positioning, and omnichannel planning
- Analyse customer behaviour through customer segmentation, Customer Lifetime Value (CLV), and customer insights
- Optimise ecommerce campaigns using A/B testing, attribution modelling, and funnel analysis
- Measure business performance using advanced analytics, campaign ROI, and cross-channel performance metrics
- Plan international expansion through localisation, cross-border logistics, and regulatory considerations
- Scale your ecommerce business with strategic planning, continuous optimisation, and long-term growth frameworks
- Assessments: case study written assessment and individual project presentation
Trainers
Meet Your Educators
Target Audience
Who Should Attend
This programme is designed for individuals who want to build, grow, and scale a successful ecommerce business using today’s leading platforms, tools, and strategies.
It is suitable for:
- Business Owners and Entrepreneurs
- Ecommerce Professionals
- Digital Marketing Professionals
- Retail and Sales Professionals
- Brand Managers
- Shopify Store Owners
- Marketplace Sellers (Shopee & Lazada)
- Freelancers and Ecommerce Consultants
- Aspiring Ecommerce Entrepreneurs
Differentiators
What Makes This Programme Different
Many ecommerce courses focus on a single platform or marketplace. The Certified Ecommerce Specialist (CES) 2.0 programme provides a complete ecommerce learning journey, equipping you with the skills to build, manage, optimise, and scale an online business across multiple platforms using proven strategies and data-driven decision-making.
Get Certified
Certification Pathway
To attain the Certified Ecommerce Specialist (CES) 2.0 certification by Equinet Academy, complete the following modules:
- Module 1: WSQ Ecommerce Essentials (1 day, 8 Hours)
- Module 2: WSQ Ecommerce Marketplaces (Shopee & Lazada) (2 days, 16 Hours)
- Module 3: WSQ Shopify Store Creation (2 days, 16 Hours)
- Module 4: Ecommerce Strategy (1 day, 8 Hours)
- Pass all module assessments across all four courses.
Each module can also be taken as a standalone course. Learners who have already completed one or more modules as standalone courses may count those toward the Certified Ecommerce Specialist (CES) 2.0 by completing the remaining modules.
Candidates who complete each module with at least 75% attendance and demonstrate competency in all assessments will receive the corresponding award for that module. Candidates who complete all four modules will receive the Certified Ecommerce Specialist (CES) 2.0 certificate from Equinet Academy.
Fees Breakdown
Programme Fees
| Module | Full Fee | After Bundle Discount | After Max Modular Funding |
|---|---|---|---|
| M1: WSQ Ecommerce Essentials | S$264.00 | S$79.20 | |
| M2: WSQ Ecommerce Marketplaces (Shopee & Lazada) | S$792.00 | S$237.60 | |
| M3: WSQ Shopify Store Creation | S$792.00 | S$237.60 | |
| M4: Ecommerce Strategy | S$239.20 | S$239.20 | |
| Full Certified Ecommerce Specialist (CES) 2.0 Programme After Max Modular Funding | Total Nett Fee: | From S$793.60 excl. GST(GST Absorbed) | |
*Funding eligibility varies by module. Select modules currently qualify for SkillsFuture Credit and SSG subsidies when taken individually. Speak to a course consultant to confirm eligibility for specific modules and to understand the right enrolment path for your situation.
Course Schedule
Mark Your Calendar!
Total modules: 4 modules
| Course Dates | Trainer |
|---|---|
|
02 Sep 2026 to 01 Oct 2026 9.00am - 6.00pm · In-Person
|
Multiple TrainersApply Now
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03 Oct 2026 to 24 Oct 2026 9.00am - 6.00pm · In-Person
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Multiple TrainersApply Now
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02 Nov 2026 to 17 Nov 2026 9.00am - 6.00pm · In-Person
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Multiple TrainersApply Now
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Learner Reviews
What Our Trainees Say
Experience matters, discover honest feedback and stories from learners who shaped their future with us.
“Clarissa Chen is a knowledgeable and engaging trainer who explained the topics clearly and made even complex concepts easy to understand. I especially appreciated the practical case studies and hands-on exercises, which helped me apply what I learned to real-world situations. The course gave me greater confidence to start my online business, and Clarissa was always patient and willing to answer questions. I truly enjoyed the course and it exceeded my expectations. Thank you Clarissa for creating such a valuable and enjoyable learning experience.”
Course Taken:
WSQ Ecommerce Marketplaces (Shopee & Lazada)
“Very inspiring and knowledgeable. Thanks to Ms. Clarissa Chen for her resourcefulness and generous sharing of her knowledge and personal experiences. Really appreciated.”
Course Taken:
WSQ Ecommerce Marketplaces (Shopee & Lazada)
“Jessica Bong is highly knowledgeable and approachable. I learnt a lot from her these two days on setting up a Shopify store professionally and she helped me iron out some of my Shopify store’s setup issues. My overall experience is very positive because Jessica is a good trainer.”
Course Taken:
WSQ Shopify Store Creation
“The course content is well-structured and guides trainees through every essential step of running an e-commerce business. The training is highly relevant, and the trainer possesses strong qualifications, effectively equipping trainees with the knowledge needed to excel in their roles. The content covers everything one needs to know to become an e-commerce specialist.”
Course Taken:
WSQ Ecommerce Essentials
“The course helped me think through the key areas I need to consider for my startup. It gave me the knowledge and ecommerce overview of what to prepare and plan for as I start my own business.”
Course Taken:
WSQ Ecommerce Essentials
“The course was a very practical and valuable learning experience. I appreciated that the training focused on real marketplace operations rather than just theory. The trainer, Clarissa, explained key concepts like ecommerce platform selection, difference between Shopee, Lazada and TikTok, Ecommerce funnel in a clear and structured way, and the hands-on exercises helped me understand how an online store actually functions day to day.
What I found most useful was that I could immediately apply the knowledge to my own campaigns and decision-making at work. The course strengthened my understanding of how different ecommerce activities connect, from attracting traffic to improving conversion and retention. I would recommend this course to anyone looking to build a strong foundation in ecommerce, especially those managing online stores or digital marketing.”
Course Taken:
WSQ Ecommerce Essentials
“The training has built my professional capabilities significantly. Great experience! Very useful, practical skills that help me work better and progress my career. Highly recommended.”
Course Taken:
Ecommerce Strategy
“Clarissa Chen is very engaging, giving many examples and simplifying information to allow us to understand better and easier. It helps me understand the different tools the marketplaces have to offer. Her training slides were very detailed and allowed me to understand more about the business insights and marketing tools to help with my company’s business.”
Course Taken:
WSQ Ecommerce Marketplaces (Shopee & Lazada)
“The trainer was engaging and helpful. I learned to better optimise my store and how to improve it further. I think the course is very well taught.”
Course Taken:
WSQ Ecommerce Marketplaces (Shopee & Lazada)
“The trainer shared many relevant examples from practical experience. These illustrations helped to deepen our understanding of the concepts and make clearer decisions.”
Course Taken:
WSQ Ecommerce Essentials
“The trainer is very knowledgeable and willing to share many useful, real-life strategies that he and his clients use to achieve better sales. The training helped my organisation think about doing online sales, and also gave me the confidence to explore running a Shopee store as a side business. The slides were practical, with real examples and data insights, not just theory.”
Course Taken:
WSQ Ecommerce Marketplaces (Shopee & Lazada)
“The course was a fruitful learning experience and valuable for its price. As a self-employed startup owner, it helped support my business and gave me the confidence to take up more e-commerce courses. Overall, it was a practical and worthwhile experience.”
Course Taken:
WSQ Ecommerce Marketplaces (Shopee & Lazada)
“High-quality instructor and well-structured content. I attended this course to increase my knowledge of Shopify store creation rather than for career advancement.”
Course Taken:
WSQ Shopify Store Creation
“This course provided me with a more comprehensive understanding and strengthened my knowledge of online business practices.”
Course Taken:
WSQ Ecommerce Strategy
Frequently Asked Questions (FAQs)
The Need to Know
Everything you need to know about the programme. Can’t find the answer you’re looking for? Please contact our friendly team.
Yes. No prior ecommerce or technical experience is required. The programme is designed for individuals who want to build practical ecommerce skills and launch or grow an online business with confidence.
No. However, we recommend following the sequence:
Build Your Foundation → Sell Across Channels → Scale Your Business.
This progression helps you first understand ecommerce fundamentals, then build and optimise your online stores across Shopee, Lazada, and Shopify, before developing advanced strategies to grow and scale your business.
You will be able to build and manage ecommerce stores, launch marketing campaigns, optimise sales performance using analytics, improve customer experiences, and develop strategies to scale your ecommerce business with greater confidence.