Performance Marketing Lead Job Description
As the Performance Marketing Lead, you will be in charge of the overall performance of the organisation. Your role will be to drive conversions at optimal costs per acquisition. A keen eye for detail and data analysis would be a winning trait for this role.
If you’re looking to embark on a digital marketing career and want to find out what it entails and how you can get started, you’ll get a clearer picture reading this article.
Roles and Responsibilities
- Develop and oversee overall performance marketing strategy
- Create and manage Google Ad campaigns. (SEM)
- Create and manage Facebook Ads and Instagram Ads. (Social media advertising)
- Ensure top organic search ranking positions (SEO)
- Regularly review and optimise all advertising campaigns for positive ROAS
- Manage paid listings on third party websites and media partners
- Develop and oversee email marketing and marketing automation strategy
- Set up, manage, and optimise email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)
- Manage Google Analytics to track and measure all marketing campaigns
- Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimisation action plans to sales and marketing teams
- Conduct regular conversion rate optimisation audits and execute A/B tests, user testing/feedback to improve conversion rates across the brands’ digital channels and assets
Salary Range
Average Salary $60,000 SGD – Glassdoor
Job Requirements
- Proficient in spoken and written English
- Excellent copywriting skills
- Google Ads Search and Display certified
- GAIQ certified
- Google Tag Manager
- Strong proven track record for managing millions in ad spend
- Email marketing platforms
- Self-driven
- Degree in Marketing communications or equivalent
Skills
View the full list of Digital Marketing Skills here.
- Article Writing
- Business Writing
- Competitive Analysis
- Content Curation
- Content Development
- Content Marketing
- Content Management
- Content Management Systems
- Content Strategy
- Conversion Rate Optimization
- Copywriting
- Copy Editing
- Creative Writing
- Data Management
- Digital Marketing Analytics
- Digital Marketing Strategy
- Google Analytics
- Integrated Marketing
- Keyword Research
- Market Research
- Marketing Analytics
- Marketing Budget Management
- Marketing Campaign Management
- Marketing Strategy
- Partnership Management
- Performance Management
- Performance Measurement
- Project Management
- Proposal Writing
- Relationship Marketing
- Report Writing
- Search Engine Optimization
- Search Engine Optimization Copywriting
- Social Listening
- Stakeholder Engagement and Management
- Technical Writing
- User Experience Design
- User Interface Design
- Visual Communication
- Visual Design
- Web Analytics
- Website Optimization
- Adaptability
- Analytical Thinking
- Communication (Verbal)
- Communication (Written)
- Computational Thinking
- Creative Thinking
- Customer Experience Management
- Decision Making
- Design Thinking
- Digital Literacy
- Interpersonal Skills
- Lifelong Learning
- Logical Thinking
- Managing Diversity
- Multi-tasking
- Organizational Skills
- Planning
- Problem Solving
- Public Relations
- Research
- Resource Management
- Team Coordination
- Teamwork
- Time Management
- Transdisciplinary Thinking
- Virtual Collaboration
- Visual Thinking
- WPLN Level 6 English
