Social Media Manager Job Description, Salary, Roles and Responsibilities

Social Media Manager Job Description

The Social Media Manager administers the company’s social media marketing and advertising. The ideal candidate should be a highly motivated, creative person with experience and a passion for engaging with current and future customers. The ultimate goal is to turn fans into customers.

A Social Media Manager is responsible for all aspects of a company’s social media administrations. The suitable candidate will be responsible for creating original text, video content, managing posts and responding to followers. The management of a company’s image should be done in a cohesive way to achieve the desired marketing goals.

He or she will have to take on the role of gatekeeper for the social team. The role will primarily revolve around translating business goals from the management into actionable strategies to be carried out by the social team.

Duties will include planning, implementing, and maintaining a social media presence that ensures a high level of web traffic and customer engagement. The ideal candidate is someone who stays up to date with the latest digital technologies and social media trends. He or she needs to have excellent communication skills and be able to articulate the company’s views creatively.

Roles and Responsibilities

• Conduct research on current trends and audience preferences.
• Create and implement social media strategy to align with business goals
• Generate impactful and meaningful content on all social media platforms. It encompasses areas such as writing and editing social media posts, growing customer engagement, and supporting social media campaigns
• Set definite objectives and report on social media Return on Investment (ROI) 
• Crafting out social media content and plans that are in alignment with the company’s brand identity
• Produce, edit, distribute and share engaging content on a regular basis (e.g. original text, photos, videos, and news)
• Collaborate with marketing, sales, and customer service teams to ensure brand consistency
• Lead and promote social influencer programs, while regularly attending social influencer events
• Interact with fans and followers, reply to queries promptly, and monitor customer feedback
• Supervise social media accounts’ posts to ensure the design and brand consistency (e.g. Facebook timeline cover, profile pictures, and blog layout)
• Recommend and implement new initiatives to develop brand awareness such as promotions, events, and contests
• Monitor search, social, and content metrics
• Use web analytical tools such as Google Analytics, and Facebook Insights to monitor and evaluate the company’s social media presence and performance
• Recommend proposals to tweak the social media marketing strategy for optimal results
• Prepare periodical reports on social media marketing efforts for the Digital Marketing Lead
• Keep updated on the best practices and emerging trends in social media

Salary Range

The annual salary range for a Social Media Manager will be around S$24,000 to S$84,000 (Glassdoor).

Job Requirements

• Bachelor’s degree in Marketing or relevant field
• A minimum of 3 years’ experience in social media marketing and/or PR

Skills

Browse the full range of essential digital marketing skills.

View the full list of Essential Digital Marketing Skills here.

If you like what the job entails, we have the courses to help you get started. The courses will include the core modules of Digital Marketing. They are

• Digital Marketing Strategy
• Content Marketing Strategy
• Search Engine Optimisation
• Digital Advertising
• Social Media Marketing
• Digital Marketing Analytics with Google Analytics

Combining all these with the optional Capstone Practicum Project which allows you to implement actionable strategies towards your digital marketing campaigns, this will lead up to the achievement of a Certified Digital Marketing Strategist (CDMS).