About a week ago, a friend of mine challenged me to create a 10-page training room rental catalogue website from scratch in a day. So why did I value it at SGD$1,500? I took the rate Singaporean web design companies charge – approximately $150 per page for a standard 10-page corporate website and did the math.
Here’s a preview of the home page of the website:
Based on my experience and having created dozens of websites over the years, some of which never took off, and some of which became really successful, this was extremely possible. But not without proper planning and execution.
In this article, I will reveal the step-by-step process from conducting keyword research, setting up a domain name and hosting account, designing site architecture, developing content, to launching a chic-looking catalogue website in just one day – If you’re new to all of this though, I’m sorry to break it to you but you probably won’t be able to finish a fully furnished catalogue website in a day. But who knows, you might just prove me wrong!
Website Creation Process:
1. Keyword research
2. Domain name, hosting account, content management system (CMS) installation
3. Designing site architecture and wire framing
4. Content development
5. Final checks, revisions
Keyword Research For Web Design Architecture
Why should keyword research be the first step? First and foremost, understanding what keyword search terms are being entered into search engines by your target market will give you both a marketer and user perspective when creating your website. It is also the foundation to creating both a well laid out site navigation and search engine optimized content.
The initial keyword research process (using the Google Keyword Planner Tool) usually doesn’t take up more than 2 hours for a 10-page website.
Here’s a sample list of keywords I gathered for my training room rental site:
- Training room rental singapore
- Seminar room rental
- Classroom rental
- Meeting rooms for rent
You typically want to gather keywords that have moderate to high monthly search volume. Through my experience advertising on Google AdWords, I’ve seen conversions from keywords that have as low as 40 monthly searches. Those keywords are usually long-tail though (2 or more words).
Once you’ve gathered a list of keyword variations and synonyms you think you can potentially rank for, it’s time to think of a catchy, brand-able domain name.
Domain Name, Hosting Account, CMS Installation
After roughly just 10 minutes of brain storming I decided on… Alstar Rental! Brainstorming a pleasant-sounding brand name could take me weeks at a time but I got rather lucky this time round.
Okay so the first thing I did was a trademark check at the USPTO site and Googled [“alstar” rental] to find any similar sites on the web so I could avoid proceeding with my chosen name if it could potentially cause any trademark disputes.
Basically, just follow these 4 steps:
Step 1: Get your domain name from Namecheap.com
Step 2: Get your hosting account from Siteground or Vodien
Step 3: Set up your domain name servers (Contact your domain name provider for details on setting up your domain name servers)
Step 4: Install a Content Management System (CMS) through your hosting account.
Following this, it will take a couple of hours for the name servers to propagate before we can install the CMS (I recommend WordPress as it’s user-friendly and search engine optimized). While waiting for the propagation, let’s go over to the next step.
Designing Website Architecture and Wire Framing
It’s important to have some sort of rough idea what your site navigation structure will look like. A good rule of thumb is to adopt a flat site architecture – less than 3 clicks to any page from the home page. This will benefit your site in terms of SEO and user-friendliness.
Use a free tool like Gliffy to draft a site information architectural diagram like the example below. This will give you a clearer idea of your site’s design and also serves as a good point of reference.
With Gliffy, you can also create a wire frame for each of your key landing pages. You can then refer to them while you’re building your web pages. See a rough sample below:
By now, your name servers should have propagated and you may proceed to install WordPress/Drupal/Magento or any of your preferred open source CMSes. I personally recommend WordPress for its search engine friendliness, user-friendly interface, and wide support due to its huge user community base.
Once you’ve installed your CMS, the first thing you want to do is install a chic-looking theme/template. You can find great themes for various CMSes at Themeforest.net. Once that’s done, you may proceed to the content development phase.
Web Content Development
The content development phase makes up a large portion of the website creation process. In order to create great engaging content that converts visitors into leads/customers, you’ll need the following:
- Quality copywriting, articles
- Quality stock photos, product photos, logo
- Multimedia (Slideshow, photo gallery, video, etc)
- Conversion-optimized web forms
I personally take approximately an hour or less to finish writing 250 words or less, depending on the complexity of the subject topic. For the Alstar Rental project, there were only 5 pages that needed a little copywriting, so it didn’t take me more than 2 hours to finish the copywriting.
If writing’s your kryptonite, I recommend these three sites for outsourcing native english writers. Zerys, Upwork, and Fiverr. Be careful with Fiverr though, you get really cheap articles but most of them lack quality and depth. Also, remember to include the keywords you gathered from your keyword research into your content for SEO purposes.
I recommend these few sites to get high quality royalty free stock photos. iStockPhoto, 123rf, Shutterstock (paid sites). Freeimages.com and Morguefile.com for free stock photos, expect lesser quality from the free sites however.
Multimedia web elements such as HTML5 slideshows, photo galleries, light boxes and more can be purchased as plugins/extensions from sites like CodeCanyon.net. I recommend purchasing the premium plugins as they come with better support, documentation, and step by step tutorials.
Given my experience and familiarity with the WordPress interface, I took an average of 45 minutes to design and complete each webpage. With a total of 10 pages, I took approximately 7.5 hours to finish constructing the pages.
Here’s a sample of a standard webpage from Alstar Rental:
Final Checks, Revisions
Once you’ve completed the site, you want to perform some final checks before launching it to the public. Some checks you may want to run:
- Grammatical errors
- Broken links (www.brokenlinkcheck.com)
- Navigational flow (are there any blockages in the conversion funnel? e.g. no call-to-action on a key landing page, missing links to important pages of the site that could result in a high exit rate)
Fix any of this errors if you find any, read through your articles thoroughly to check for any inconsistencies in your message, make sure that visitors find a good reason to remain on your site upon landing on each page throughout the visit session and you should be good to go.
Overall the project took 10 hours of working time – I started at 9am and ended at around 9pm (12 hours) including lunch, dinner, and short breaks in between.
It was a challenging project but worth the time and effort. Oh, and did I mention, I won the bet and my friend had to treat me to my favorite Song Fa Bak Kut Teh at Clarke Quay!
If you’d like to learn how to create a professional-looking website that engages and converts your visitors into customers, I suggest checking out our WordPress Website Creation Course.
If you already have a website and want to learn how to be more visible on the search engines, you may want to check out our Search Engine Optimization Training Course (SEO) in Singapore. We do cover other basic aspects of Digital Marketing that is integral to creating a website. Some of the courses we offer include :
- Digital Marketing Strategy
- Content Marketing Strategy
- Digital Advertising
- Social Media Marketing
- Digital Marketing Analytics with Google Analytics
All these courses including SEO and with an optional Capstone Practicum Project which is an implementation plan of the digital marketing concepts that you had learnt will lead up to a Certified Digital Marketing Strategist (CDMS).
Dylan Sun is the Founder of Equinet Academy, a SkillsFuture WSQ-Accredited Digital Marketing training organisation. Passionate in all aspects of Digital Marketing and SEO, he extends his passion to helping people implement effective digital strategies to their businesses. Follow his blog at Equinet Academy to learn more about Digital Marketing.