Advanced Content Marketing Strategy Course
Learn Advanced, Practitioner-level Content Marketing Strategies as Executed by Industry Experts
1 free refresher seat within 1 year after the course
Seats are non-participatory. Participatory seats are subject to availability.
Up to 3 complimentary followup sessions and after-training support
Access to mentor via short live group consultations (booster sessions), email, and forum support
Gain lifetime access to up-to-date online resources for the course attended
Access up-to-date course slides, guides, and actionable templates via the learning portal
Marketing practitioners, copywriters, brand ambassadors, business development personnel, public relations & communications professionals, senior managers, business owners, and interested individuals who want to understand the impact of content marketing on their business and achieve outcomes as outlined in the course objectives.
A Certification of Achievement by Equinet Academy will be awarded to candidates who have achieved at least 75% attendance.
Participants should be active marketing practitioners or have roles associated with marketing. Basic knowledge on Content Marketing will be useful. Although not required, individuals would also benefit from attending the WSQ Content Marketing Strategy course at Equinet prior to attending this advanced course.
Topic 1: Establish Content Team, Process, and Platform
Instructor-Led | Lecture, case study
▷ What are the Key Roles Within a Content Management Team
▷ How to Set Up and Manage a Content Management Team Within an Organization
▷ Review of Content Management Systems and Platforms
▷ Review of Content Tools To Help You Produce And Manage Your Content
▷ How to Build and Maintain a Content Hub
Topic 2: Advanced Content Strategies and Tactics
Instructor-led | Lecture, demonstration and modelling, drill and practice, case study, group discussion, group presentation, group project work
▷ Shareable Content Defined
▷ The Psychology of Shareable Content
▷ Benefits of Shareable Content
▷ 6 Strategies of Shareable Content
▷ Processes of How To Create & Curate Shareable Content
▷ Applying Various Types of Shareable Content on Owned, Shared, Earned, and Paid (OSEP) Channels
Topic 3: The World Of Archetypes
Instructor-led | Lecture, demonstration and modelling, case study, group discussion, group presentation, group project work, games/quizzes
▷ What Are The 5 Content Archetypes
▷ Defining The 12 Brand Archetypes
▷ How To Apply The 5 Content And 12 Brand Archetypes
Topic 4: Content Copywriting Strategies
Instructor-led | Lecture, demonstration and modelling, drill and practice, case study, group discussion, group presentation
▷ Content Copywriting Strategies Through Polishing and Structuring
▷ Develop Topical Headlines That Convert
▷ Tools That Will Help You Improve Your Copywriting
Topic 5: Measure Content Marketing
Instructional-led | Lecture, demonstration and modelling, case study
▷ Advanced Content Marketing Metrics – How And What To Track
▷ Conduct Metrics Dashboards – Pulling It All In One Place
Topic 6: Content Audit And SWOT Analysis
Instructional-led | Lecture, concept formation, case study
▷ What is a Content Audit
▷ How to Conduct a Content Audit and Implement Governance Approach
▷ How To Perform a Content SWOT Analysis
In this 16-hour Advanced Content Marketing Strategy course, you will:
By the end of this course, you will be able to:
The Advanced Content Marketing Strategy course is recommended for advanced users who have completed the WSQ Content Marketing Strategy course or are/have experience in marketing-related roles.
ENJOY COMPLIMENTARY REFRESHER COURSE
Re-attend the course, free of charge. Up to 1 complimentary refresher for up to 1 year after the last date of the course attended.*
*Refresher seats are specially allocated for refresher trainees and are non-participative. Refresher trainees may opt to take up participative seats subject to availability.
ACCESS POST-TRAINING SUPPORT
The post-training support programme is available to past trainees who have successfully completed the course. It serves as a consultation to address any hurdles faced while implementing the strategies and tactics shared during the course on real world campaigns. Contact your course trainer directly via email.
GET HANDS-ON
Retain knowledge better through practice and feedback. We apply instructional design methodologies such as Gagne’s 9 Events of Instruction to enhance your learning and retention.
COMPREHENSIVE AND STRUCTURED CURRICULUM
Course modules are designed to build on the foundations, gradually leading up to the main course, and finally reinforcing the concepts learned through practice and feedback.
CURRICULUM AND COURSEWARE ARE UP-TO-DATE
Our curriculum developers who are in charged of keeping the curriculum and courseware up to date are active practitioners and experts in their respective fields.
REALISTIC, REAL-WORLD PRACTICAL SETTING
Shorten your learning curve through real-world case studies and practical examples.
EXPERIENCE MODERN TRAINING FACILITIES
Our training rooms are equipped with laptops, 500mbps internet connection, hexagon-shaped cluster seating, and comfortable swivelling chairs, providing you a cozy yet conducive learning environment.
DEVELOPED AND DELIVERED BY INDUSTRY EXPERTS
Our team of digital marketers are passionate individuals dedicated to imparting their years of knowledge and experience to our learners.
GAIN LIFE-TIME ACCESS TO COURSE MATERIALS
Worried your course materials accessed a year ago have become outdated? Fret not, signing up for this course gains you life-time access to the course materials via our learning management system.
TAKEAWAY ACTIONABLE STRATEGIES
Takeaway actionable strategies, frameworks, and processes you can implement to new or existing campaigns.
Course Fee:
S$888 S$750 nett
Course Duration:
2 Days (9am – 6pm)
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