WSQ Content Marketing Strategy

Instructional Methods | Lecture | Case Study | Practice & Feedback | Peer-to-Peer Review

• Define what Is content and content marketing strategy
• Understand the 4D (Design, Develop, Deploy, Decode) stages of content marketing strategy
• Explain the 4 stages of the customer journey (Awareness, Consideration, Action, Advocacy)

Instructional Methods | Lecture | Case Study | Practice & Feedback | Peer-to-Peer Review

• Define what is storytelling and the secrets behind effective storytelling: Character, Conflict, Resolution Framework
• Getting to the heart of storytelling with Simon Sinek’s Golden Circle
• Up your craft of storytelling by understanding the art and science of emotional storytelling
• Overview of what is a persona and the benefits of persona marketing
• Seeing the world through your prospect – The Empathy Map
• Storyboarding strategies for content development for the 4 micro-moments (I want to Know-Go-Buy-Do)

Instructional Methods | Lecture | Case Study | Practice & Feedback | Peer-to-Peer Review | Demonstration and Modelling

• Creating and curating engaging content with purpose (Entertain, Inspire, Educate, Convince)
• Explore the world of 5 content formats and the universe of 120 content types
• 5-criteria checklist for selecting ideal content formats and content types
• Develop a content map across the customer journey
• Define and align business goals with key content marketing goals across the customer journey
• Conduct content keyword research with content keyword extensions tools
• Understand and craft magnetic headlines with content headline generators and content scoring tools
• Identify and craft content marketing topics with Google Trends and content topics generators tools
• Understand and develop a content marketing mission statement & blueprint
• Develop a basic content brief to guide your content creation process
• Understand and apply content guidelines to your content creation approach

Instructional Methods | Lecture | Practice & Feedback | Peer-to-Peer Review

• Understand Owned, Earned, Shared Paid Channels and develop an optimum content distribution channel mix
• Understand and apply a 6-step process to shortlist and collaborate with the right content creator
• Identified key content calendar elements and craft a bespoke annual content calendar
• Understand and apply the 3 principles of content scheduling
• Co-develop a content schedule with external and internal content creators

• Individual Project Presentation
• Case Study (Written Assessment)

SkillsFuture Mid-career Enhanced Subsidy (MCES) – 70% funding:
Eligible for Singapore Citizens aged 40 years and above

$959.04 $337.44 (inclusive of 8% GST of $71.04)
(Nett course fee payable after MCES funding) Course fees after subsidies can be further offset by SkillsFuture Credit.

Self-Sponsored Singapore Citizens and Singapore PRs – 50% Funding:
Singapore Citizens and Singapore PRs above 21 years old who do not qualify for MCES funding

$959.04 $515.04 (inclusive of 8% GST of $71.04)
(Nett course fee payable after SSG funding) Fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds. 

Enhanced Training Support for SMEs (ETSS) – 70% funding:
Eligible for SME Company-sponsored Singapore Citizens and Singapore PRs

$959.04 $337.44 (inclusive of 8% GST of $71.04)
(Nett course fee payable after ETSS funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SSG Non-SME Grant – 50% funding:
Eligible for Non-SME Company-sponsored Singapore Citizens and Singapore PRs who do not qualify for MCES funding

$959.04 $515.04 (inclusive of 8% GST of $71.04)
(Nett course fee payable after SSG funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Mid-career Enhanced Subsidy (MCES) – 70% funding:
Eligible for Singapore Citizens aged 40 years and above

$959.04 $337.44 (inclusive of 8% GST of $71.04)
(Nett course fee payable after MCES funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

You may be eligible for up to 70% SkillsFuture subsidies. If you wish to check your funding eligibility, you may complete step 1 of the course registration form to check your nett course fees payable after all available subsidies.

For more information on all available course funding/grants/subsidies, you may check out this FAQ page.

The WSQ Content Marketing Strategy course covers the fundamental concepts of Content Marketing. The Advanced Content Marketing Strategy course goes into more detail covering more advanced concepts of Content Marketing. You may go through and review both course outlines in detail and contact us should you have any specific questions on this.

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.

Typically, in a traditional classroom, classes are conducted with 1 trainer to 20 – 24 learners in a cluster or classroom seating format. Group discussions, group presentations, lectures, peer-to-peer coaching are all conducted face-to-face (in-person).

In an online-based classroom, lessons will be delivered via a video conferencing software, Zoom. Lectures will be conducted via screensharing, while group discussions and group brainstorming will be conducted via “breakout” rooms (individual virtual rooms) to split up discussions into smaller groups. Both learning modes essentially offer the same course content and learning outcomes.

Read the Online-based Classroom Learner Guide for a more detailed comparison on both formats.

Our courses offer a very hands on approach so that you will be able to apply what you learn immediately. Moreover, our trainers are industry practitioners who will be able to answer your questions and offer expert advice in real time.

We also offer post-training support which includes 2-hour Ask Me Anything sessions with an industry expert for up to 3 years, an online refresher seat within 3 years post-training, access to an insider community, and 3-year access to up-to-date courseware via the learning management system.

Unfortunately, we are unable to provide video recordings of the class due to PDPA regulations (Personal Data Protection Act). However, all courseware and e-learning videos are accessible online via the learning management system for 3 years. You may also sign up for a complimentary online refresher course for up to 3 years post-training.

Equinet Academy’s courses are meticulously designed to provide bite-sized yet comprehensive information that are highly relevant to the industry’s needs. Through a combination of individual project work, peer-to-peer interaction, and practice and feedback, trainees can immediately apply the concepts learnt in class to their real world projects.

If you feel that you have not met the learning objectives at the end of the course, you are always welcomed to re-sit the course online without any additional cost. You will also have full access to the courseware online which you may review during and after the course, and post-training support to address any challenges you may face along your learning journey through consultation with subject matter experts.

If you are unsure about your learning objectives, you may use the Course Selector Tool to get course recommendations tailored to your needs. If you are still unsure whether this course is suitable for you, please leave your contact details here. A course consultant will get in touch with you to recommend appropriate course(s) based on your learning objectives.