WSQ Canva Design Course

Topics Covered:

• Understand the role of design principles in corporate branding
• Explore the fundamentals of visual design
• Apply balance, contrast, emphasis, unity, repetition, hierarchy, proximity, scale, and proportion
• Use white space to reduce clutter and improve focus
• Apply colour theory to support the intended emotional response
• Use typography to strengthen readability and tone
• Apply texture, simplicity, alignment, movement, and rhythm to improve visual flow
• Review design work through discussion, feedback, and practical application

Topics Covered:

• Explore the types of production designs Canva can support
• Create social media graphics, presentations, posters, flyers, infographics, and marketing materials
• Navigate Canva’s interface and production design tools
• Apply photo editing techniques using filters, effects, and adjustments
• Use colour manipulation options such as natural, warm, cool, vivid, soft, vintage, mono, and colour pop
• Apply photo effects such as duotone, autofocus, blur, and shadows
• Adjust images, foregrounds, and backgrounds
• Use Canva features such as brand kit, stock media, and team management

Topics Covered:

• Explore AI-powered tools available in Canva
• Use Canva AI for video creation where applicable
• Use Magic Studio for graphic manipulation
• Apply Background Remover to remove unwanted backgrounds
• Use Magic Eraser to remove unwanted details from images
• Use Magic Expand to adjust framing and image dimensions
• Use Magic Edit to modify, add, or replace image elements using written prompts
• Compare strengths and weaknesses of different design tools and software beyond Canva

Topics Covered:

• Apply the ADDIE model to support design research and concept development
• Analysis: Define project goals, target audiences, design requirements, and key constraints.
• Design: Develop a research plan using methods such as trend analysis, user research, and case studies.
• Development: Gather insights through competitor analysis, design trends, user feedback, and visual research.
• Implementation: Translate research findings into mood boards, concept maps, and design concepts.
• Evaluation: Assess, refine, and improve design concepts through feedback and review.

Topics Covered:

• Identify brand content, concept styling, images, copywriting materials, and production requirements
• Prepare a content planner for design execution
• Build and organise a brand kit
• Manage production materials clearly before design execution
• Plan assets so visuals can be developed more efficiently and consistently

Topics Covered:

• Understand legal considerations when using Canva assets for commercial and monetised content
• Differentiate between Free, Pro, and third-party elements
• Understand how Canva licensing applies to real-world scenarios
• Clarify permitted usage for platforms such as YouTube and TikTok
• Identify restricted content and avoid copyright risks
• Apply best practices for commercial Canva content
• Understand what commercial use means and when additional precautions may be needed

• Written Exam
• Project