Plan with purpose. Grow with confidence.
Apply NowProgramme Outcomes
Skills That Give You an Edge
Build Clear Social Media Strategies
Plan social media activities around business goals, audience needs, customer journeys, and platform choices.
Create Content That Connects
Develop content ideas, stories, posts, and campaigns that attract attention and encourage engagement.
Optimise Campaigns Across Platforms
Improve social media performance across platforms such as Facebook, Instagram, TikTok, LinkedIn, and YouTube.
Measure What Works
Use analytics, KPIs, ROI tracking, and reporting to understand performance and make better decisions.
Manage Social Media More Sustainably
Build content calendars, manage communities, handle feedback, and support long-term social media operations.
Programme Highlights
What You’ll Learn
Across two modules, you will build a complete social media marketing and management capability:
- Social media channel selection across Facebook, Instagram, TikTok, LinkedIn, and YouTube
- Customer persona development using demographics, psychographics, pain points, and online behaviours
- Social media research using tools such as Google Trends, Ubersuggest,
- AnswerThePublic, BuzzSumo, Google Alerts, and forums
- Social media strategy planning using the Discover, Define, Develop, Deliver, Measure, and Manage process
- Funnel-based content planning across awareness, consideration, conversion, and loyalty stages
- Social media content creation frameworks for posts, videos, ads, stories, and campaigns
- Content calendar planning and scheduling using tools such as Hootsuite, Buffer, and Later
- Social media analytics, reporting, advertising ROI metrics, and community management planning
- Assessment: written assessment – case study with questions and individual project presentation
- Social media audits for company and competitor analysis
- Content ideation, curation, scheduling, and retargeting campaign planning
- Advanced social media content strategies for brand influence, storytelling, and campaign execution
- Social media copywriting frameworks for live streaming, campaigns, and platform-specific content
- Budget planning, ROI tracking, and social media performance interpretation
- Community growth, online feedback response, and social media crisis handling
- Social media governance, team processes, briefs, SOPs, and agency selection
- Sustainable social media management using the Analyse, Curate, Execute, Infer and Navigate, and Governance process
- Assessment: case study and individual project presentation
Trainers
Meet Your Educators
Target Audience
Who Should Attend
This programme is designed for marketing, communications, social media, and business professionals who want to plan campaigns, grow audiences, measure performance, and manage social media more effectively.
It is suitable for:
- Marketing and Communications Professionals
- Social Media Managers and Community Managers
- Digital Marketing Executives
- PR and Corporate Communications Professionals
- Business Owners and Entrepreneurs
- Account Managers and Client Servicing Teams
- Marketing Managers and Business Leaders
Differentiators
What Makes This Programme Different
Most social media courses teach posting tips or platform features. The Certified Social Media Marketing Specialist 2.0 programme helps learners build a repeatable process for planning, creating, optimising, measuring, and managing social media more effectively.
Get Certified
Certification Pathway
To attain the Certified Social Media Marketing Specialist 2.0 certification by Equinet Academy, complete the following modules:
- Module 1: Social Media Marketing Strategy & Optimisation (2 days, 16 hours)
- Module 2: Advanced Social Media Management (2 days, 16 hours)
- Pass all module assessments across both courses
Each module can also be taken as a standalone course. Learners who have already completed Module 1 as a standalone course may count it toward the Certified Social Media Marketing Specialist 2.0 certification by completing Module 2.
Candidates who complete each module with at least 75% attendance and demonstrate competency in all assessments will receive the corresponding award for that module. Candidates who complete all two modules will receive the Certified Social Media Marketing Specialist 2.0 certificate from Equinet Academy.
Fees Breakdown
ProgrammModulee Fees
| Module | Full Fee | After Bundle Discount | After Max Modular Funding |
|---|---|---|---|
| M1: WSQ Social Media Marketing Strategy & Optimisation | S$780.00 | S$234.00 | |
| M2: WSQ Advanced Social Media Management | S$780.00 | S$234.00 | |
| Full Certified Social Media Marketing Specialist 2.0 ProgrammeS$1,950.00 | Total Nett Fee: | From S$468.00 excl. GST(GST Absorbed) | |
*Funding eligibility varies by module. Select modules currently qualify for SkillsFuture Credit and SSG subsidies when taken individually. Speak to a course consultant to confirm eligibility for specific modules and to understand the right enrolment path for your situation.
Course Schedule
Mark Your Calendar!
Total modules: 2 modules
| Course Dates | Trainer |
|---|---|
|
10 Sep 2026 to 06 Oct 2026 9.00am - 6.00pm · In-Person
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12 Nov 2026 to 11 Dec 2026 9.00am - 6.00pm · In-Person
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Frequently Asked Questions
The Need to Know
Everything you need to know about the programme. Can’t find the answer you’re looking for? Please contact our friendly team.
You will gain hands-on experience with major platforms such as Facebook, Instagram, TikTok, LinkedIn, and YouTube, along with tools for research, scheduling, analytics, and reporting. Tools may be updated over time to reflect current industry practices.
The recommended sequence is Module 1, then Module 2.
Yes. Each module can be taken as a standalone course. Both modules carry their own Equinet Academy Certificate of Completion independently.
No prior professional social media marketing experience is required. Basic familiarity with common social media platforms will be helpful.
You will be able to plan social media strategies, create better content, optimise campaigns, track performance, manage communities, and support more sustainable social media operations.