Advanced Content Marketing Strategy Course

“Tom has a lot of industry knowledge and process to share which is useful and relevant. I like the structure of the course – it was well organized. Tom touched on the actual techniques of copywriting and content writing which is great for people who have difficulties writing. I felt that creating personas, content hub, audit and creating pillars were useful for me. The syllabus is great and went more in-depth than the Squared Online Google digital marketing course that I took previously.”
Tiong Li Cheng
Attended the course on 9, 10 Nov 2019

“Tom Goh’s content marketing strategy course is truly insightful with loads of relatable examples, case studies , videos and step-by-step guide on developing a full content marketing strategy. Tom is very experienced and has a wealth of knowledge, sharp and to the point. I will recommend this course to all marketers. Regardless of whether you are a new or established professional, this course will provide you with the necessary insights you need to make you run your full content planning strategy upon completion of course.”
Kartina Rosli
Attended the course on 6, 7 Feb 2020

“A well organised training session, with very good tool kits, framework and professional tips to assist in my own content marketing strategy, planning and execution. Knowledgeable and rich in experience, Tom makes the course interesting, generously sharing his professional insights. In fact, two days are not enough. I look forward to attending his more advance content marketing courses in the near future.”
Lim Kitt Ching
Attended the course on 6, 7 Feb 2020

“Two full days isn’t easy to get by unless the topic, format and delivery of training are captivating. Thankfully the Content Marketing Strategy course delivered by Tom Goh managed to tick all the three boxes! The two days felt like a breeze. I certainly felt like I have absorbed and retained the content because of Tom’s style of training. Especially enjoyed the structure and hands on exercises put in place to map out the content planning process. The saying of ‘content is king’ is still true and I love the many examples shared throughout.”
Joan Liew
Attended the course on 18, 19 Jan 2020

“This was a very fun and interactive course (compared to other more technical ones). My objective was to acquire new digital and content skills to launch a new venture (that is B to C in nature) and through this course I could utilise Tom and my classmates’ inputs to design my own content marketing strategy! Great course!”
Cody Lee
Attended the course on 18, 19 Jan 2020

“Tom has displayed attentiveness to the questions asked and answered with tangible and actionable comments.”
Daniel Tan
Attended the course on 9, 10 Jan 2020

“Great takeaways from 2 days Content Marketing Strategy course! Our experienced trainer, Tom Goh was very professional and illustrated content marketing strategies with relevant real life examples and case studies. Interactive group activities and discussions also made it easier for us to internalise the concepts. I highly recommend this course to marketers and those who want to develop content marketing skills and put into practice effectively.”
Regina Tan
Jardine OneSolution (2001) Pte Ltd
Attended the course on 2, 3 Dec 2019

“Thank you Tom for sharing your expertise which is very useful for my new online business!”
Agnes Kor
Celebrating Life Resource Centre
Attended the course on 2, 3 Dec 2019

“Very likely to take another course at Equinet. Conducive environment with trainers who engage us in group activities. Sufficient support given even after the course. Tom is someone who displays exceptional knowledge in content marketing and is able to provoke us into thinking deeper. He also gives us guidance on our own experiences and challenges.”
Mabelline Lee
GOLDBELL CORPORATION PTE LTD
Attended the course on 30 Nov, 1 Dec 2019

“High quality of training content, friendly and approachable trainers. I have learnt so much about Content Marketing which I can immediately put to use. Feels great!”
Verene Lee
Attended the course on 30 Nov, 1 Dec 2019

“Trainer is very engaging with stimulating activities that helps me to understand and absorb the subject better!”
Tan Siew Chuan
Attended the course on 30 Nov, 1 Dec 2019

“I learnt a lot about the content marketing landscape, thank you Equinet. Tom is a powerhouse of resources and information. Because I had no previous marketing experience understanding I struggled a lot during the learning/lectures. The exercises/group work and discussions helped me to reinforce what I should grasp also support from my team members.”
Rajeswary
Attended the course on 30 Nov, 1 Dec 2019

“I came with a bit of prior knowledge due to work nature by google my way. This course helps me to understand what I have been doing so far and brings meaning to what I have done. It enriched me with more information that I could apply to my work. Tom is attentive and rich in his industry knowledge. His encouraging vibe makes me feel relieved and affirmed of my learning. Now I know that content creation and development is not just about copywriting.”
Wong Shu Jun
SINGAPORE NATIONAL CO-OPERATIVE FEDERATION
Attended the course on 30 Nov, 1 Dec 2019

“I find Content Marketing class by Tom to be highly engaging and by far one of the most useful courses I’ve attended. The lesson and concepts taught are concise and relevant. Many real life business examples are shared and the team exercises are interactive and fun.  I learn so much during the 2 days and will highly recommend this course to anyone. Thanks to Tom, I now have new ideas and insights on how to embark on content marketing for my business.”
Serene Ng
DUPREX SINGAPORE PTE LTD
Attended the course on 30 Nov, 1 Dec 2019

“The course content is suitable for all who wants to know A-Z of Content Marketing, the breadth of how Content Marketing fits into a winning social media strategy and the depth of how each content to be used effectively in a marketing funnel (Awareness, Consideration, Purchase, Advocacy). Thomas brought life to the topic and added depth for the tools that can be used to better what we already know – even for a practitioner like me. Highly recommend for a noob or a veteran.”
Grace Lee
Attended the course on 23, 24 Nov 2019

“Got me thinking more about planning, buyer personas – not just their pain points but their emotional drivers too. Tom was earnest in addressing our learning needs and open to feedback :)”
Priscilla Goy
SG Enable
Attended the course on 18, 19 Nov 2019

“Helpful and relevant course content, knowledgeable instructor. The two days have given me a great and informative overview on content strategy, which I am keen to apply to my work.”
Lin An Chyi
Attended the course on 18, 19 Nov 2019

“Very relevant to my job scope. Good coverage on the topics. It’s good that instructor consistently reminds us that he will be contactable even after course ends.”
Angie Li
Frasers Hospitality China Square Pte Ltd
Attended the course on 18, 19 Nov 2019

“Tom has been a great value in simplifying the content marketing topics for better understanding and implementation and publishing of my future content.”
George Goh
Attended the course on 23, 24 Nov 2019

“Tom is really committed in his area of expertise and he injected fun into his delivery. The course syllabus reflects his practical experience and also the latest industry developments which is reflected in the course materials.”
Jennifer Tjahyadi
IFS Capital Limited
Attended the course on 9, 10 Nov 2019

“Tom was a welcoming trainer who was open to questions and patient in answering them.”
Gillian Chee
Singapore Academy of Law
Attended the course on 1, 2 Oct 2019

“I learnt a lot, very value for money. Tom is very generous with his knowledge and provides tailored advice where it applies.”
Siti Hajar Bin Roslan
NTUC Enterprise Co-operative Limited
Attended the course on 1, 2 Oct 2019

“Deep diving into this topic has taught me things that school or on job training cannot spend time on to achieve. Helpful for providing big picture, practical tips & guide to understanding and using content marketing.”
Michelle Leong
Fraser Properties
Attended the course on 1, 2 Oct 2019

“I would like to thank you for the insightful 2-day session on Content Marketing. Before the class, I thought I knew what Content Marketing is. In my previous workplace, I only had the opportunity to put what I thought I knew (which was through experience and mistakes) into practice. Thank you Tom for opening my eyes to new areas, especially in the areas of strategising and planning. You have helped me put things into perspective and structure and made it a lot easier for me to put what you have taught to practice henceforth. I now feel confident and empowered that I can assist my clients to do better in this area.”
Susan Tan
WatWerkz Pte Ltd

“I have enjoyed and learnt so much from the 2-day Content Marketing course taught by Tom. Though it was a little challenging for some of us to complete practical exercises during the course, Tom was very patient to ensure we all understood the key takeaways and took the time to answer our questions during and after the lessons. The practical insights gleaned from the course and wide range of free resources were very useful. Tom also took the effort to engage us on one-to-one as much as possible and was very effective in keeping our interest and attention level high too. A highly recommended course!”
Abigail Han

“Thank you so much for a stimulating, entertaining and thought-provoking lecture on Content Marketing at Equinet Academy. I’ve attended a few courses from other academic schools, but none has ever made a greater impression than yours. You are indeed a superb story teller! I look forward to attend another lecture of yours in the near future.”
Sara Kong

“Hey Tom! I’m really thankful to learn so much about content marketing during your session! The 2-day course helped me relook at my current content asset and gain new perspectives on how to repurpose them. During the course, I have learnt how to approach content marketing strategically using the frameworks taught. At the end of the 2 days, I now have a clearer vision on how to use content to position my business and speak to the right audiences about my services. The framework and hands-on approach during the session were so empowering that towards the end of day 2, I’m able to take immediate actions on my business, changing the way I use my content sharing platforms. Thank you so much for all the sharing! Really benefited a lot from the course!”
Bertram Yang

“Tom is very passionate to share his knowledge and experiences. I have learnt a lot during the last 2 days and I look forward to putting it to good use. He is an asset to the academy – i believe he has value add to the school course curriculum.”
Vicky Lye
Founder of DreamLashes

“Very structured way of looking at content marketing – useful.”
Smith Foo
Group Financial Services Director, Aviva Financial Services

“Tom is very generous with his knowledge and provides tailored advise where it applies.”
Hajar Roslan
Content Writer, NTUC Fairprice

“Tom is a very dedicated trainer, highly engaging in his approach. His sharing of real life work experience is very much appreciated.”
Albert Yeo
Senior Director, Temasek Polytechnic

“Good sharing of available tools to help generate content.”
Alvin Chan
Director, GEX Academy

“Tom is patient and makes it a point to emphsize important areas. He is concise and provides lively engaging interactions and learning video sites to access.”
Lee Hock Soon
Oracle, Director, Partner Development

“Experienced trainer, helpful, patient and committed.”
Dennis Hoon
Business Development Manager, 3M

“Tom’s wealth of experience and affable personality makes him great to learn from.”
Lim Sio Hui
Marketing Manager, Baolou

“Tom is a great trainer. (He) was able to engage the students effectively and is very clear in explaining the terms and concepts.”
Cassandra Kow
Director of Business Development, PWC

“The course has helped to strenghten my knowledge and role of being a copywriter.”
Edmund Heer
Senior Marketing Executive, Broctagon