WSQ Website Optimisation (Conversion Rate Optimisation) Course

Instructor-Led | Lecture, case study, class discussion, group discussion, group project work, group presentation

• What is Conversion Rate Optimisation and Why is it Important
• Understand the Conversion Rate Optimisation Process
• Overview of the best practices in CRO

Instructor-led | Lecture, case study, group discussion, group presentation, group project work

• Consumer Psychology 101: Fogg’s behavior model, Caldini’s principle of motivation, Neuromarketing & LIFT Model
• Overview of Cognitive biases & Heuristics Analysis
• How to find objections, problems and desires of your customers
• Build a buyer’s journey across your website
• Organize research and craft an effective Value Proposition

Instructor-led | Lecture, demonstration and modelling, concept formation, drill and practice, case study, group discussion, group presentation, group project work

• What is landing page optimisation and why is it important
• How to conduct a landing page teardown
• How to perform Heuristics Analysis and Conversion Rate Audit
• Overview of Conversion Copywriting
• How to structure your site information for higher conversions
• Create a Landing Page with Higher Conversions
• Learn copywriting techniques to optimise ad creative & copy

Instructor-led | Lecture, demonstration and modelling, drill and practice, case study, individual project work

• Overview of conversion research methodologies
• Qualitative vs Quantitative data
• Data gathering: Using analytics to know what metrics to improve
• Identify low hanging opportunities and quick fixes to increase conversions
• Behavioural analysis tools: Heat maps, Mouse Tracking, User Testing, Web analytics
• How to create and prioritise conversion hypothesis
• Anatomy of a/b testing: Develop an A/B testing strategy
• Analyse conversion testing results
• Design a Customer Optimization Plan

Instructional-led | Lecture, demonstration and modelling, case study

• Choosing the right Optimisation tools
• Key metrics to track for program growth
• How to plan, design, implement and scale a conversion optimisation program

SkillsFuture Mid-career Enhanced Subsidy (MCES) – 70% funding:
Eligible for Singapore Citizens aged 40 years and above

$1069.20 $376.20 (inclusive of 8% GST of $79.20)
(Nett course fee payable after MCES funding) Course fees after subsidies can be further offset by SkillsFuture Credit.

Self-Sponsored Singapore Citizens and Singapore PRs – 50% Funding:
Singapore Citizens and Singapore PRs above 21 years old who do not qualify for MCES funding

$1069.20 $574.20 (inclusive of GST of $79.20)
(Nett course fee payable after SSG funding) Fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds. 

Enhanced Training Support for SMEs (ETSS) – 70% funding:
Eligible for SME Company-sponsored Singapore Citizens and Singapore PRs

$1069.20 $376.20 (inclusive of GST of $79.20)
(Nett course fee payable after ETSS funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SSG Non-SME Grant – 50% funding:
Eligible for Non-SME Company-sponsored Singapore Citizens and Singapore PRs who do not qualify for MCES funding

$1069.20 $574.20 (inclusive of GST of $79.20)
(Nett course fee payable after SSG funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Mid-career Enhanced Subsidy (MCES) – 70% funding:
Eligible for Singapore Citizens aged 40 years and above

$1069.20 $376.20 (inclusive of GST of $79.20)
(Nett course fee payable after MCES funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

Conversion Rate Optimisation is the process of optimisations your website or ad experience to get more visitors to take specific actions. (i.e buying your product, filling your web form, Adding to cart and more).

While knowledge of Google Analytics, psychology and digital psychology is useful, these are not pre-requisites other than basic computer knowledge. In-depth CRO concepts will be covered in this course and you’ll be able to execute without prior technical background.

Yes! You will be working on real-life case studies through group activities. While there will be fundamental theory and concepts, majority of the course is activity-based. You will get to explore industry-recognised CRO tools, checklist, guides and templates.

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.

Typically, in a traditional classroom, classes are conducted with 1 trainer to 20 – 24 learners in a cluster or classroom seating format. Group discussions, group presentations, lectures, peer-to-peer coaching are all conducted face-to-face (in-person).

In an online-based classroom, lessons will be delivered via a video conferencing software, Zoom. Lectures will be conducted via screensharing, while group discussions and group brainstorming will be conducted via “breakout” rooms (individual virtual rooms) to split up discussions into smaller groups. Both learning modes essentially offer the same course content and learning outcomes.

Read the Online-based Classroom Learner Guide for a more detailed comparison on both formats.

Our courses offer a very hands on approach so that you will be able to apply what you learn immediately. Moreover, our trainers are industry practitioners who will be able to answer your questions and offer expert advice in real time.

We also offer post-training support which includes 2-hour Ask Me Anything sessions with an industry expert for up to 3 years, an online refresher seat within 3 years post-training, access to an insider community, and 3-year access to up-to-date courseware via the learning management system.

Unfortunately, we are unable to provide video recordings of the class due to PDPA regulations (Personal Data Protection Act). However, all courseware and e-learning videos are accessible online via the learning management system for 3 years. You may also sign up for a complimentary online refresher course for up to 3 years post-training.

Equinet Academy’s courses are meticulously designed to provide bite-sized yet comprehensive information that are highly relevant to the industry’s needs. Through a combination of individual project work, peer-to-peer interaction, and practice and feedback, trainees can immediately apply the concepts learnt in class to their real world projects.

If you feel that you have not met the learning objectives at the end of the course, you are always welcomed to re-sit the course online without any additional cost. You will also have full access to the courseware online which you may review during and after the course, and post-training support to address any challenges you may face along your learning journey through consultation with subject matter experts.

You may be eligible for up to 70% SkillsFuture subsidies. If you wish to check your funding eligibility, you may complete step 1 of the course registration form to check your nett course fees payable after all available subsidies.

For more information on all available course funding/grants/subsidies, you may check out this FAQ page.

If you are unsure about your learning objectives, you may use the Course Selector Tool to get course recommendations tailored to your needs. If you are still unsure whether this course is suitable for you, please leave your contact details here. A course consultant will get in touch with you to recommend appropriate course(s) based on your learning objectives.