WSQ Digital Marketing Analytics (Google Analytics Certification) Course

Transform Data into Actionable Insights Get Google Analytics Certified

DOWNLOAD BROCHURE SIGN UP FOR THIS CLASS

Accredited By:

*This course is accredited by SkillsFuture Singapore under the WSQ Skills Framework ICT-SNM-5007-1.1 Market Research

COMPLIMENTARY REFRESHER

1 free refresher seat within 1 year after the course
Seats are non-participatory. Participatory seats are subject to availability.

POST-TRAINING SUPPORT

Up to 3 complimentary followup sessions and after-training support
Access to mentor via short live group consultations (booster sessions), email, and forum support

LIFETIME COURSE MEMBERSHIP ACCESS

Gain lifetime access to up-to-date online resources for the course attended
Access up-to-date course slides, guides, and actionable templates via the learning portal

COURSE DESCRIPTION

Google Analytics for Beginners Certificate of Completion Sample

Singaporeans are a highly-connected net savvy population, driving commerce online. SME’s and corporate brands are rapidly recognising that a simple online presence is not enough. Consumers review and differentiate products services online. E-commerce is the best “routes to market” with great retail and brand uplift opportunities.

F&B outlets and MNC producers of FMCG, can no longer rely on television, as consumer in-market audiences have already moved online. The solutions are performance based in-market, engagement and conquest channels, with audience and buy-point segmentation, requiring performance, KPI and ROI analysis. The challenges facing employers is how to bridge the new skills gap, within company competencies and capacity building.

This intensive two-day Digital Marketing Analytics training course outlines the features, advantages and benefits of digital marketing analytics. With theory and practical exercises, designed to enhance data planning and capture capabilities, producing actionable insight.

The web analytics module also zooms in on the BIG WHYs customers do the things they do on a website such as abandoning a shopping cart, spend very little time on a website, and more.

Furthermore, participants will learn how to track and measure the effectiveness of both online marketing channels (SEO, Online ads, Social Media, Content) and offline marketing channels (flyers/brochures, TV, in-store promotions) with Google Analytics, and make important business decisions such as directing your marketing dollars to the best performing channels.

Through intelligent quantitative and qualitative analysis on key user behaviour metrics and deploying industry-leading analytical tools to gain a clear perspective of modern-day consumer buying journeys, Digital Analytics teams will be able to make better business decisions to achieve business objectives.

Google Analytics Certification

Throughout the course, participants will undertake quizzes via the Google Analytics Academy platform. Upon achieving a passing score of at least 80% for all quizzes, participants will attain a Google Analytics for Beginners Certification of Completion, awarded by Google Analytics Academy.

- Show less

TARGET AUDIENCE

This course is suitable for Marketing Managers, Marketing Executives, Small Business Owners, employees from Digital Marketing Agencies, and individuals who wish to:

▷ Gain a better appreciation of digital analytics, adopt a data-first approach, and cultivate a data-driven culture for their organisations and marketing projects
▷ Translate data into action to achieve business objectives
▷ Attain the Google Analytics Certification for Beginners

This course is not for:

▷ Digital analytics practitioners with more than a year of experience on the Google Analytics platform
▷ Individuals who have passed the Google Analytics Exams

- Show less

CERTIFICATION

A SkillsFuture WSQ Statement of Attainment (SOA) – ICT-SNM-5007-1.1 Integrated Marketing under the National Infocomm Competency Framework (NICF) and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ Digital Marketing Analytics assessment and achieved at least 75% attendance.

Participants will also attain the Google Analytics for Beginners Certificate of Completion issued by Google Analytics Academy upon achieving a passing score of at least 80%.

PRE-REQUISITES

Basic computer knowledge. Each participant will be provided a windows laptop for the duration of the course. Participants may however opt to bring their own laptops.

COURSE OUTLINE

Digital Marketing Analytics Fundamentals

Instructor-led | Mode of delivery (Lecture, ice-breaker, group activity)

▷ What is Digital Marketing Analytics
▷ What is its Role in a Digital Framework
▷ Marketing Online vs Offline
▷ Why Digital Marketing Analytics

Digital Marketing Analytics from a Marketing Standpoint

Instructor-led | Mode of delivery (Lecture, case study, group discussion, group presentation, class discussion)

▷ Focus of Digital Analytics in Marketing and its Importance
▷ User Journey from Media to Measured Objectives
▷ Mapping Marketing KPIs to Metrics

Setting Up Google Analytics

Instructor-led | Mode of delivery (Lecture, case study, demonstration and modelling, practical, group discussion, group presentation)

▷ How Google Analytics Works
▷ Understanding Website Structure and where to install tracking code
▷ Creating a Google Analytics account
▷ Measuring Your First Website Visitor – You
▷ Filters: “Cleaning Up Your View”

Accessing Google Analytics Reports

Instructor-led | Mode of delivery (Lecture, demonstration and modelling, practical, class exercise)

▷ Exploring the Google Analytics interface
▷ Overview Reports vs Full Reports
▷ Creating & Sharing Dashboards & Reports

Gaining Insights into Your Audience

Instructor-led | Mode of delivery (Lecture, demonstration and modelling, group project work)

▷ Analysing Audience Reports
▷ How to Get a Clearer Picture of Your Customer Persona

Exploring Your Traffic

Instructor-led | Mode of delivery (Lecture, demonstration and modelling, group discussion, group presentation)

▷ Source vs Medium vs Channel
▷ Important Traffic Reports (Acquisition Channels)
▷ Accessing benchmarking reports
▷ How to Improve Your Marketing Efforts

Determining Visitor Behaviour

Instructor-led | Mode of delivery (Lecture, demonstration and modelling, group project work, practical)

▷ Analysing Site Content Reports
▷ How to Set Up & Measure Events
▷ How to Improve Your User Experience

Measuring Campaigns & Conversions

Instructor-led | Mode of delivery (Lecture, demonstration and modelling, practical)

▷ Campaign Tagging
▷ Define & Set up Your Goals
▷ Tracking Google Ads in Google Analytics
▷ Introduction to eCommerce tracking in Google Analytics

Redefining Organisational Approach to Analytics

Instructor-led | Mode of delivery (Lecture, class discussion)

▷ People: No ‘I’ in team
▷ Process: Standardise Efforts
▷ Technology: Simplify Life

Exploring Advanced Analytics

Instructor-led | Mode of delivery (Lecture, class discussion)

▷ Remarketing
▷ Advanced Segmentation
▷ Advanced Customisation
▷ Competitor Analysis

Assessment Component

▷ Short Answers/Structured Questioning (Written Assessment)
▷ Case study (Written Assessment)

DOWNLOAD BROCHURE SIGN UP FOR THIS CLASS

COURSE HIGHLIGHTS

In this digital marketing analytics course, you will learn:

The importance of digital marketing analytics to any organisation
How to map marketing KPIs to digital analytics metrics and why is it important
How to set up Google Analytics and implement tracking parameters on a live website (installing tracking code, goal setting, linking Google Ads to Google Analytics, and more)
How to analyse and interpret Google Analytics Audience, Acquisition, Behaviour, and Conversions reports and translate data into actionable optimisation plans
How to make better marketing decisions through understanding the impact of marketing budget allocation and benchmarking
How to redefine organisational approach to analytics through the people, process, technology framework
And much more

- Show less

COURSE OBJECTIVES

By the end of the class, participants will be able to :

Understand the role of digital marketing analytics in the commercial and technical aspects of a modern enterprise website and market research
Define critical questions throughout the user journey, map business objectives to marketing KPIs and metrics, and understand the importance of digital marketing analytics and digital data optimisation
Deploy digital marketing analytics tools to establish and monitor marketing and advertising performance, KPI benchmarking, and apply key performance indicators (KPI’s) for the measurement of return on investment (ROI)
Set up campaign tracking and measuring overall marketing effectives such as calculating the marketing return on investment (ROI) through applying appropriate marketing attribution models
Redefine organisational approach to analytics, present marketing intelligence insights, and make key recommendations to senior management

- Show less

COURSE PROGRESSION

The Digital Marketing Analytics course is the final recommended module to take out of the six digital marketing core modules. Complete all 6 core modules (in any order) and an optional Capstone Practicum Project (Digital Marketing Strategy and Implementation Plan) to become a Certified Digital Marketing Strategist.

Trainer

Dhawal Shah

Dhawal Shah is an entrepreneur, coder and adventurer with 11 years of web development and digital marketing experience.

He is the Managing Director at 2Stallions Digital Marketing Agency, an award-winning full-service digital marketing agency, based out of Singapore that he co-founded in 2012. It has grown from a founding team of 2 to a team of 20, and growing, across 4 countries. He has overseen more than 250 successful digital marketing projects with clients ranging from startups to MNCs.

He is well-versed in project management as well as development, infrastructure design, deployment and maintenance of web and mobile applications. He also possesses deep knowledge in performance- driven digital marketing strategy and analysis that incorporates search engine marketing, search engine optimization, social media marketing and advertising, email marketing or marketing automation, conversion rate optimization and data analytics via Google Analytics.

Additionally, Dhawal has developed and delivered courses for corporate clients in Singapore and Malaysia on the topics of digital marketing strategy, content marketing, social media marketing, search engine marketing and search engine optimization. He has also conducted international workshops for the Ministry of Foreign Affairs Singapore on Technopreneurship and Digital Transformation – having traveled most recently to Vietnam and Cambodia to speak to government officials there. He has conducted lectures and mentoring sessions at Lithan Hall Academy, a Digital Skills Accelerator.

He holds an honours degree from National University of Singapore in Computer Engineering and studied at Stanford University for a minor in Technopreneurship. As a digital marketer, he is Google Adwords Certified, Google Analytics Certified and an Infusionsoft Certified Partner.

He was an early employee doing web development on Ruby on Rails and front end technologies like HTML, CSS and AJAX, at a cutting-edge, live mobile streaming startup called Qik in Silicon Valley, which was later acquired by Skype. During his time at the Defense Science Technology Agency (DSTA) in Singapore, he has managed large-scale, multi-million dollar Enterprise IT projects.

Dhawal co-founded Hucklebury, a self-developed eCommerce store specialising in dress shirts for men. He successfully ran a Kickstarter campaign that raised $50,000 in 30 days. Through the use of SEO and content marketing, he built a blog that grew to over 200K visits per month in organic traffic in the space of 8 months that drove sales.

Driven by a keen sense of adventure, he most recently braved Class 5 rapids in New Zealand’s Rangitata River and swam with dolphins in Kaikoura, NZ. He has also summited Mt Kilimanjaro, the highest peak on the African continent.

- Show less

WHY LEARN AT EQUINET?

ENJOY COMPLIMENTARY REFRESHER COURSE

Re-attend the course, free of charge. Up to 1 complimentary refresher for up to 1 year after the last date of the course attended.*

*Refresher seats are specially allocated for refresher trainees and are non-participative. Refresher trainees may opt to take up participative seats subject to availability.

ACCESS POST-TRAINING SUPPORT

The post-training support programme is available to past trainees who have successfully completed the course. It serves as a consultation to address any hurdles faced while implementing the strategies and tactics shared during the course on real world campaigns. Contact your course trainer directly via email.

GET HANDS-ON

Retain knowledge better through practice and feedback. We apply instructional design methodologies such as Gagne’s 9 Events of Instruction to enhance your learning and retention.

COMPREHENSIVE AND STRUCTURED CURRICULUM

Course modules are designed to build on the foundations, gradually leading up to the main course, and finally reinforcing the concepts learned through practice and feedback.

CURRICULUM AND COURSEWARE ARE UP-TO-DATE

Our curriculum developers who are in charged of keeping the curriculum and courseware up to date are active practitioners and experts in their respective fields.

REALISTIC, REAL-WORLD PRACTICAL SETTING

Shorten your learning curve through real-world case studies and practical examples.

EXPERIENCE MODERN TRAINING FACILITIES

Our training rooms are equipped with laptops, 500mbps internet connection, hexagon-shaped cluster seating, and comfortable swivelling chairs, providing you a cozy yet conducive learning environment.

DEVELOPED AND DELIVERED BY INDUSTRY EXPERTS

Our team of digital marketers are passionate individuals dedicated to imparting their years of knowledge and experience to our learners.

GAIN LIFE-TIME ACCESS TO COURSE MATERIALS

Worried your course materials accessed a year ago have become outdated? Fret not, signing up for this course gains you life-time access to the course materials via our learning management system.

TAKEAWAY ACTIONABLE STRATEGIES

Takeaway actionable strategies, frameworks, and processes you can implement to new or existing campaigns.

DOWNLOAD BROCHURE SIGN UP FOR THIS CLASS

COMPANIES WHO HAVE ATTENDED OUR COURSES

“Informative course which gives participants a good overview of Digital Analytics. Instructor is good at delivering complex ideas and frank in giving his take on the different aspects of digital environment.”
Chong Shyh Jie
SCC TRAVEL SERVICES PTE LTD

“I enjoyed the course as I had no idea what GA (Google Analytics) is and this course has helped to kickstart a chain which hopefully will help my organisation to focus more on GA.”
Suraj Raj
INTEGRA HOLDINGS PTE LTD

“Useful even though our company uses Adobe Analytics as the principles are the same. It’s good that the course provides a demo set that we can practise/follow the trainer.”
Irene Lim

“Knowledgable & shared many helpful real life examples to make the course more “real”.”
Yeo Chan Fong
ETIQA INSURANCE PTE LTD

Chong Shyh Jie Suraj Raj Irene Lim Yeo Chan Fong

COURSE FEES

Course Fee:
S$798 nett

Course fee after eligible SSG Subsidies/SkillsFuture Credit:

From S$39.90 nett after 95% SSG Subsidies

Self-Sponsored Individuals:

Workfare Training Support (WTS) Scheme – 95% funding:
Eligible for Singapore Citizens 35 years and above; earning less than $2000/month

$798 $39.90
(Nett course fee payable after WTS funding)

$39.90 $0
(Nett course fee payable after WTS funding + $500 SkillsFuture Credit)

SkillsFuture Mid-career Enhanced Subsidy – 90% funding (Up to $50/hour):
Eligible for Singapore Citizens aged 40 years and above

$798 $79.80
(Nett course fee payable after MCES funding)

$79.80 $0
(Nett course fee payable after MCES funding + $500 SkillsFuture Credit)

Self-Sponsored Singapore Citizens and Singapore PRs – Up to 50% Funding Capped at $15/hour:
Singapore Citizens and Singapore PRs above 21 years old who do not qualify for WTS or MCES funding

$798 $558
(Nett course fee payable after SSG funding)

$558 $58
(Nett course fee payable after SSG funding + $500 SkillsFuture Credit or Post Secondary Education Account Funds)

Company Sponsored (SMEs):

Enhanced Training Support for SMEs (ETSS) – 90% funding (Up to $50/hour):
Eligible for SME Company-sponsored Singapore Citizens and Singapore PRs

$798 $79.80
(Nett course fee payable after ETSS funding)

Workfare Training Support (WTS) Scheme – 95% funding:
Singapore Citizens 35 years and above; earning less than $2000/month

$798 $39.90
(Nett course fee payable after WTS funding)

Company Sponsored (Non-SMEs):

SSG Non-SME Grant – 50% funding (Up to $15/hour):
Eligible for Non-SME Company-sponsored Singapore Citizens and Singapore PRs

$798 $558
(Nett course fee payable after SSG funding)

SkillsFuture Mid-career Enhanced Subsidy – 90% funding (Up to $50/hour):
Eligible for Singapore Citizens aged 40 years and above

$798 $79.80
(Nett course fee payable after MCES funding)

Workfare Training Support (WTS) Scheme – 95% funding:
Singapore Citizens 35 years and above; earning less than $2000/month

$798 $39.90
(Nett course fee payable after WTS funding)

Check eligible grant amount and nett payable course fees via the grant calculator.

COURSE SCHEDULES

Course Duration:
2 Days (9am – 6pm)

Course Schedules:
16, 17 Sep 2019 (Mon, Tue) Full house
14, 15 Oct 2019 (Mon, Tue) Full house
16, 17 Nov 2019 (Sat, Sun) Limited seats
21, 22 Nov 2019 (Thu, Fri) Full house
23, 24 Nov 2019 (Sat, Sun)
5, 6 Dec 2019 (Thu, Fri) Full house
14, 15 Dec 2019 (Sat, Sun)
11, 12 Jan 2020 (Sat, Sun)
16, 17 Jan 2020 (Thu, Fri)
10, 11 Feb 2020 (Mon, Tue)
22, 23 Feb 2020 (Sat, Sun)
10, 11 Mar 2020 (Tue, Wed)
21, 22 Mar 2020 (Sat, Sun)
2, 3 Apr 2020 (Thu, Fri)
20, 21 Apr 2020 (Mon, Tue)
2, 3 May 2020 (Sat, Sun)
13, 14 May 2020 (Wed, Thu)
4, 5 Jun 2020 (Thu, Fri)
13, 14 Jun 2020 (Sat, Sun)

(Click on the course dates above to register online)

- Show less

FREQUENTLY ASKED QUESTIONS (FAQS)

What is digital marketing analytics?

Digital marketing analytics is the translation of customer behaviour into actionable business data. Today’s marketers can use digital analytics tools to examine the many online channels their buyers might interact with and identify new revenue opportunities from existing campaigns. – Hubspot

What is the Google Analytics Beginners Certification about?

The Google Analytics Academy offers a number of certification courses such as the Google Analytics for Beginners (which is covered in this course), Advanced Google Analytics, and Google Analytics for Power Users. These certifications prep you for the Google Analytics Individual Qualification (GAIQ) which demonstrates a high level of proficiency in Google Analytics. More information on the GAIQ here.

Is this course hands-on?

Yes, you will get to explore the Google Analytics platform following along step by step with the trainer, participate in group activities, and take quizzes in class.

Additionally, you will also have access to a demo website to practice implementation of digital marketing analytics such as installing the tracking code on the website, creating events and goal tracking, interpreting channel and user behaviour reports, and more.

How is this course different from other digital marketing analytics courses in the market?

This course provides you with bite-sized, yet comprehensive and actionable content marketing strategies and tactics that you can implement right after the course, unlike other Diploma and certification courses which are packed with assignments and require long-term time commitment. Beyond this, it’ll also be conducted by a highly experienced digital marketing analytics professional.

At Equinet Academy, we are committed to delivering quality training:

We provide you with life-time access to up-to-date course materials (learner’s guide, slides, templates, and other training resources) via the learning portal.
You will not sit through hours and hours of dry and tormenting lecture. Instead, you will experience instructional design learning methodologies such as discussions, group project work, interactive quizzes, and hands-on implementation of the concepts learnt.
You will be guided by an experienced professional in the field of digital marketing analytics, who will be able to provide you with actionable advice and costly mistakes to avoid, thus shortening your learning curve.
You will be provided with additional support after attending the course.

Can’t I learn everything online?

No doubt there are tons of free information online – free tutorials, guides, and online courses that you can gain useful knowledge from. However, the intangible benefits of attending face to face training include real time consultation with an industry expert, peer to peer learning and interaction, and hands-on practical learning sessions. This will enable you to take away actionable strategies you can implement right after the training.

If I have specific questions relating to my digital marketing analytics reports, can I consult the trainer?

Yes! Our trainers are dedicated practitioners who strive to ensure you gain significant value from the training. You may consult your trainer during and after class. More details on after-training support here.

Do I have to prepare anything before attending the course?

Course materials, a Windows laptop, and WIFI connection will be provided. You may wish to bring a notebook to take notes and a jacket as the room may be cold.

How do I sign up?

Simply click here to sign up for this course via the online course registration form.

Once we have received your registration details and payment, we will send you instructions on how to apply/claim funding (if eligible) via email.

Upon completion of payment and funding applications, your seat will be confirmed and we will see you in class!

I’m still unsure whether this course can help me meet my objectives.

If you’re unsure which courses can best help you meet your objectives, you may want to check out our Course Selection Diagnostic Tool and answer 3 questions to determine a suitable course for your needs.

WSQ Digital Marketing Analytics (Google Analytics Certification) Course

Accredited By:

COMPLIMENTARY REFRESHER

POST-TRAINING SUPPORT

LIFETIME COURSE MEMBERSHIP ACCESS

COURSE DESCRIPTION

TARGET AUDIENCE

CERTIFICATION

PRE-REQUISITES

COURSE OUTLINE

COURSE HIGHLIGHTS

COURSE OBJECTIVES

COURSE PROGRESSION

Digital Marketing Strategy

Content Marketing Strategy

Content Marketing Strategy

Search Engine Optimisation

Digital Advertising

Digital Advertising

Digital Marketing Analytics

Digital Marketing Analytics

Certified Digital Marketing Strategist

Certification

Trainer

WHY LEARN AT EQUINET?

COMPANIES WHO HAVE ATTENDED OUR COURSES

COURSE FEES

COURSE SCHEDULES

FREQUENTLY ASKED QUESTIONS (FAQS)

SIGN UP FOR THIS COURSE

Transform Data into Actionable Insights Get Google Analytics Certified Today

About Equinet Academy

Training Courses

Contact Details