Digital Marketing Skills

Understand the career pathways a Digital Marketer can progress towards.

Essential Digital Marketing Skills

View the Complete Digital Marketing Skills and Job Roles Map

Complete Digital Marketing Skills and Job Roles Map



In today’s context, the demands of a digital marketing professional are high. They are required to have a diverse skill set, a comprehensive grasp of available media channels, and the ability to identify potential opportunities. Also, they need to have a balance of both critical and creative thinking skills to bring success to the company.

One of the indispensable skill sets a digital marketer needs to have is the broad insight on the most current digital marketing strategies and methodologies practiced by digital marketing industry experts.

Listed below are some of the essential technical and generic skills to keep a digital marketing professional relevant in the ever-changing digital industry.

Technical Skills Required of a Digital Marketer

Account Management

Manage, maintain and grow sales and relationships with specific customers or set of accounts. This includes intensive customer engagement, relationship-building and provision of quality solutions and services to address customers’ needs successfully and generate revenue.

Affiliate Marketing

A process by which affiliates earn a commission for marketing another person’s or company’s products. As this is done by spreading the responsibilities of product marketing across different parties, it manages to leverage the abilities of a variety of individuals for a more effective marketing strategy whilst still providing contributors with a share of the revenue.

Article Writing

The ability to articulate the intended message with clarity and simplicity of reading is a necessary skillset. Good grammar and spelling are integral components to writing comprehensible articles. Also, the flexibility of switching styles and tonality of writing is crucial to cater to different audiences in mind.

Brand Management

Brand management is a component of marketing that uses different procedures to improve the perceived value of a product line or brand over some time. Effective brand management builds loyal customers and stronger brand recall through positive brand associations and images or a strong awareness of the brand.

Business Writing

The ability to articulate content in the form of writing that is purposeful, economical and reader-oriented. It is able to focus on expressing ideas rather than impressing the intended audience. The main goal of this form of writing is to get the message across in a clear and simple manner. It is common to involve collaborators such as when working in teams to exchange ideas or revise documents as a team. Examples of business writing applications include writing emails, reports, and user manuals.

Community Management

The ability to strategize growth and engagement to a given audience within the brand’s owned social space. After social media publishing, the expertise to deal by involving customer service, listening to the internet and managing the brand by taking part in active discussions is a required skillset.

Competitive Analysis

This is a statement of the business strategy and how it relates to the competition. The goal is to determine the strengths and weaknesses of the competition in the market and pinpoint advantageous strategies. Tactics include deterring competition from entering your market and discover weaknesses that can be exploited within the product development cycle.

Content Curation

The skill of researching, collating, and delivering digital content that surrounds a specific subject matter. Having this skill helps to amass content from various sources and deliver it in an organized fashion. The ability to recognize more important content and to filter out irrelevant information is a crucial component of this skillset.

Content Development

To develop a company’s content goals and the strategies to reach those goals. It has the ability to synthesize ideas from a large team to subject matter experts and decision-makers. The functional aspects of this skill are to develop strategies and content as well as creating its deliverables.

Content Marketing

This is a strategic marketing skillset focused on the creation of content that provides immense value to the intended audience, the crafting of content that is relevant to both the business objectives and the target customers’ pain points and goals, and developing content that is delivered to the target audience in a timely and consistent manner.

Content Management

This is a skill set that requires the responsibility for creating, improving and maintaining content to achieve the business goals of an organization. It also entails in sharing of content to raise brand awareness and monitoring web traffic and metrics to identify best practices.

Content Management Systems

It is a skill set that effectively manages content by allowing some level of automation usually in the form of a software package. It is the ability to make the content available to other people consume it by performing editorial processes like creating and editing content. Examples of content management systems include WordPress, Joomla, Drupal, Magento, WIX, Shopify, and Squarespace.

Content Strategy

Develop a content strategy to include the conceptualization and mapping of digital storyboards as well as the optimization of content delivery parameters to market the organization’s products and services.

Conversion Rate Optimization

The ability to improve the percentage of visitors who complete a desired action on a given website. This process involves understanding how users navigate through a website, what actions they take, and what’s stopping them from completing the goals.


It is an ability of writing text for the main purposes of advertising or other forms of marketing. It is a skillset where you can string sentences that flow together naturally. The ability to write with a touch of empathy will enhance the effectiveness of copywriting.

Copy Editing

It is the ability to evaluate and edit written materials to improve precision, readability, and relevancy. It is to ensure that it is free of error, omission, inconsistency, and repetition. A keen eye is very much involved to look out for potential legal problems and to check for facts on the articles.

Creative Writing

It is an ability to articulate ideas and thoughts by writing imaginatively. It requires creativity to flow freely and not hampered by opinion. Creative writing helps to entertain and share human experience and is written creatively to inform readers about the content in an expressive way.

Customer Relationship Management (CRM) Software

This is a specialized skill set for managing a company’s relations and communications with clients using technology. With this capability, it helps to improve connectivity among customers, streamline processes, and improve profitability. It promotes a more reliable way to manage the external interactions and relationships that drive success. Examples of a popular CRM software include Salesforce, Infusionsoft, and Zoho.

Data Management

It is a process that encompasses collecting, verifying, storing, preserving, and processing the required data to ensure accessibility, dependability, and timeliness of the data for its users. Many organizations leverage Big Data to execute business decisions and gain deep insights into customer behavior, trends, and opportunities resulting in producing extraordinary customer experiences.

Digital Advertising

It is an ability to utilize the technologies of the Internet to deliver promotional advertisements to users. It usually includes promotional advertisements and messages delivered through social media ads, Google Ads and video ads. The ability to plan, manage, and analyze online advertising campaigns is also an important component.

Digital Marketing Analytics

It is the translation of customer behavior into actionable business data. With the help of digital analytics tools, it examines the various online channels that buyers interact with and helps to establish new revenue possibilities from existing campaigns. It provides a data-driven foundation on which businesses can build a profitable, scalable marketing strategy.

Digital Marketing Strategy

The ability to develop a set of planned activities to achieve a company’s goals through chosen digital channels. Digital marketing strategies include utilizing digital channels across paid, earned, owned, and shared media to reach, engage, and convert clearly defined audiences.

Display Advertising

This skill requires an understanding of using Display Advertising platforms such as Google Ads, DoubleClick, and Criteo to reach audiences across different mediums or display network (e.g. websites, mobile apps, video streaming websites) and how to communicate a marketing message visually using images, logos, text, animations, and videos or other forms of media. Within this skillset is an understanding of various key metrics to measure ad campaign performance.

Email Marketing Software

It is an ability to utilize email as a form of direct marketing and functions as a means of communicating marketing messages, advertisements, sales solicitation or a call for business to an audience through a software. The person with this skillset has a talent for developing relationships with potential customers and/or clients. One of the components of this talent is also the ability to measure the success of the email campaigns once it is delivered to the respective audiences. Examples of email marketing software include MailChimp, GetResponse, and Aweber.

Email Newsletter Design

It is an ability to design the layout of the email and to have an appropriate visual composition catering to different audiences. Apart from the knack of choosing the right tones of colors and imagery, it also entails the technique of applying the process of placing the most important email content where the reader can easily access.

Email Strategy

It is the ability to plan a series of marketing campaigns to reach desired marketing goals through lead generation and lead nurturing. It usually contains a plan of action that gives businesses a direct channel of communication with prospects and customers for brand promotion, engagement, conversions, and loyalty.

Facebook Marketing

The ability to market a brand through social media marketing activities such as Facebook Advertising and creating a Facebook Page as a platform to attract new customers and maintain communication with existing followers.

Google Ads

It is the capability to set up and run digital advertising campaigns within Google Search, Display, Shopping, App, and Video networks. A person with this skill set is required to understand how Google’s advertising system works such as how to bid on certain keywords for clickable text ads to appear in Google’s search results and how to track and evaluate campaign performance.

Google Analytics

This is a specialized skill set that utilizes web analytics service offered by Google to track and evaluate marketing campaign data. With the capability of capturing website activity-related data such as session duration, bounce rate and even offline data, an analyst is required to have extensive knowledge on the platform in order to extract actionable insights.

Google Tag Manager

The ability to manage and deploy marketing tags (snippets of code or tracking pixels) on a given website (or mobile app) for reporting and analytics purposes. The tags allow event tracking such as monitoring form submissions, scroll tracking, conducting surveys, generating heat maps, remarketing, or even tracking how people arrive at a website without the hassle of implementing numerous Javascript tracking codes across the entire asset.

Graphic Design

It is the ability to communicate through using visuals and solve problems with the usage of typography, photography, and illustration. The skillset also involves applying visual hierarchy and page layout techniques to meet users’ specific needs and focus on display elements in interactive designs to optimize the user experience.

Integrated Marketing

It is the ability to develop and execute a marketing plan on and across various online and offline channels and platforms, in addition to tracking of customers’ response and effectiveness to marketing communications across these channels. This skill set includes the integration of traditional and digital marketing channels and techniques where applicable.

Instagram Marketing

It is a skill set that leverages on the social media platform, Instagram, to connect with a brand’s target audience and market its brand. The marketing is done through regular posting of photos, videos, Instagram Stories and advertising in a bid to build a strong visual presence.

Keyword Research

It is an ability whereby marketers, especially search marketing professionals use to find and research alternative search terms that people enter into search engines while looking for a particular subject. The purpose is to find out what customers are searching for online and then lead them from search results to the relevant landing pages.

LinkedIn Marketing

It is a skillset utilizing LinkedIn as a social platform that is specifically dedicated to professionals to create connections, find leads and create brand awareness. Marketing on LinkedIn helps to engage a community of professionals to drive important actions to a business.

Market Research

The ability to conduct research and analysis to uncover market, customer and competitor trends to extract useful business insights. This also includes the evaluation of marketing activity effectiveness and the development of ways to optimize marketing efforts.

Marketing Analytics

It is the practice of quantifying, managing and interpreting marketing metrics to maximize its performance in terms of return on investment (ROI). It allows marketers to be more efficient at their jobs and minimize wasted resources. The data that is harvested gives marketers profound insights into customer preferences and trends.

Marketing Automation

It is the ability to use applications to enable automation sequences and facilitate communications to manage the repeated and arduous tasks. Arduous tasks include manual email campaign creation, propagation of social media posts, data management and analysis and can be simplified by automation, resulting in increased output of transaction volume and revenue.

Marketing Budget Management

It is the practice of planning where the money is spent on marketing-related projects of a business over some time. The administration of budget includes expenditures such as sponsored web content, paid advertisement, registration of domain, and other related marketing expenses. It is the ability to make the most of a strict budget and to distribute funds across various marketing campaigns as efficiently as possible.

Marketing Campaign Management

It is the ability to do the planning, producing, tracking and interpretation of data of a direct marketing campaign. All these responsibilities cover the entire development of a marketing campaign, from the beginning to evaluation of results. It addresses specific issues of segmentation of audiences, development of content, email automation, and personalization of messages.

Marketing Strategy

The skill sets required to consider critical industry trends, customer segments, and market developments in order to develop and implement effective marketing communication strategies.

Paid Media Advertising

It is the practice of promoting a brand’s content, message, products and services through various ad formats and mediums ranging from display ads to sponsored social media posts, video ads, paid search results, and other promoted media forms. It is a great opportunity to expand the brand reach, acquire more clicks, and garner more traffic volume. It usually refers to external marketing tactics that involve a paid placement.

Paid Media Strategy

The ability to develop and implement paid media strategies that align with the overall marketing strategy, helping to cover all the different levels of the purchase funnel from the awareness to the purchase stage through paid means.

Partnership Management

Build cooperative partnerships with inter-organizational and external stakeholders and leveraging of relations to meet organizational objectives. This includes coordinating and strategizing with internal and external stakeholders through close cooperation and exchange of information to achieve productive solutions.

Pay Per Click (PPC)

Knowledgeable in popular metrics of digital marketing in which advertisers get charged each time an ad is clicked. It’s a method of paying for visits to a website on a per click charging model also referred to as Pay Per Click Marketing. This model is usually applied to paid advertising platforms like Google Ads and on social media networks like Facebook, Twitter, and LinkedIn.

Performance Management

Evaluate and optimize network, system and/or software performance against user and business requirements. This involves the introduction and utilization of new tools and mechanisms to gather, analyze and fully optimize performance data. This also includes the initiation of controls, modifications and new investments to enhance end-to-end performance of ICT components, systems and services.

Performance Measurement

It is a skill set of analyzing and improving the performance and effectiveness of marketing. It is usually achieved by concentrating on the alignment of marketing activities, digital marketing strategies, and marketing metrics that comes with business goals. It involves the creation of a metrics framework to monitor marketing performance and then develop and utilize marketing dashboards to manage marketing performance.

Programmatic Advertising

It is the computerization of buying and selling of online advertising in real time, leading to an increase in efficiency in terms of transactions, simplifying the necessary processes and combining digital advertising efforts in one technology platform. Targeting tactics are also used to segment audiences using data so that advertisers only pay for ads delivered to the right people at the right time.

Project Management

Identify and scope requirements and priorities through meticulous information gathering and analysis. Also, clarification of solutions, initiatives, and programmes are necessary to enable efficient and effective delivery. Also, the identification, coordination, and management of project interdependencies are necessary to ensure alignment with and achievement of business objectives.

Proposal Writing

This is a writing technique that effectively puts forward an idea and initiates an action to be taken on that idea. Upon writing a proposal, the consideration will be the one reading the proposal and what that person may or may not already know about what is being proposed. Proposal writing’s format usually starts with the intent of writing to providing context of the situation. Then it progresses to stating the solution to the problem and layout out any costs that will be involved.

Relationship Marketing

It is a process of forming long–term relationships and focusing on customer loyalty. It emphasizes customer satisfaction and customer loyalty rather than sales activities. It extends communication beyond intrusive advertising and sales promotional messages. With technology, this skillset has evolved to more collaborative and social communication channels such as tools for managing relationships with customers that go beyond demographics and customer service data collection.

Report Writing

It is a writing technique that requires the writer to write in a short, sharp, concise manner for a particular purpose and audience. It is designed to lead people through the information in a structured way, but also to enable them to find the information that they want quickly and easily. It generally sets out and analyses a situation or problem, often making recommendations for future actions.

Search Engine Marketing

It is a technique that involves website promotion by increasing their visibility in search engine results pages (SERPs) essentially using paid mediums like Google Ads.

Search Engine Optimization

It is a skill set of optimizing a website and its content with the objective or increasing its listing position on the organic or natural (non-paid) search engine results pages. It usually involves adding fresh and unique content, modifying both content and any HTML coding structure to improve its relevance to specific keywords, enhance ranking signals and eliminate any barriers to the listing activities of search engines like Google.

Search Engine Optimization Copywriting

SEO copywriting is a writing technique that focuses on creating content that is both search engine and user-friendly. Its practice includes ensuring the target ranking keywords or words that people search for concerning a particular product or service are mentioned in a page’s content. As Google looks for relevance in content, the style of writing has to be written for humans. It is a reader-focused method of writing that allows search engine algorithms to rank content that is most relevant and useful to the searcher intent.

Social Listening

It is a process of analyzing conversations and observing across different social media platforms to gauge brand sentiment. It also measures the success rate of social campaigns and acts as an indicator for appropriate content to be created for the various target audiences. It is essentially scouring the web and social spaces to monitor what is being said about the brand, competitors and other topics of interest.

Social Media Advertising

The ability to target audiences across social media networks through the creation of ad campaigns. Due to the enhancements of big data and machine learning, advertisers are able to set up ad campaign parameters and target a comprehensive selection of audience profiles with ease.

Social Media Analytics

It is the process of collecting and interpreting the data across the different social networks such as Facebook, Twitter, and Instagram. It is commonly used by marketers to track brand engagement, conversions, and online conversations about products and companies. The process of identifying essential metrics to focus on for analysis should be completed before transforming that into information of value. Finally, the ability to make sense of data so it could be used in good decision making is an important component of this skillset.

Social Media Content Creation

The ability to plan and create content on social media that enhances user interactions with the brand across social media platforms in real-time.

Social Media Marketing

A skill set that uses social media platforms to engage and connect with an audience to build a particular brand, drive website traffic, and increase sales. Some of the tasks usually involve publishing exceptional content, monitoring, engaging followers, advertising and interpreting ad results to track ROI, and managing social media advertisements. It helps to sustain a presence on the various social media platforms which also extends to the ability to create shareable content.

Social Media Optimization

It is an ability to enhance the perception of a product, brand or event by using various social media platforms to create virality of content. It usually includes using RSS feeds, social news, blogging sites and social media sites such as Facebook and Twitter. Generally, it optimizes a website and its content to encourage more users to use and share links to it across social media and networking sites.

Stakeholder Engagement and Management

It is the process by which key personnel of a firm engage in dialogue to improve decision-making and accountability. It is a key part of corporate social responsibility and usually involves stakeholders finding out the various issues that concern them and including them in the decision-making process.

Technical Writing

It is a form of technical communication that is mainly used in technical and professional fields. Though the information is often complex, it is the ability to analyze the information and present it in a format that is easy to be read and understood. The information that is conveyed is not just limited to text but sometimes through illustrations in the form of infographics.

User Experience Design

The ability to conceptualize, project and improve a user’s interaction and engagement with an IT product and/or service such as a website or mobile app. This is based on a robust analysis and understanding of the product and/or service’s performance vis-a-vis the user’s desired experience and outcomes. It usually involves creating wireframes to adequately guide and inform subsequent planning and development processes and making enhancements to optimize the user’s experience of the product and/or service.

User Interface Design

The ability to craft out user interfaces for both machines and software, consolidating various functional elements that facilitate the ease of access and usage of a website or an app. This would involve adding, removing, modifying or enhancing elements to make the user’s interaction with the product as seamless as possible.

Video Marketing

It is a process using videos to market a brand and promote its products and services to achieve specific objectives such as increasing engagement, inspiring an audience, or driving profitable action. This is a forward-facing marketing strategy that integrates engaging video into marketing campaigns and can be used for everything from building customer rapport, to promoting brand, services or products.

Visual Communication

It is a mode of information delivery utilizing both symbols and imagery. It predominantly uses visuals like charts, graphs, diagrams to represent information. As a result, viewer memory retention will be better as it’s easier to compare and correlate with familiar concepts. Also, it aids in the aesthetics of a presentation and makes it easier to read and interpret the data given.

Visual Design

It is an ability to mold and enhance the user experience through the usage of photography, designs, typography, layouts, and color. All of these will collectively improve the user-friendliness of products and also their aesthetic appeal. To achieve this, it implements various design principles, including balance, contrast, similarity, unity, space, and many others.

Web Analytics

It is a skill set that consists of measurement, compilation, interpretation, and reporting of relevant data for the optimization of web usage. The focus is on understanding the users of a website, their behavior, and activities. With that, it generates valuable marketing intelligence that provides performance measures of the website against targets.

Website Design

It is an ability that requires planning and producing a collection of files that helps to define the colors, graphics, images, design and, layout of a website. Usually, this is enhanced with the usage of interactive features to make it more interesting for the site visitors.

Web Development

It is an ability of designing and managing websites that encompasses areas such as web design, programming, and database management. It usually involves more than just designing a website as it also includes coding in Javascript or PHP. Additionally, the work may sometimes entail maintaining and updating a database used by a dynamic website.

Website Optimization

The ability to implement website modifications that enhance user experience, improve conversions, and promote the search engine results higher within the search engine results pages (SERPS).

Youtube Advertising

It is a process of creating videos and uploading them to Google Ads, thereafter, choosing the ad targeting and placement for the ads. Its ad inventory has the potential reach of over a billion monthly active users. Also, it has several unmatched targeting options for video ads as it can target both individual channels and creators as well as people based on their search history.

Youtube Marketing

It is a practice of promoting businesses and products on YouTube’s platform, by uploading valuable videos on a company’s YouTube channel or using YouTube Ads. Businesses stand to benefit from the massive shift of the web towards video for both internet marketers and online business owners. With YouTube videos, it can also be embedded on blogposts and social media platforms like Facebook and LinkedIn thus boosting shareability and awareness.

Generic Skills Required of a Digital Marketer


It is the ability of a person to modify the thoughts or course of actions, in executing tasks to accommodate a new situation. It usually involves a smooth transition to effect the changes. This is a necessary skill set to possess, especially in today, ‘s ever-evolving and changing working landscape. The main objective is to transform quickly and easily without too many difficulties.

Analytical Thinking

It refers to the ability to analyze, visualize, integrate and apply information until a viable solution is obtained. Simply put, it is the reasoning that goes beyond the surface to make a precise decision that might not otherwise be obvious. It is based solely on determining facts and not on hearsays.

Communication (Verbal)

Verbal – It is the ability to disseminate information between individuals utilizing the medium of speech. It is spoken verbally and it is an essential part of the business world that includes presentations, formal settings like conducting office meetings and informal conversations like private discussions.

Communication (Written)

Written – It is the ability to disseminate information between individuals by utilizing writing to convey information, ideas, or any written messages. This skillset allows for more structure in developing one’s thoughts and expands communication to a far larger set of audiences.

Computational Thinking

It is the ability to process the problem systematically and then conceiving a solution such that it can be carried out by a computer. It usually involves the designing of computational models to interpret and understand data so as to solve quantitative and data-centric problems and to guide in decision-making.

Creative Thinking

Adopts a fresh perspective to combine ideas or information in radically different ways. This can be stimulated by brainstorming or by a more structured process such as lateral thinking.

Customer Experience Management

It is the ability to manage customers’ experience via feedback, analysis and customer participation in a bid to improve overall performance. Usually, this results in greater customer satisfaction, loyalty, and advocacy.

Decision Making

It is the ability to process the thoughts of choosing a logical choice from the various alternatives given to achieve the intended goals. For decisions to be effective given the resources available for that particular situation, he/she needs to decide which option is the best.

Design Thinking

It is an ability to focus on the people that they are creating for. It is accomplished by utilizing creative ways to do data-collection and to come up with various solutions to solve problems. It harnesses empathy by making an effort to understand the needs of those that are being designed for. One of the traits of design thinking is the process of generating and brainstorming ideas. Finally, it requires experimenting with those ideas and see which works.

Developing People

It is an ability to help others learn and develop their personal capabilities to enhance performances and achieve personal or professional goals. With this skill, It also helps to develop a person’s emotional intelligence and to resolve conflict positively.

Digital Literacy

It is an ability to work and learn in an environment where information to be accessed is through social media and internet platforms. It utilizes ICT tools, equipment, and software to create, evaluate and share information digitally with others.

Interpersonal Skills

It is an ability to manage relationships and to communicate with others effectively to achieve mutual consensus and outcomes. Having this skill encompasses communication with active listening.


It is an ability to lead others to achieve objectives in the most effective way. It helps by staying focused and ensuring the team works towards achieving those objectives. It also provides a sense of direction and decisiveness in making decisions that benefit corporately. With good leadership capabilities, it also helps in cultivating positive workplace relationships and teamwork and assist in fostering the development of others.

Lifelong Learning

It is a personal initiative to have an education that is focused on individual growth. It seeks out opportunities to enhance one’s knowledge and skills and has a concept of continual learning. It usually refers to training that occurs out of a formalized institute such as a school.

Logical Thinking

The ability of an individual to think in a systematic method that is built upon the foundation on facts and figures. It involves logic whenever there is a problem that needs to be analyzed and to come up with a solution.

Managing Diversity

The ability to work well with others from various ethnic, social, cultural and educational backgrounds that may differ widely. It has the opportunity to engage workers in a manner that produces a good working environment generating positive business results for the company.


It is an ability where a person that has more knowledge leads a person with less experience. This is usually in the form of sharing knowledge, skills, and experiences to assist and guide others to progress forward. Mentors are supposed to be readily available if help is needed.


It is the ability to perform more than one task at any given point of time. The drawback of multitasking is that it might lead to defocus on the activity causing more errors due to lack of concentration.

Organizational Skills

It is an ability to stay concentrated on a myriad of tasks by utilizing a person’s mental capacity, time and energy effectively and to achieve the desired outcome. The advantage of this skill is that it is transferable and will put an employee in good stead whatever tasks he/she has been assigned. The ultimate result in having this skill is that it will enhance an employee’s effectiveness in the job undertakings.


It is an ability to prepare and conduct activities to accomplish specific goals with the aid of available resources. Simply put, It is a skill set in managing yourself and others with the present conditions given to reach an objective.

Problem Solving

It is an ability to determine the root of the problem and to generate feasible and efficient solutions to solve problems and also to capitalize on new opportunities. This is an indispensable skill set for every career level of a person.

Public Relations

It is an ability, through planned publicity campaigns and Public Relations activity, to utilize the full spectrum of media to bring about a positive image for a company. There are several types of PR ranging from media relations, community relations, public affairs, crisis management, and many others.


It is the ability to discover, gather, examine, understand and assess the information that is related to the subject being studied. It helps us to learn and explore new things and sustains our growth and evolution.

Resource Management

It is the ability to discover, gather, examine, understand and assess the information that is related to the subject being studied. It helps us to learn and explore new things and sustains our growth and evolution.

Service Orientation

It is an ability to surpass both internal and external customers’ expectations. It seeks to proactively identify customers’ needs and sustain a culture of service excellence within the organization. Some of the attributes displayed by a service-oriented person includes patience, attentiveness, ability to communicate clearly, knowledge of the product, time management skills, ability to respond with positive language and persuasion skills.

Team Coordination

It is an ability to work successfully with teams that could be culturally different or have different knowledge levels and driving individuals in a team to excel. Some approaches to have a successful team coordination include having a strong vision of your team’s overall goal. Also by ensuring Individuals in a team understand their roles will help a team perform better. There must also be a clear channel of communication to keep the team motivated and coordinated.


It is an ability that allows an individual to work well with others so as to contribute to group efforts and accomplish identified objectives. This skill is reliant on the capability of an individual to communicate properly and it involves active listening. By doing this consciously, it will help an individual to achieve professional goals and results in contributing positively to an organization.

Time Management

It is an ability to stay organized and prioritize what needs to be completed or time spent on specific activities resulting in having better productivity at work. It usually requires a balancing act of an individual’s role in work, family life, social life, and personal interests.

Transdisciplinary Thinking

It is an ability to understand concepts across multiple disciplines, and/or making connections between different disciplines. It synthesizes the knowledge and insights to guide decisions and foster cooperation.

Virtual Collaboration

It is an ability to use online collaborative communication tools to work as teams to accomplish tasks or projects. In essence, the parties do not physically interact but communicate exclusively through technological channels. Virtual collaboration enhances the ability to work more productively as it offers flexible working arrangements.

Visual Thinking

It is an ability to think critically through discussions of visual images. Usually, it is a group problem-solving activity using visuals to facilitate communication and articulate every individual thought process.

WPLN Level 6 English

It is a grading system that helps an individual to enhance and develop English literacy like listening, reading, writing and speaking skills. These skills are important to employees of any organization and are necessary for the operational efficiency of the workplace.


A competent digital marketing professional possesses the ability to adapt quickly and be an independent learner. He/she is ready to focus on different digital careers should skills become antiquated and be in less demand.

They are also great communicators as they need to articulate their thoughts well and build strong teams.

Most certainly, a digital marketing career is competitive but rewarding. However, it’s important to bear in mind that it’s all about leveraging and improving your technical and soft skills as you progress into exciting new positions in digital marketing. If you’re looking to embark on a digital marketing career and want to find out what it entails and how you can get started, you’ll get a clearer picture reading this article

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