WSQ Social Media Marketing Certification Course

Social media marketing (SMM) is a form of digital marketing that focuses on using social networking websites like Blogs, Facebook, LinkedIn, YouTube, Instagram, Twitter as marketing channels.

One of the goals of social media marketing is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

Typically, social media marketing campaigns focuses on three main areas:

• Establishing a social media presence on major platforms
• Creating shareable content
• Cultivating customer relationships

Social media marketing covers a wide range of activities targeted at growing one’s online influence. It can be anything from starting a blog, participating in an online forum, to online community management of Facebook pages, sharing of stories on Instagram, and producing of infographics.

Related article:

What is Social Media Marketing and How to Do It?

The Social Media Marketing course looks at both the Art and Science of social media marketing. It covers the entire range of marketing goals which you may have – from awareness building, lead generation, community cultivation to triggering conversions online.

As an intermediate-level social media marketing course, it includes specific strategies and tactics to rule on Facebook, LinkedIn, Instagram and blogs, and incorporates viral storytelling and creative tactics that you can use.

This will be useful for marketers and publicists who need to know a broad range of strategies and tactics across multiple social networks, and are charged with the duty of producing content and managing communities online.

The Facebook Marketing and Advertising Course focuses mainly on paid advertising via Facebook Business Manager. Though there will be a small module on setting up a Facebook Ad in this social media marketing course, it will not be as comprehensive as the Facebook Advertising course. This is so that more time can be allocated to other social media platforms and on how to develop a holistic social media marketing strategy.

The Content Marketing course focuses on the strategy and planning of content development and content amplification tactics through a variety of digital channels such as search, social, and paid.

Unsure which course best suits your needs? Take our 3-question survey to get course recommendations.

This course provides you with bite-sized, yet comprehensive and actionable social media marketing strategies and tactics that you can implement right after the course, unlike other Diploma and certification courses which are packed with assignments and require long-term time commitment. Beyond this, it’ll also be conducted by a highly experienced social media marketing professional.

At Equinet Academy, we are committed to delivering quality training:

• We provide you with life-time access to up-to-date course materials (learner’s guide, slides, templates, and other training resources) via the learning portal.
• You will not sit through hours and hours of dry and tormenting lecture. Instead, you will experience instructional design learning methodologies such as discussions, group project work, interactive quizzes, and hands-on implementation of the concepts learnt.
• You will be guided by an experienced professional in the field of social media marketing, who will be able to provide you with actionable advice and costly mistakes to avoid, thus shortening your learning curve.
• You will be provided with additional support after attending the course.

The value of a practical and get-your-hands-dirty course like ours is that you will actually be drilled on the use of specific tools and techniques during the programme. This means that you’ll literally be trained on how to apply different social media marketing frameworks in your campaigns, coached on troubleshooting (if any), and equipped with both knowledge and actionable skills that you can use.

For trainees that do not use social media on a regular basis, this course will help you to gain confidence in applying specific techniques in your campaigns, as well as to circumvent any mistakes that could be made by newbies to social media.

Yes it is. Many B2B brands are active on social media, and they’ve used social media marketing to build their brand awareness, engage customers and provide better customer service. Examples include Adobe, Intel, Caterpillar, GE, HootSuite, and many more.

As part of the course, we will be looking at B2B examples of companies that have used social media to build their brands, generate leads, and trigger sales.

Yes of course. You may consult the trainer who’ll be happy to provide advice in any areas of your campaigns – from content messaging and copywriting, designing of visuals, using of the tools, to reading of your campaign analytics during and after class.

For the practical session of this course, you will need to set up a Facebook account. Course materials, a Windows laptop, and WIFI connection will be provided. You may wish to bring a notebook to take notes and a jacket as the room may be cold.

Yes, please see fees and funding in the next section or use the funding calculator tool.

Simply click here to sign up for this course via the online course registration form.

Once we have received your registration details and payment, we will send you instructions on how to apply/claim funding (if eligible) via email.

Upon completion of payment and funding applications, your seat will be confirmed and we will see you in class!

If you’re unsure which courses can best help you meet your objectives, you may want to check out our Course Selection Diagnostic Tool and answer 3 questions to determine a suitable course for your needs.