Design High-Converting Web and Landing Pages That Drive Sales
View Dates & ApplyTools Covered
Inside Your Toolbox
Specific tools depth of coverage may vary based on industry trends and learner needs.
Divi builder
Google analytics 4
Figma
VWO
Programme Outcomes
Skills That Give You an Edge
Acquire these in-demand skills by the end of the training:
Design Landing Pages That Convert
Plan page layouts that guide users clearly.
Create Better Web Experiences
Apply UX, content, and visual design principles.
Launch WordPress Websites
Set up pages, themes, plugins, forms, and menus.
Manage Websites Confidently
Handle security, backups, updates, and documentation.
Spot Conversion Barriers
Identify friction using UX and CRO frameworks.
Improve Website Performance
Prioritise changes using data and user behaviour.
Programme Highlights
What You’ll Learn
Across three modules, you will build a complete web design, WordPress creation, and conversion optimisation capability:
- Web design fundamentals and the landing page design process
- Layout, composition, colour theory, typography, and visual hierarchy
- UX writing and website content development
- Copyright issues in website content writing
- User-centred design and user experience principles
- Research, discovery, sitemap creation, wireframes, content, prototypes, and mockups
- Basic CSS and how CSS supports landing page development
- Mobile-first design, responsive design, and mobile-specific content adaptation
- Marketing psychology and user experience principles that improve clarity and conversions
- Assessments: case study written assessment and individual project presentation
- Website fundamentals, domains, hosting, CMS options, and WordPress requirements
- WordPress.org and WordPress.com differences
- Domain registration, hosting plans, server types, and control panels
- WordPress installation, essential settings, users, and roles
- Plugin setup for security, performance, SEO, and forms
- Theme setup, page builders, parent and child themes, and basic site customisation
- Business pages, menus, media, forms, posts, and blog archives
- Landing page wireframes and drag-and-drop page builder workflows
- Website troubleshooting, performance checks, security setup, backups, updates, and documentation
- Assessments: short answers written assessment and individual project
- CRO principles and PIUAF framework
- Consumer psychology and key behaviour models
- Heuristic analysis fundamentals
- Consumer awareness stages and UX gap identification
- Landing page anatomy, user flow, CTAs, forms, typography, imagery, video
- Information architecture, above-the-fold clarity, wireframing, Figma page structure
- Wireframe evaluation: heuristic analysis, think-aloud feedback, 5-second tests
- A/B and multivariate testing, Google Analytics, heat maps, session recordings
- ICE prioritisation, CRO tracking plans, RASCI communication, optimisation reporting
- Assessments: case study written assessment and individual project presentation
Trainers
Meet Your Educators
Chan Teck Seng
Jeremiah Maximus Lim
Target Audience
Who Should Attend
This programme is designed for learners who want to design landing pages, create WordPress websites, and optimise website performance for business and marketing outcomes.
It is suitable for:
- Aspiring Web Designers
- Complete Beginners
- Marketing Professionals
- Digital Marketing Executives
- Business Owners and Entrepreneurs
- Freelancers and Independent Creators
- Website Managers
- Content Creators
- Career Switchers
- Students and Recent Graduates
- Professionals Supporting Website Projects
Differentiators
What Makes This Programme Different
Most web design courses focus on either visual design or website building. The Certified Web Designer programme connects design, website creation, and conversion optimisation so learners understand how to plan pages, launch websites, and improve performance after the site goes live.
Get Certified
Certification Pathway
To attain the Certified Landing Page & Web Design Specialist (CLPWDS) certification by Equinet Academy, complete the following modules:
- Module 1: WSQ Landing Page Design (1 day, 8 Hours)
- Module 2: WordPress Website & Landing Page Creation (2 days, 16 Hours)
- Module 3: Conversion Rate Optimisation (2 days, 16 Hours)
- Pass all module assessments across all three modules
Each module can also be taken as a standalone course. Learners who have already completed one or more modules as standalone courses may count those toward the Certified Landing Page & Web Design Specialist (CLPWDS) certification by completing the remaining modules.
Candidates who complete each module with at least 75% attendance and demonstrate competency in all assessments will receive the corresponding award for that module. Candidates who complete all three modules will receive the Certified Landing Page & Web Design Specialist (CLPWDS) certificate from Equinet Academy.
Fees Breakdown
Programme Fees
The 20% bundle discount will end on 31 Dec 2026. All applications submitted on or before 31 Dec 2026 will still be eligible for the discount.
| Module | Full Fee | After Bundle Discount | After Max Modular Funding |
|---|---|---|---|
| M1: WSQ Landing Page Design | S$264.00 | S$79.20 | |
| M2: WordPress Website & Landing Page Creation | S$799.20 | S$239.76 | |
| M3: Conversion Rate Optimisation | S$799.20 | S$239.76 | |
| Full Certified Landing Page & Web Design Specialist (CLPWDS) ProgrammeAfter Max Modular Funding | Total Nett Fee: | From S$558.72 excl. GST(GST Absorbed) | |
*Funding eligibility varies by module. Select modules currently qualify for SkillsFuture Credit and SSG subsidies when taken individually. Speak to a course consultant to confirm eligibility for specific modules and to understand the right enrolment path for your situation.
After the Course
Post-training Support
Your learning does not stop when the course ends. All graduates get ongoing access to three support channels included in the course fee.
Alumni Community
Join the Equinet Insider Network. Ask questions, share wins, and connect with fellow graduates and industry practitioners.
Live Post-Training Mentoring Sessions
Attend live group mentoring sessions with industry subject matter experts. Bring real problems from your work and get practitioner feedback.
Direct Trainer Access
Continue the conversation with your trainer after the course ends. Bring questions from real work and get practitioner feedback.
Post-training mentoring clinic sessions are included in your course fee.
1:1 paid mentoring sessions are also available for graduates who want deeper, project-specific guidance on their own work.
For Organisations
Training a Team?
Course Schedule
Mark Your Calendar!
Total modules: 3 modules
There are currently no intakes available. Please contact us to enquire on the next intake dates.
Learner Reviews
What Our Trainees Say
Experience matters, discover honest feedback and stories from learners who shaped their future with us.
“Teck Seng was very helpful and interactive during the session. Content is also practical and we can apply immediately.”
Course Taken:
WSQ Landing Page Design
“Trainer is very knowledgeable and friendly. He will kindly answer to every question asked by the students. I have also gained a lot of valuable information from him through this class. It has been very beneficial for me and I believe for everyone who has attended.”
Course Taken:
WSQ Landing Page Design
“A highly beneficial supplementary course suitable for a diverse audience including digital transformation consultants, procurement managers, project/program managers, content managers, and more, offering valuable new insights. The training agency demonstrates exceptional thoughtfulness by even providing spare laptops.”
Course Taken:
WSQ Landing Page Design
“Getting hands-on experience in building a website in WordPress was very helpful. Learning about the technical aspects of building a site, such as the structure and elements of the website and essential security settings, was also very helpful. The course was well structured and very informative. There was a lot of opportunity for hands-on practice, which was very useful. The trainer was also very experienced and shared many personal examples, which made the learning more memorable.”
Course Taken:
WordPress Website & Landing Page Creation
“Very well structured training with excellent trainers who are knowledgeable and clear in their teaching. As a business owner, the course helped me design my website and improve lead generation for my SME.”
Course Taken:
WordPress Website & Landing Page Creation
“Teck Seng, the trainer, was fantastic. Given that understanding the various layers of backend in WordPress can take some time, he has showed patience and professionalism to each and every one of us. This course has taught me a lot, and I would recommend it to anyone who wants to learn how to build a website from the ground up.”
Course Taken:
WordPress Website & Landing Page Creation
“The website design course with Teck Seng was comprehensive and easy to apply. The resources provided will enable one to revisit and apply learnings as well as explore other functionality of WordPress beyond the scope of the course. There are also booster sessions post course that will ensure that queries can be answered. All in all, a fruitful and enjoyable course.”
Course Taken:
WordPress Website & Landing Page Creation
“The learning pace of the class was just nice and easy to understand. Shaun was also helpful and able to clarify my questions clearly.”
Course Taken:
Conversion Rate Optimisation
“The CRO course from Equinet is a great course that goes hand-in-hand with other courses such as Ad Words and SEO Optimisation. I’m an entrepreneur that manages several websites for service based products. The CRO information is essential for me and for my businesses.”
Course Taken:
Conversion Rate Optimisation
“There was a good mix of theory and hands-on activites, as well as tips and tools to help with CRO.”
Course Taken:
Conversion Rate Optimisation
Frequently Asked Questions (FAQs)
The Need-to-Know Stuff, Fast
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
The recommended sequence is Module 1, then Module 2, then Module 3.
Yes. In the WordPress module, learners work on a live practice site using a demo domain and hosting account, then create pages, navigation, forms, posts, security settings, backups, and documentation.
You will be able to plan landing pages, create WordPress websites, structure pages for better user experience, identify conversion barriers, and recommend evidence-based website improvements.
