Turn GA4 data into smarter marketing decisions
Apply NowTools Covered
Inside Your Toolbox
Specific tools depth of coverage may vary based on industry trends and learner needs.
Google AnalyticsMeasurement Planning
Define what to track based on business and marketing goals.
GA4 Configuration
Build cleaner tracking and reporting structures
Event Measurment
Measure user actions that signal business value.
Attribution Analysis
Identify which channels contribute to performance.
Audience Insights
Understand user segments and behaviour patterns
Insight Development
Turn advanced GA4 data into smarter recommendations
Course Outcomes
Learning Outcomes
By the end of the course, you will be able to:
- Determine in detail how data is collected and measured, and its legal and privacy implications
- Assess strategies and create a comprehensive measurement plan, selecting the most appropriate metrics to measure within analytics for more effective analysis and business outcomes
- Organise a Google Analytics account into a properly structured setup for your business
- Propose appropriate configurations in Google Analytics for specific business requirements
- Develop specific Google Analytics reports based on segmentation and customisations to generate deeper insights
- Analyse Google Analytics data to articulate business implications based on internal and market data analysis
Course Outline
What You’ll Learn
Want a portfolio & career placement?
Pair this course with an Equinet Career Programme
This course builds your capability and certifies you. It does not include a project-based capstone, client placement, or career coaching. Our Career Programmes are built for that: three months on a real project brief, your own product idea or a host organisation, with dedicated career support and mentorship throughout.
Many graduates take both: the course for the certification and capability, a Career Programme for the portfolio case study and placement. Speak to a course consultant about the combined pathway.
Trainers
Meet Your Educators
Target Audience
Who Should Attend
This course is designed for learners who already have basic Google Analytics knowledge and want to develop more advanced GA4 analytics skills.
It is suitable for:
- Digital Marketers
- Performance Marketers
- Marketing Executives and Managers
- Agency Professionals
- Business Owners managing digital campaigns
- Analytics users who want deeper GA4 reporting skills
Certification
Get Certified
To attain the Certified Digital Marketing Analyst 2.0 certification, learners are required to complete the following modules:
A SkillsFuture WSQ Statement of Attainment (SOA) – Marketing Research under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Advanced Digital Marketing Analytics (Google Analytics) course assessment and achieved at least 75% attendance.
Course Code: TGS-2021010333
Course Support Period: 20 Dec 2021- 19 Dec 2027
Course Fees & SkillsFuture Funding
Fund Your Brain Gain
This is a SkillsFuture-funded WSQ course. The full course fee is S$975.00. Your nett fee depends on your citizenship, age, and whether you are sponsored by an SME employer. Additional offsets like SkillsFuture Credit, PSEA, UTAP, and SFEC can stack on top of your nett fee.
1. SSG SUBSIDY TIERS
Pick the row that describes you. Subsidies are applied at registration; no separate application is needed.
| Who you are | Subsidy | Nett fee |
|---|---|---|
| Singapore Citizen aged 40 and above, self-sponsored or employer-sponsored (Non-SME)MCES (MID-CAREER ENHANCED SUBSIDY) | Baseline 50% + MCES 20% = 70% total | S$292.50save S$682.50 |
| Singapore Citizen, PR, or LTVP+ Holder sponsored by an SME employerETSS (ENHANCED TRAINING SUPPORT FOR SMES) | Baseline 50% + ETSS 20% = 70% total | S$292.50save S$682.50 |
| Singapore Citizen, PR, or LTVP+ Holder aged 21 and above, self-sponsored or employer-sponsoredBASELINE FUNDING | Baseline 50% | save S$487.50S$487.50 |
| Foreigner / not eligible for SSG funding | Subsidies not applicable | S$975.00full fee |
Eligibility for ETSS depends on your employer’s SME status (ACRA-registered with annual sales of S$100M or less, or 200 employees or fewer). MCES applies to Singapore Citizens aged 40 and above. You receive whichever subsidy is most favourable, not both.
2. ADDITIONAL OFFSETS (STACK ON TOP)
These are applied to your nett fee after subsidies. You can combine more than one if you qualify.
SkillsFuture Credit (SFC)
SINGAPORE CITIZENS AGED 25 AND ABOVE
Use your SkillsFuture Credit balance to offset your nett course fee. Singaporeans receive a base credit of S$500.
PSEA
SINGAPORE CITIZENS AGED 30 AND BELOW
Use your Post-Secondary Education Account to pay for SkillsFuture-related course fees. Apply via your bank or MOE.
UTAP
NTUC UNION MEMBERS
Get 50% off your out-of-pocket fee, capped at S$250 per year (S$500 for members aged 40 and above). This course is UTAP claimable – apply via the U Portal after course completion.
SFEC
ELIGIBLE SME EMPLOYERS
Employers can use SkillsFuture Enterprise Credit (S$10,000) to offset up to 90% of out-of-pocket course fees on top of existing schemes. Check eligibility at enterprisesg.gov.sg.
3. WORKED EXAMPLE
Example assumes you have at least S$292.50 SkillsFuture Credit opening credit balance. Actual nett fee depends on your specific eligibility.
After the Course
Post-training Support
Your learning does not stop when the course ends. All graduates get ongoing access to three support channels included in the course fee.
Alumni Community
Join the Equinet Insider Network. Ask questions, share wins, and connect with fellow graduates and industry practitioners.
Live Post-Training Mentoring Sessions
Attend live group mentoring sessions with industry subject matter experts. Bring real problems from your work and get practitioner feedback.
Direct Trainer Access
Continue the conversation with your trainer after the course ends. Bring questions from real work and get practitioner feedback.
Post-training mentoring clinic sessions are included in your course fee.
Paid 1:1 mentoring sessions are also available for graduates who want deeper, project-specific guidance on their own work.
For Organisations
Training a Team?
Course Schedule
Mark Your Calendar!
Duration: 2 Days (16 Hours)
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29, 30 Oct 2026 - 9.00am - 6.00pm Thu, Fri · In-Person
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21, 22 Dec 2026 - 9.00am - 6.00pm Mon, Tue · In-Person
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01, 02 Feb 2027 - 9.00am - 6.00pm Mon, Tue · In-Person
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12, 13 May 2027 - 9.00am - 6.00pm Wed, Thu · In-Person
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24, 25 Aug 2027 - 9.00am - 6.00pm Tue, Wed · In-Person
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24, 25 Nov 2027 - 9.00am - 6.00pm Wed, Thu · In-Person
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Learners Review
What Our Trainees Say
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Frequently Asked Questions (FAQs)
The Need-to-Know Stuff, Fast
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
The course includes guided exercises and applied activities so learners can practise working through GA4 scenarios, reports, and configurations.
Yes. The course uses applied scenarios and activities to help learners practise interpreting GA4 data in realistic marketing contexts.
Yes. Learners will better understand what useful GA4 data looks like and how configurations affect reporting quality.
It covers both, but the main focus is helping marketers use GA4 configurations, reports, and data points to support better marketing decisions.
No. The course is useful for anyone who needs to understand digital performance, whether they manage campaigns directly or analyse results for reporting and decision-making.
