Objective-Based Course Selection

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Generally, a Chief Marketing Officer, Marketing Director, and Head of Marketing leads a team and manages the overall strategy for an organisation. In their day-to-day job, they lead a team of Marketing Managers and Marketing Executives who individually execute or manage digital agencies who are in charge of the technical implementation of various marketing software/tools

A Marketing Manager, Marketing Executive, and Small Business Owner on the other hand, may hands-on with technical implementation or manage a smaller team of marketing personnel/third party digital agency.