Better videos. Stronger engagement.
Apply NowSee It for Yourself
Hear From The Trainer
Most brands know TikTok offers huge reach but struggle to create content that connects and converts. Jamie explains how to use the TikTok algorithm, audience insights, and storytelling effectively. Learn scripting, filming, editing, marketing funnels, and hands-on content creation using TikTok and CapCut.
Not ready to register yet? Have questions first? Fill in the form to speak to a consultant. Our course consultants will be more than happy to assist you.
Tools Covered
Inside Your Toolbox
Specific tools depth of coverage may vary based on industry trends and learner needs.
TikTok
TikTok Platform Strategy
Understand TikTok algorithms, features, tools, and content discovery.
Audience Insight Analysis
Analyse demographics, behaviours, interests, and trending topics.
TikTok Funnel Planning
Map content to awareness, consideration, conversion, and loyalty.
Content Calendar Development
Plan consistent TikTok content across funnel stages.
Short-Form Video Production
Script, storyboard, shoot, and produce TikTok videos.
Analytics and Ads Optimisation
Use TikTok analytics and advertising insights to improve performance.
Course Outcomes
Learning Outcomes
By the end of the course, you will be able to:
- Explain the nuances of TikTok’s algorithm, its features, and tools to make data-driven decisions.
- Gain in-depth insights into TikTok’s audience to tailor content and marketing strategies effectively.
- Develop a TikTok marketing funnel, from raising awareness to building customer loyalty.
- Create a comprehensive content calendar tailored for TikTok, enhancing consistency and engagement.
- Master the craft of TikTok scripting and storyboarding for effective storytelling.
- Shoot compelling videos, including utilisation of TikTok’s in-app production tools.
- Edit TikTok videos, with a focus on using CapCut for post-production.
- Set up TikTok advertising campaigns.
- Measure the effectiveness and ROI of their TikTok campaigns through analytics and optimisation techniques.
Course Outline
What You’ll Learn
Want a portfolio & career placement?
Pair this course with an Equinet Career Programme
This course builds your capability and certifies you. It does not include a project-based capstone, client placement, or career coaching. Our Career Programmes are built for that: three months on a real project brief, your own product idea or a host organisation, with dedicated career support and mentorship throughout.
Many graduates take both: the course for the certification and capability, a Career Programme for the portfolio case study and placement. Speak to a course consultant about the combined pathway.
Trainers
Meet Your Educators
Target Audience
Who Should Attend
This course is designed for professionals who want to expand their skills.
It is suitable for:
- Marketing Directors
- PR Directors
- Marketing Communications Directors
- Social Media Managers
- Community Managers
- Bloggers
- Digital Marketing Executives
- PR Executives
- Account Managers
- Account Executives
- Business Owners
- Beginners Using Social Media for Marketing
Certification Pathway
Get Certified
A SkillsFuture WSQ Statement of Attainment (SOA) – Content Marketing Strategy under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ TikTok Marketing course assessment and achieved at least 75% attendance.
Course Code: TGS-2025053891
Course Support Period: 02 Jun 2025 – 1 Jun 2027
Course Fee and Funding
Fund Your Brain Gain
This is a SkillsFuture-funded WSQ course. The full course fee is S$990.00. Your nett fee depends on your citizenship, age, and whether you are sponsored by an SME employer. Additional offsets like SkillsFuture Credit, PSEA, UTAP, and SFEC can stack on top of your nett fee.
1. SSG SUBSIDY TIERS
Pick the row that describes you. Subsidies are applied at registration;Â no separate application is needed.
| Who you are | Subsidy | Nett fee |
|---|---|---|
| Singapore Citizen aged 40 and above, self-sponsored or employer-sponsored (Non-SME)MCES (MID-CAREER ENHANCED SUBSIDY) | Baseline 50% + MCES 20% = 70% total | S$297.00save S$693.00 |
| Singapore Citizen, PR, or LTVP+ Holder sponsored by an SME employerETSS (ENHANCED TRAINING SUPPORT FOR SMES) | Baseline 50% + MCES 20% = 70% total | S$297.00save S$693.00 |
| Singapore Citizen, PR, or LTVP+ Holder aged 21 and above, self-sponsored or employer-sponsoredBASELINE FUNDING | Baseline 50% | S$495.00save S$495.00 |
| Foreigner / not eligible for SSG funding | Subsidies not applicable | S$990.00full fee |
Eligibility for ETSS depends on your employer’s SME status (ACRA-registered with annual sales of S$100M or less, or 200 employees or fewer). MCES applies to Singapore Citizens aged 40 and above. You receive whichever subsidy is most favourable, not both.
2. ADDITIONAL OFFSETS (STACK ON TOP)
These are applied to your nett fee after subsidies. You can combine more than one if you qualify.
SkillsFuture Credit (SFC)
SINGAPORE CITIZENS AGED 25 AND ABOVE
Use your SkillsFuture Credit balance to offset your nett course fee. Singaporeans receive a base credit of S$500.
PSEA
SINGAPORE CITIZENS AGED 30 AND BELOW
Use your Post-Secondary Education Account to pay for SkillsFuture-related course fees. Apply via your bank or MOE.
UTAP
NTUC UNION MEMBERS
Get 50% off your out-of-pocket fee, capped at S$250 per year (S$500 for members aged 40 and above). This course is UTAP claimable – apply via the U Portal after course completion.
SFEC
ELIGIBLE SME EMPLOYERS
Employers can use SkillsFuture Enterprise Credit (S$10,000) to offset up to 90% of out-of-pocket course fees on top of existing schemes. Check eligibility at enterprisesg.gov.sg.
3. WORKED EXAMPLE
Example assumes you have at least S$297.00 SkillsFuture Credit opening credit balance. Actual nett fee depends on your specific eligibility.
After the Course
Post-training support
Your learning does not stop when the course ends. All graduates get ongoing access to three support channels included in the course fee.
Alumni Community
Join the Equinet Insider Network. Ask questions, share wins, and connect with fellow graduates and industry practitioners.
Live Post-Training Mentoring Sessions
Attend live group mentoring sessions with industry subject matter experts. Bring real problems from your work and get practitioner feedback.
Direct Trainer Access
Continue the conversation with your trainer after the course ends. Bring questions from real work and get practitioner feedback.
Post-training support is included in your course fee.
Paid 1:1 mentoring sessions are also available for graduates who want deeper, project-specific guidance on their own work.
For Organisations
Training a Team?
Course Schedule
Mark Your Calendar!
Duration: 2 Days (16 Hours)
| Course Dates | Trainer |
|---|---|
|
24, 25 Sep 2026 - 9.00am to 6.00pm Thu, Fri · In-Person
|
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24, 25 Nov 2026 - 9.00am to 6.00pm Tue, Wed · In-Person
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Learners Review
What Our Trainees Say
Experience matters, discover honest feedback and stories from learners who shaped their future with us.
“Honestly, I was hesitant to start using TikTok for content creation, and unsure where to begin. Jamie equipped me with the skills and confidence to start my content creation journey by breaking things down in a clear and practical way, making it feel a lot more approachable.
Jamie had plenty of experience with TikTok as well as other channels, and you can tell her advice is practical rather than just theoretical. She shared her expertise through real-life examples and tips and tricks she learnt along the way. She was also very open to questions throughout, and I found it especially helpful that she brought her own setup along to give us a live example, making everything feel much more real and applicable.
The learning environment at Equinet was also very comfortable, and it’s clear they put in effort to make the experience enjoyable for students, from providing snacks to catering meals. The course was also well structured and paced in a way that was easy to follow without feeling rushed.
Overall, what I found most valuable wasn’t just the technical skills, but the confidence it gave me to actually start exploring TikTok as a content platform. I would definitely recommend it to anyone who wants to get started with TikTok but isn’t sure where to begin.”
Course Taken:
WSQ TikTok Marketing
As a communications executive in a media agency, I was looking for a course that helps me understand TikTok marketing strategies as it’s a new and emerging market and demographic that I have little knowledge of, and yet my clients are asking for my services in this area of social media. Having attended this course, I now have the confidence and strategies to guide my clients through this new field of marketing, propose stronger marketing strategies, and analyse TikTok data trends and audience insights.
I came in thinking that the course would be very dry and I wouldn’t learn much, but I was pleasantly surprised at the depth of content that was shared and how engaging the course was. It was a good balance of theory and practical skills. I enjoyed learning alongside my classmates who were also new to TikTok marketing and discovering new things together. Overall, I’m very grateful I carved out these 2 days to attend this course, and for Jamie who made the learning so much fun but also very insightful. I will definitely invite my colleagues and friends to attend this course and more!
Course Taken:
WSQ TikTok Marketing
“Jamie was very helpful and explained everything clearly. I’m new to TikTok and have just started exploring it and learning how to use it effectively for content creation and audience engagement. I found the course particularly valuable in introducing me to TikTok as a marketing platform, teaching me how to plan content, engage an audience, and measure performance. The training strengthened my skills and knowledge, and gave me a clearer understanding of digital marketing strategies. The learning at Equinet Academy has contributed to my organisation’s goals by equipping me with digital marketing and content creation skills that I can apply to grow Krisjewel’s online presence. My overall experience with the course has been very positive.”
Course Taken:
WSQ TikTok Marketing
“The topic is interesting, the training was useful, and the learning was fun. The spread of content provided by Equinet is in-depth. The trainer Jamie was very knowledgeable and generous in sharing her industry experience.”
Course Taken:
WSQ TikTok Marketing
“This course has equipped me with the knowledge to make informed decisions for my organisation’s digital strategies. I used to hear about different strategies and campaigns from my agency, such as PMAX, without fully understanding their purpose or benefits. After completing this course, I feel more confident in evaluating and deciding on the right digital strategies for the business.”
Course Taken:
WSQ TikTok Marketing
This course gave me a better understanding of the scope of work and how much effort is needed to maintain a TikTok account. Looking forward to going back to the company to see how we can implement this.
Course Taken:
WSQ TikTok Marketing
This course provided a structured roadmap for planning advertising campaigns on TikTok. It introduced useful online tools and analytics platforms, giving me the confidence to apply these insights to my work.
Course Taken:
WSQ TikTok Marketing
“I took this TikTok marketing course to gain a deeper understanding of the platform. It provided valuable insights into how TikTok works and helped me better grasp its marketing potential.”
Course Taken:
WSQ TikTok Marketing
“This course gave me a better understanding of how TikTok works and how my company can leverage it. I also learned how to create TikTok videos using CapCut.”
Course Taken:
WSQ TikTok Marketing
I have a better idea on how to create relevant content and run effective ads on TikTok. A lot of extra new AI tools that can help with TikTok marketing too. The trainer has shared quite a few real life case studies that are useful and provided useful advices on how to shoot relevant content on TikTok. He also share examples on how to make use of AI to ease the process of content creating, which I find quite useful as well.
Course Taken:
WSQ TikTok Marketing
“Learning TikTok marketing at Equinet Academy gave us practical strategies to create engaging short-form content, directly supporting our goal of reaching younger audiences. The friendly reception, thoughtful care, and supportive environment made the experience smooth. Both trainers were knowledgeable and patient, guiding us through practical exercises that helped me apply what I learned.”
Course Taken:
WSQ TikTok Marketing
“Learnt new and useful things about TikTok marketing that I can apply.”
Course Taken:
WSQ TikTok Marketing
Frequently Asked Questions (FAQs)
The Need-to-Know Stuff, Fast
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
Learners will plan TikTok content, develop scripts and storyboards, shoot short-form videos, edit using TikTok and CapCut, and present a TikTok video as part of the project work.
The course covers both. Learners will explore organic content strategy, audience insights, content production, TikTok analytics, and TikTok advertising options.
Yes. Learners will connect TikTok content to audience insights, funnel stages, storytelling frameworks, content calendars, and campaign objectives.
No. Learners only need basic familiarity with social media posting. The course covers scripting, storyboarding, mobile video shooting, in-app production tools, and basic editing.
Learners will review TikTok analytics, audience behaviour, campaign performance, advertising options, and ROI considerations to evaluate and improve TikTok activity.