Tools Covered
Inside Your Toolbox
Specific tools depth of coverage may vary based on industry trends and learner needs.
Chatgpt 
Claude
Gemini
Perplexity
meta ai 
heygen 
OpusClip
Google Analytics
Meta
google keyword planner
mailchimpProgramme Outcomes
Skills That Give You an Edge
AI-Powered Marketing
Leverage AI tools to work smarter and market more effectively.
Content & Campaigns
Create and optimise campaigns that drive engagement and results.
Customer Understanding
Identify audience needs, behaviours, and buying motivations.
Data & Analytics
Use data to measure performance and improve marketing outcomes.
Marketing Strategy
Build integrated marketing plans that support business growth.
Business Impact
Connect marketing activities to measurable business results.
Programme Highlights
What You’ll Learn
Across three modules, you will build a complete AI-enabled digital marketing capability, from strategy and execution to optimisation and growth:
- Understand how digital marketing channels, customer journeys, and the marketing funnel work together to drive business growth
- Develop customer personas using demographic, behavioural, and customer insight data
- Build practical digital marketing strategies aligned to business objectives and target audiences
- Evaluate the role of SEO, social media, digital advertising, email marketing, and content marketing within a marketing plan
- Define meaningful KPIs, marketing metrics, and campaign success measures to track performance
- Interpret basic Google Analytics reports and apply data-driven insights to improve marketing decisions
- Assessments: written assessment – short answer questions and individual project presentation
- Apply AI tools to accelerate content creation, market research, and campaign planning across multiple marketing channels
- Create and optimise marketing assets using ChatGPT, Claude, Gemini, Perplexity, and other mainstream AI platforms
- Develop more effective prompts to improve the quality, consistency, and relevance of AI-generated outputs
- Use AI to support SEO, content marketing, social media marketing, email marketing, and digital advertising activities
- Analyse customer insights, campaign performance, and market trends using AI-assisted analytics and decision-making techniques
- Improve productivity through workflow automation, AI-assisted planning, and scalable content development processes
- Assessments: case study written assessment and individual project presentation
- Conduct digital marketing audits, competitive benchmarking, and SWOT analysis to identify growth opportunities
- Develop customer personas, market insights, and audience research to support strategic decision-making
- Build integrated strategies across SEO, social media, digital advertising, content marketing, and email marketing
- Define SMART KPIs, measurement frameworks, and GA4 tracking plans aligned to business objectives
- Use AI-assisted planning and validation techniques to strengthen marketing recommendations and strategic thinking
- Present data-backed digital marketing strategies with clear channel selection, budget allocation, and performance targets
- Assessments: case study written assessment and individual project presentation
Trainers
Meet Your Educators
Target Audience
Who Should Attend
This programme is designed for individuals who want to leverage AI to improve marketing effectiveness, increase productivity, and make better business decisions.
It is suitable for:
- Digital Marketers
- Business Owners and Entrepreneurs
- Content Creators
- Social Media and Content Marketing Professionals
- Freelancers and Marketing Consultants
- Professionals Looking to Integrate AI into Marketing Workflows
Differentiators
What Makes This Programme Different
Most digital marketing courses teach either marketing fundamentals or AI tools in isolation. The Certified AI-Enabled Digital Marketer programme combines digital marketing, AI applications, and strategic planning into a structured pathway that helps learners create better campaigns, make smarter decisions, and drive measurable business results.
Get Certified
Certification Pathway
To attain the Certified AI-Enabled Digital Marketer certification by Equinet Academy, complete the following modules:
- Module 1: Digital Marketing Foundations (Fundamentals) (1 days, 8 Hours)
- Module 2: AI in Digital Marketing (2 days, 16 Hours)
- Module 3: Digital Marketing Strategy (2 days, 16 Hours)
- Pass all module assessments across all three courses
Each module can also be taken as a standalone course. Learners who have already completed one or more modules as standalone courses may count those toward the Certified AI-Enabled Digital Marketer by completing the remaining modules.
Candidates who complete each module with at least 75% attendance and demonstrate competency in all assessments will receive the corresponding award for that module. Candidates who complete all three modules will receive the Certified AI-Enabled Digital Marketer certificate from Equinet Academy.
Fees Breakdown
Programme Fees
| Module | Full Fee | After Bundle Discount | After Max Modular Funding |
|---|---|---|---|
| M1: WSQ Digital Marketing Foundations (Fundamentals) | S$200.00 | S$60.00 | |
| M2: WSQ AI in Digital Marketing | S$792.00 | S$237.60 | |
| M3: Digital Marketing Strategy | S$780.00 | S$234.00 | |
| Full Certified AI-Enabled Digital Marketer Programme After Max Modular Funding | Total Nett Fee: | From S$531.60 excl. GST (GST Absorbed) | |
*Funding eligibility varies by module. Select modules currently qualify for SkillsFuture Credit and SSG subsidies when taken individually. Speak to a course consultant to confirm eligibility for specific modules and to understand the right enrolment path for your situation.
Course Schedule
Mark Your Calendar!
Total modules: 3 modules
| Course Dates | Trainer |
|---|---|
|
02 Sep 2026 to 15 Sep 2026 9.00am - 6.00pm · In-Person
|
Multiple TrainersApply Now
|
|
02 Nov 2026 to 17 Nov 2026 9.00am - 6.00pm · In-Person
|
Multiple TrainersApply Now
|
Learner Reviews
What Our Trainees Say
Experience matters, discover honest feedback and stories from learners who shaped their future with us.
“I really enjoyed learning directly from Alex Fong, especially how he broke down digital marketing strategy into clear, practical steps. The course went beyond theory and focused on real-world insights I could actually apply. It strengthened my skills and confidence, and helped me align marketing activities with clearer objectives, audience insights, and measurable outcomes. Overall, it gave me a more structured, data-driven way of approaching campaigns.”
Course Taken:
WSQ Digital Marketing Strategy
“I like it that Equinet allows us to re-attend the same course we have gone through at no extra cost, with the same key objective of wanting the students to learn instead of purely making money. I’ve definitely learned a lot about digital marketing etc and able to apply it to my own business. The learning objectives and notes are very clear and easy to follow if we choose to focus during the lesson.”
Course Taken:
WSQ Digital Marketing Strategy
I loved this course. The content was impactful and engaging, and the trainer was excellent. It made a huge difference in my confidence using AI tools and helped me create more effective content to drive customer impact through AI powered marketing.
Course Taken:
WSQ AI in Digital Marketing
“A focused and hands on course that introduced practical AI tools and techniques, and showed me how to maximise their impact in real digital marketing tasks.”
Course Taken:
WSQ AI in Digital Marketing
“Highly recommend this course to anyone who wishes to acquire knowledge and skills. The instructor was engaging and very committed to guiding his audience to a better understanding of the topic as well applications.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals)
“I had a good experience with Equinet’s Digital Marketing Essentials course – the curriculum was very well thought out. The trainer delivered and led the training very professionally. He showed strong subject knowledge. I would highly recommend Equinet for anyone hoping to learn new knowledge and skills.”
Course Taken:
WSQ Digital Marketing Foundations (Fundamentals), 2025
Frequently Asked Questions
The Need to Know
Everything you need to know about the programme. Can’t find the answer you’re looking for? Please contact our friendly team.
Yes. Each module can be taken as a standalone course.
No. However, we recommend following the sequence:
Foundation → AI → Strategy
This progression helps you first understand digital marketing fundamentals, then apply AI to marketing activities, before developing integrated strategies that support business growth.
AI is changing how marketing work is performed, but organisations still need marketers who can think strategically, understand customers, and make informed decisions. This programme focuses on helping marketers leverage AI effectively rather than compete against it.
You will be able to plan and execute digital marketing campaigns, apply AI tools to marketing workflows, analyse performance using data and analytics, and develop marketing strategies that support business objectives.