Social Media Manager Job Description
The Social Media Manager administers the company’s social media marketing and advertising. The ideal candidate should be a highly motivated, creative person with experience and a passion for engaging with current and future customers. The ultimate goal is to turn fans into customers.
A Social Media Manager is responsible for all aspects of a company’s social media administrations. The suitable candidate will be responsible for creating original text, video content, managing posts and responding to followers. The management of a company’s image should be done in a cohesive way to achieve the desired marketing goals.
He or she will have to take on the role of gatekeeper for the social team. The role will primarily revolve around translating business goals from the management into actionable strategies to be carried out by the social team.
Duties will include planning, implementing, and maintaining a social media presence that ensures a high level of web traffic and customer engagement. The ideal candidate is someone who stays up to date with the latest digital technologies and social media trends. He or she needs to have excellent communication skills and be able to articulate the company’s views creatively.
Roles and Responsibilities
- Conduct research on current trends and audience preferences.
- Create and implement social media strategy to align with business goals
- Generate impactful and meaningful content on all social media platforms. It encompasses areas such as writing and editing social media posts, growing customer engagement, and supporting social media campaigns
- Set definite objectives and report on social media Return on Investment (ROI)
- Crafting out social media content and plans that are in alignment with the company’s brand identity
- Produce, edit, distribute and share engaging content on a regular basis (e.g. original text, photos, videos, and news)
- Collaborate with marketing, sales, and customer service teams to ensure brand consistency
- Lead and promote social influencer programs, while regularly attending social influencer events
- Interact with fans and followers, reply to queries promptly, and monitor customer feedback
- Supervise social media accounts’ posts to ensure the design and brand consistency (e.g. Facebook timeline cover, profile pictures, and blog layout)
- Recommend and implement new initiatives to develop brand awareness such as promotions, events, and contests
- Monitor search, social, and content metrics
- Use web analytical tools such as Google Analytics, and Facebook Insights to monitor and evaluate the company’s social media presence and performance
- Recommend proposals to tweak the social media marketing strategy for optimal results
- Prepare periodical reports on social media marketing efforts for the Digital Marketing Lead
- Keep updated on the best practices and emerging trends in social media
Salary Range
The annual salary range for a Social Media Manager will be around S$24,000 to S$84,000 (Glassdoor).
Job Requirements
- Bachelor’s degree in Marketing or relevant field
- A minimum of 3 years’ experience in social media marketing and/or PR
Skills
Browse the full range of essential digital marketing skills.
Technical:
- Article Writing
- Business Writing
- Community Management
- Competitive Analysis
- Content Curation
- Content Development
- Content Marketing
- Content Management
- Content Management Systems
- Content Strategy
- Conversion Rate Optimization
- Copywriting
- Copy Editing
- Creative Writing
- Data Management
- Digital Advertising
- Digital Marketing Analytics
- Digital Marketing Strategy
- Display Advertising
- Facebook Marketing
- Google Analytics
- Integrated Marketing
- Instagram Marketing
- Keyword Research
- LinkedIn Marketing
- Market Research
- Marketing Analytics
- Marketing Budget Management
- Marketing Campaign Management
- Marketing Strategy
- Partnership Management
- Performance Management
- Performance Measurement
- Project Management
- Proposal Writing
- Relationship Marketing
- Report Writing
- Social Listening
- Social Media Advertising
- Social Media Analytics
- Social Media Content Creation
- Social Media Marketing
- Social Media Optimization
- Stakeholder Engagement and Management
- Technical Writing
- User Experience Design
- User Interface Design
- Visual Communication
- Visual Design
- Web Analytics
- Website Optimization
- Youtube Advertising
Generic:
- Adaptability
- Analytical Thinking
- Communication (Verbal)
- Communication (Written)
- Computational Thinking
- Creative Thinking
- Customer Experience Management
- Decision Making
- Design Thinking
- Developing People
- Digital Literacy
- Interpersonal Skills
- Leadership
- Lifelong Learning
- Logical Thinking
- Managing Diversity
- Mentoring
- Multi-tasking
- Organizational Skills
- Planning
- Problem Solving
- Public Relations
- Research
- Resource Management
- Service Orientation
- Team Coordination
- Teamwork
- Time Management
- Transdisciplinary Thinking
- Virtual Collaboration
- Visual Thinking
- WPLN Level 6 English
View the full list of Essential Digital Marketing Skills here.
If you like what the job entails, we have the courses to help you get started. The courses will include the core modules of Digital Marketing. They are
- Digital Marketing Strategy
- Content Marketing Strategy
- Search Engine Optimisation
- Digital Advertising
- Social Media Marketing
- Digital Marketing Analytics with Google Analytics
Combining all these with the optional Capstone Practicum Project which allows you to implement actionable strategies towards your digital marketing campaigns, this will lead up to the achievement of a Certified Digital Marketing Strategist (CDMS).
Other Digital Marketing Job Roles
- Content Creator Job Description, Salary, Roles and Responsibilities
- Content Marketing Manager Job Description, Salary, Roles and Responsibilities
- Content Strategist Job Description, Salary, Roles and Responsibilities
- Digital Account Executive / Manager Job Description, Salary, Roles and Responsibilities
- Digital Marketing Analyst Job Description, Salary, Roles and Responsibilities
- Digital Marketing Executive Job Description, Salary, Roles and Responsibilities
- Digital Marketing Manager Job Description, Salary, Roles and Responsibilities
- Digital Marketing Director Job Description, Salary, Roles and Responsibilities
- Digital Media Planner Job Description, Salary, Roles and Responsibilities
- SEO Specialist Job Description, Salary, Roles and Responsibilities
- Social Media Community Manager Job Description, Salary, Roles and Responsibilities
- Social Media Manager Job Description, Salary, Roles and Responsibilities
DOWNLOAD THE COMPLETE DIGITAL MARKETING CAREER HANDBOOK (PDF VERSION)
Discover the ins and outs of the field of digital marketing and kickstart your career on the right foot.
Digital Marketing Career Portal Navigation Menu
- ← Back to Digital Marketing Career and Job Portal Home
- Digital Marketing Career Progression
- Digital Marketing Salary Guide – Singapore
- Digital Marketing Team Structure
- Digital Marketing Job Descriptions and Roles
- Digital Marketing Internship
- Essential Digital Marketing Skills
- Digital Marketing Resume
- Digital Marketing Interview Questions
- Digital Marketing Job Positions and Vacancies in Singapore
Learn Digital Marketing Hands-On At Equinet Academy
Take away actionable digital marketing strategies and get certified.
About Equinet Academy
Enrol at Equinet Academy where meaningful learning and actual transfer of Digital Marketing knowledge takes place.
SITE LINKS
About Us | Course Schedules | Digital Marketing Courses | Digital Marketing Career Portal | Events | FAQ | Privacy Policy | Blog | Resources | Learning Portal | Training Facilities | Trainers | Write For Us | Contact Us
ACCREDITATION
Equinet Academy is a SkillsFuture Singapore (SSG) Approved Training Organisation (ATO) accredited under the WSQ Skills Framework for Infocomm Technology (ICT)
Training Courses
Contact Details
Office & Training Venue:
Equinet Academy
10 Anson Road
#25-07/08, International Plaza
Singapore 079903
How to Get Here
Contact:
Administrative Matters: +65 6816 7831
Sales Enquiries: +65 6745 0745
enquiry@equinetacademy.com
Call operating hours:
Mondays – Fridays: 9am – 6pm