2-Day Hands-On Conversion Rate Optimisation (CRO) Course

Roy Wee

With more than 14 years in the digital field, Roy has managed a wide range of both paid and owned digital channels from SEM, Social Media, Display, Affiliate Marketing, SEO, Marketing Automation, and Mobile Marketing. As a result, he has extensive experience in managing an eCommerce business, digital marketing, UI/UX and guiding brands/organisation through the digital transformation process.

Roy started his career in the digital creative line and transited into digital marketing and eCommerce as a Product Manager for Marina Bay Sands as a founding member. During his role as founding member and Product Manager for Marina Bay Sands, he oversaw the conversion funnel of direct room booking from marinabaysands.com and maintaining a good CVR of above 3%.

He then joined Rakuten Singapore as a Web & Marketing Director and expanded his role as a Deputy General Manager, managing the entire business from marketing, operations, to customer acquisition growth. As the campaign lead of the business first and biggest campaign, Roy has managed to drive over 300K traffic in a span of 5 days and achieving at 3.5% CVR with the high volume of traffic. Roy has also grow the business over 200% MOM and over 100% YOY.

A true adopter in analytics and data-driven campaigns, Roy uses this principle to grow businesses in new customers’ acquisitions and demand generation. And to continue to provide quality service to existing customers, Roy has experience in using various digital channels to best engage current customers based on the different demographics of the customers.

With the continual of increased expectations from the digital generation, Roy strongly believes that a seamless experience that integrates between offline and online is now only a foundation of service. Understanding who they are, what they want and anticipate what customers are looking for next will be the next level to provide a seamless experience.