1 free refresher seat within 1 year after the course
Seats are non-participatory. Participatory seats are subject to availability.
Up to 3 complimentary followup sessions and after-training support
Access to mentor via short live group consultations (booster sessions), email, and forum support
Gain lifetime access to up-to-date online resources for the course attended
Access up-to-date course slides, guides, and actionable templates via the learning portal
Google Analytics Individual Qualification (GAIQ) Certification Sample
Anyone currently in, or looking to be in, a digital marketing role with a brand or agency, who understands the importance of data analytics in digital marketing, and wants to attain the Google Analytics Individual Qualification (GAIQ) certification.
This course is suitable for individuals who possess basic working knowledge of Google Analytics concepts, appreciate in-depth data analysis to produce actionable insights, and who are keen to get hands-on on the technical aspects of analytics platforms to take their skills to the next level.
A Certification of Achievement will be issued by Equinet Academy upon achieving attendance of at least 75% of the course. A Google Analytics Individual Qualification Certification will be issued by Google upon achieving at least an 80% score.
Entry to this course will only be granted to individuals who have passed the Google Analytics for Beginners Course in the last 12 months or have successfully graduated from Equinet’s WSQ Digital Marketing Analytics course. You will be required to upload your certificate(s) in the registration form on the following page.
Introduction to Advanced Google Analytics
Instructor-Led | Lecture, case study, group discussion, group presentation
▷ Difference between basic analytics and advanced analytics
▷ Advanced Google Analytics (Why, Who, What)
▷ Quick Recap of Beginner GA topics
Data: Understand How Data Is Collected and Measured
Instructor-led | Lecture, demonstration and modelling, drill and practice, case study, group discussion, group presentation, group project work
▷ How Data Collection Works (For Hits, Users, Sessions, Pageviews)
▷ What is Universal Analytics?
▷ Is Cross-Device Tracking possible?
Structure Your Analytics Account
Instructor-led | Lecture, demonstration and modelling, case study, group discussion, group presentation, group project work, games/quizzes
▷ Organising your Accounts/Properties/Views
▷ Rollup Reporting & Alternatives (Manage Multiple Tags)
▷ An In-depth look at User Permissions
▷ Cross-Domain Tracking
Track Important User Behaviour
Instructor-led | Lecture, demonstration and modelling, drill and practice, case study, individual project work
▷ What are events?
▷ How to set up events?
▷ What should you measure with events?
▷ Basic use of Google Tag Manager
Granular Analysis Via Advanced Segmentation
Instructional-led | Lecture, demonstration and modelling, case study
▷ What is segmentation?
▷ Create advanced segments
▷ Segments vs filters
▷ Limitations of segments
Transform Your Data
Instructional-led | Lecture, demonstration and modelling, case study
▷ What are regular expressions?
▷ Create advanced filters
▷ Set up goals
▷ Create channel groupings
▷ Create content groupings
Track Data Specific To Your Business Needs
Instructional-led | Lecture, demonstration and modelling, case study
▷ What is data scope?
▷ What are metrics (Calculated vs custom metrics)
▷ What are dimensions and custom dimensions?
▷ Create custom reports
▷ Import Offline Data
Target The Right Audience
Instructional-led | Lecture, demonstration and modelling, case study
▷ What is remarketing?
▷ Set up basic audiences on GA
▷ What is dynamic remarketing
▷ Set up dynamic audiences on GA
Track An Ecommerce Website
Instructional-led | Lecture, demonstration and modelling, case study
▷ Enable enhanced ecommerce
▷ Benefits of enhanced ecommerce
▷ How to set up ecommerce tracking
▷ Transaction vs Goal
Put It All Together
Instructional-led | Lecture, demonstration and modelling, case study
▷ Create a Measurement Plan
▷ Additional Skill sets
▷ GAIQ Final Instructions
In this Advanced Digital Marketing Analytics workshop, you will learn:
By the end of the class, you will be able to:
The Advanced Digital Marketing Analytics (GAIQ) Certification course is recommended for advanced users who have completed the WSQ Digital Marketing Analytics course and passed the Google Analytics Beginner Certification exam.
(Google Analytics Beginner Certification)
Google Analytics Individual Qualification (GAIQ) Certification
ENJOY COMPLIMENTARY REFRESHER COURSE
Re-attend the course, free of charge. Up to 1 complimentary refresher for up to 1 year after the last date of the course attended.*
*Refresher seats are specially allocated for refresher trainees and are non-participative. Refresher trainees may opt to take up participative seats subject to availability.
ACCESS POST-TRAINING SUPPORT
The post-training support programme is available to past trainees who have successfully completed the course. It serves as a consultation to address any hurdles faced while implementing the strategies and tactics shared during the course on real world campaigns. Contact your course trainer directly via email.
GET HANDS-ON
Retain knowledge better through practice and feedback. We apply instructional design methodologies such as Gagne’s 9 Events of Instruction to enhance your learning and retention.
COMPREHENSIVE AND STRUCTURED CURRICULUM
Course modules are designed to build on the foundations, gradually leading up to the main course, and finally reinforcing the concepts learned through practice and feedback.
CURRICULUM AND COURSEWARE ARE UP-TO-DATE
Our curriculum developers who are in charged of keeping the curriculum and courseware up to date are active practitioners and experts in their respective fields.
REALISTIC, REAL-WORLD PRACTICAL SETTING
Shorten your learning curve through real-world case studies and practical examples.
EXPERIENCE MODERN TRAINING FACILITIES
Our training rooms are equipped with laptops, 500mbps internet connection, hexagon-shaped cluster seating, and comfortable swivelling chairs, providing you a cozy yet conducive learning environment.
DEVELOPED AND DELIVERED BY INDUSTRY EXPERTS
Our team of digital marketers are passionate individuals dedicated to imparting their years of knowledge and experience to our learners.
GAIN LIFE-TIME ACCESS TO COURSE MATERIALS
Worried your course materials accessed a year ago have become outdated? Fret not, signing up for this course gains you life-time access to the course materials via our learning management system.
TAKEAWAY ACTIONABLE STRATEGIES
Takeaway actionable strategies, frameworks, and processes you can implement to new or existing campaigns.
Course Fee:
S$888 S$750 nett
Course Duration:
2 Days (9am – 6pm)
There are currently no dates available for this course. Fill in the form below to be notified when course dates are available
Enrol at Equinet Academy where meaningful learning and actual transfer of Digital Marketing knowledge takes place.
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ACCREDITATION
Equinet Academy is a SkillsFuture Singapore (SSG) Approved Training Organisation (ATO) accredited under the WSQ Skills Framework for Infocomm Technology (ICT)
