Automated journeys. Stronger conversions.
View Dates & ApplyTools Covered
Inside Your Toolbox
Specific tools depth of coverage may vary based on industry trends and learner needs.
ChatGPT
Canva
Google Analytics
Hotjar
Mailchimp
ActiveCampaign or similar email automation platformsEmail Strategy Planning
Plan campaigns that support business objectives and customer lifecycle goals.
Customer Persona Development
Define audience profiles for more relevant email journeys.
List Segmentation
Segment contacts using explicit, implicit, B2B, and B2C data.
Lead Generation Planning
Use lead magnets, landing pages, CTAs, and onboarding flows.
Automation Workflow Design
Build trigger-based, drip, re-engagement, and nurturing journeys.
Email Performance Optimisation
Track campaign metrics and improve email outcomes using data.
Course Outcomes
Learning Outcomes
By the end of the course, you will be able to:
- Develop and implement an effective email marketing strategy, incorporating both manual and automated communications
- Establish email marketing campaign objectives and performance metrics to measure the effectiveness of email marketing implementation and automation sequences
- Define customer personas and perform segmentation of contact database and email lists for more relevant targeting and personalisation of products and services
- Source, evaluate, and select the most appropriate email marketing and marketing automation platform for the business
- Integrate social media marketing efforts with email marketing campaigns for a seamless omnichannel experience
- Demonstrate an understanding of lifecycle marketing in order to communicate relevant email marketing messages at appropriate intervals using automation
- Drive email marketing campaign development and implementation that leverage both email marketing automation and CRM tools in alignment with marketing strategy
- Build automated workflows including trigger-based and drip email campaigns that align with user behaviour and funnel stages
- Implement lead scoring models to prioritise and personalise customer journeys using automation platform
- Identify important email marketing metrics (e.g., open rates, click-through rates, bounce rates, unsubscribe rates) to track and analyse in order to achieve objectives
- Evaluate email marketing and automation performance metrics and recommend improvements to strategy and action plans based on data-driven insights
- Ensure compliance with regulations like PDPA and GDPR throughout automated customer journey workflows
Course Outline
What You’ll Learn
Want a portfolio & career placement?
Pair this course with an Equinet Career Programme
This course builds your capability and certifies you. It does not include a project-based capstone, client placement, or career coaching. Our Career Programmes are built for that: three months on a real project brief, your own product idea or a host organisation, with dedicated career support and mentorship throughout.
Many graduates take both: the course for the certification and capability, a Career Programme for the portfolio case study and placement. Speak to a course consultant about the combined pathway.
Trainers
Meet Your Educators
Jethro Xu
Target Audience
Who Should Attend
This course is designed for learners who want to plan, automate, and optimise email marketing campaigns as part of broader marketing and customer lifecycle strategies.
It is suitable for:
- Marketing Executives
- Marketing Managers
- CRM Specialists
- Content Strategists
- Digital Marketing Practitioners
- Business Owners
- Campaign Managers
- Marketing Automation Users
- Customer Lifecycle Marketers
- Professionals Managing Email Campaigns
Certification
Get Certified
A SkillsFuture WSQ Statement of Attainment (SOA) – Marketing Campaign Management under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Email Marketing & Marketing Automation course assessment and achieved at least 75% attendance.
Course Code: TGS-2022013776
Course Support Period: 24 May 2022 – 23 May 2028
Course Fee and Funding
Fund Your Brain Gain
This is a SkillsFuture-funded WSQ course. The full course fee is S$975.00. Your nett fee depends on your citizenship, age, and whether you are sponsored by an SME employer. Additional offsets like SkillsFuture Credit, PSEA, UTAP, and SFEC can stack on top of your nett fee.
1. SSG SUBSIDY TIERS
Pick the row that describes you. Subsidies are applied at registration; no separate application is needed.
| Who you are | Subsidy | Nett fee |
|---|---|---|
| Singapore Citizen aged 40 and above, self-sponsored or employer-sponsored (Non-SME)MCES (MID-CAREER ENHANCED SUBSIDY) | Baseline 50% + MCES 20% = 70% total | S$292.50save S$682.50 |
| Singapore Citizen, PR, or LTVP+ Holder sponsored by an SME employerETSS (ENHANCED TRAINING SUPPORT FOR SMES) | Baseline 50% + ETSS 20% = 70% total | S$292.50save S$682.50 |
| Singapore Citizen, PR, or LTVP+ Holder aged 21 and above, self-sponsored or employer-sponsoredBASELINE FUNDING | Baseline 50% | S$487.50S$487.50 |
| Foreigner / not eligible for SSG funding | Subsidies not applicable | S$975.00full fee |
Eligibility for ETSS depends on your employer’s SME status (ACRA-registered with annual sales of S$100M or less, or 200 employees or fewer). MCES applies to Singapore Citizens aged 40 and above. You receive whichever subsidy is most favourable, not both.
2. ADDITIONAL OFFSETS (STACK ON TOP)
These are applied to your nett fee after subsidies. You can combine more than one if you qualify.
SkillsFuture Credit (SFC)
SINGAPORE CITIZENS AGED 25 AND ABOVE
Use your SkillsFuture Credit balance to offset your nett course fee. Singaporeans receive a base credit of S$500.
PSEA
SINGAPORE CITIZENS AGED 30 AND BELOW
Use your Post-Secondary Education Account to pay for SkillsFuture-related course fees. Apply via your bank or MOE.
UTAP
NTUC UNION MEMBERS
Get 50% off your out-of-pocket fee, capped at S$250 per year (S$500 for members aged 40 and above). This course is UTAP claimable – apply via the U Portal after course completion.
SFEC
ELIGIBLE SME EMPLOYERS
Employers can use SkillsFuture Enterprise Credit (S$10,000) to offset up to 90% of out-of-pocket course fees on top of existing schemes. Check eligibility at enterprisesg.gov.sg.
3. WORKED EXAMPLE
Example assumes you have at least S$292.50 SkillsFuture Credit opening credit balance. Actual nett fee depends on your specific eligibility.
After the Course
Post-Training Support
Your learning does not stop when the course ends. All graduates get ongoing access to three support channels included in the course fee.
Alumni Community
Join the Equinet Insider Network. Ask questions, share wins, and connect with fellow graduates and industry practitioners.
Live Post-Training Mentoring Sessions
Attend live group mentoring sessions with industry subject matter experts. Bring real problems from your work and get practitioner feedback.
Direct Trainer Access
Continue the conversation with your trainer after the course ends. Bring questions from real work and get practitioner feedback.
Post-training mentoring clinic sessions are included in your course fee.
Paid 1:1 mentoring sessions are also available for graduates who want deeper, project-specific guidance on their own work.
For Organisations
Training a Team?
Course Schedule
Mark Your Calendar!
| Course Dates | Trainer |
|---|---|
| 01, 02 Dec 2026 Tue, Wed · 9.00am to 6.00pm · In-Person
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| 25, 26 Feb 2027 Thu, Fri · 9.00am to 6.00pm · In-Person
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| 05, 06 Apr 2027 Mon, Tue · 9.00am to 6.00pm · In-Person
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| 31 May, 01 Jun 2027 Mon, Tue · 9.00am to 6.00pm · In-Person
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| 29, 30 Jul 2027 Thu, Fri · 9.00am to 6.00pm · In-Person
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| 27, 28 Sep 2027 Mon, Tue · 9.00am to 6.00pm · In-Person
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| 15, 16 Nov 2027 Mon, Tue · 9.00am to 6.00pm · In-Person
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Learners Review
What Our Trainees Say
Experience matters, discover honest feedback and stories from learners who shaped their future with us.
Jethro had a wealth of knowledge and expertise, evidently from his 19 years in the marketing field. He was able to keep myself and the class highly engaged with relevant and latest real-world examples. I truly enjoyed his method of teaching as he was able to explain concepts well to varying degrees, even to other students who are new to marketing. I really appreciate how he also relates the examples to our fields, in order for us to learn and apply the information better. Jethro was also able to answer all of our questions well and succinctly. Overall, I had a great learning experience and would recommend the class and himself as the trainer to peers who are interested in learning email marketing. I feel more confident after the class to start applying what I was taught to my use case.
Course Taken:
Email Marketing & Marketing Automation
“An enjoyable course that has given me adequate grounding in email marketing and automation. Razy is a helpful and friendly trainer who is able to share his industry experience.”
Course Taken:
WSQ Email Marketing & Marketing Automation
“Trainer was professional and proficient in the subject matter. Trainer was also attentive and even went beyond to tweak the training materials for participants to relate better on the application of the strategies in their own work.”
Course Taken:
WSQ Email Marketing & Marketing Automation
“The trainer personalised the course by giving examples catered to different industries, which is very useful for understanding and application. Course was short yet comprehensive enough to take immediate next actions on current practices.”
Course Taken:
WSQ Email Marketing & Marketing Automation
“This is my second Course with Equinet and I am very pleased with the quality of the Institute. The right place to develop IT skills at comfortable pace and learn from industry experts.”
Course Taken:
WSQ Email Marketing & Marketing Automation
“As the main person responsible for creating EDMs and automated emails, I now have a much better grasp of planning and creating automated email journeys with effective rules and metrics. The course provided insightful information on lead nurturing, automation, and resolving low open and click-through rates. I also found the section on lead magnets particularly useful for collecting leads in a subtle yet practical way, as well as learning how to craft strong subject lines to boost open and click-through rates.”
Course Taken:
WSQ Email Marketing & Marketing Automation
“This course gave me better insights on how we can improve our marketing. As someone new to the marketing industry, it opened up my knowledge and has been very helpful.”
Course Taken:
WSQ Email Marketing & Marketing Automation
“The trainer was engaging and shared as much as he could from his experience and expertise. I learned more about marketing automation in the email process. The educators here have many years of relevant industry experience and are well-trained.“
Course Taken:
WSQ Email Marketing & Marketing Automation
“Practical skills were taught, and I learned more about marketing automation. The course has equipped me with the knowledge to kickstart email marketing campaigns.”
Course Taken:
WSQ Email Marketing & Marketing Automation
“This course allows me to apply the learning principles at the workplace and has further deepened my understanding of email marketing and marketing automation foundations.”
Course Taken:
WSQ Email Marketing & Marketing Automation
“It has given me practical tools that can be implemented in real-world situations. I also gained insights into how email marketing can target specific audiences based on their preferences and niches in ways other forms of marketing cannot.”
Course Taken:
WSQ Email Marketing & Marketing Automation
“It has enhanced my knowledge of marketing beyond what I previously knew. I learned how to strategise my emails better to achieve higher click rates and open rates, as well as what to avoid when sending emails. The trainer also introduced me to new and avant-garde software for seamless email automation, helping me track my organisation’s performance and analyse analytics to improve future emails.”
Course Taken:
WSQ Email Marketing & Marketing Automation
Frequently Asked Questions (FAQs)
The Need-to-Know Stuff, Fast
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
Yes. Learners will explore trigger-based flows, drip campaigns, re-engagement journeys, lead nurturing sequences, and lifecycle automation workflows.
Yes. Learners will apply segmentation methods using customer personas, lifecycle stages, contact database data, channel preference, and behavioural signals.
Yes. The course covers how to compare CRM, email marketing, and automation platforms based on business requirements, automation needs, and integration capabilities.
Yes. Learners will review PDPA and GDPR guidelines for ethical data capture, customer journey workflows, and automation compliance.
Learners will track metrics such as open rate, click-through rate, conversion rate, unsubscribes, list growth, ROI, deliverability, and Google Analytics tracking.
