Digital Account Executive / Manager Job Description
A Digital Account Manager/Executive (similar titles include Digital Planner and Digital Associate) helps to enhance clients’ branding by leveraging on digital campaigns. His/her main priority is to establish good rapport with clients and maintain a high renewal rate.
He/she will actively consult with clients on the various aspects of SEO/SEM, audience segmentation and numerous other issues relating to the expectation of clients concerning conversions and user acquisitions.
He/she is usually accountable for the planning and preparation stage, formulating and managing clients’ digital strategy and working with the agency’s digital specialists to advance their digital presence and achieve their goals.
Roles and Responsibilities
- Investigate and determine clients wants and needs
- Plan and manage digital strategies for clients and work towards defined goals
- Present and consult clients on social media and digital marketing strategies
- Analyze effectiveness of digital campaigns
- Recommend, design and implement digital projects to increase their ROI
- Define SMART KPIs and metrics to track for each client
- Prepare client proposals & present reports on clients’ progress
- Answer client queries promptly and efficiently
- Keep abreast with new trends in digital technology
- Foster strong and long-term client relationships
- Be sensitive to the current market trends by observing regularly and performing competitor analysis in a bid to stay ahead
- Plan and implement digital strategies by taking into consideration the specific requirements of the clients
Salary Range
$36,000 per annum – Digital Account Executive (Glassdoor)
$60,000 ~ $72,000 per annum – Digital Account Manager (Glassdoor)
Job Requirements
Bachelor’s degree in Marketing or a similar subject.
A minimum of 1 years experience of having worked in an agency environment as an Account Executive and 3 years of experience at a Manager level.
Skills
Technical:
- Account Management
- Article Writing
- Business Writing
- Competitive Analysis
- Content Marketing
- Content Strategy
- Conversion Rate Optimization
- Data Management
- Digital Advertising
- Digital Marketing Analytics
- Digital Marketing Strategy
- Display Advertising
- Email Marketing Software
- Email Strategy
- Facebook Marketing
- Google Ads
- Google Analytics
- Integrated Marketing
- Instagram Marketing
- Keyword Research
- LinkedIn Marketing
- Market Research
- Marketing Analytics
- Marketing Automation
- Marketing Budget Management
- Marketing Campaign Management
- Marketing Strategy
- Paid Media Advertising
- Paid Media Strategy
- Partnership Management
- Pay Per Click (PPC)
- Performance Management
- Performance Measurement
- Project Management
- Proposal Writing
- Relationship Marketing
- Report Writing
- Search Engine Marketing
- Search Engine Optimization
- Search Engine Optimization Copywriting
- Social Listening
- Social Media Advertising
- Social Media Analytics
- Social Media Content Creation
- Social Media Marketing
- Social Media Optimization
- Stakeholder Engagement and Management
- Technical Writing
- User Experience Design
- User Interface Design
- Video Marketing
- Visual Communication
- Visual Design,
- Web Analytics
- Website Optimization
- Youtube Advertising
- Youtube Marketing
Generic:
- Adaptability
- Analytical Thinking
- Communication (Verbal)
- Communication (Written)
- Computational Thinking
- Creative Thinking
- Customer Experience Management
- Decision Making
- Design Thinking
- Developing People
- Digital Literacy
- Interpersonal Skills
- Leadership
- Lifelong Learning
- Logical Thinking
- Managing Diversity
- Mentoring
- Multi-tasking
- Organizational Skills
- Planning
- Problem Solving
- Public Relations
- Research
- Resource Management
- Service Orientation
- Team Coordination
- Teamwork
- Time Management
- Transdisciplinary Thinking
- Virtual Collaboration
- Visual Thinking
- WPLN Level 6 English
View the full list of Digital Marketing Skills here.
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