WSQ Digital Marketing Analytics Course

Transform Data into Actionable Insights. Get Google Analytics Certified.

DOWNLOAD BROCHURE SIGN UP FOR THIS CLASS

Choose from online-based or face-to-face classroom learning modes

Accredited By:

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-5007-1.1 Market Research

COMPLIMENTARY REFRESHER

1 free refresher seat within 1 year after the course
Seats are non-participatory. Participatory seats are subject to availability.

POST-TRAINING SUPPORT

Up to 3 complimentary followup sessions and after-training support
Access to mentor via short live group consultations (clinic sessions), email, and forum support

LIFETIME COURSE MEMBERSHIP ACCESS

Gain lifetime access to up-to-date online resources for the course attended
Access up-to-date course slides, guides, and actionable templates via the learning portal

COURSE DESCRIPTION

Google Analytics for Beginners Certificate of Completion Sample

Singaporeans are a highly-connected net savvy population, driving commerce online. SME’s and corporate brands are rapidly recognising that a simple online presence is not enough. Consumers review and differentiate products services online. E-commerce is the best “routes to market” with great retail and brand uplift opportunities.

F&B outlets and MNC producers of FMCG, can no longer rely on television, as consumer in-market audiences have already moved online. The solutions are performance based in-market, engagement and conquest channels, with audience and buy-point segmentation, requiring performance, KPI and ROI analysis. The challenges facing employers is how to bridge the new skills gap, within company competencies and capacity building.

This intensive two-day Digital Marketing Analytics training course outlines the features, advantages and benefits of digital marketing analytics. With theory and practical exercises, designed to enhance data planning and capture capabilities, producing actionable insight.

The web analytics module also zooms in on the BIG WHYs customers do the things they do on a website such as abandoning a shopping cart, spend very little time on a website, and more.

Furthermore, participants will learn how to track and measure the effectiveness of both online marketing channels (SEO, Online ads, Social Media, Content) and offline marketing channels (flyers/brochures, TV, in-store promotions) with Google Analytics, and make important business decisions such as directing your marketing dollars to the best performing channels.

Through intelligent quantitative and qualitative analysis on key user behaviour metrics and deploying industry-leading analytical tools to gain a clear perspective of modern-day consumer buying journeys, Digital Analytics teams will be able to make better business decisions to achieve business objectives.

Google Analytics Certification

Throughout the course, participants will undertake quizzes via the Google Analytics Academy platform. Upon achieving a passing score of at least 80% for all quizzes, participants will attain a Google Analytics for Beginners Certification of Completion, awarded by Google Analytics Academy.

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TARGET AUDIENCE

This course is suitable for Marketing Managers, Marketing Executives, Small Business Owners, employees from Digital Marketing Agencies, and individuals who wish to:

▷ Gain a better appreciation of digital analytics, adopt a data-first approach, and cultivate a data-driven culture for their organisations and marketing projects
▷ Translate data into action to achieve business objectives
▷ Attain the Google Analytics Certification for Beginners

This course is not for:

▷ Digital analytics practitioners with more than a year of experience on the Google Analytics platform
▷ Individuals who have passed the Google Analytics Exams

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CERTIFICATION

A SkillsFuture WSQ Statement of Attainment (SOA) – ICT-SNM-5007-1.1 Integrated Marketing under the National Infocomm Competency Framework (NICF) and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Digital Marketing Analytics assessment and achieved at least 75% attendance.

Participants will also attain the Google Analytics for Beginners Certificate of Completion issued by Google Analytics Academy upon achieving a passing score of at least 80%.

PRE-REQUISITES

Basic computer knowledge.

Face-to-face classroom learning mode: Each participant will be provided a windows laptop for the duration of the course. Participants may however opt to bring their own laptops.

Online-classroom learning mode: Personal computer, stable internet connection of at least 10mbps, webcam, microphone, video conferencing platform, and other logistical requirements outlined in the Online-based Classroom Learner Guide.

COURSE OUTLINE

Digital Marketing Analytics Fundamentals

Instructor-led | Mode of delivery (Lecture, ice-breaker, group activity)

▷ What is Digital Marketing Analytics
▷ What is its Role in a Digital Framework
▷ Why Digital Marketing Analytics

Digital Marketing Analytics from a Marketing Standpoint

Instructor-led | Mode of delivery (Lecture, case study, group discussion, group presentation, class discussion)

▷ Focus of Digital Analytics in Marketing and its Importance
▷ User Journey from Media to Measured Objectives
▷ Mapping Marketing KPIs to Metrics

Setting Up Google Analytics

Instructor-led | Mode of delivery (Lecture, case study, demonstration and modelling, practical, group discussion, group presentation)

▷ Google Analytics Hierarchy
▷ Creating a Google Analytics account
▷ Understanding Google Analytics permissions
▷ Setting up Google Analytics on your website
▷ Creating Standard Views
▷ Cleaning up your views with filters

Accessing Google Analytics Reports

Instructor-led | Mode of delivery (Lecture, demonstration and modelling, practical, class exercise)

▷ Exploring the Google Analytics interface
▷ Overview Reports vs Full Reports
▷ Creating & Sharing Dashboards & Reports

Gaining Insights into Your Audience

Instructor-led | Mode of delivery (Lecture, demonstration and modelling, group project work)

▷ Analysing Audience Reports
▷ Understanding your audience
▷ Sample Customer Persona

Exploring Your Traffic

Instructor-led | Mode of delivery (Lecture, demonstration and modelling, group discussion, group presentation)

▷ Source vs Medium vs Channel
▷ Important Traffic Reports (Acquisition Channels)
▷ Accessing benchmarking reports
▷ How to Improve Your Marketing Efforts

Determining Visitor Behaviour

Instructor-led | Mode of delivery (Lecture, demonstration and modelling, group project work, practical)

▷ Analysing Behaviour reports
▷ Understanding events
▷ How Google Tag Manager Works
▷ How to improve your user experience

Measuring Campaigns & Conversions

Instructor-led | Mode of delivery (Lecture, demonstration and modelling, practical)

▷ Campaign Tagging
▷ Analyzing Goals Reports
▷ Setting Up Goals
▷ Tracking Google Ads in Google Analytics
▷ Measuring ROI

Redefining Organisational Approach to Analytics

Instructor-led | Mode of delivery (Lecture, class discussion)

▷ People: No ‘I’ in team
▷ Process: Standardise Efforts
▷ Technology: Simplify Life
▷ Emerging Trends: What’s Coming Up

Assessment Component

▷ Short Answers/Structured Questioning (Written Assessment)
▷ Case study (Written Assessment)

DOWNLOAD BROCHURE SIGN UP FOR THIS CLASS

Choose from online-based or face-to-face classroom learning modes

COURSE HIGHLIGHTS

In this digital marketing analytics course, you will learn:

The importance of digital marketing analytics to any organisation
How to map marketing KPIs to digital analytics metrics and why is it important
How to set up Google Analytics and implement tracking parameters on a live website (installing tracking code, goal setting, linking Google Ads to Google Analytics, and more)
How to analyse and interpret Google Analytics Audience, Acquisition, Behaviour, and Conversions reports and translate data into actionable optimisation plans
How to make better marketing decisions through understanding the impact of marketing budget allocation and benchmarking
How to redefine organisational approach to analytics through the people, process, technology framework
And much more

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COURSE OBJECTIVES

By the end of the class, participants will be able to :

Understand the role of digital marketing analytics in the commercial and technical aspects of a modern enterprise website and market research
Define critical questions throughout the user journey, map business objectives to marketing KPIs and metrics, and understand the importance of digital marketing analytics and digital data optimisation
Deploy digital marketing analytics tools to establish and monitor marketing and advertising performance, KPI benchmarking, and apply key performance indicators (KPI’s) for the measurement of return on investment (ROI)
Set up campaign tracking and measuring overall marketing effectives such as calculating the marketing return on investment (ROI) through applying appropriate marketing attribution models
Redefine organisational approach to analytics, present marketing intelligence insights, and make key recommendations to senior management

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COURSE PROGRESSION

The Digital Marketing Analytics course is the final recommended module to take out of the six digital marketing core modules. Complete all 6 core modules (in any order) and an optional Capstone Practicum Project (Digital Marketing Strategy and Implementation Plan) to become a Certified Digital Marketing Strategist.

Trainer

Dhawal Shah

Dhawal Shah is an entrepreneur, coder and adventurer with extensive experience in digital marketing, digital transformation and management.

He is a Director at 2Stallions Digital Marketing Agency, an award-winning regional digital marketing agency, that he co-founded in 2012, with a growing team of specialists spread across Singapore, Malaysia, Indonesia, India & the Philippines. He has worked on hundreds of successful digital marketing projects with clients ranging from startups to MNCs.

He is well-versed in product development & management and possesses deep knowledge in performance-driven digital marketing strategy and analysis that incorporates SEO, online advertising, social media, email automation and data analytics.

Additionally, Dhawal has developed and delivered courses around the region in Singapore, Malaysia, Vietnam, Cambodia. These include digital marketing training for corporate clients and digital transformation & technopreneurship workshops for international governments via the Ministry of Foreign Affairs Singapore.

He was an early employee at a startup in Silicon Valley, which was later acquired by Skype and an engineer at the Defense Science Technology Agency (DSTA) in Singapore, where he managed large-scale, multi-million dollar Enterprise IT projects.

Dhawal co-founded a self-developed eCommerce startup in 2012 for which he successfully raised $50,000 in 30 days via a Kickstarter campaign. Through the use of SEO and content marketing, he built a blog that grew to over 100K unique visits per month in organic traffic in the space of 8 months to grow sales.

Driven by a keen sense of adventure, he most recently braved Class 5 rapids in New Zealand’s Rangitata River and swam with dolphins in Kaikoura, NZ. He has also summited Mt Kilimanjaro, the highest peak on the African continent.

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WHY LEARN AT EQUINET?

ENJOY COMPLIMENTARY REFRESHER COURSE

Re-attend the course, free of charge. Up to 1 complimentary refresher for up to 1 year after the last date of the course attended.*

*Refresher seats are specially allocated for refresher trainees and are non-participative. Refresher trainees may opt to take up participative seats subject to availability.

ACCESS POST-TRAINING SUPPORT

The post-training support programme is available to past trainees who have successfully completed the course. It serves as a consultation to address any hurdles faced while implementing the strategies and tactics shared during the course on real world campaigns. Contact your course trainer directly via email.

GET HANDS-ON

Retain knowledge better through practice and feedback. We apply instructional design methodologies such as Gagne’s 9 Events of Instruction to enhance your learning and retention.

COMPREHENSIVE AND STRUCTURED CURRICULUM

Course modules are designed to build on the foundations, gradually leading up to the main course, and finally reinforcing the concepts learned through practice and feedback.

CURRICULUM AND COURSEWARE ARE UP-TO-DATE

Our curriculum developers who are in charged of keeping the curriculum and courseware up to date are active practitioners and experts in their respective fields.

REALISTIC, REAL-WORLD PRACTICAL SETTING

Shorten your learning curve through real-world case studies and practical examples.

EXPERIENCE MODERN TRAINING FACILITIES

Our training rooms are equipped with laptops, 500mbps internet connection, hexagon-shaped cluster seating, and comfortable swivelling chairs, providing you a cozy yet conducive learning environment.

DEVELOPED AND DELIVERED BY INDUSTRY EXPERTS

Our team of digital marketers are passionate individuals dedicated to imparting their years of knowledge and experience to our learners.

GAIN LIFE-TIME ACCESS TO COURSE MATERIALS

Worried your course materials accessed a year ago have become outdated? Fret not, signing up for this course gains you life-time access to the course materials via our learning management system.

TAKEAWAY ACTIONABLE STRATEGIES

Takeaway actionable strategies, frameworks, and processes you can implement to new or existing campaigns.

DOWNLOAD BROCHURE SIGN UP FOR THIS CLASS

Choose from online-based or face-to-face classroom learning modes

COMPANIES WHO HAVE ATTENDED OUR COURSES

“I can’t thank you enough for the valuable lessons. Throughout my career there were many times I needed to support (or challenge) certain campaign results but I can’t do it effectively. And… unfortunately, much of what everyone was doing at work was incorrect as well. This is why your two days class is so important to people like me, setting us on the right track of using the right KPI and using the most appropriate reports effectively. In fact, I am now motivated to complete the rest of the GA certification.”
Jonathan Ho

“Course is short and detailed, good for busy people. I like all the assessments. It made me understand the course so much better.”
Cecilia Tan

“Excellent trainer, facilities, and location is highly accessible. I will recommend Equinet Academy to my friends and colleagues.”
Matthew Chee
Mandarin Property Management Pte Ltd

“Mr Dhawal Shah is very competent, clear, thorough, and caring in teaching all levels. He pace the programme to the individual needs of the students. I feel there is much more I can learn and am looking forward to continuing the process.”
Jimmy Chew

“Dhawal is a very knowledgeable instructor. I was a bit overwhelmed before taking the course but he is able to take a dry course and concise it in a more palatable manner.”
Jennifer Tjahyadi
IFS Capital Limited

“The course is great because it teaches you to apply the theories that are taught.”
Tiong Li Cheng
Elegant Auto Solutions

“A good one for beginners because it allowed a lot of practical sessions to navigate the platform.”
Joan Liew

“I came with no knowledge about Google Analytics. Though I signed up for the beginner courses online myself a few years ago, I did not complete due to lack of discipline. Having attended the courses, it had guided my learning about GA in a practical way and allows me to finally learn about GA.”
Wong Shu Jun
SINGAPORE NATIONAL CO-OPERATIVE FEDERATION

“Was apprehensive of my ability to understand GA but Dhawal conducted course at an effective pace and easy communications that worked well for laymen like me.”
Cassandra Kow

“Though I already went through the GA videos and have the basic cert, the course allowed me to better understand the concepts and what it is all about with the demonstrations and group discussions. It is also good that Dhawal linked this back to real world requirements, such as director’s view, ROI, etc.”
Jez Ho Kah Hui

“Informative and professional instructor, taught us the basic GA skills needed with a lot of patience. Thank you Dhawal!”
Wan Li Ann

“The course is insightful and lecturers are experts who could provide constructive feedback for learners. I had a great time learning at Equinet Academy, the course is insightful and hands-on and the lecturer is professional. Will definitely introduce my friends/colleagues.”
Sherry Tan

“The instructor was very helpful and his expertise clearly showed. He was also more than willing to chat after lessons for any queries. I appreciated how attentive he was to individual questions.”
Simon Paul Vincent

“Although the topic is challenging and rather technical, Dhawal is an engaging instructor who has managed to hold my attention throughout the course with his energy and charisma. Slides are well-designed with the right amount of information. Thanks!”
Eva Lim

“Intensive 2-day course but truly appreciate our trainers patience in sharing valuable knowledge. Learnt so much about Google Analytics. Well-spent weekend. Looking forward to GA Advanced Course!”
Verene Lee

“Informative course which gives participants a good overview of Digital Analytics. Instructor is good at delivering complex ideas and frank in giving his take on the different aspects of digital environment.”
Chong Shyh Jie
SCC TRAVEL SERVICES PTE LTD

“I enjoyed the course as I had no idea what GA (Google Analytics) is and this course has helped to kickstart a chain which hopefully will help my organisation to focus more on GA.”
Suraj Raj
INTEGRA HOLDINGS PTE LTD

“Useful even though our company uses Adobe Analytics as the principles are the same. It’s good that the course provides a demo set that we can practise/follow the trainer.”
Irene Lim

“Knowledgable & shared many helpful real life examples to make the course more “real”.”
Yeo Chan Fong
ETIQA INSURANCE PTE LTD

Jonathan Ho Cecilia Tan Matthew Chee Jimmy Chew Jennifer Tjahyadi Tiong Li Cheng Joan Liew Wong Shu Jun Cassandra Kow Jez Ho Kah Hui Wan Li Ann Sherry Tan Simon Paul Vincent Eva Lim Verene Lee Chong Shyh Jie Suraj Raj Irene Lim Yeo Chan Fong

COURSE FEES

Course Fee:
S$888 nett

Course fee after eligible SSG Subsidies:
From S$88.80 nett after 90% SSG Subsidies

Self-Sponsored Individuals:

SkillsFuture Mid-career Enhanced Subsidy (MCES) – 90% funding (Up to $50/hour):
Eligible for Singapore Citizens aged 40 years and above

$888 $88.80
(Nett course fee payable after MCES funding) Course fees after subsidies can be further offset by SkillsFuture Credit.

Self-Sponsored Singapore Citizens and Singapore PRs – Up to 50% Funding Capped at $15/hour:
Singapore Citizens and Singapore PRs above 21 years old who do not qualify for MCES funding

$888 $648
(Nett course fee payable after SSG funding) Fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds.

Company Sponsored (SMEs):

Enhanced Training Support for SMEs (ETSS) – 90% funding (Up to $50/hour):
Eligible for SME Company-sponsored Singapore Citizens and Singapore PRs

$888 $88.80
(Nett course fee payable after ETSS funding)

Company Sponsored (Non-SMEs):

SSG Non-SME Grant – 50% funding (Up to $15/hour):
Eligible for Non-SME Company-sponsored Singapore Citizens and Singapore PRs who do not qualify for MCES funding

$888 $648
(Nett course fee payable after SSG funding)

SkillsFuture Mid-career Enhanced Subsidy (MCES) – 90% funding (Up to $50/hour):
Eligible for Singapore Citizens aged 40 years and above

$888 $88.80
(Nett course fee payable after MCES funding)

Check eligible grant amount and nett payable course fees via the grant calculator.

COURSE SCHEDULES

Online Classroom Dates

Unfamiliar with how our online classes are run? Read the Online-Based Classroom Learner Guide before signing up for a class.

Course Duration:
2 Days (9am – 6pm)

Course Schedules:
19, 20 Jan 2021 (Tue, Wed), 9am – 6pm Full house
2, 3 Feb 2021 (Tue, Wed), 9am – 6pm Full house
6, 7 Feb 2021 (Sat, Sun), 9am – 6pm Limited seats
16, 17 Mar 2021 (Tue, Wed), 9am – 6pm Limited seats
8, 9 Apr 2021 (Thu, Fri), 9am – 6pm
4, 5 May 2021 (Tue, Wed), 9am – 6pm
15, 16 May 2021 (Sat, Sun), 9am – 6pm
15, 16 Jun 2021 (Tue, Wed), 9am – 6pm

(Click on the course dates above to register online)

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Face-to-face Classroom Dates

Enhanced safety measures in place aligning to MOH’s guidelines.

Course Duration:
2 Days (9am – 6pm)

Course Schedules:
13, 14 Jan 2021 (Wed, Thu) Full house
23, 24 Jan 2021 (Sat, Sun) Full house
9, 10 Feb 2021 (Tue, Wed) Limited seats
16, 17 Feb 2021 (Tue, Wed) Limited seats
2, 3 Mar 2021 (Tue, Wed) Limited seats
6, 7 Mar 2021 (Sat, Sun) Limited seats
11, 12 Mar 2021 (Thu, Fri)
13, 14 Apr 2021 (Tue, Wed)
17, 18 Apr 2021 (Sat, Sun)
20, 21 Apr 2021 (Tue, Wed)
8, 9 May 2021 (Sat, Sun)
11, 12 May 2021 (Tue, Wed)
8, 9 Jun 2021 (Tue, Wed)
12, 13 Jun 2021 (Sat, Sun)
22, 23 Jun 2021 (Tue, Wed)

(Click on the course dates above to register online)

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FREQUENTLY ASKED QUESTIONS (FAQS)

What is the difference between online classroom and face-to-face traditional classroom?

Typically, in a traditional classroom, classes are conducted with 1 trainer to 20 – 25 learners in a cluster or classroom seating format. Group discussions, group presentations, lectures, peer-to-peer coaching are all conducted face-to-face (in person).

In an online-based classroom, lessons will be delivered via a video conferencing software. Lectures will be conducted via screensharing, while group discussions and group brainstorming will be conducted via “breakout” rooms (individual virtual rooms) to split up discussions into smaller groups.

Read the Online-based Classroom Learner Guide for a more detailed comparison on both formats.

What is digital marketing analytics?

Digital marketing analytics is the translation of customer behaviour into actionable business data. Today’s marketers can use digital analytics tools to examine the many online channels their buyers might interact with and identify new revenue opportunities from existing campaigns. – Hubspot

What is the Google Analytics Beginners Certification about?

The Google Analytics Academy offers a number of certification courses such as the Google Analytics for Beginners (which is covered in this course), Advanced Google Analytics, and Google Analytics for Power Users. These certifications prep you for the Google Analytics Individual Qualification (GAIQ) which demonstrates a high level of proficiency in Google Analytics. More information on the GAIQ here.

Is this course hands-on?

Yes, you will get to explore the Google Analytics platform following along step by step with the trainer, participate in group activities, and take quizzes in class.

Additionally, you will also have access to a demo website to practice implementation of digital marketing analytics such as installing the tracking code on the website, creating events and goal tracking, interpreting channel and user behaviour reports, and more.

How is this course different from other digital marketing analytics courses in the market?

This course provides you with bite-sized, yet comprehensive and actionable content marketing strategies and tactics that you can implement right after the course, unlike other Diploma and certification courses which are packed with assignments and require long-term time commitment. Beyond this, it’ll also be conducted by a highly experienced digital marketing analytics professional.

At Equinet Academy, we are committed to delivering quality training:

We provide you with life-time access to up-to-date course materials (learner’s guide, slides, templates, and other training resources) via the learning portal.
You will not sit through hours and hours of dry and tormenting lecture. Instead, you will experience instructional design learning methodologies such as discussions, group project work, interactive quizzes, and hands-on implementation of the concepts learnt.
You will be guided by an experienced professional in the field of digital marketing analytics, who will be able to provide you with actionable advice and costly mistakes to avoid, thus shortening your learning curve.
You will be provided with additional support after attending the course.

Can’t I learn everything online?

No doubt there are tons of free information online – free tutorials, guides, and online courses that you can gain useful knowledge from. However, the intangible benefits of attending face to face training include real time consultation with an industry expert, peer to peer learning and interaction, and hands-on practical learning sessions. This will enable you to take away actionable strategies you can implement right after the training.

If I have specific questions relating to my digital marketing analytics reports, can I consult the trainer?

Yes! Our trainers are dedicated practitioners who strive to ensure you gain significant value from the training. You may consult your trainer during and after class. More details on after-training support here.

Do I have to prepare anything before attending the course?

Course materials, a Windows laptop, and WIFI connection will be provided. You may wish to bring a notebook to take notes and a jacket as the room may be cold.

How do I sign up?

Simply click here to sign up for this course via the online course registration form.

Once we have received your registration details and payment, we will send you instructions on how to apply/claim funding (if eligible) via email.

Upon completion of payment and funding applications, your seat will be confirmed and we will see you in class!

I’m still unsure whether this course can help me meet my objectives.

If you’re unsure which courses can best help you meet your objectives, you may want to check out our Course Selection Diagnostic Tool and answer 3 questions to determine a suitable course for your needs.

SIGN UP FOR THIS COURSE

Transform Data into Actionable Insights. Get Google Analytics Certified.

Choose from online-based or face-to-face classroom learning modes

WSQ Digital Marketing Analytics Course

Accredited By:

COMPLIMENTARY REFRESHER

POST-TRAINING SUPPORT

LIFETIME COURSE MEMBERSHIP ACCESS

COURSE DESCRIPTION

TARGET AUDIENCE

CERTIFICATION

PRE-REQUISITES

COURSE OUTLINE

COURSE HIGHLIGHTS

COURSE OBJECTIVES

COURSE PROGRESSION

Digital Marketing Strategy

Content Marketing Strategy

Content Marketing Strategy

Search Engine Optimisation

Digital Advertising

Digital Advertising

Digital Marketing Analytics

Digital Marketing Analytics

Certified Digital Marketing Strategist

Certification

Trainer

WHY LEARN AT EQUINET?

COMPANIES WHO HAVE ATTENDED OUR COURSES

COURSE FEES

COURSE SCHEDULES

FREQUENTLY ASKED QUESTIONS (FAQS)

SIGN UP FOR THIS COURSE

Transform Data into Actionable Insights. Get Google Analytics Certified.

About Equinet Academy

Training Courses

Contact Details