Sell with Confidence. Close with Purpose.
Apply NowSee It for Yourself
Hear From The Trainer
Most people think great salespeople are born talkers. Dr Daniel Tan explains why the best sales professionals rely on listening, buying psychology, and consultative communication instead. Discover how this course develops practical objection handling, buying cue recognition, and customer-led selling skills for closing with confidence, not pressure.
Not ready to register yet? Have questions first? Fill in the form to speak to a consultant. Our course consultants will be more than happy to assist you.
Customer Psychology
Understand what drives buying decisions.
Customer Engagement
Build trust through every interaction.
Product Positioning
Recommend the right products confidently.
Objection Handling
Address customer concerns effectively.
Sales Closing
Convert interest into successful sales.
Sales Transactions
Manage payments and documentation accurately.
Course Outcomes
Learning Outcomes
By the end of the course, you will be able to:
- Analyse customer motivations, buying behaviours, and purchasing cues to personalise sales conversations
- Demonstrate effective product positioning by aligning recommendations with customer needs and differentiating from competitors
- Resolve customer objections confidently by reinforcing product value and addressing buying concerns
- Apply appropriate sales closing techniques based on customer behaviours and buying signals
- Manage point-of-sale transactions, cashless payments, and sales documentation accurately in accordance with organisational procedures
Course Outline
What You’ll Learn
Want a portfolio & career placement?
Pair this course with an Equinet Career Programme
This course builds your capability and certifies you. It does not include a project-based capstone, client placement, or career coaching. Our Career Programmes are built for that: three months on a real project brief, your own product idea or a host organisation, with dedicated career support and mentorship throughout.
Many graduates take both: the course for the certification and capability, a Career Programme for the portfolio case study and placement. Speak to a course consultant about the combined pathway.
Trainers
Meet Your Educators
Target Audience
Who Should Attend
This course is designed for professionals who want to expand their skills.
It is suitable for:
- Retail Sales Associates
- Customer Service Representatives
- Store Supervisors and Managers
- Frontline Customer-Facing Staff
- Entrepreneurs and Small Business Owners
- Individuals New to Sales
Certification
Get Certified
A Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the The ABC of Sales – Sell Anything to Anyone course assessment and achieved at least 75% attendance.
Course Code: TGS-2026064864
Course Support Period: 10 Jul 2026 – 09 Jul 2028
Course Fee and Funding
Fund Your Brain Gain
This is a SkillsFuture-funded course. The full course fee is S$999.00. Your nett fee depends on your citizenship, age, and whether you are sponsored by an SME employer. Additional offsets like SkillsFuture Credit, PSEA, and SFEC can stack on top of your nett fee.
2. ADDITIONAL OFFSETS (STACK ON TOP)
These are applied to your nett fee after subsidies. You can combine more than one if you qualify.
SkillsFuture Credit (SFC)
SINGAPORE CITIZENS AGED 25 AND ABOVE
Use your SkillsFuture Credit balance to offset your nett course fee. Singaporeans receive a base credit of S$500.
PSEA
SINGAPORE CITIZENS AGED 30 AND BELOW
Use your Post-Secondary Education Account to pay for SkillsFuture-related course fees. Apply via your bank or MOE.
SFEC
ELIGIBLE SME EMPLOYERS
Employers can use SkillsFuture Enterprise Credit (S$10,000) to offset up to 90% of out-of-pocket course fees on top of existing schemes. Check eligibility at enterprisesg.gov.sg.
3. WORKED EXAMPLE
Example assumes you have at least S$299.70 SkillsFuture Credit opening credit balance. Actual nett fee depends on your specific eligibility.
After the Course
Post-Training Support
Your learning does not stop when the course ends. All graduates get ongoing access to three support channels included in the course fee.
Alumni Community
Join the Equinet Insider Network. Ask questions, share wins, and connect with fellow graduates and industry practitioners.
Live Post-Training Mentoring Sessions
Attend live group mentoring sessions with industry subject matter experts. Bring real problems from your work and get practitioner feedback.
Direct Trainer Access
Continue the conversation with your trainer after the course ends. Bring questions from real work and get practitioner feedback.
Post-training mentoring clinic sessions are included in your course fee.
1:1 paid mentoring sessions are also available for graduates who want deeper, project-specific guidance on their own work.
For Organisations
Training a Team?
Course Schedule
Mark Your Calendar!
Duration: 2 Days (16 Hours)
| Course Dates | Trainer |
|---|---|
|
17, 18 Dec 2026 - 9.00am - 6.00pm Thu, Fri · In-Person
|
|
|
04, 05 Mar 2027 - 9.00am - 6.00pm Thu, Fri · In-Person
|
|
|
02, 03 Jun 2027 - 9.00am - 6.00pm Wed, Thu · In-Person
|
|
|
02, 03 Sep 2027 - 9.00am - 6.00pm Thu, Fri · In-Person
|
|
|
17, 18 Nov 2027 - 9.00am - 6.00pm Wed, Thu · In-Person
|
Frequently Asked Questions (FAQs)
The Need-to-Know Stuff, Fast
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
No prior experience is required. The course is suitable for beginners as well as experienced salespeople seeking to refine their techniques.
It focuses on retail and B2C sales, teaching techniques that can be applied across various industries and product types.
Absolutely. The course includes role plays, case studies, and practical exercises to help learners apply sales techniques in real-world scenarios.