Digital Marketing Analyst Job Description
A Digital Marketing Analyst’s job is to analyze the company’s digital marketing performance and propose actionable strategies to improve digital marketing performance and maximize returns. He/she should possess a data-driven mindset and be skilled at interpreting data and turning it into actionable insights.
Roles and Responsibilities
- Set up a tracking mechanism (e.g. event and conversion tracking) on the website and other digital assets such as mobile apps
- Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives
- Test, measure, analyze, and optimize the performance of search, social, content to display across conversion funnels to boost customer engagement and conversions, lower cost of customer acquisition, and increase customer life-time value (LTV)
- Set up dashboards and develop models for data presentation to head of departments and suggest recommendations for business performance improvement
- Work closely with in-house teams and maintain client relationships through scheduling regularly meetings to go through reports and provide actionable insights
Salary Range
$58,200 – Digital Analyst (PayScale)
$60,000 – Marketing Analyst (Glassdoor)
Job Requirements
- Google Analytics Individual Qualification (GAIQ)
- Degree in Marketing, Statistics, Economics
- Experience in statistical models
- GTM, Google Analytics, Facebook Analytics, Search Console, Adobe Analytics, and other web analytics platforms
Skills
Technical:
- Business Writing
- Competitive Analysis
- Content Marketing
- Content Strategy
- Conversion Rate Optimization
- Customer Relationship Management (CRM) Software
- Data Management
- Digital Advertising
- Digital Marketing Analytics
- Digital Marketing Strategy
- Display Advertising
- Email Marketing Software
- Email Strategy
- Facebook Marketing
- Google Ads
- Google Analytics
- Google Tag Manager
- Integrated Marketing
- Instagram Marketing
- Keyword Research
- LinkedIn Marketing
- Market Research
- Marketing Analytics
- Marketing Automation
- Marketing Budget Management
- Marketing Campaign Management
- Marketing Strategy
- Paid Media Advertising
- Paid Media Strategy
- Pay Per Click (PPC)
- Performance Management
- Performance Measurement
- Programmatic Advertising
- Project Management
- Proposal Writing
- Report Writing
- Search Engine Marketing
- Search Engine Optimization
- Social Listening
- Social Media Advertising
- Social Media Analytics
- Social Media Marketin
- Social Media Optimization
- Stakeholder Engagement and Management
- User Experience Design
- User Interface Design
- Video Marketing
- Visual Communication
- Web Analytics
- Website Optimization
- Youtube Advertising
- Youtube Marketing
Generic:
- Adaptability
- Analytical Thinking
- Communication (Verbal)
- Communication (Written)
- Computational Thinking
- Creative Thinking
- Customer Experience Management
- Decision Making
- Design Thinking
- Digital Literacy
- Interpersonal Skills
- Lifelong Learning
- Logical Thinking
- Managing Diversity
- Multi-tasking
- Organizational Skills
- Planning
- Problem Solving
- Research
- Resource Management
- Team Coordination
- Teamwork
- Time Management
- Transdisciplinary Thinking
- Virtual Collaboration
- Visual Thinking
- WPLN Level 6 English
View the full list of Essential Digital Marketing Skills here.
We have courses that will help you to fill in the role of Digital Marketing Analyst. As a result, it will also assist you in making better marketing decisions. The courses include :
- Digital Marketing Strategy
- Content Marketing Strategy
- Search Engine Optimisation
- Digital Advertising
- Social Media Marketing
- Digital Marketing Analytics with Google Analytics
Together with the optional Capstone Practicum Project which is an actionable implementation plan, this will lead up to become a Certified Digital Marketing Strategist (CDMS).
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DOWNLOAD THE COMPLETE DIGITAL MARKETING CAREER HANDBOOK (PDF VERSION)
Discover the ins and outs of the field of digital marketing and kickstart your career on the right foot.
Digital Marketing Career Portal Navigation Menu
- ← Back to Digital Marketing Career and Job Portal Home
- Digital Marketing Career Progression
- Digital Marketing Salary Guide – Singapore
- Digital Marketing Team Structure
- Digital Marketing Job Descriptions and Roles
- Digital Marketing Internship
- Essential Digital Marketing Skills
- Digital Marketing Resume
- Digital Marketing Interview Questions
- Digital Marketing Job Positions and Vacancies in Singapore
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Equinet Academy is a SkillsFuture Singapore (SSG) Approved Training Organisation (ATO) accredited under the WSQ Skills Framework for Infocomm Technology (ICT)
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#25-08, International Plaza
Singapore 079903
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