From product vision to market success
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Hear From The Trainer
Most people think a great idea is enough to succeed. Kenneth explains why successful founders rely on validation, market research, and structured planning instead. Discover how this course develops practical market validation, business modelling, and go-to-market planning skills for products that launch with confidence, not guesswork.
Not ready to register yet? Download the course brochure for the full module outline, learning objectives, and course fees. Download brochure
Market Validation
Assess opportunities before committing resources.
Customer Discovery
Identify customer needs and market gaps.
Business Modelling
Evaluate commercial viability and revenue models.
Product Positioning
Define where your product fits in the market.
Roadmap Planning
Turn strategy into actionable milestones.
Go-to-Market Strategy
Launch products with greater confidence
Course Outcomes
Learning Outcomes
By the end of the course, you will be able to:
- Identify customer segments, market trends, and opportunities to inform product strategy and assess product-market fit
- Develop and evaluate business models, product positioning, and concepts to validate viability before committing resources
- Create actionable product and go-to-market roadmaps that align with market needs and business objectives
- Build financial models, feasibility plans, and performance forecasts to test assumptions and guide decision-making
- Design structured go-to-market strategies and product requirements based on market insights and continuous optimisation
Course Outline
What You’ll Learn
Trainers
Meet Your Educators
Target Audience
Who Should Attend
This course is designed for professionals who want to validate product ideas, reduce execution risk, and bring products to market with greater confidence.
It is suitable for:
- Startup Founders
- Product Managers
- Innovation Leads
- Business Development Professionals
- Corporate Entrepreneurs
- Aspiring Entrepreneurs
Certification Pathway
Get Certified
A Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the Product Management and Go-to-Market Strategy Course assessment and achieved at least 75% attendance.
Course Fee and Funding
Fund Your Brain Gain
This is a SkillsFuture-funded course. The full course fee is S$999.00. Your nett fee depends on your citizenship, age, and whether you are sponsored by an SME employer. Additional offsets like SkillsFuture Credit, PSEA, UTAP, and SFEC can stack on top of your nett fee.
1. SSG SUBSIDY TIERS
Pick the row that describes you. Subsidies are applied at registration; no separate application is needed.
| Who you are | Subsidy | Nett fee |
|---|---|---|
| Singapore Citizen aged 40 and above, self-sponsored or employer-sponsored (Non-SME)MCES (MID-CAREER ENHANCED SUBSIDY) | Baseline 50% + MCES 20% = 70% total | S$299.70save S$699.30 |
| Singapore Citizen, PR, or LTVP+ Holder sponsored by an SME employerETSS (ENHANCED TRAINING SUPPORT FOR SMES) | Baseline 50% + ETSS 20% = 70% total | S$299.70save S$699.30 |
| Singapore Citizen, PR, or LTVP+ Holder aged 21 and above, self-sponsored or employer-sponsoredBASELINE FUNDING | Baseline 50% | S$499.50save S$499.50 |
| Foreigner / not eligible for SSG funding | Subsidies not applicable | S$999.00full fee |
2. ADDITIONAL OFFSETS (STACK ON TOP)
These are applied to your nett fee after subsidies. You can combine more than one if you qualify.
SkillsFuture Credit (SFC)
SINGAPORE CITIZENS AGED 25 AND ABOVE
Use your SkillsFuture Credit balance to offset your nett course fee. Singaporeans receive a base credit of S$500
PSEA
SINGAPORE CITIZENS AGED 30 AND BELOW
Use your Post-Secondary Education Account to pay for SkillsFuture-related course fees. Apply via your bank or MOE.
SFEC
ELIGIBLE SME EMPLOYERS
Employers can use SkillsFuture Enterprise Credit (S$10,000) to offset up to 90% of out-of-pocket course fees on top of existing schemes. Check eligibility at enterprisesg.gov.sg.
3. WORKED EXAMPLE
Example assumes you have at least S$299.70 SkillsFuture Credit opening credit balance. Actual nett fee depends on your specific eligibility.
Course Schedule
Mark Your Calendar!
Duration: 2 Days (16 Hours)
| Course Dates | Trainer |
|---|---|
|
08, 09 Oct 2026 - 9:00am - 6:00pm Thu, Fri · In-Person
|
Frequently Asked Questions (FAQs)
The Need-to-Know Stuff, Fast
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
No. The course focuses on product strategy and decision making, not coding or technical development.
Yes. You will develop a roadmap based on your product strategy, priorities, and business goals.
That is normal. The frameworks can be applied to any product idea or stage of growth.
The course is highly practical. You will apply the frameworks to real product or business scenarios throughout the course.
