Content Marketing Manager Job Description, Salary, Roles and Responsibilities

Content Marketing Manager Job Description

Content Marketing Managers are a unique breed in the Digital Marketing fraternity. Besides elevating writing, editing and storytelling skills to the next level, it is also the ability to embrace change to get ahead of the curve in this emerging role.

The Content Marketing Manager works with the Content Strategist to develop content strategies, research trending topics and produce exceptional content. The Content Marketing Manager is one who is able to formulate unique and creative content ideas to achieve specific marketing objectives.

The Content Marketing Manager is required to have a solid understanding of search engine optimization (SEO), blogging strategies, familiarity with social media and advertising channels. The responsibilities of the job also necessitate strong analytical skills to audit and refine content performance.

Roles and Responsibilities

• Conduct research to enhance the written and published content
• Create written content and creative designs, adhering to content governance guidelines
• Target content to specific audiences and focus on trending topics
• Conduct market research
• Deploy on-page and off-page SEO strategies
• Maintain the editorial calendar by setting realistic content production and publishing deadlines
• Collaborate with writers and designers to develop content and ensure it meets company guidelines
• Identify opportunities for repurposing content and scaling the process
• Establish a systematic and scalable content marketing strategy, distributing content to intended audiences across all marketing channels
• Manage PR agencies, partners, and journalists
• Monitor and assess the company’s content marketing performance through analytics platforms
• Stay abreast of content marketing and digital trends

Salary Range

The annual average salary for a Content Marketing Manager will be around S$38,220 (Glassdoor).

Job Requirements

• Bachelor’s degree in English, journalism, communications, marketing, or a related field
• At least 2-4 years of relevant experience in content creation, marketing communications and/or social media

Skills