Sharper strategy. Stronger social performance.
View Dates & ApplySee It for Yourself
Hear From The Trainer
Most brands know social media matters but struggle to stand out and drive results. Walter Lim explains how to create engaging content, run effective campaigns, and connect with audiences across major platforms. Learn practical frameworks, real-world strategies, and hands-on techniques to build campaigns that engage, convert, and create impact.
Not ready to register yet? Have questions first? Fill in the form to speak to a consultant. Our course consultants will be more than happy to assist you.
Tools Covered
Inside Your Toolbox
Specific tools depth of coverage may vary based on industry trends and learner needs.
TikTok
LinkedIn
Ubersuggest
Hootsuite
BufferChannel Selection
Choose social platforms based on audience and goals.
Customer Persona Development
Build clearer audience profiles for content planning.
Social Media Strategy
Plan campaigns using a structured six-step process.
Content Mapping
Match content types to funnel stages and objectives.
Campaign Optimisation
Improve content performance across social platforms.
Analytics & Community Management
Measure results and manage audience engagement.
Course Outcomes
Learning Outcomes
By the end of the course, you will be able to:
- Select the right mix of social media platforms for an organisation to engage clearly defined audiences to achieve a set of marketing objectives
- Implement research methods through the use of social media tools to discover social media opportunities and identify any gaps
- Plan a comprehensive social media strategy involving the building of a customer avatar and matching of social media marketing goals to customer objectives
- Propose the most effective social media campaign activities for each channel, based on the best practices in content creation and management
- Evaluate and determine the most suitable social media content types, styles and modes of delivery across the different social media platforms
- Demonstrate ability to interpret social media marketing results and navigate social media analytics tools
- Design and implement a social media Community Management Plan to deal with audiences at the different stages of brand engagement
Course Outline
What You’ll Learn
Want a portfolio & career placement?
Pair this course with an Equinet Career Programme
This course builds your capability and certifies you. It does not include a project-based capstone, client placement, or career coaching. Our Career Programmes are built for that: three months on a real project brief, your own product idea or a host organisation, with dedicated career support and mentorship throughout.
Many graduates take both: the course for the certification and capability, a Career Programme for the portfolio case study and placement. Speak to a course consultant about the combined pathway.
Trainers
Meet Your Educators
Walter Lim
Target Audience
Who Should Attend
This course is designed for professionals who want to expand their skills.
It is suitable for:
- Marketing Directors and Managers
- PR and Communications Professionals
- Social Media Managers
- Community Managers
- Digital Marketing Executives
- Account Managers and Executives
- Content Creators and Bloggers
Certification Pathway
Get Certified
To attain the Certified Social Media Marketing Specialist 2.0 certification, learners are required to complete the following modules:
A SkillsFuture WSQ Statement of Attainment (SOA) – Content Strategy under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Social Media Marketing Strategy & Optimisation course assessment and achieved at least 75% attendance.
Course Code: TGS-2018503498
Course Support Period: 01 Jan 2019 – 24 Oct 2027
Course Fee and Funding
Fund Your Brain Gain
This is a SkillsFuture-funded WSQ course. The full course fee is S$975.00. Your nett fee depends on your citizenship, age, and whether you are sponsored by an SME employer. Additional offsets like SkillsFuture Credit, PSEA, UTAP, and SFEC can stack on top of your nett fee.
1. SSG SUBSIDY TIERS
Pick the row that describes you. Subsidies are applied at registration; no separate application is needed.
| Who you are | Subsidy | Nett fee |
|---|---|---|
| Singapore Citizen aged 40 and above, self-sponsored or employer-sponsored (Non-SME)MCES (MID-CAREER ENHANCED SUBSIDY) | Baseline 50% + MCES 20% = 70% total | S$292.50save S$682.50 |
| Singapore Citizen, PR, or LTVP+ Holder sponsored by an SME employerETSS (ENHANCED TRAINING SUPPORT FOR SMES) | Baseline 50% + ETSS 20% = 70% total | S$292.50save S$682.50 |
| Singapore Citizen, PR, or LTVP+ Holder aged 21 and above, self-sponsored or employer-sponsoredBASELINE FUNDING | Baseline 50% | S$487.50save S$487.50 |
| Foreigner / not eligible for SSG funding | Subsidies not applicable | S$975.00full fee |
2. ADDITIONAL OFFSETS (STACK ON TOP)
These are applied to your nett fee after subsidies. You can combine more than one if you qualify.
SkillsFuture Credit (SFC)
SINGAPORE CITIZENS AGED 25 AND ABOVE
Use your SkillsFuture Credit balance to offset your nett course fee. Singaporeans receive a base credit of S$500
PSEA
SINGAPORE CITIZENS AGED 30 AND BELOW
Use your Post-Secondary Education Account to pay for SkillsFuture-related course fees. Apply via your bank or MOE.
UTAP
NTUC UNION MEMBERS
Get 50% off your out-of-pocket fee, capped at S$250 per year (S$500 for members aged 40 and above). This course is UTAP claimable – apply via the U Portal after course completion.
SFEC
ELIGIBLE SME EMPLOYERS
Employers can use SkillsFuture Enterprise Credit (S$10,000) to offset up to 90% of out-of-pocket course fees on top of existing schemes. Check eligibility at enterprisesg.gov.sg.
3. WORKED EXAMPLE
Example assumes you have at least S$292.50 SkillsFuture Credit opening credit balance. Actual nett fee depends on your specific eligibility.
After the Course
Post-training Support
Your learning does not stop when the course ends. All graduates get ongoing access to three support channels included in the course fee.
Alumni Community
Join the Equinet Insider Network. Ask questions, share wins, and connect with fellow graduates and industry practitioners.
Live Post-Training Mentoring Sessions
Attend live group mentoring sessions with industry subject matter experts. Bring real problems from your work and get practitioner feedback.
Direct Trainer Access
Continue the conversation with your trainer after the course ends. Bring questions from real work and get practitioner feedback.
Post-training support is included in your course fee.
Paid 1:1 mentoring sessions are also available for graduates who want deeper, project-specific guidance on their own work.
For Organisations
Training a Team?
Course Schedule
Mark Your Calendar!
Duration: 2 Days (16 Hours)
| Course Dates | Trainer |
|---|---|
| 12, 13 Nov 2026 Thu, Fri · 9.00am - 6.00pm · In-Person
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| 03, 04 Dec 2026 Thu, Fri · 9.00am - 6.00pm · In-Person
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| 14, 15 Jan 2027 Thu, Fri · 9.00am - 6.00pm · In-Person
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| 02, 03 Feb 2027 Tue, Wed · 9.00am - 6.00pm · In-Person
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| 19, 20 Apr 2027 Mon, Tue · 9.00am - 6.00pm · In-Person
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| 05, 06 Jul 2027 Mon, Tue · 9.00am - 6.00pm · In-Person
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| 16, 17 Sep 2027 Thu, Fri · 9.00am - 6.00pm · In-Person
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| 15, 16 Nov 2027 Mon, Tue · 9.00am - 6.00pm · In-Person
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| 13, 14 Dec 2027 Mon, Tue · 9.00am - 6.00pm · In-Person
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Learners Review
What Our Trainees Say
Experience matters, discover honest feedback and stories from learners who shaped their future with us.
“The trainer’s industry expertise and use of relevant and latest real-world examples made complex concepts easier to understand and apply. The course strengthened my confidence and practical email marketing skills, equipping me in applying what I was taught to my use case.”
“Before taking this online marketing course, I had a basic idea of posting on social media but no real strategy behind it. The course helped me understand how to position myself better, communicate my values clearly, and attract the right clients instead of just chasing numbers. After applying what I learned, I became more consistent, confident in my content, and saw better engagement and enquiries. It gave me structure and practical tools that I can continue using to grow my passion long-term.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation
“I highly recommend this course- it’s one of the best investments I’ve made in my digital marketing journey. The trainer’s teaching style is clear, approachable, and always grounded in current industry practices. The course was a game-changer for my career, packed with practical strategies, real-world case studies, and hands-on assignments that gave me the confidence to run campaigns. This course provided me with a solid foundation in both strategy and execution.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation
“It equipped me with practical strategies and frameworks that can be directly applied to my work. The course enhanced my understanding of the customer journey and content planning, allowing us to better align digital campaigns with business objectives. It also introduced additional tools and tips, providing an in-depth understanding of the entire customer journey beyond just social media.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation
“The curriculum is practical, up-to-date, and focused on real-world applications. It equipped me with strategies and frameworks that can be directly applied to my work. The course also enhanced my understanding of the customer journey, content planning, and provided additional tools and tips that go beyond social media.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation
“I now know of more social media options. The trainer has a very friendly and helpful personality, engaging the class with his extensive professional and life experiences. He shared tips to overcome challenges generously, helping us better understand the theories.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation
“The courses and knowledge provided are very in-depth. I feel more equipped to manage social media marketing now and more confident to dive into the world of social media marketing.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation
“Learning at Equinet Academy equipped me with practical digital marketing skills that improved our social media performance, ad targeting, and engagement. These strategies directly supported our goals of increasing brand awareness, driving traffic, and boosting sales, making a strong impact on our overall digital growth.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation
“It helps me better understand the use of social media and how to boost our outreach to target consumers. The course provided valuable insights into enhancing engagement and strategy.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation
“It has helped me understand how to manage my brand’s social media more effectively and provided me with relevant knowledge and skills in social media.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation
“The course provides comprehensive training that helped me understand social media channel activation and communicate in the same language as my customers.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation
“I can’t wait to apply the knowledge and skills I have gained to my career. I really appreciated the resources shared during the class, which have definitely expanded my knowledge of marketing.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation
“The course equipped the staff with valuable knowledge and skills, and they have gained even more insights to enhance their work.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation
“This course has enhanced my capabilities and knowledge of Meta marketing and social media content creation. I have been exploring ways to use Meta to market my personal brand and expand my portfolio, and this course has been a great help.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation
“The learning materials and topics covered are extremely in-depth. The knowledge I have acquired will enable me to build a stronger social media presence, and I have gained a deeper understanding of social media marketing.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation
“I attended the Social Media Marketing course and learned so much—it truly opened my eyes to new possibilities. The training was detailed and up-to-date, and Walter shared numerous case studies, imparting his vast knowledge and expertise. He’s a very experienced trainer, and I gained a lot from his insights.“
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation
“As a communications executive, my role involves crafting strategic, sensitive, and impactful messaging across digital platforms. This course is directly relevant to my responsibilities and has equipped me with practical skills to enhance my organisation’s online presence and outreach efforts.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation
“The Social Media Marketing course has allowed me to expand my knowledge of the respective social media platforms and to utilise the functions within each platform to its fullest capacity.
Walter is an amazing teacher and has patiently guided the class along the past 2 days with his knowledge and as a subject expert.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation, 2025
“The course effectively filled my knowledge gaps and covered all key areas of organic social media marketing.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation
“This course was very useful and helped me learn many practical tips about social media marketing. The trainer was excellent and made the learning experience engaging and effective.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation
“The course is well-crafted and equips participants with practical know-how. It has broadened my perspective on the world of social media and provided me with a strong understanding of its relevance and impact.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation
“The course made me more aware of my goals and areas for improvement. Although I have just completed it, I believe it will be highly useful for my career and personal growth.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation
“The course have helped me understand ads better and analyse posts more effectively to create better content and improve engagement, ultimately helping me attract more marrow donors to join the registry.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation
“The course is good and up to date. I learnt about social media marketing in depth and how it benefits the company. The detailed explanations were clear, precise, and very helpful in providing advice for work.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation
“While the course is focused on B2C, it also provided valuable insights into social media marketing for B2B. I gained a better understanding of each social media platform’s algorithm and how to use various resources and tools to identify keywords for creating stronger, more relevant content for the target audience.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation
“The course has been very helpful, with many tools and resources generously shared by the trainer. I have gained a better understanding of social media marketing analytics, costs, and strategies that can be updated and optimised. It is also valuable for my future business plans.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation
“I like that there is minimal fluff, with plenty of straight-to-the-point tips that help us hit the ground running. The trainer keeps the class engaging with humour, sharp wit, and powerful knowledge sharing.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation
“It is a useful, relevant, and informative course that has equipped me with practical digital skills to enhance my work and overall performance.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation
“The training provided is highly practical, industry-relevant, and aligned with current digital marketing trends. It offers practical tools and insights on social media that are up to date and easy to apply.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation
“Because of the knowledge shared and the skills imparted, I am now able to develop better strategies using the latest tools and technologies to improve my work output. The course has also helped me reorganise my marketing strategies and create a proper structure to reach the market effectively.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation
“The course helped me enhance the strategy and management of social media pages to effectively share and promote nursing-related events, initiatives, and job awareness.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation
“The trainer explains concepts very clearly, and the course have taught me the fundamental and tactical skills needed for social media marketing.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation
“It has equipped me with practical digital skills that enhance my work and overall performance. The course is useful, relevant, and highly informative.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation
“The courses provided practical, up-to-date strategies that I could immediately apply to my work. I have gained hands-on skills in optimising social media strategies and driving results.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation
“I highly recommend this course to digital marketers looking to build a strong foundation in social media marketing, especially when working with agencies and clients. I’ve been able to apply these social media platforms and tools in real-life projects and now have a much better understanding of social media strategies, frameworks, and other key concepts relevant to my workplace.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation
“Equinet provides concise, relevant courses delivered in a friendly and engaging manner. If you manage your own social media or do not know where to begin, this is a great course to help you grow and improve. It is full of tips for whatever stage of your social media journey you are at.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation, 2025
“As someone who used to work in communications (several years ago) and a personal social media user, this was a great refresher and training for new skills I didn’t use when I was still in the industry. I’ve also learned a lot of useful tips for my future personal business.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation, 2025
“This course gives one the confident to manage your own social marketing strategy, understand the terminology and tactics used for digital marketing strategy, as well as how to analyse whether your strategy is effective. Would not hesitate to recommend this course to others. It is hard to find a training course that is willing to provide a refresher course and assistance even after the course has ended.”
Course Taken:
WSQ Social Media Marketing Strategy & Optimisation, 2025
Frequently Asked Questions (FAQs)
The Need-to-Know Stuff, Fast
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
This course focuses on building core social media strategy, content planning, platform selection, campaign execution, analytics, and community management. The advanced course goes deeper into higher-level management, optimisation, governance, and complex campaign execution.
Yes. Learners will work through planning activities such as customer personas, campaign goals, content mapping, content calendars, and platform-specific campaign ideas.
Yes. Learners will explore how social media strategies can support different audiences, buying journeys, content types, and campaign objectives across B2B and B2C contexts.
Yes. The course covers social media performance metrics, advertising ROI indicators, platform analytics, and reporting considerations.
Yes. Learners will review community management approaches and use structured response methods for managing negative feedback and online issues.
