2-Day Hands-On Conversion Rate Optimisation (CRO) Course
Master the Science of CRO and Double Your Conversion Rates
Master the Science of CRO and Double Your Conversion Rates
In two days, you will learn:
This conversion rate optimisation course will transform you into a data-driven conversion rate specialist and guide you how to adopt the combined mind-set of a neuro marketer, data ninja, and creative copywriter to skyrocket your website and landing page conversion rates.
This course is for you if you:
By the end of this course, you will never look at your customers, nor your landing pages the same way again.
As quoted by Avinash Kaushik – “Never let your campaigns write cheques that your website can’t cash.”
By the end of this course, you will be able to:
A Certification of Completion will be issued upon achieving at least 75% attendance for the course.
Web Designers, Graphic Designers, Content Developers, Copywriters, Marketing Professionals, and anyone who wants to increase landing page and website conversion rates.
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Foundations of Conversion Rate Optimisation
Instructor-led | Mode of Delivery (Lecture)
▷ What is conversion rate optimisation and why is it important? |
▷ Fundamental factors that influence and hinder conversion rates (persuasive flow, friction, lack of a strong and purposeful CTA, etc) |
▷ Best practices of high-converting websites |
▷ Bad examples of poor-converting websites |
▷ Adopting the mind-set of a conversion rate optimiser |
Modern Consumer Psychology
Instructor-led | Mode of Delivery (Lecture, Group Discussion, Group Presentation, Case Study)
▷ Understanding the buying stages and customer lifecycle of your buyer personas |
▷ The 4 Cs of friction reduction (convenience, clarity, credibility, connection) |
▷ Why social proof works and when to use it |
▷ Too many choices? – How and when to reduce them |
▷ Transparency (e.g. price) and why is it important |
▷ MECLABS conversion heuristic formula |
▷ How to motivate users to take action (Fogg behaviour model) |
▷ Defining and communicating value propositions |
▷ Paradox of choice |
▷ How users behave on websites (mobile & desktop) |
▷ Persuasion techniques + Robert Cialdini’s Principles of Persuasion |
▷ The science of neuromarketing |
▷ Emotional vs rational buying behaviour |
Landing Page Optimisation
Instructor-led | Mode of Delivery (Lecture, Group Project Work, Group Discussion, Group Presentation, Brainstorming, Drill and Practice, Demonstration and Modelling)
▷ Short form vs long form content – When to use it and why |
▷ Visual design and persuasive design principles |
▷ Key elements that should be above the fold of the page |
▷ Landing page forms best practices (Lesser fields vs more fields, privacy policy, etc) |
▷ CTAs that increases conversions and best practices |
▷ Types of images and videos that appeal to users |
▷ Aligning your creative messaging to your landing page offer |
▷ Copywriting and micro copywriting that converts |
▷ How to optimise copy with this simple process |
▷ Designing a landing page wireframe |
▷ Live case studies of effective and poorly converting landing pages |
Research → Test → Optimise Framework
Instructor-led | Mode of Delivery (Lecture, Brainstorming, Group Discussion, Group Presentation, Drill and Practice, Case Study)
▷ Assessing user experience on the mobile/desktop versions of your website (Technical issues, aesthetics, copy) |
▷ Applying digital analytics to identify low hanging fruits and implementing quick fixes to quickly boost your conversion rates (Custom reports for Device performance) |
▷ Quantitative vs qualitative research (Surveys, polls, focus group studies, etc.) |
▷ User behaviour analysis tools (Heat maps, scroll tracking, video recording screen sessions) |
▷ Categorising and ranking your issues according to priority (prioritisation of issues template included) |
▷ Fundamentals of conducting an A/B Test |
▷ Defining useful test cases – What to test and how to test them |
▷ Popular A/B and Multivariate testing tools |
▷ Setting up a successful A/B test |
▷ Analysing the results and implementing an optimisation plan |
Developing and Managing a CRO plan
Instructor-led | Mode of Delivery (Lecture, Group Project Work, Group Discussion, Group Presentation, Case Study)
▷ How to plan, design, implement and scale a conversion optimization program (template included) |
▷ How to hire and manage good copywriters and designers, and what the industry rates are |
Roy Wee
With more than 14 years in the digital field, Roy has managed a wide range of both paid and owned digital channels from SEM, Social Media, Display, Affiliate Marketing, SEO, Marketing Automation, and Mobile Marketing. As a result, he has extensive experience in managing an eCommerce business, digital marketing, UI/UX and guiding brands/organisation through the digital transformation process.
Roy started his career in the digital creative line and transited into digital marketing and eCommerce as a Product Manager for Marina Bay Sands as a founding member. During his role as founding member and Product Manager for Marina Bay Sands, he oversaw the conversion funnel of direct room booking from marinabaysands.com and maintaining a good CVR of above 3%.
He then joined Rakuten Singapore as a Web & Marketing Director and expanded his role as a Deputy General Manager, managing the entire business from marketing, operations, to customer acquisition growth. As the campaign lead of the business first and biggest campaign, Roy has managed to drive over 300K traffic in a span of 5 days and achieving at 3.5% CVR with the high volume of traffic. Roy has also grow the business over 200% MOM and over 100% YOY.
A true adopter in analytics and data-driven campaigns, Roy uses this principle to grow businesses in new customers’ acquisitions and demand generation. And to continue to provide quality service to existing customers, Roy has experience in using various digital channels to best engage current customers based on the different demographics of the customers.
With the continual of increased expectations from the digital generation, Roy strongly believes that a seamless experience that integrates between offline and online is now only a foundation of service. Understanding who they are, what they want and anticipate what customers are looking for next will be the next level to provide a seamless experience.
Course Fee:
S$990 S$500 nett
Course Duration:
2 Day (9am – 6pm)
Course undergoing revamp
Our course is currently undergoing revamp. Fill in your details below and we will notify you once the course is relaunched.
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