Equinet Academy
Attract Leads and Build Your Brand Using LinkedIn
Course Description
What is This Course About?
LinkedIn is the home to 1 billion business professionals. Almost 130 million are key business decision makers such as VPs, directors, business owners, managers, CXOs. 70% of Singapore’s population are on LinkedIn.
This is where most Fortune 500 executives actively look for valuable content for professional & corporate development. If your target audience is in the B2B space, LinkedIn is where your greatest opportunities lie. Also, many marketing professionals do not possess relevant skills for LinkedIn marketing. This gives you a career advantage over others.
This intensive 2-day LinkedIn Marketing Training Course covers the latest LinkedIn marketing strategies, frameworks and concepts. You will learn how to leverage the world’s biggest professional network for your existing business.
To reinforce the concepts, you will be participating in a blend of live exercises, group discussions, role-playing, Q&A sessions and other interactive activities.
You will create a LinkedIn campaign manager and business manager account during the course. Participants may also work on their own campaign managers. We encourage participants to have a LinkedIn profile before attending (optional).
By the end of the course, you will take away actionable strategies that will enable you to integrate LinkedIn into your marketing campaigns.
Tools Covered
Inside your toolbox
Work with the same powerful tools the pros trust, practical, proven, and built to help you succeed from day one.
Target Audience
Made for the BOLD!
- Marketing Executives
- Sales and Business Development Executives
- C-Level Executives
Prerequisites
What You’ll Need to Get Started
Basic computer knowledge. Participants are encouraged to bring their own laptops. Each participant can be provided a Windows laptop for the duration of the course if they don’t have a laptop of their own.
Participants should also set up a LinkedIn account before the class.
Course Highlights
What You’ll Learn
In this LinkedIn Sales and Marketing course, you will:
- Gain a thorough understanding of LinkedIn’s ecosystem, including user demographics and behaviours.
- Learn best practices for optimising individual and company LinkedIn profiles to enhance visibility and engagement.
- Develop and implement a strategic content marketing plan tailored for LinkedIn.
- Utilise LinkedIn analytics to track performance, interpret key metrics, and make data-driven decisions.
- Execute structured and effective networking strategies to build and engage your professional network on LinkedIn.
- Utilising LinkedIn’s latest ad features, such as business managers, audience targeting, conversation ads, and dynamic retargeting
- Leverage advanced LinkedIn tools like Sales Navigator for efficient lead generation and management.
- Develop, manage, and optimise LinkedIn ad campaigns to achieve specific marketing objectives and improve ROI.
Course Objectives
What You’ll Takeaway
By the end of this course, you will be able to:
- Research the demographics and behaviours of LinkedIn users to identify how they align with business objectives
- Set up and optimise LinkedIn individual user and company page profiles
- Leverage LinkedIn analytics to gain insights and improve profile performance
- Develop an effective content marketing strategy for LinkedIn
- Create engaging content for LinkedIn to drive engagement and visibility
- Develop effective networking strategies to build a network on LinkedIn
- Create impactful outreach messages to generate responses from prospects
- Explain the features and benefits of LinkedIn Sales Navigator
- Create LinkedIn ad campaigns according to marketing objectives
- Optimise LinkedIn ads for better performance and ROI
Skills Gained:
LinkedIn Ecosystem Understanding
Analyse LinkedIn’s demographics, behaviours, and audience segments to align with business objectives.
Profile Optimisation Techniques
Optimise individual and company profiles to improve visibility, credibility, and engagement.
LinkedIn Content Strategy
Develop a strategic content plan tailored to B2B audiences and LinkedIn’s platform strengths.
Engaging Content Creation
Create compelling posts, articles, and media assets that increase reach and interaction.
LinkedIn Analytics Interpretation
Use LinkedIn analytics to interpret performance metrics and make data-backed improvements.
Professional Networking Skills
Build and engage a high-value professional network through structured outreach and engagement methods.
Outreach Messaging Frameworks
Craft personalised outreach messages that increase response rates and generate conversations.
Sales Navigator Mastery
Use Sales Navigator to identify prospects, build lists, and manage lead-generation workflows.
LinkedIn Ads Campaign Setup
Create LinkedIn ad campaigns aligned with specific marketing objectives and audience targeting.
Ad Performance Optimisation
Optimise LinkedIn advertising using key metrics, retargeting, and performance insights to improve ROI.
Certification Track
Level up!
Get certified. Get noticed. Get ahead.
This course is part of the Certified Social Media Marketing Specialist (CSMMS) Programme.
Module 1: Social Media Marketing Strategy & Optimisation
Module 2: Meta Marketing (Facebook and Instagram)
Module 3: TikTok Marketing
Module 4: LinkedIn Sales and Marketing
Module 5: Advanced Social Media Management
A SkillsFuture WSQ Statement of Attainment (SOA) – Media Platforms Management under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ LinkedIn Sales and Marketing course assessment and achieved at least 75% attendance.
Course Code: TGS-2024052178
Course Support Period: 31 Dec 2024 – 30 Dec 2026
Course Outline
Inside the course
This WSQ LinkedIn Sales and Marketing course covers LinkedIn profile optimisation, content strategy, analytics, networking, Sales Navigator, and LinkedIn Ads. Learn to generate B2B leads, build professional authority, and manage high-performing LinkedIn campaigns using data-driven strategies.
Understanding LinkedIn's Ecosystem
- Overview of LinkedIn’s Demographics and User Behaviours
- Assess How LinkedIn’s Ecosystem Can Be Leveraged for the Organisation’s goals and reach relevant decision makers
LinkedIn Profile Best Practices
- Optimising Individual User Profiles
- Optimising Company Page Profiles
- Trends in Media Usage on LinkedIn
Using LinkedIn Analytics to Improve Performance
- Introduction to LinkedIn Analytics
- Analysing Profile Performance Metrics
- Analysing Company Page Performance Metrics
- Organising Competitor Research on LinkedIn
Developing a Content Strategy on LinkedIn
- Key components of a successful LinkedIn content strategy
- Real-world examples and case studies of effective LinkedIn content strategies
- Frameworks and templates for planning and executing your LinkedIn content strategy
Create Engaging Content on LinkedIn
- Engaging Format and content styles for LinkedIn
- Create impactful documents, images, and videos specifically for LinkedIn
LinkedIn company page best practices
- Optimising LinkedIn company page with the latest features such as products, newsletters, content discovery, and analytics.
- Best practices for posting and managing content on LinkedIn Company Page
- Build followers and engagements on LinkedIn company page
Engaging with Your Network
- Crafting Impactful Outreach Messages
- Managing Responses and Create Follow-Up Plans
- Identify the needs and interests of your target audience to tailor outreach messages effectively
Introduction to LinkedIn Sales Navigator
- Overview of Sales Navigator Features
- Using Sales Navigator to Identify Leads
Overview of LinkedIn Advertising
- Introduction to LinkedIn Advertising
- Setting Up Effective LinkedIn Ad Campaigns
- Understanding admin access for business manager and campaign manager
Creating and Managing Ad Campaigns on LinkedIn
- Optimising Ad Campaign Performance
- Analysing and Interpreting Ad Campaign Data
Assessment Component
- Case Study Written Assessment
- Individual Project Presentation
Trainers
Meet Your Educators
Trainer Bio
Vivek Iyyani
Vivek is the founder of Millennial Minds – a personal branding agency focused on LinkedIn. As a LinkedIn Top Voice, Vivek is a practitioner of the concepts and strategies he applies to build his own personal brand and brings that knowledge over to his clients. He’s an award-winning author of 4 books with Penguin Random House and has been invited to speak across Asia. He’s worked with organisations such as PayPal, Oracle, Booking.com and many more. Vivek has been featured on major news outlets like CNBC, CNA, Straits Times and many others. In his personal time, he enjoys travelling, reading and exercising.
Trainer Bio
Walter Lim
Founder of digital marketing agency Cooler Insights, Walter has 29 years of leadership experience in online and offline marketing, public relations, campaign and events marketing, and strategic planning. Director and Chief Content Strategist at Cooler Insights, he was a council member of the Media Literacy Council for five terms (2016 to 2023), juror of Mumbrella Asia Awards 2017, 2018 and 2019, and judge of the Singapore Blog Awards (5 years). Walter also spoke at numerous local and international conferences on topics such as branding, public relations, and social media marketing.
*Only one trainer will be facilitating per class.
Course Fee & Funding
Fund Your Brain Gain
Access funding opportunities and resources designed to fuel your learning goals.
Course Fee After Eligible SSG Subsidies:
From S$297.00 after SSG Subsidies
Full Course Fee (without funding)
S$990.00
Course Schedule
Mark Your Calendar!
Discover course schedules crafted with you in mind, structured for balance, driven by your goals, ready for action.
| Learning Mode | Course Dates | Duration | Trainer |
|---|---|---|---|
| In-Person | 04, 05 Jun 2026 (Thu, Fri) | 9.00am - 6.00pm | |
| In-Person | 29, 30 Sep 2026 (Tue, Wed) | 9.00am - 6.00pm | |
| In-Person | 01, 02 Dec 2026 (Tue, Wed) | 9.00am - 6.00pm |
Click on the course dates above to register online.
Frequently Asked Questions (FAQs)
The Need-to-Know Stuff, Fast
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
Basic computer knowledge. Participants are encouraged to bring their own laptops. Each participant can be provided a Windows laptop for the duration of the course if they don’t have a laptop of their own.
Participants should also set up a LinkedIn account before the class.
For in-person training, do bring along a laptop and a mobile phone with a decent camera for video shooting practice. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.
As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.
Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.
Testimonials
Word on the Street!
Experience matters, discover honest feedback and stories from learners who shaped their future with us.
“I am self-employed, and this course has increased my confidence. It helped me better position myself on LinkedIn among my competitors.”
Course Taken:
WSQ LinkedIn Sales & Marketing, 2025
“This course has been helpful in deep diving into the entire journey on LinkedIn, such as creating a profile (individual/company), understanding the buyer’s journey, creating purposeful content to drive our objectives, setting up our ad campaigns and many more.”
Course Taken:
WSQ LinkedIn Sales & Marketing, 2025
“I’ve yet to implement what I learned at my new organisation, but the course has already made an impact. I managed to secure a new role after sharing with my interviewer that I was enrolling in this course. It equips learners with the knowledge and skills needed to excel.”
Course Taken:
WSQ LinkedIn Sales & Marketing, 2025
“Equinet’s hands-on training has been a game changer for me. Every course provides practical skills I can immediately apply, from optimising content for search to using analytics for decisions. This has greatly improved our marketing performance and aligned with our growth objectives.”
Course Taken:
WSQ LinkedIn Sales & Marketing, 2025
“The LinkedIn course was very insightful, organised, and a good investment. As an instructor, he held us well, and I appreciate his ‘down to earth’ personality. He created a peer-learning atmosphere and had extensive experience in the subject matter.”
Course Taken:
WSQ LinkedIn Sales & Marketing, 2025
Brochure Download
See What’s Inside: Get the Brochure
Explore the course outline, key topics, and learning outcomes you will gain from this training.
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