*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-4004-1.1 Content Strategy
CRS No.: CRS-Q-0034749-ICT
1 free refresher seat within 1 year after the course
Seats are non-participatory. Participatory seats are subject to availability.
Up to 3 complimentary followup sessions and after-training support
Access to mentor via short live group consultations (booster sessions), email, and forum support
Gain lifetime access to up-to-date online resources for the course attended
Access up-to-date course slides, guides, and actionable templates via the learning portal
6-Step Social Media Marketing Strategy Process
VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and anybody who needs to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.
A SkillsFuture WSQ Statement of Attainment (SOA) – ICT-SNM-4004-1.1 Content Strategy under the National Infocomm Competency Framework (NICF) and Certification of Achievement by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Social Media Marketing assessment and achieved at least 75% attendance.
Participants are required to be able to perform basic tasks on social media platforms, i.e. Facebook, such as navigating profile pages and posting social media content.
Face-to-face classroom learning mode: Each participant will be provided a windows laptop for the duration of the course. Participants may however opt to bring their own laptops.
Online-classroom learning mode: Personal computer, stable internet connection of at least 10mbps, webcam, microphone, video conferencing platform, and other logistical requirements outlined in the Online-based Classroom Learner Guide.
Discover Social Media Marketing Fundamentals
Instructor-led | Lecture, group discussion, didactic questioning, demonstration
▷ Understand how YouTube, Facebook, Instagram and LinkedIn work
▷ Pros and cons of four social media marketing channels
▷ Select right-mix of social media channels for a case study
Define Social Media Marketing Strategy
Instructor-led | Lecture, drill and practice, group discussion, group presentation, group project work, didactic questioning, demonstration
▷ Create an in-depth customer avatar to determine the most suitable social media content types, styles, and modes of delivery
▷ Learn various online research tools to improve social media content development
▷ Establish social media marketing goals
▷ Map out customer journey using digital marketing funnel
▷ Formulate social media content storyboard as a planning tool
Develop Social Media Marketing Plan
Instructor-led | Lecture, drill and practice, group discussion, group presentation, group project work, didactic questioning, demonstration
▷ Viral storytelling strategies to accelerate social media content performance
▷ How to optimize your YouTube channel and videos for better search and social traction
▷ Best practices in LinkedIn content creation, including algorithmic considerations
▷ Best practices in Instagram content creation and optimization
▷ Best practices in Facebook posts and ads, including the 6 hooks to trigger responses and design optimization
Deliver Social Media Marketing Campaign
Instructor-led | Lecture, drill and practice, group discussion, group presentation, group project work, didactic questioning, demonstration
▷ Analyse the best practices in Facebook Advertising and apply these principles
▷ Set the right Facebook Ad Campaign to optimize performance
▷ Build Ad Set with the best targeting options
▷ Incorporate the best practices in copy, visuals and Call To Actions (CTA)
Measure Social Media Marketing Performance
Instructor-led | Lecture, drill and practice, group discussion, group presentation, group project work, didactic questioning, demonstration
▷ Interpret and understand social media performance and advertising ROI metrics
▷ Read and Interpret social media performance metrics
▷ Read and interpret social media advertising and ROI metrics
▷ Optimize their social media content and ads based on analytics
Manage Social Media Communities
Instructor-led | Lecture, drill and practice, group discussion, group presentation, group project work, didactic questioning, demonstration
▷ Best practices in creating a social media content calendar
▷ Suggested frequency and management tools
▷ Strategies to grow, engage, sustain and foster advocacy in social media communities
Assessment Component
▷ Individual Project Work
▷ Case study (Written Assessment)
Choose from online-based or face-to-face classroom learning modes
In this Social Media Marketing course, participants will learn how to:
By the end of the class, participants will be able to:
The Social Media Marketing course is the fifth recommended module to take out of the six digital marketing core modules. Complete all 6 core modules (in any order) and an optional Capstone Practicum Project (Digital Marketing Strategy and Implementation Plan) to become a Certified Digital Marketing Strategist.
ENJOY COMPLIMENTARY REFRESHER COURSE
Re-attend the course, free of charge. Up to 1 complimentary refresher for up to 1 year after the last date of the course attended.*
*Refresher seats are specially allocated for refresher trainees and are non-participative. Refresher trainees may opt to take up participative seats subject to availability.
ACCESS POST-TRAINING SUPPORT
The post-training support programme is available to past trainees who have successfully completed the course. It serves as a consultation to address any hurdles faced while implementing the strategies and tactics shared during the course on real world campaigns. Contact your course trainer directly via email.
GET HANDS-ON
Retain knowledge better through practice and feedback. We apply instructional design methodologies such as Gagne’s 9 Events of Instruction to enhance your learning and retention.
COMPREHENSIVE AND STRUCTURED CURRICULUM
Course modules are designed to build on the foundations, gradually leading up to the main course, and finally reinforcing the concepts learned through practice and feedback.
CURRICULUM AND COURSEWARE ARE UP-TO-DATE
Our curriculum developers who are in charged of keeping the curriculum and courseware up to date are active practitioners and experts in their respective fields.
REALISTIC, REAL-WORLD PRACTICAL SETTING
Shorten your learning curve through real-world case studies and practical examples.
EXPERIENCE MODERN TRAINING FACILITIES
Our training rooms are equipped with laptops, 500mbps internet connection, hexagon-shaped cluster seating, and comfortable swivelling chairs, providing you a cozy yet conducive learning environment.
DEVELOPED AND DELIVERED BY INDUSTRY EXPERTS
Our team of digital marketers are passionate individuals dedicated to imparting their years of knowledge and experience to our learners.
GAIN LIFE-TIME ACCESS TO COURSE MATERIALS
Worried your course materials accessed a year ago have become outdated? Fret not, signing up for this course gains you life-time access to the course materials via our learning management system.
TAKEAWAY ACTIONABLE STRATEGIES
Takeaway actionable strategies, frameworks, and processes you can implement to new or existing campaigns.
Choose from online-based or face-to-face classroom learning modes
Course Fee:
S$740 nett
Course fee after eligible SSG Subsidies/SkillsFuture Credit:
From S$74 nett after 90% SkillsFuture Funding
Self-Sponsored Individuals:
SkillsFuture Mid-career Enhanced Subsidy (MCES) – 90% funding (Up to $50/hour):
Eligible for Singapore Citizens aged 40 years and above
$740 $74
(Nett course fee payable after MCES funding)
$74 $0
(Nett course fee payable after MCES funding + $500 SkillsFuture Credit)
Self-Sponsored Singapore Citizens and Singapore PRs – Up to 50% Funding Capped at $15/hour:
Singapore Citizens and Singapore PRs above 21 years old who do not qualify for MCES funding
$740 $500
(Nett course fee payable after SSG funding)
$500 $0
(Nett course fee payable after SSG funding + $500 SkillsFuture Credit or Post Secondary Education Account Funds)
Company Sponsored (SMEs):
Enhanced Training Support for SMEs (ETSS) – 90% funding (Up to $50/hour):
Eligible for SME Company-sponsored Singapore Citizens and Singapore PRs
$740 $74
(Nett course fee payable after ETSS funding)
Company Sponsored (Non-SMEs):
SSG Non-SME Grant – 50% funding (Up to $15/hour):
Eligible for Non-SME Company-sponsored Singapore Citizens and Singapore PRs who do not qualify for MCES funding
$740 $500
(Nett course fee payable after SSG funding)
SkillsFuture Mid-career Enhanced Subsidy (MCES) – 90% funding (Up to $50/hour):
Eligible for Singapore Citizens aged 40 years and above
$740 $74
(Nett course fee payable after MCES funding)
Check eligible grant amount and nett payable course fees via the grant calculator.
Online Classroom Dates
Unfamiliar with how our online classes are run? Read the Online-Based Classroom Learner Guide before signing up for a class.
Course Duration:
4 half days (9am – 1pm or 2pm – 6pm) or 2 full days (9am – 6pm)
Face-to-face Classroom Dates
Enhanced safety measures in place aligning to MOH’s guidelines.
Course Duration:
2 Days (9am – 6pm)
Choose from online-based or face-to-face classroom learning modes
Enrol at Equinet Academy where meaningful learning and actual transfer of Digital Marketing knowledge takes place.
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ACCREDITATION
Equinet Academy is a SkillsFuture Singapore (SSG) Approved Training Organisation (ATO) accredited under the WSQ Skills Framework for Infocomm Technology (ICT)
