WSQ Digital Advertising Course

• Understand the Digital Advertising platforms and channels – (Facebook, Google, Aggregators, PPC, SEM, Social, Programmatic) and their impact on the business
• Understand Advertising formats (native, text-based, banner, social, video, sponsored, content, push notification, rich media)
• Understand the Programmatic Advertising ecosystem (RTB, DSP, SSP, Retargeting/Remarketing)
• How to select the right digital advertising channels to achieve marketing objectives

• Understand the digital customer and the digital buying behaviour
• How to develop a customer persona
• Identify digital advertising campaigns that are best suited to market the product / service offering
• Mapping the customer journey and digital touchpoints

• Define and understand the difference between Metrics and KPIs
• Mapping metrics and KPIs with business and marketing goals
• Framework to develop a digital advertising plan
• Prioritising digital advertising channels based on marketing goals and budget
• Determine budget framework for each digital advertising channel
• Develop and implement channel-specific digital advertising strategic action plans
• Understanding messaging, copywriting and creative

• Tools and platforms to measure and track campaigns
• Dashboards for management and teams
• Analysing and interpreting reports to measure the impact of digital advertising campaigns on the business performance

• Evaluating the effectiveness of traditional and digital advertising channels based on customer behaviour and sales performance
• Best practices on integrating traditional and digital advertising efforts

• Short Answers/Structured Questioning (Written Assessment)
• Case study (Written Assessment)

SkillsFuture Mid-career Enhanced Subsidy (MCES) – 90% funding (Up to $50/hour):
Eligible for Singapore Citizens aged 40 years and above

$888 $88.80
(Nett course fee payable after MCES funding) Course fees after subsidies can be further offset by SkillsFuture Credit.

Self-Sponsored Singapore Citizens and Singapore PRs – Up to 50% Funding Capped at $15/hour:
Singapore Citizens and Singapore PRs above 21 years old who do not qualify for MCES funding

$888 $648
(Nett course fee payable after SSG funding) Fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds. 

Enhanced Training Support for SMEs (ETSS) – 90% funding (Up to $50/hour):
Eligible for SME Company-sponsored Singapore Citizens and Singapore PRs

$888 $88.80
(Nett course fee payable after ETSS funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SSG Non-SME Grant – 50% funding (Up to $15/hour):
Eligible for Non-SME Company-sponsored Singapore Citizens and Singapore PRs who do not qualify for MCES funding

$888 $648
(Nett course fee payable after SSG funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Mid-career Enhanced Subsidy (MCES) – 90% funding (Up to $50/hour):
Eligible for Singapore Citizens aged 40 years and above

$888 $88.80
(Nett course fee payable after MCES funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Typically, in a traditional classroom, classes are conducted with 1 trainer to 20 – 24 learners in a cluster or classroom seating format. Group discussions, group presentations, lectures, peer-to-peer coaching are all conducted face-to-face (in-person).

In an online-based classroom, lessons will be delivered via a video conferencing software, Zoom. Lectures will be conducted via screensharing, while group discussions and group brainstorming will be conducted via “breakout” rooms (individual virtual rooms) to split up discussions into smaller groups.

Both learning modes essentially offer the same course content and learning outcomes.

Read the Online-based Classroom Learner Guide for a more detailed comparison on both formats.

This course provides you with bite-sized, yet comprehensive and actionable digital advertising strategies and tactics that you can implement right after the course. Unlike other Diploma and certification courses, which are packed with assignments and require a long-term time commitment, you can get a comprehensive overview of what digital advertising is all about in two days. After completing this course, you can then progress to the Advanced Digital Advertising course and other advanced and elective digital marketing courses.

At Equinet Academy, we are committed to delivering quality training:

• We provide you with lifetime access to up-to-date course materials (learner’s guide, slides, templates, and other training resources) which you can still access after the training via the learning portal.
• You will not sit through hours and hours of dry and tormenting lecture. Instead, you will experience fun and engaging sessions as we apply instructional design learning methodologies such as group discussions, group project work, case studies, interactive quizzes, and hands-on implementation of the concepts learnt.
• You will be guided by an experienced professional in the field of digital advertising, who will be able to provide you with actionable advice and costly mistakes to avoid, thus shortening your learning curve.
• You will be provided with additional support after completing the course.

Equinet Academy’s courses are designed to provide bite-sized yet comprehensive information to be delivered within 1-3 days. The courses not only include theory but also hands-on practical experience so that trainees can take away applicable knowledge.

If you feel that you have not met the learning objectives at the end of the course, you are always welcomed to resit the course online without any cost on your end.You will also have lifetime access to the courseware online which you may review, and post-training clinic sessions to address your challenges with a subject matter expert.

If you want to further your knowledge and skills in digital advertising, you may progress to the advanced Digital Advertising course to learn practitioner-level skills.

Our courses offer a very hands on approach so that you will be able to apply these digital advertising strategies learnt in the course in real life practical situations. Moreover, our trainers are industry experts who can clarify your doubts in real time. We also offer post-training support which includes up to three 3-hour small group clinic sessions with an industry expert, an online refresher seat within a year post-training, forum support, and lifetime access to up-to-date courseware via the learning portal.

Yes, you may most certainly book unlimited complimentary 3-hour small group clinic sessions with a subject matter expert for up to 3 years to clarify your doubts or address any challenges you may be facing. The links to book your clinic sessions will be emailed to you after your course.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

If you have no prior experience in sales and marketing, attending the Digital Marketing Strategy course prior to this course is recommended, although not a requirement.

You may be eligible for up to 90% SkillsFuture subsidies. If you wish to check your funding eligibility, you may complete step 1 of the course registration form to check your nett course fees payable after all available subsidies.

From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old)

For more information on all available course funding/grants/subsidies, you may check out this FAQ page.

You can sign up for this course through this link. Once you have registered for the course, we will follow up with you via email regarding your course registration.

If you’re unsure about your learning objectives, you may try out this 3-question survey using the Course Selector Tool or download the Course Selector Guide (PDF). If you are still unsure whether this course is suitable for you, please leave your contact details here. A course consultant will get in touch with you to recommend appropriate course(s) based on your learning objectives.