Certified Digital Marketing Strategist (CDMS) Programme
Complete all 6 Core Modules and Earn the (CDMS) Digital Marketing Certificate
Choose from online-based or face-to-face classroom learning modes
12 Days (96 hours)
Average duration to completion: 1.5 to 3 months
Online Classroom/Face-to-face Classroom, Instructor-led, Hands-on
Training is conducted live in Singapore
From S$532.80 nett after 90% SkillsFuture funding
Original fee S$5328 nett
Certified Digital Marketing Strategist Course Progression Sequence
This programme is suitable for:
✓ Traditional marketers looking to cross over to digital marketing roles
✓ Marketing Managers and Marketing Executives managing or outsourcing their digital marketing campaigns
✓ Digital marketing agency Account Managers and Executives managing client campaigns
✓ Small Business Owners who run their own digital marketing campaigns or want to better manage their digital marketing agencies
✓ Anyone who wants to gain a comprehensive understanding of digital marketing
Upon successful completion of all 6 core digital marketing modules, candidates will be awarded a digital marketing certificate – Certified Digital Marketing Strategist qualification issued by Equinet Academy and 6 WSQ Statements of Attainments (SOAs) issued by SkillsFuture Singapore.
Basic computer knowledge.
Face-to-face classroom learning mode: Each participant will be provided a windows laptop for the duration of the course. Participants may however opt to bring their own laptops.
Online-classroom learning mode: Personal computer, stable internet connection of at least 10mbps, webcam, microphone, video conferencing platform, and other logistical requirements outlined in the Online-based Classroom Learner Guide.
Module 1: Digital Marketing Strategy (DMS)
▷ Translate Digital Marketing to Business
▷ Derive Digital Marketing KPIs and Metrics from Marketing Objectives
▷ Understand Customers and the Market
▷ Digital Marketing Channels and Touchpoints
▷ Develop a Strategic Digital Marketing Plan
▷ Implement Digital Marketing Campaign
▷ Evaluate and Optimise
View full Digital Marketing Strategy Course module details →
Module 2: Content Marketing Strategy (CMS)
▷ Content Marketing Fundamentals
▷ Develop Content Marketing Strategy
▷ Implement Content Marketing Strategies
▷ Measure Content Marketing Strategies
▷ Establish Content Management Plan
Module 3: Search Engine Optimisation (SEO)
▷ SEO Fundamentals
▷ Conduct Effective and Extensive Keyword Research
▷ On-Page SEO: Keyword Optimisation and Technical SEO Audit
▷ Off-Page SEO: Link Building and Content Marketing Strategies
▷ SEO Analytics: Creating SEO Reports, Rank Tracking, and Interpreting SEO KPIs and Metrics
View full Search Engine Optimisation Course module details →
Module 4: Digital Advertising (DA)
▷ Introduction to Digital Advertising Channels
▷ Understanding the Consumer Journey
▷ Develop Digital Advertising Plan
▷ Digital Advertising Analytics
▷ Integrating Offline and Online Advertising
Module 5: Social Media Marketing (SMM)
▷ Discover Social Media Marketing
▷ Define Social Media Marketing Strategy
▷ Develop Social Media Marketing Strategic Plan
▷ Deliver Social Media Marketing Campaign
▷ Measure Social Media Marketing Performance
▷ Manage Social Media Communities
Module 6: Digital Marketing Analytics (DMA)
▷ Digital Marketing Analytics Fundamentals
▷ Digital Marketing Analytics from a Marketing Standpoint
▷ Setting Up Google Analytics
▷ Accessing Google Analytics Reports
▷ Gaining Insights into Your Audience
▷ Exploring Your Traffic
▷ Determining Visitor Behaviour
▷ Measuring Campaigns & Conversions
▷ Redefining Organisational Approach to Analytics
▷ Exploring Advanced Analytics
View full Digital Marketing Analytics Course module details →
Choose from online-based or face-to-face classroom learning modes
In this 12-day programme, you will learn:
By the end of the programme, participants will be able to:
The Certified Digital Marketing Strategist (CDMS) Programme is a certificate level course. Complete all 6 core modules (in any order) to become a Certified Digital Marketing Strategist.
ENJOY COMPLIMENTARY REFRESHER COURSE
Re-attend the course, free of charge. Up to 1 complimentary refresher for up to 1 year after the last date of the course attended.*
*Refresher seats are specially allocated for refresher trainees and are non-participative. Refresher trainees may opt to take up participative seats subject to availability.
ACCESS POST-TRAINING SUPPORT
The post-training support programme is available to past trainees who have successfully completed the course. It serves as a consultation to address any hurdles faced while implementing the strategies and tactics shared during the course on real world campaigns. Contact your course trainer directly via email.
GET HANDS-ON
Retain knowledge better through practice and feedback. We apply instructional design methodologies such as Gagne’s 9 Events of Instruction to enhance your learning and retention.
COMPREHENSIVE AND STRUCTURED CURRICULUM
Course modules are designed to build on the foundations, gradually leading up to the main course, and finally reinforcing the concepts learned through practice and feedback.
CURRICULUM AND COURSEWARE ARE UP-TO-DATE
Our curriculum developers who are in charged of keeping the curriculum and courseware up to date are active practitioners and experts in their respective fields.
REALISTIC, REAL-WORLD PRACTICAL SETTING
Shorten your learning curve through real-world case studies and practical examples.
EXPERIENCE MODERN TRAINING FACILITIES
Our training rooms are equipped with laptops, 500mbps internet connection, hexagon-shaped cluster seating, and comfortable swivelling chairs, providing you a cozy yet conducive learning environment.
DEVELOPED AND DELIVERED BY INDUSTRY EXPERTS
Our team of digital marketers are passionate individuals dedicated to imparting their years of knowledge and experience to our learners.
GAIN LIFE-TIME ACCESS TO COURSE MATERIALS
Worried your course materials accessed a year ago have become outdated? Fret not, signing up for this course gains you life-time access to the course materials via our learning management system.
TAKEAWAY ACTIONABLE STRATEGIES
Takeaway actionable strategies, frameworks, and processes you can implement to new or existing campaigns.
Choose from online-based or face-to-face classroom learning modes
Senior Marketer, Yong Hir, shares how Equinet Academy’s Certified Digital Marketing Strategist Course has helped him to build a strong foundation in Digital Marketing and learn new skills to stay relevant in the marketing sector.
Course Fees (Per Module):
Module 1: Digital Marketing Strategy – S$888
Module 2: Content Marketing Strategy – S$888
Module 3: Search Engine Optimisation – S$888
Module 4: Digital Advertising – S$888
Module 5: Social Media Marketing – S$888
Module 6: Digital Marketing Analytics – S$888
Course Fees:
S$5328
Course Fee after eligible SSG Subsidies:
From $532.80 (Register online to calculate exact funding eligibility) or see all eligible funding options.
Course Duration:
12 Days (96 hours)
Average duration to completion: 1.5 to 3 months
Course Schedules:
View course schedules →
(View course schedules of all core modules)
Choose from online-based or face-to-face classroom learning modes