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Advanced Digital Marketing Analytics (GAIQ) Certification Course

Become a Google Analytics Individual Qualification (GAIQ) Certified Professional

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Course Description

Brands are beginning to realise that rudimentary data analysis isn’t sufficient to paint the full picture of how consumers engage with their brands. Without a holistic understanding of consumer behaviour across multi-channel interaction points, little can be done to improve marketing performance.

This intensive two-day Advanced Digital Marketing Analytics (GAIQ Certification) training course is designed to stretch your comfort level with Google Analytics and guide you through the technical aspects of the platform to extract maximum data insights.

The instructional methods combine a healthy balance of theory with plenty of hands-on exercises, designed to explore advanced analytics concepts such as enhanced data capturing and analysis capabilities that will bring your understanding of digital marketing analytics to the next level.

You will learn, amongst other important concepts, how to track extensive data points across multiple-domains & devices, collect deeper user behaviour insights, set up ecommerce tracking, and customise data specific to a business’s needs with Google Analytics. Through this, you will be able to simplify data analysis and obtain deeper insights to drive important business decisions.

Google Analytics Individual Qualification (GAIQ) Certification

Achieving the Google Analytics Individual Qualification (GAIQ) certification demonstrates competency in basic and advanced Google Analytics concepts. Upon achieving a passing score of at least 80%, you will attain a Google Analytics Individual Qualification certificate, awarded by Google. The certificate is valid for 12 months from the date of passing the exam.

This course covers concepts and topics similar to the GAIQ certification study resources at Google SkillShop, adding on real world case studies and more advanced concepts. Trainees of this course will be entitled to complimentary prep sessions to revise and take the GAIQ assessment after the course. The link to book and attend the prep sessions will be shared during the course.

Target Audience

Anyone currently in, or looking to be in, a digital marketing role with a brand or agency, who understands the importance of data analytics in digital marketing, and wants to attain the Google Analytics Individual Qualification (GAIQ) certification.

This course is suitable for individuals who possess basic working knowledge of Google Analytics concepts, appreciate in-depth data analysis to produce actionable insights, and who are keen to get hands-on on the technical aspects of analytics platforms to take their skills to the next level.

Course Highlights

In this Advanced Digital Marketing Analytics workshop, you will learn:

  • Develop a clear and comprehensive understanding on how data gets collected and processed in Google Analytics
  • Dive deep into advanced configurations settings in Google Analytics such as advanced segmentation and create custom reports in order to make better marketing decisions
  • How to properly organize your Google Analytics account, resulting in more readable and easily comprehensible reports
  • Understand the mechanics of how to set up event tracking, analyse and interpret Google Analytics events
  • Define new data points and transform your data analysis within Google Analytics for optimal measurement and analysis
  • Create a measurement plan to guide you on the appropriate data to collect and measure
  • And much more

Course Objectives

By the end of the class, you will be able to:

  • Understand in detail how data is collected and measured in order to better manage changes to your tracking code and other tags
  • Organize a Google Analytics account into a properly structured configuration setup, which will better aid in setting up data collection and configuration
  • Apply advanced analytics tools and techniques such as creating custom reports, channel and content groupings, and advanced audience analysis
  • Create a comprehensive measurement plan for a business to clearly align what data to appropriately collect and measure, resulting in more effective analysis and business outcomes

Course Outline

Download the full course brochure here.

Introduction to Advanced Google Analytics

Instructor-Led | Lecture, case study

  • Advanced Google Analytics – Why, Who, What
  • Beginner GA Quick Recap
  • Your Measurement Plan
Data: Understand How It Is Measured
Instructor-led | Lecture, demonstration and modelling, drill and practice, case study, group discussion, group presentation, group project work

  • How Data Collection Works (For Hits, Users, Sessions, Pageviews)
  • Universal Analytics vs GA4
  • Is Cross-Device Tracking possible?
Structure Your Analytics Account
Instructor-led | Lecture, demonstration and modelling, case study, group discussion, group presentation, group project work, games/quizzes

  • Account/Property/View Organization
  • Rollup Reporting & Alternatives (Manage Multiple Tags)
  • Cross-Domain Tracking
Track Important User Behaviour
Instructor-led | Lecture, demonstration and modelling, drill and practice, case study, individual project work

  • Events in UA
  • Events Creation
  • Measuring the Right Events
  • Google Tag Manager Basics
Granular Analysis Via Segmentation
Instructional-led | Lecture, demonstration and modelling, case study

  • Segmentation
  • Segmentation vs. Fliters
  • Segment Limitations
Transform Your Data
Instructional-led | Lecture, demonstration and modelling, case study

  • Advanced Filters & Regular Expressions
  • Channel Groupings
  • Content Groupings
Track Data Specific To Your Business Needs
Instructional-led | Lecture, demonstration and modelling, case study

  • Data Scope Overview
  • Metrics – Calculated vs Custom
  • Custom Dimensions
  • Custom reports
  • Offline Data Sync
Target The Right Audience
Instructional-led | Lecture, demonstration and modelling, case study

  • What is Remarketing?
  • Basic Audiences on GA
  • Dynamic Remarketing
  • Dynamic Audiences on GA
GA4 Basics
Instructional-led | Lecture, demonstration and modelling, case study

  • GA4 Basic Reports
  • Events in GA4
  • Conversions in GA4
Put It All Together
Instructional-led | Lecture, demonstration and modelling, case study

  • Insights on Users, Marketing & Site Engagement
  • Your Measurement Plan Recap

Certification

A Certification of Achievement will be issued by Equinet Academy upon achieving attendance of at least 75% of the course. A Google Analytics Individual Qualification Certification will be issued by Google upon achieving at least an 80% score.

Pre-requisites

Entry to this course will only be granted to individuals who have passed the Google Analytics for Beginners Course in the last 12 months or have successfully graduated from Equinet’s WSQ Digital Marketing Analytics Course. You will be required to upload your certificate(s) in the registration form on the following page.

In-person classroom learning mode: Each participant will be provided a windows laptop for the duration of the course. Participants may however opt to bring their own laptops.

Online-classroom learning mode: Personal computer, stable internet connection of at least 10mbps, webcam, microphone, video conferencing platform, and other logistical requirements outlined in the Online-based Classroom Learner Guide.

Trainer

Dhawal Shah

Dhawal Shah

Dhawal is the Managing Director at 2Stallions Digital Marketing Agency, an award-winning full-service digital marketing agency, based out of Singapore that he co-founded in 2012. It has grown from a founding team of 2 to a team of 20, and growing, across 4 countries. He has overseen more than 250 successful digital marketing projects with clients ranging from startups to MNCs.

Corporate Clients

Be assured of the highest quality of training in the classroom.

Post-Training Support

On top of having access to your trainer’s contact, you will also enjoy the following post-training benefits:

Complimentary Refresher

1 free refresher seat (re-sit the course online) within 1 year after the course.

Clinic Sessions

Unlimited complimentary 3-hour small group clinic sessions with a subject matter expert for up to 3 years.

Alumni Support Group

Be part of a support group where you can post questions, discuss, and get feedback from the community.

Lifetime Course Membership Access

Gain lifetime access to constantly updated course resources via the learning portal.

Course Schedules

Unfamiliar with how online classes are run? Check out the online classroom learner’s guide.
Signing up for in-person classroom learning? Read the additional safety measures.

Choose from online classroom and in-person (face-to-face) classroom learning.

In-Person Course Dates
Enhanced safety measures in place aligning to MOH's guidelines.

Course Duration:
2 Days (9am - 6pm)

Course Schedules:
28, 29 Sep 2021 (Tue, Wed), 9am - 6pm

(Click on the course dates above to register online)
Online Classroom Course Dates
Unfamiliar with how our online classes are run? Read the Online-Based Classroom Learner Guide before signing up for a class.

Course Duration:
2 Days (9am - 6pm)

Course Schedules:
25, 26 Nov 2021 (Thu, Fri), 9am - 6pm

(Click on the course dates above to register online)

Course Fees

Course Fee:
S$888 S$750 nett

FAQs

Questions? Check out the frequently asked questions below.

What is the difference between the WSQ Digital Marketing Analytics course, this advanced course, and the Google Analytics Individual Qualification study resources?
The WSQ Digital Marketing Analytics Course covers the fundamental concepts of digital marketing analytics. The advanced Digital Marketing Analytics course goes into more detail covering more advanced concepts of digital marketing analytics. You may go through and review both course outlines in detail and contact us should you have any specific questions on this.

This course covers topics and concepts similar to the Google Analytics certification study resources at Google SkillShop, adding on real world case studies and more advanced concepts.

What is the GAIQ Certification about?
Achieving the Google Analytics Individual Qualification (GAIQ) certification demonstrates competency in basic and advanced Google Analytics concepts. The certificate is valid for 12 months from the date of passing the exam.
Will I be able to attain the GAIQ Certificate at the end of the course?
No. However, there will be complimentary GAIQ prep sessions which you can book and attend after the course. You will also be able to attempt the GAIQ exam during the prep session. The link to book the sessions will be shared by the trainer during class.
Is 2 days sufficient to meet the learning objectives?
Equinet Academy’s courses are designed to provide bite-sized yet comprehensive information to be delivered within 1-3 days. The courses not only include theory but also hands-on practical experience so that trainees can take away applicable knowledge.

If you feel that you have not met the learning objectives at the end of the course, you are always welcomed to resit the course online without any cost on your end. You will also have lifetime access to the courseware online which you may review, and post-training clinic sessions to address your challenges with a subject matter expert.

If you want to acquire foundational knowledge and skills in digital marketing analytics, you may sign up for the WSQ Digital Marketing Analytics Course prior to this course.

What is the difference between online classroom and face-to-face traditional classroom?
Typically, in a traditional classroom, classes are conducted with 1 trainer to 20 – 24 learners in a cluster or classroom seating format. Group discussions, group presentations, lectures, peer-to-peer coaching are all conducted face-to-face (in-person).

In an online-based classroom, lessons will be delivered via a video conferencing software, Zoom. Lectures will be conducted via screensharing, while group discussions and group brainstorming will be conducted via “breakout” rooms (individual virtual rooms) to split up discussions into smaller groups.

Both learning modes essentially offer the same course content and learning outcomes.

Read the Online-based Classroom Learner Guide for a more detailed comparison on both formats.

Can't I learn everything online?
Our courses offer a very hands on approach so that you will be able to apply these content marketing strategies learnt in the course in real life practical situations. Moreover, our trainers are industry experts who can clarify your doubts in real time. We also offer post-training support which includes up to three 3-hour small group clinic sessions with an industry expert, an online refresher seat within a year post-training, forum support, and lifetime access to up-to-date courseware via the learning portal.
If I have specific questions relating to digital marketing analytics after the course, can I consult the trainer?

Yes, you may most certainly book unlimited complimentary 3-hour small group clinic sessions with a subject matter expert for up to 3 years to clarify your doubts or address any challenges you may be facing. The links to book your clinic sessions will be emailed to you after your course.

Do I have to prepare anything before attending the course?

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

Are there any other prerequisites/ criteria I need to meet in order to attend this course?
You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.

If you have no prior experience in digital marketing analytics, you will need to complete the WSQ Digital Marketing Analytics course or pass the Google Analytics for Beginners assessments prior to this course.

Will this course allow me to acquire sufficient skills to find a job as a digital marketer?
Though you may gain useful skills and applicable knowledge after completing this course, landing a job in digital marketing is a different level as some field experience is required. For more information on kickstarting a career in digital marketing, you may explore our Digital Marketing Career Portal.
How do I sign up?

You can sign up for this course through this link. Once you have registered for the course, we will follow up with you via email regarding your course registration.

I'm still unsure whether this course can help me meet my objectives.

If you’re unsure about your learning objectives, you may try out this 3-question survey using the Course Selector Tool or download the Course Selector Guide (PDF). If you are still unsure whether this course is suitable for you, please leave your contact details here. A course consultant will get in touch with you to recommend appropriate course(s) based on your learning objectives.

Still have unanswered questions? Check out the FAQs page or submit an enquiry.

Course Fee

S$750.00 Nett

inclusive of GST. Original Course Fee: S$990.00

Advanced Digital Marketing Analytics

Become a Google Analytics Individual Qualification (GAIQ) Certified Professional

Sign Up Now

Reserve your seat today

Course Fee

S$750.00 nett

Sign Up Now