Equinet Academy > All Courses > WordPress Website & Landing Page Creation Course

Learn How to Build High Converting WordPress Websites

WSQ WordPress Website & Landing Page Creation Course

Learn to create modern, conversion-ready WordPress websites and landing pages without coding, using practical design skills and hands-on tools.

Create Stunning WordPress Websites Without Touching Code

Course Description

What is This Course About?

Your website is your 24/7 online salesperson, working for you even when you’re asleep. Having a website is non-negotiable now, and more importantly, having a well-designed website is deeply tied to your success.

Used by some of the most well-known Fortune 500 companies in the world like Sony, and international news sites including The New York Times, WordPress has quickly become one of the Internet’s most popular open-source content management systems.

In this fun and interactive hands-on WordPress course, you will learn from an award-winning web designer, how to create, customise, and maintain a modern-looking WordPress professional corporate and eCommerce website from scratch.

An individual demo domain and web hosting account will be provided to you for a practical experience in creating a modern website from scratch.

Not only will you learn the technical aspects of how to manage and customise a website in this hands-on WordPress class, you will also learn modern web design concepts to create distinguished websites that will consistently generate revenue for your business.


Tools Covered

Inside your toolbox

Work with the same powerful tools the pros trust, practical, proven, and built to help you succeed from day one.

Target Audience

Made for the BOLD!

Marketing executives, Managers, Administrative Staff, Solopreneurs, Graphic Designers, Content Developers, Web Developers, and Individuals who want to learn how to create, customise, and maintain a WordPress website.

Prerequisites

What You’ll Need to Get Started

Trainees should be proficient in web surfing and be able to write and converse in English.

Course Highlights

What You’ll Learn

In this 2-day WordPress Website Creation Course, you will learn:

  • How to create a professional and modern-looking website
  • How to design landing pages that engage users and increase conversions
  • How to set up an eCommerce online store within WordPress
  • How to enhance your website functionality with recommended and popular WordPress plugins
  • Basic on-page Search Engine Optimisation to improve a website’s search engine-friendliness
  • How to maintain and properly manage a WordPress website including how to backup, secure, and diagnose any potential issues
  • And much more

WordPress Website & Landing Page Creation Course Highlights Infographic

Course Objectives

What You’ll Takeaway

By the end of the class, trainees will be able to:

  • Describe software requirements to create a WordPress website
  • Install WordPress software, plugins and themes
  • Create functional web pages that address business and user needs and organise them onto the main navigation menu
  • Design landing page wireframes and build landing pages using drag and drop page builders
  • Evaluate and review WordPress theme or plugin conflicts that may impact website performance
  • Boost website security, backup and update a WordPress website
  • Produce and review a basic WordPress design documentation for website managers

Skills Gained:

WordPress Installation & Setup

Learn to install WordPress, configure hosting, and manage domains, themes, and essential plugins.

Website Structure Planning

Plan site architecture and organise pages into user-friendly navigation menus.

Page Building & Layout Design

Build professional website pages and landing pages using drag-and-drop page builders.

Landing Page Wireframing

Create layout wireframes that guide visual hierarchy, structure, and conversion-focused design.

eCommerce Store Setup

Set up a functional online store inside WordPress using recommended tools and plugins.

Plugin Selection & Management

Identify, install, and manage plugins to extend site functionality without coding.

Basic On-Page SEO

Apply foundational on-page SEO techniques to improve search visibility and relevance.

Website Security & Maintenance

Secure, backup, update, and troubleshoot WordPress websites to ensure smooth performance.

Theme & Plugin Conflict Diagnosis

Evaluate and fix conflicts affecting website speed, compatibility, or usability.

Design Documentation Preparation

Produce clear website documentation for managers to maintain, update, and oversee the site.


Certification Track

Level up!

Get certified. Get noticed. Get ahead.

This course is part of the Certified Landing Page & Web Design Specialist (CLPWDS) Programme.

Module 1: Landing Page Design
Module 2: WordPress Website & Landing Page Creation
Module 3: Conversion Rate Optimisation (CRO)

WordPress Website & Landing Page Creation Course Certification Track Infographic

 

A SkillsFuture WSQ Statement of Attainment (SOA) – Software Design under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ WordPress Website Creation course assessment and achieved at least 75% attendance.

Course Code: TGS-2022014669
Course Support Period: 18 Jul 2022 – 17 Jul 2026

Course Outline

Inside the course

This WSQ WordPress Website & Landing Page Creation course covers WordPress setup, themes, plugins, page builders, and landing page design. Learn to build conversion-ready websites, set up eCommerce, apply basic SEO, and manage security, backups, and site maintenance without coding.

WordPress Website & Landing Page Creation Course Outline Infographic

Introduction to Website Building

Instructor-led
Lecture
Demonstration and Modelling

Introduction to Website Building

  • Why do you need a website?
  • The 3 essential elements to create a website
  • What is a content management system (CMS)?
  • Open Source CMS vs. Closed Source CMS
  • WordPress.org vs. WordPress.com

Domain Names

  • Domain name registrars
  • Types of domains
  • How to buy a domain name

Web Hosting and Servers

  • Web hosting and server providers
  • Types of servers and web hosting plans
  • How to purchase a web hosting plan
  • How to point/link a domain name to the web hosting server
  • Types of control panels within a web hosting server
Instructor-led
Lecture
Demonstration and Modelling
Practice and Feedback

Setting up WordPress

  • How to install WordPress
  • Configuring settings for WordPress
  • Configuring WordPress users

WordPress Plugins

  • What are plugins in WordPress?
  • Free Plugins vs. Premium Plugins
  • How to install plugins
  • Recommended WordPress plugins to install

WordPress Themes

  • What is a theme in WordPress
  • Free themes vs. premium themes
  • Recommended WordPress themes with page builders
  • How to install a WordPress theme
  • Introduction to Parent and Child themes
  • How to keep your WordPress theme updated
  • The basics of setting up a theme in WordPress
    • How to change the logo
    • How to change the menu sizes
    • How to change the footer widget
    • How to change the sidebar widget
    • How to change the copyright text

WordPress Pages

  • What is a Page?
  • Essential pages to create on a website (Home, Products/Services, Blog, About Us, Contact Us, Privacy Policy, etc.)
  • How to set up a main navigation menu
  • How to create a wireframe of a landing page
  • Creating landing pages using drag and drop page builders
  • Managing your media library
  • Creating contact forms

WordPress Posts

  • What is a Post?
  • Posts vs. Pages
  • How to create post categories and post tags
  • How to create a Post
    • Types of header text
    • Insert image and image alt text
    • Image video from youtube
    • Image video by uploading it
    • Choose category
    • Create tags
    • Insert featured image
    • How to publish a post
  • Creating a blog page to archive all posts under
Instructor-led
Lecture
Demonstration and Modelling
Practice and Feedback

Website Speed Optimisation and Troubleshooting

  • How to troubleshoot your website to find the errors on your website.
  • What are the list of things to check before launching your website
  • How to check the page loading time of your website
  • How to improve your page loading time

Website Security, Backup, and Maintenance

  • How to secure your website from brute force attacks, hackers, and more.
  • What is a firewall and introduction to Wordfence
  • How to update your WordPress software version, plugins, and themes
  • What is an SSL certificate?
  • How to perform a backup on your WordPress website
Instructor-led
Lecture
Demonstration and Modelling
Practice and Feedback

Producing Documentation

  • What is website documentation and what are the essentials?
  • How to produce and review a basic documentation for work collaboration (in-house or outsourced)
  • Short Answers Written Assessment
  • Individual Project Presentation

Trainers

Meet Your Educators

Trainer Bio

Chan Teck Seng

Teck Seng is the founder of Lemonade, an award-winning Singaporean creative design agency specialising in web design and development. As a webmaster and SEO consultant for leading companies, Teck Seng and his team created and managed websites that attained high conversion rates. His works have earned him numerous accolades and praises, for both their design and skills in digital development. Teck Seng and his team were awarded by CSSWinner, CSSDesign Awards, Awwwards, and Singapore Website Award (SWA).

View Full Trainer Profile

Trainer Bio

Jeremiah Maximus Lim

Jeremiah is the Founder of UNGRUMP.CO, a digital marketing agency specialised in the F&B industry. Coming from a family of chefs and restauranteurs, Jeremiah has had his roots in F&B, and started in digital marketing, specialising in Social Media Marketing and Traditional Marketing after he graduated from university. Jeremiah has a decade of experience in both B2B and Consumer Marketing and another six years of experience as a WordPress Developer / Graphic Designer. He worked in-house as Head of Marketing with several F&B groups before starting UNGRUMP, where he has worked with clients such as Tongue Tip Lanzhou Beef Noodles, Fitness First, Impact Investment Exchange, Workwell.SG and many more clients across Southeast Asia.

View Full Trainer Profile

*Only one trainer will be facilitating per class.

Course Fee & Funding

Fund Your Brain Gain

Access funding opportunities and resources designed to fuel your learning goals.

Course Fee After Eligible SSG Subsidies:
From S$297.00 after SSG Subsidies

Full Course Fee (without funding)

S$990.00

S$297.00

SkillsFuture Baseline Funding + SkillsFuture Mid-Career Enhanced Subsidy (MCES)

  • Singapore Citizen 40-years old and above
  • Self-sponsored or Employer-sponsored (Non-SMEs)

Course fees after subsidies can be further offset by SkillsFuture Credit and are also UTAP claimable.

SkillsFuture Baseline Funding + Enhanced Training Support for SMEs (ETSS)

  • Individuals 21-years old and above
  • Singapore Citizen, Permanent Resident or Long Term Visitor Pass Plus (LTVP+) Holder
  • Employer-sponsored (SMEs)

Course fees after subsidies can be further offset by SkillsFuture Enterprise Credit (SFEC)

Apply Now

S$495.00

SkillsFuture Baseline Funding

  • Individuals 21-years old and above
  • Singapore Citizen, Permanent Resident or Long Term Visitor Pass Plus (LTVP+) Holder
  • Self-sponsored or Employer-sponsored

Course fees can be further offset by SkillsFuture Credit and are also UTAP claimable for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.

Apply Now


Course Schedule

Mark Your Calendar!

Discover course schedules crafted with you in mind, structured for balance, driven by your goals, ready for action.

Featured Work

Trainee’s Portfolio

Below are some examples of WordPress websites created by our trainees and websites that you will be able to create by the end of the course.


Frequently Asked Questions (FAQs)

The Need-to-Know Stuff, Fast

Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

Trainees should be proficient in web surfing and be able to write and converse in English.

WordPress.com is managed hosting on a subscription-based model with WordPress while WordPress.org is self-hosted and open source. You can sign up for a freemium account on WordPress.com and get started creating a website immediately. You may be prompted to go premium depending on what features you prefer to have. Premium features include regular auto backup, one-to-one support, and customisation.

On WordPress.org, you download the entire WordPress core files to your computer and upload it to your own server. From here on, you are entirely responsible for managing and maintaining your website. There are no freemium or premium models by WordPress and you are free to customise your website without any payment to WordPress.

More differences explained in this article – WordPress.org vs WordPress.com – What is the difference

WordPress is very user friendly compared to the other content management systems. There are a lot more plugins and themes available for users. It also has the largest market share of users and minimal technical expertise is required to use the platform. WordPress is also the most popular content management system in the world for developing informative websites or ecommerce stores.

Yes, WordPress.org is rated the most user-friendly platform to build a website on. – Source (wpbeginner)

No, you don’t need to know how to code to create a beautiful and modern-looking website. There are many drag-and-drop page builders, themes and templates that allow advanced customisation to make your website look impressive and unique which we will share in this course.

For more advanced customisations however, you may need to know HTML, CSS, JAVASCRIPT, PHP, and MySQL. Some examples of more advanced customisations include CSS3 tricks and special effects, advanced web form workflows, and displaying dynamic content. However, you can also outsource advanced web development projects to experienced WordPress freelance developers through portals such as codeable.io and upwork.com. Understanding how WordPress functions and the backend structure will definitely help you better manage outsourcing any developments on your website.

If you wish to recreate your website from scratch, this course would be relevant for you.

However, if you wish to customise your existing WordPress website page layouts, then this course may not be relevant for you as it is meant to teach you how to create a website from scratch. Also, if you have already customised your existing theme, then the DIVI theme we teach may be entirely different from yours and you will not be able to follow along. Nonetheless, you can still improve upon your existing knowledge by learning how to:

  • Design landing pages that engage users & increase conversions.
  • Enhance website functionality.
  • Manage basic on-page SEO to improve website’s search engine-friendliness.
  • Maintain & effectively manage a WordPress website (e.g. enhancing website security and keeping it up to date).

Cost estimates in SGD are:

  • Domain name: $15/year for a dot com domain
  • Web hosting: From $200/year for a reliable web host
  • Premium theme: $100 lifetime

Totalling approximately $315 for the first year and $215/year thereafter. Note that there may be other premium plugins you may need to purchase if you wish to enhance the functionality of your website, such as including payment methods on your booking form and other unique features depending on your industry.

Unlike other free WordPress courses out there in the market who entice you to sign up and later upsell/hard-sell you with their web design services, we are solely specialised in training and are ultimately dedicated to ensuring you get the best quality of training, and this comes with:

  • Hands-on practice through demonstration and modelling, by a patient and experienced trainer guiding you every step of the way.
  • Helping you to understand the best practices of building a website including how to secure your website from hackers, backing up your website in case of any mishaps, and keeping abreast of modern web design trends.
  • The most comprehensive WordPress syllabus. By the end of the course, you will understand the how WordPress works from the bottom up. This will also help you to manage a web development agency even if you decide not to build or maintain a website yourself at the end of the day.
  • After-training support with your trainer.
  • 3-year access to up-to-date course materials, step-by-step guides, and e-learning videos via the learning portal.
  • A complimentary refresher seat for up to 3 years after the last attended date of your course.

Whether or not you will be able to create an impressive modern-looking website varies from individual to individual. There are several conditions you will need to meet in order to achieve this outcome:

  • Time, commitment and dedication – Building a professional-looking website requires many hours of commitment sitting down at your computer and paying attention to detail.
  • Having a knack for design – Even with the plethora of templates available, you still need to adhere to basic design principles such as a having a good eye for colour combinations, appropriate spacing between elements, and a good choice of font family and font sizing.
  • Good project management skills – With so many details to pay attention to when building your website, you need to be able to keep everything organised and in good order.

Here are some examples of websites that our trainees have created. Browse our trainee portfolio here.

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.

WordPress with WooCommerce gives you full control to customise and scale your website however you like. It’s a great choice if you prefer flexibility, long-term control, and the ability to scale your site as your business grows.

Shopify, on the other hand, is a hosted solution that’s quicker to launch and easier to manage, but comes with limitations in customisation and ongoing costs.

If you’re trying to decide which platform fits your business needs better, check out this detailed comparison: Shopify vs WooCommerce – Which Platform is Better for Small Businesses?

Testimonials

Word on the Street!

Experience matters, discover honest feedback and stories from learners who shaped their future with us.

Fiona Lee

“Getting hands-on experience in building a website in WordPress was very helpful. Learning about the technical aspects of building a site, such as the structure and elements of the website and essential security settings, was also very helpful. The course was well structured and very informative. There was a lot of opportunity for hands-on practice, which was very useful. The trainer was also very experienced and shared many personal examples, which made the learning more memorable.”

Course Taken:
WSQ WordPress Website & Landing Page Creation, 2026

Fiona Lee
Ng Kah King

“Very well structured training with excellent trainers who are knowledgeable and clear in their teaching. As a business owner, the course helped me design my website and improve lead generation for my SME.”

Course Taken:
WSQ WordPress Website & Landing Page Creation, 2026

Ng Kah King

I have a much better understanding of how to build a website. Organisations are keen to use my new skills to help build and manage their websites.”

Course Taken:
WSQ WordPress Website & Landing Page Creation, 2025

 

 

Anne Pesic

Equinet Academy provides high-quality training. This course will help me as I pivot my career, giving me the ability to create websites with more flexibility.”

Course Taken:
WSQ WordPress Website & Landing Page Creation, 2025

Dana

“I was most impressed with Teck Seng, who taught the WordPress Website Creation course I took in early 2020. The content was comprehensive, and his clear, detailed instructions helped me build a website from scratch. He was patient, generous with his knowledge, and always willing to help—even during post-training sessions and a follow-up call. Teck Seng is an excellent instructor, and I highly recommend his class at Equinet Academy to anyone looking to create a website.”

Course Taken:
WSQ WordPress Website & Landing Page Creation, 2025

Melanie Jane

The trainer share real life experiences during the sessions and are open to answer any questions that you may have. He was very patient with the class as there were people of different skill levels. He handles the constant questions and interrupts really well so as not to affect the pace of the class. The examples given where very helpful and all were from his years of experience in the website creation field. All questions were answered and every successfully completed the course. Thank you Equinet and keep up the good work!”

Course Taken:
WSQ WordPress Website & Landing Page Creation, 2025

Melvin Lim

Without IT support, I needed to learn website creation independently. Now, I am confident in building my own website.

Course Taken:
WSQ WordPress Website & Landing Page Creation, 2025

Samuel Lew

Provided useful knowledge on how to design websites more effectively.”

Course Taken:
WSQ WordPress Website & Landing Page Creation, 2025

Devaraj Chandramoorthi

“It helped me perform my role better and apply my skills more effectively in website creation.”

Course Taken:
WSQ WordPress Website & Landing Page Creation, 2025

Geoffrey Toi

Expanded my toolkit with useful skills and introduced me to tools like Webflow, along with essential concepts in landing page design.”

Course Taken:
WSQ WordPress Website & Landing Page Creation, 2025

Clarence

“This was a good course, and I hope to apply the skills to create websites that benefit me.”

Course Taken:
WSQ WordPress Website & Landing Page Creation, 2025

Haziq 'Izzat Bin Zulkefli

Brochure Download

See What’s Inside: Get the Brochure

Explore the course outline, key topics, and learning outcomes you will gain from this training.

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