Advanced Social Media Marketing Course

Learn Advanced, Practitioner-level Social Media Marketing Strategies as Executed by Industry Experts

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COMPANIES WHO HAVE ATTENDED OUR COURSES

COMPLIMENTARY REFRESHER

1 free refresher seat within 1 year after the course
Seats are non-participatory. Participatory seats are subject to availability.

POST-TRAINING SUPPORT

Up to 3 complimentary followup sessions and after-training support
Access to mentor via short live group consultations (booster sessions), email, and forum support

LIFETIME COURSE MEMBERSHIP ACCESS

Gain lifetime access to up-to-date online resources for the course attended
Access up-to-date course slides, guides, and actionable templates via the learning portal

COURSE DESCRIPTION

Are your social media marketing efforts yielding results? Keen to continuously improve your brand’s growth on Facebook, LinkedIn, Instagram, YouTube or other social platforms?

By the time you read this, social media is no longer novel. Brands and companies both big and small have harnessed it to grow their brands online presence, generate leads, and boost their sales. They include well-known B2B and B2C brands like Apple, Intel, Caterpillar, Singapore Airlines, Ikea, Changi Airport, Coca-Cola, Nike and Starbucks.

While some have succeeded, the majority find that their online efforts do not bring the result which they desire. Often, this is due to a poor understanding of how social media works, or a lack of deeper understanding of the platform’s dynamics.

Targeted at current corporate and individual users of social media, this advanced-level course will provide a step-by-step guide to managing your social media marketing function in a systematic and sustainable fashion. Using the easily remembered acronym ACE-ING!, it covers the following 5-steps:

Analyse: Assessing your current social media situation
Curate: Developing content ideas and putting them into a calendar
Execute: Advanced social media content strategies and techniques
Infer & Navigate: Understanding and responding to data
Governance: Managing your social media function for the long-term

Guided by best practices in both B2C and B2B businesses, it introduces a process for you to build your social media influence in a more scientific manner.

During the course, you will learn and apply the more advanced strategies and tactics gleaned from the worlds of behavioural economics, storytelling, data analytics, and brand building. You will also be equipped with the tools and techniques needed to manage your company’s social media function as well as to develop your own SOPs for social media.

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TARGET AUDIENCE

VPs and Marketing directors, PR directors, Marcom directors, social media managers, community managers, bloggers, digital marketing executives, PR executives, account managers, account executives, and anybody who needs to use social media to attract customers and prospects, cultivate leads, deepen customer relationships, increase brand awareness, improve public perception and drive sales.

CMOs, VPs, Directors and Managers of Marketing and PR functions
Digital marketing and social media marketing managers and executives
Business owners
Entrepreneurs
PMETs who use social media marketing in their work
Learners from Equinet Academy’s Social Media Marketing Course

* NOTE: As this is an advanced level course, learners are expected to be familiar with how Facebook, Instagram, LinkedIn, YouTube, or other social platforms work.

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CERTIFICATION

A Certification of Achievement by Equinet Academy will be awarded to candidates who have achieved at least 75% attendance.

PRE-REQUISITES

Participants should be fairly conversant with social media platforms like Facebook, LinkedIn, Instagram or YouTube either on a professional or personal basis. They should be familiar with the process of setting up pages and ad accounts, have participated in social media groups, and have regularly posted content on social media. Learners should also be versatile in learning new basic design and video creation tools like Canva, Photoshop, Lumen5, Promo.com (or others).

Each participant will be provided a windows laptop for the duration of the course. Participants may however opt to bring their own laptops.

We recommend beginner-level learners, who rarely use social media, to attend the WSQ Social Media Marketing course before enrolling for this programme.

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COURSE OUTLINE

Introduction to Advanced Social Media Marketing Management

Instructor-Led | Lecture, case study

▷ Navigating the ACE-ING! Framework
▷ Step-by-step walk through of the Advanced Social Media Marketing Management Process

ANALYSE: Conducting a Company and Competitor social media analysis

Instructor-led | Lecture, demonstration and modelling, drill and practice, case study, group discussion, group presentation, group project work

▷ Recent Trends in Social Media
▷ How to do a Social Media Marketing Audit
▷ Social Media Tools: Spying, Tracking, Listening, Scheduling and Engagement
▷ Developing a social media competitor report and SWOT analysis

CURATE: Social media content ideation, curation and scheduling

Instructor-led | Lecture, demonstration and modelling, case study, group discussion, group presentation, group project work, games/quizzes

▷ Content Brainstorming and Curation – where to find ideas and use #hashtags
▷ Crafting a Social Media Campaign Funnel
▷ Developing a Social Media Content Plan: Schedule and Calendar

EXECUTE: Advanced Social Media Content Strategies

Instructor-led | Lecture, demonstration and modelling, drill and practice, case study, group discussion, group presentation

▷ Developing a Social Media Brand
▷ Social Brand Identity (Persona, Tone, Style)
▷ Advanced Social Media Content Creation
▷ Social media ad copywriting building blocks
▷ Techniques in Live Streaming and Stories
▷ Growing Your Social Influence
▷ Cialdini’s 6 Weapons of Influences

INFER & NAVIGATE: How to Read, Track and Manage Social Media ROI

Instructional-led | Lecture, demonstration and modelling, case study

▷ How to work out your social media marketing budget
▷ Developing a social media analytics plan and template
▷ Calculating social media ROI

GOVERN: Social Media Marketing Governance

Instructional-led | Lecture, concept formation, case study

▷ Types of social media marketing jobs - analyst, creator, advertiser, community manager
▷ Social Media Management Workflows and Templates
▷ Inhouse vs outsourcing
▷ Crafting a social media brief

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COURSE HIGHLIGHTS

In the Advanced Social Media Marketing course, participants will learn how to:

Build a sustainable social media marketing management process
Tap on the latest trends in social media marketing
Analyse and audit competitors and company’s social media efforts
Develop techniques to brainstorm and source for social media content ideas
Craft winning social media content for campaigns
Build their online brand influence through storytelling and social psychology
Optimize social media marketing budgets and track ROI
Manage social media teams and internal processes

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COURSE OBJECTIVES

By the end of the class, participants will be able to:

Develop a systematic process for managing their social media marketing function
Audit, track and optimize their social media marketing processes
Create more effective social media marketing campaigns using content best practices
Improve their online influence and strengthen their fan communities
Develop a social media budget and track their social media ROI
Manage their social media marketing functions effectively and sustainably

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COURSE PROGRESSION

The Advanced Social Media Marketing course is recommended for advanced users who have completed the WSQ Social Media Marketing course or be fairly conversant with social media platforms like Facebook, LinkedIn, Instagram or YouTube either on a professional or personal basis.

Social Media Marketing
Advanced Social Media Marketing

Advanced Social Media Marketing

Trainer

Walter Lim

Founder of the content marketing agency Cooler Insights, Walter has 29 years of leadership experience in content & social media marketing, PR, strategy, and industry development. In 5 years, he and his associates helped almost 60 companies to improve their online marketing efforts.

A course developer and content marketing and social media marketing trainer at Equinet Academy, Walter has trained over 2,200 individuals in online and offline marketing.

Appointed to be a council member of the Media Literacy Council (led by IMDA Singapore) from 2016 to 2020, Walter is a juror for the Mumbrella Asia Awards 2017, 2018 and 2019. Prior to that, he was a judge for the Singapore Blog Awards for 5 consecutive years. A business influencer in social and digital media, Walter spoke at multiple conferences on topics such as branding, public relations, digital marketing, and social media marketing.

A prolific writer, Walter has written for Social Media Today, Outbrain, Duct Tape Marketing, Outbrain, Startup Nation, Spin Sucks, Marketing magazine, Tweak Your Biz, Tech In Asia, The Right Fit, Marketing Insiders, e27 and Yahoo! News, and was featured on The Straits Times, TODAY, Power 98 and 938Now, Money 89.3 FM, Young Upstart, Ikiguide and The Content Guy.

Cooler Insights’ clients cover government agencies, MNCs, public listed companies, and SMEs. They include the Pan Pacific Hotels, PARKROYAL Hotels, Crabtree & Evelyn, Hwacheon Machine Tools Asia, SPH, NTUC First Campus, Jurong Point, Bosch, Adval Singapore, Coca-Cola, Specialist Dental Group, Gleneagles Penang Hospital, Mount Elizabeth Medical Centre, Ministry of Communications and Information, People’s Association, IDA Singapore, Ecolab, Real Estate Doc, Kaplan, Best Electricity and many more.

Other Achievements

⇨ Advanced Certificate in Training and Assessment (ACTA) certified trainer
⇨ Member of Media Literacy Council from August 2017 to July 2018 (IMDA)
⇨ Member of Jury for Mumbrella Asia Awards 2017
⇨ Judge for Singapore Blog Awards for 5 years (SPH)
⇨ Vice Chairman of the Association of Singapore Attractions (ASA)
⇨ Board Governor for Army Museum
⇨ Whole Of Government (WOG) team member for social media initiatives
⇨ Member of the Industry Skills and Training Council (WDA)
⇨ Member of Productivity Steering Committee (STB)
⇨ Member of PS21 EXCEL Committee (Public Sector Wide)
⇨ Judge for Businesses for Families and Tourism Awards (MSF)

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WHY LEARN AT EQUINET?

ENJOY COMPLIMENTARY REFRESHER COURSE

Re-attend the course, free of charge. Up to 1 complimentary refresher for up to 1 year after the last date of the course attended.*

*Refresher seats are specially allocated for refresher trainees and are non-participative. Refresher trainees may opt to take up participative seats subject to availability.

ACCESS POST-TRAINING SUPPORT

The post-training support programme is available to past trainees who have successfully completed the course. It serves as a consultation to address any hurdles faced while implementing the strategies and tactics shared during the course on real world campaigns. Contact your course trainer directly via email.

GET HANDS-ON

Retain knowledge better through practice and feedback. We apply instructional design methodologies such as Gagne’s 9 Events of Instruction to enhance your learning and retention.

COMPREHENSIVE AND STRUCTURED CURRICULUM

Course modules are designed to build on the foundations, gradually leading up to the main course, and finally reinforcing the concepts learned through practice and feedback.

CURRICULUM AND COURSEWARE ARE UP-TO-DATE

Our curriculum developers who are in charged of keeping the curriculum and courseware up to date are active practitioners and experts in their respective fields.

REALISTIC, REAL-WORLD PRACTICAL SETTING

Shorten your learning curve through real-world case studies and practical examples.

EXPERIENCE MODERN TRAINING FACILITIES

Our training rooms are equipped with laptops, 500mbps internet connection, hexagon-shaped cluster seating, and comfortable swivelling chairs, providing you a cozy yet conducive learning environment.

DEVELOPED AND DELIVERED BY INDUSTRY EXPERTS

Our team of digital marketers are passionate individuals dedicated to imparting their years of knowledge and experience to our learners.

GAIN LIFE-TIME ACCESS TO COURSE MATERIALS

Worried your course materials accessed a year ago have become outdated? Fret not, signing up for this course gains you life-time access to the course materials via our learning management system.

TAKEAWAY ACTIONABLE STRATEGIES

Takeaway actionable strategies, frameworks, and processes you can implement to new or existing campaigns.

DOWNLOAD BROCHURE REGISTER YOUR INTEREST

“The experience of learning with Equinet Academy so far has been great, the trainers are very very good. Trainers really go the extra mile to help us understand and implement the things we have learned from the course. Confidence increased.”
Yeo Chin Teck George
Attended the course on 3, 4 Feb 2020

“Credible certification, not too long duration, engaging trainers. Intensive and illuminating. Learnt a lot of skills, tips, and tricks. Thank you!”
Hermi Rizal Bin Sumatoh
Attended the course on 3, 4 Feb 2020

“Walter Lim is one of the best lecturers I have come across. He is clear, articulate, and paced the class well. Knows when we have had enough and also when to push us. He is very caring and shares all the secrets of being super in social media, even telling us his success story and how we can duplicate. My guru!”
Chew Beng Hoe Jimmy
Attended the course on 3, 4 Feb 2020

“A very engaging instructor who was extremely patient in answering all our questions, no matter how trivial they are. A lot of content was shared, with personal experience, further enhanced the training.”
Verena Tan
Attended the course on 3, 4 Feb 2020

“Very useful course content which features plenty of know-hows, trade-tools, tips and advice. Trainer is well-versed in all the various platforms and able to give useful practical advice.”
Kim Pei Xuan
Nanyang Bridge Media Pte. Ltd.
Attended the course on 20, 21 Jan 2020

“I have done a few modules with Equinet. This module has the most useful and comprehensive notes that I will be able to use in my upcoming venture. Kudos to Walter for the high standards teaching material!”
Cody Lee
Attended the course on 20, 21 Jan 2020

“Walter is kind and patient in giving his advice. His passion for teaching and mentoring shines through from his demeanour in class.”
Wong Chun Meng
ASK Training Pte Ltd
Attended the course on 16, 17 Dec 2019

“Walter is definitely very experienced in the field of digital marketing. The course was overall very informative and enjoyable!”
Sng Hui Jun Eunice
Firstcom Solutions Pte Ltd
Attended the course on 16, 17 Dec 2019

“Enjoyed the course! Walter is highly engaging and kept the class going two long days with lots of good information and sharing, but definitely worth it. 🙂”
Cassandra Kow
Attended the course on 7, 8 Dec 2019

“Course content is excellent! Trainers are experts in their fields! Thoroughly enjoyed this class as Walter is very knowledgeable and approachable, helping us to understand complex concepts with ease and humour!”
Verene Lee
Attended the course on 7, 8 Dec 2019

“The quality and depth of content was far better than some other courses that simply repeat readily available information from online sources. The instructor’s real world experience was particularly helpful.”
Francois Antoine Saverias
Attended the course on 7, 8 Dec 2019

“Thank you Mr Walter, great notes great slides very detailed. A lot of new information I struggled to understand but Walter is very encouraging and helpful. He helps us until the very end. I am more confident with Facebook Ads and I knew nothing before attending your class.”
Rajeswary
Attended the course on 7, 8 Dec 2019

“This course is very informative and practical, easy to understand. Walter is very good at delivering complicated steps. Before this I was super lost even after watching YouTube videos about social media marketing but after this I got a much better grasp of it.”
Jennifer Tjahyndi
IFS Capital Limited
Attended the course on 5, 12 oct 2019

“The course has helped to strengthen my understanding of social media, especially in terms of engagement metrics.”
Edmund Heer
Broc Pte Ltd
Attended the course on 8, 9 Oct 2019

“I joined Walter’s class with no expectations and an open mind. His teaching, style of coaching, 1 to 1 opportunities of tutoring made my overall experience an extremely fruitful and memorable one. Thank you, Walter.”
Javihn Tay
Attended the course on 5, 12 oct 2019

“Extremely likely to recommend to friends because it is easy to understand, systematic processes and tools illustrated. This course is highly recommended for both practitioners and senior leaders who may have in house teams or outsourced vendors doing digital marketing.”
Louis Lye
FITBIT

“Equinet’s social media marketing course introduced me to many useful tools and skills that are relevant to my social media marketing goals. Walter was also friendly, easy to talk to and easy to understand.”
Cara Yin
AUDIO-TECHNICA (S.E.A.) PTE LTD

“The examples shared and resources are really really helpful. For a beginner like me, some of the hands-on may seem difficult to grasp however with the resources shared, I trust that they will greatly aid in my attempt to implement social media marketing if need be. Furthermore, Walter is really friendly and approachable and most importantly, he is willing to share his contact so that we can always ask him regarding any SMM problems. The staff at the front desk were also very friendly and polite. Well done team!”
Allyce Lee Ooi Hui
NANYANG POLYTECHNIC

“Very useful information and good knowledge to take away, especially for a beginner like myself. Will definitely recommend this course to my colleagues and friends!”
Yee Wah
PANASONIC SYSTEM SOLUTIONS ASIA PACIFIC

It is a great course to help refresh and educate marketers on the new skills. Walter is great and interesting by sharing real life examples. As a marketing coordinator, it has given me more confidence to manage my organisation’s social media accounts. Thank you!
Cheung Zhimin Eunice
FUJIFILM ASIA PACIFIC

Great hands-on, practical examples and work (very important) and knowledgable trainer— great slides as well! Having researched a few other digital marketing courses, many focused on theory but lacked in practical exercises. I picked Equinet primarily because they were able to meet my expectations on this— and I am definitely not disappointed! Great course!
Alicia Lau Zhi Jun

COURSE FEES

Course Fee:
~~S$888~~ S$750 nett

COURSE SCHEDULES

Course Duration:

2 Days (9am - 6pm)

There are currently no dates available for this course. Fill in the form below to be notified when course dates are available

FREQUENTLY ASKED QUESTIONS (FAQS)

Do I need to attend the WSQ Social Media Marketing course before I can attend this Advanced Social Media Marketing?

We recommend that you attend the WSQ Social Media Marketing course before attending this course as the areas covered are significantly different. However, trainees who are already using social media marketing in their work or familiar with the basics can consider signing up for this course.

What are the key differences between WSQ Social Media Marketing and the Advanced Social Media Marketing Course?

The WSQ Social Media Marketing Course covers the basic to intermediate levels of social media such as how Facebook, LinkedIn, Instagram, and YouTube work, step-by-step in launching a Facebook ad, and how to read and interpret your social media analytics results. It emphasises more on understanding the platforms and what works (and what doesn’t), as well as some basic principles in digital marketing.

The Advanced Social Media Marketing Course, on the other hand, is more useful for current practitioners of social media marketing. It introduces systems and processes that can help you to fine-tune your social media marketing campaigns, improve your social media results, and strengthen governance. You will also learn how to apply techniques in social psychology to boost your influence and grow your fans.

How does this course compare to other workshops in the market?

This workshop is run by a seasoned social media marketing practitioner who is also a business influencer and B2B blogger. Hence, many of the techniques and steps taught are gleaned from his years of experience as both an agency owner as well as an influencer and thought leader in social media marketing.

What do I need to prepare myself for the course?

It will be useful if you are already fairly active on social media, and have a working knowledge of how to create posts, write articles, or share stories on Facebook, LinkedIn, Twitter or Instagram. While having a YouTube channel will be an advantage, it is not a necessity.

I’m still unsure whether this course can help me meet my objectives.

If you’re unsure which courses can best help you meet your objectives, you may want to check out our Course Selection Diagnostic Tool and answer 3 questions to determine a suitable course for your needs.

Advanced Social Media Marketing Course

COMPANIES WHO HAVE ATTENDED OUR COURSES

COMPLIMENTARY REFRESHER

POST-TRAINING SUPPORT

LIFETIME COURSE MEMBERSHIP ACCESS

COURSE DESCRIPTION

TARGET AUDIENCE

CERTIFICATION

PRE-REQUISITES

COURSE OUTLINE

COURSE HIGHLIGHTS

COURSE OBJECTIVES

COURSE PROGRESSION

Trainer

WHY LEARN AT EQUINET?

COURSE FEES

COURSE SCHEDULES

FREQUENTLY ASKED QUESTIONS (FAQS)

REGISTER YOUR INTEREST FOR THIS COURSE

Learn Advanced, Practitioner-level Social Media Marketing Strategies as Executed by Industry Experts

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