WSQ Digital Advertising Course
Learn How to Develop and Run Successful Digital Advertising Campaigns
Choose from online-based or face-to-face classroom learning modes
*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-4006-1.1 Integrated Marketing
1 free refresher seat within 1 year after the course
Seats are non-participatory. Participatory seats are subject to availability.
Up to 3 complimentary followup sessions and after-training support
Access to mentor via short live group consultations (booster sessions), email, and forum support
Gain lifetime access to up-to-date online resources for the course attended
Access up-to-date course slides, guides, and actionable templates via the learning portal
5-Step Digital Advertising Framework
Marketing Executives, Marketing Managers, Business Owners, and Digital Marketing Account Managers who oversee/manage paid media and digital advertising campaigns.
A SkillsFuture WSQ Statement of Attainment (SOA) – ICT-SNM-4006-1.1 Integrated Marketing under the National Infocomm Competency Framework (NICF) and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Digital Advertising assessment and achieved at least 75% attendance.
Basic computer knowledge.
Face-to-face classroom learning mode: Each participant will be provided a windows laptop for the duration of the course. Participants may however opt to bring their own laptops.
Online-classroom learning mode: Personal computer, stable internet connection of at least 10mbps, webcam, microphone, video conferencing platform, and other logistical requirements outlined in the Online-based Classroom Learner Guide.
Introduction to Digital Advertising Channels
Instructor-Led | Lecture, class discussion, group discussion, group presentation, group project work
▷ Understand the Digital Advertising platforms and channels – (Facebook, Google, Aggregators, PPC, SEM, Social, Programmatic) and their impact on the business
▷ Understand Advertising formats (native, text-based, banner, social, video, sponsored, content, push notification, rich media)
▷ Understand the Programmatic Advertising ecosystem (RTB, DSP, SSP, Retargeting/Remarketing)
▷ How to select the right digital advertising channels to achieve marketing objectives
Understanding the Consumer Journey
Instructor-led | Lecture, group discussion, group presentation, group project work
▷ Understand the digital customer and the digital buying behaviour
▷ How to develop a customer persona
▷ Identify digital advertising campaigns that are best suited to market the product / service offering
▷ Mapping the customer journey and digital touchpoints
Develop Digital Advertising Plan
Instructor-led | Lecture, demonstration and modelling, case study, drill and practice, group discussion, group presentation, group project work
▷ Define and understand the difference between Metrics and KPIs
▷ Mapping metrics and KPIs with business and marketing goals
▷ Framework to develop a digital advertising plan
▷ Prioritising digital advertising channels based on marketing goals and budget
▷ Determine budget framework for each digital advertising channel
▷ Develop and implement channel-specific digital advertising strategic action plans
▷ Understanding messaging, copywriting and creative
Digital Advertising Analytics
Instructor-led | Lecture, demonstration and modelling, case study, class discussion
▷ Tools and platforms to measure and track campaigns
▷ Dashboards for management and teams
▷ Analysing and interpreting reports to measure the impact of digital advertising campaigns on the business performance
Integrating Offline and Online Advertising
Instructional-led | Lecture, class discussion
▷ Evaluating the effectiveness of traditional and digital advertising channels based on customer behaviour and sales performance
▷ Best practices on integrating traditional and digital advertising efforts
Assessment Component
▷ Short Answers/Structured Questioning (Written Assessment)
▷ Case study (Written Assessment)
Choose from online-based or face-to-face classroom learning modes
In this digital advertising course, you will learn:
By the end of the class, participants will be able to :
The Digital Advertising course is the fourth recommended module to take out of the six digital marketing core modules. Complete all 6 core modules (in any order) and an optional Capstone Practicum Project (Digital Marketing Strategy and Implementation Plan) to become a Certified Digital Marketing Strategist.
*Only one trainer will be facilitating per class.
ENJOY COMPLIMENTARY REFRESHER COURSE
Re-attend the course, free of charge. Up to 1 complimentary refresher for up to 1 year after the last date of the course attended.*
*Refresher seats are specially allocated for refresher trainees and are non-participative. Refresher trainees may opt to take up participative seats subject to availability.
ACCESS POST-TRAINING SUPPORT
The post-training support programme is available to past trainees who have successfully completed the course. It serves as a consultation to address any hurdles faced while implementing the strategies and tactics shared during the course on real world campaigns. Contact your course trainer directly via email.
GET HANDS-ON
Retain knowledge better through practice and feedback. We apply instructional design methodologies such as Gagne’s 9 Events of Instruction to enhance your learning and retention.
COMPREHENSIVE AND STRUCTURED CURRICULUM
Course modules are designed to build on the foundations, gradually leading up to the main course, and finally reinforcing the concepts learned through practice and feedback.
CURRICULUM AND COURSEWARE ARE UP-TO-DATE
Our curriculum developers who are in charged of keeping the curriculum and courseware up to date are active practitioners and experts in their respective fields.
REALISTIC, REAL-WORLD PRACTICAL SETTING
Shorten your learning curve through real-world case studies and practical examples.
EXPERIENCE MODERN TRAINING FACILITIES
Our training rooms are equipped with laptops, 500mbps internet connection, hexagon-shaped cluster seating, and comfortable swivelling chairs, providing you a cozy yet conducive learning environment.
DEVELOPED AND DELIVERED BY INDUSTRY EXPERTS
Our team of digital marketers are passionate individuals dedicated to imparting their years of knowledge and experience to our learners.
GAIN LIFE-TIME ACCESS TO COURSE MATERIALS
Worried your course materials accessed a year ago have become outdated? Fret not, signing up for this course gains you life-time access to the course materials via our learning management system.
TAKEAWAY ACTIONABLE STRATEGIES
Takeaway actionable strategies, frameworks, and processes you can implement to new or existing campaigns.
Choose from online-based or face-to-face classroom learning modes
Course Fee:
S$888 nett
Course fee after eligible SSG Subsidies:
From S$88.80 nett after 90% SSG Subsidies
Self-Sponsored Individuals:
SkillsFuture Mid-career Enhanced Subsidy (MCES) – 90% funding (Up to $50/hour):
Eligible for Singapore Citizens aged 40 years and above
$888 $88.80
(Nett course fee payable after MCES funding) Course fees after subsidies can be further offset by SkillsFuture Credit.
Self-Sponsored Singapore Citizens and Singapore PRs – Up to 50% Funding Capped at $15/hour:
Singapore Citizens and Singapore PRs above 21 years old who do not qualify for MCES funding
$888 $648
(Nett course fee payable after SSG funding) Fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.
Company Sponsored (SMEs):
Enhanced Training Support for SMEs (ETSS) – 90% funding (Up to $50/hour):
Eligible for SME Company-sponsored Singapore Citizens and Singapore PRs
$888 $88.80
(Nett course fee payable after ETSS funding)
Company Sponsored (Non-SMEs):
SSG Non-SME Grant – 50% funding (Up to $15/hour):
Eligible for Non-SME Company-sponsored Singapore Citizens and Singapore PRs who do not qualify for MCES funding
$888 $648
(Nett course fee payable after SSG funding)
SkillsFuture Mid-career Enhanced Subsidy (MCES) – 90% funding (Up to $50/hour):
Eligible for Singapore Citizens aged 40 years and above
$888 $88.80
(Nett course fee payable after MCES funding)
Check eligible grant amount and nett payable course fees via the grant calculator.
Online Classroom Dates
Unfamiliar with how our online classes are run? Read the Online-Based Classroom Learner Guide before signing up for a class.
Course Duration:
2 Days (9am – 6pm)
Face-to-face Classroom Dates
Enhanced safety measures in place aligning to MOH’s guidelines.
Course Duration:
2 Days (9am – 6pm)
Choose from online-based or face-to-face classroom learning modes