Digital Account Executive / Manager Job Description, Salary, Roles and Responsibilities

Digital Account Executive / Manager Job Description

A Digital Account Manager/Executive (similar titles include Digital Planner and Digital Associate) helps to enhance clients’ branding by leveraging on digital campaigns. His/her main priority is to establish good rapport with clients and maintain a high renewal rate.

He/she will actively consult with clients on the various aspects of SEO/SEM, audience segmentation and numerous other issues relating to the expectation of clients concerning conversions and user acquisitions.

He/she is usually accountable for the planning and preparation stage, formulating and managing clients’ digital strategy and working with the agency’s digital specialists to advance their digital presence and achieve their goals.

Roles and Responsibilities

• Investigate and determine clients wants and needs
• Plan and manage digital strategies for clients and work towards defined goals
• Present and consult clients on social media and digital marketing strategies
• Analyze effectiveness of digital campaigns
• Recommend, design and implement digital projects to increase their ROI
• Define SMART KPIs and metrics to track for each client
• Prepare client proposals & present reports on clients’ progress
• Answer client queries promptly and efficiently
• Keep abreast with new trends in digital technology
• Foster strong and long-term client relationships
• Be sensitive to the current market trends by observing regularly and performing competitor analysis in a bid to stay ahead
• Plan and implement digital strategies by taking into consideration the specific requirements of the clients

Salary Range

$36,000 per annum – Digital Account Executive (Glassdoor)

$60,000 ~ $72,000 per annum – Digital Account Manager (Glassdoor)

Job Requirements

Bachelor’s degree in Marketing or a similar subject.

A minimum of 1 years experience of having worked in an agency environment as an Account Executive and 3 years of experience at a Manager level.

Skills

At Equinet Academy, we are ready to help you to jump-start into the role of a Digital Account Executive/Manager. We offer a Certified Digital Marketing Strategist (CDMS) programme that entails the 6 core modules of Digital Marketing and an optional Capstone Practicum Project to develop and implement digital marketing strategies in a real world environment. The core modules includes:

• Digital Marketing Strategy
• Content Marketing Strategy
• Search Engine Optimisation
• Digital Advertising
• Social Media Marketing
• Digital Marketing Analytics with Google Analytics