Certified Ecommerce Specialist (CES) Programme

Introduction
Dive into marketplace ecosystems like Lazada and Shopee, mastering the tools and techniques to drive traffic, optimise listings, and increase sales.

Key Learning Objective
Optimise marketplace stores and manage campaigns effectively to enhance performance.

Key Topics

• Overview of marketplace ecosystems: Shopee, Lazada, Amazon, and Zalora.
• Setting up an online store: Storefront design, product listing, and inventory management.
• Advanced product listing strategies to boost visibility and conversions.
• Leveraging marketplace advertising tools for promotions and discounts.
• Utilising marketplace analytics to track performance and refine campaigns.
• Customer segmentation and targeting using marketplace data.
• Managing customer feedback and reviews to improve store credibility.
• Budgeting and resource allocation for marketplace campaigns.
• Cross-border trade strategies and regulatory considerations for marketplaces.
• And more

Explore Ecommerce Marketplaces (Shopee & Lazada) Module

Introduction
Discover how to design, customise, and optimise a Shopify store that aligns with your brand and customer expectations. This module covers the technical and strategic aspects of Shopify store management.

Key Learning Objective
Build, design, and manage a Shopify store with SEO, payment gateways, and inventory systems.

Key Topics

• Overview of Shopify: Platform features, benefits, and use cases.
• Shopify store setup: Configuring basic settings and aligning with organisational guidelines.
• Theme selection and customisation for an engaging and mobile-responsive storefront.
• Advanced UX and UI design principles for improved customer experience.
• Product listing management: SEO strategies for metadata, tags, and descriptions.
• Inventory management best practices for seamless operations.
• Payment gateways: Selecting and configuring options for various customer preferences.
• Shipping workflows and fulfilment processes to enhance efficiency.
• Shopify analytics: Understanding metrics like sales, traffic, and conversions.
• Integrating Shopify apps and plug-ins to improve functionality and performance.
• And more

Explore Shopify Store Creation Module

Introduction
Learn advanced strategies to scale your business globally, optimise campaigns, and make data-driven decisions to maximise ROI.

Key Learning Objective
Develop robust ecommerce business plans positioned for growth and profitability while optimising for campaigns.

Key Topics

• Creating comprehensive ecommerce strategies aligned with business objectives.
• Advanced customer segmentation and targeting techniques for precision marketing.
• Designing high-performing campaigns across multiple channels.
• Attribution modelling and A/B testing for campaign evaluation.
• Optimising campaigns using advanced analytics platforms.
• Scaling internationally: Localisation strategies and cross-border logistics.
• Navigating regulatory challenges and global payment systems.
• Building long-term customer relationships through retention strategies.
• Developing a roadmap for continuous performance improvement.
• And more

Explore Ecommerce Strategy Module