Advanced Social Media Marketing Course
Learn Advanced, Practitioner-level Social Media Marketing Strategies as Executed by Industry Experts
1 free refresher seat within 1 year after the course
Seats are non-participatory. Participatory seats are subject to availability.
Up to 3 complimentary followup sessions and after-training support
Access to mentor via short live group consultations (booster sessions), email, and forum support
Gain lifetime access to up-to-date online resources for the course attended
Access up-to-date course slides, guides, and actionable templates via the learning portal
A Certification of Achievement by Equinet Academy will be awarded to candidates who have achieved at least 75% attendance.
Introduction to Advanced Social Media Marketing Management
Instructor-Led | Lecture, case study
▷ Navigating the ACE-ING! Framework
▷ Step-by-step walk through of the Advanced Social Media Marketing Management Process
ANALYSE: Conducting a Company and Competitor social media analysis
Instructor-led | Lecture, demonstration and modelling, drill and practice, case study, group discussion, group presentation, group project work
▷ Recent Trends in Social Media
▷ How to do a Social Media Marketing Audit
▷ Social Media Tools: Spying, Tracking, Listening, Scheduling and Engagement
▷ Developing a social media competitor report and SWOT analysis
CURATE: Social media content ideation, curation and scheduling
Instructor-led | Lecture, demonstration and modelling, case study, group discussion, group presentation, group project work, games/quizzes
▷ Content Brainstorming and Curation – where to find ideas and use #hashtags
▷ Crafting a Social Media Campaign Funnel
▷ Developing a Social Media Content Plan: Schedule and Calendar
EXECUTE: Advanced Social Media Content Strategies
Instructor-led | Lecture, demonstration and modelling, drill and practice, case study, group discussion, group presentation
▷ Developing a Social Media Brand
▷ Social Brand Identity (Persona, Tone, Style)
▷ Advanced Social Media Content Creation
▷ Social media ad copywriting building blocks
▷ Techniques in Live Streaming and Stories
▷ Growing Your Social Influence
▷ Cialdini’s 6 Weapons of Influences
INFER & NAVIGATE: How to Read, Track and Manage Social Media ROI
Instructional-led | Lecture, demonstration and modelling, case study
▷ How to work out your social media marketing budget
▷ Developing a social media analytics plan and template
▷ Calculating social media ROI
GOVERN: Social Media Marketing Governance
Instructional-led | Lecture, concept formation, case study
▷ Types of social media marketing jobs - analyst, creator, advertiser, community manager
▷ Social Media Management Workflows and Templates
▷ Inhouse vs outsourcing
▷ Crafting a social media brief
In the Advanced Social Media Marketing course, participants will learn how to:
By the end of the class, participants will be able to:
The Advanced Social Media Marketing course is recommended for advanced users who have completed the WSQ Social Media Marketing course or be fairly conversant with social media platforms like Facebook, LinkedIn, Instagram or YouTube either on a professional or personal basis.
ENJOY COMPLIMENTARY REFRESHER COURSE
Re-attend the course, free of charge. Up to 1 complimentary refresher for up to 1 year after the last date of the course attended.*
*Refresher seats are specially allocated for refresher trainees and are non-participative. Refresher trainees may opt to take up participative seats subject to availability.
ACCESS POST-TRAINING SUPPORT
The post-training support programme is available to past trainees who have successfully completed the course. It serves as a consultation to address any hurdles faced while implementing the strategies and tactics shared during the course on real world campaigns. Contact your course trainer directly via email.
GET HANDS-ON
Retain knowledge better through practice and feedback. We apply instructional design methodologies such as Gagne’s 9 Events of Instruction to enhance your learning and retention.
COMPREHENSIVE AND STRUCTURED CURRICULUM
Course modules are designed to build on the foundations, gradually leading up to the main course, and finally reinforcing the concepts learned through practice and feedback.
CURRICULUM AND COURSEWARE ARE UP-TO-DATE
Our curriculum developers who are in charged of keeping the curriculum and courseware up to date are active practitioners and experts in their respective fields.
REALISTIC, REAL-WORLD PRACTICAL SETTING
Shorten your learning curve through real-world case studies and practical examples.
EXPERIENCE MODERN TRAINING FACILITIES
Our training rooms are equipped with laptops, 500mbps internet connection, hexagon-shaped cluster seating, and comfortable swivelling chairs, providing you a cozy yet conducive learning environment.
DEVELOPED AND DELIVERED BY INDUSTRY EXPERTS
Our team of digital marketers are passionate individuals dedicated to imparting their years of knowledge and experience to our learners.
GAIN LIFE-TIME ACCESS TO COURSE MATERIALS
Worried your course materials accessed a year ago have become outdated? Fret not, signing up for this course gains you life-time access to the course materials via our learning management system.
TAKEAWAY ACTIONABLE STRATEGIES
Takeaway actionable strategies, frameworks, and processes you can implement to new or existing campaigns.
Course Fee:
S$888 S$750 nett
Course Duration:
2 Days (9am - 6pm)
There are currently no dates available for this course. Fill in the form below to be notified when course dates are available