25 AI Tools For E-Commerce to Help You Grow Your Business

What is Artificial Intelligence?

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Artificial intelligence (AI) is a field of science where technologies are designed to perform tasks that normally require human intelligence or involve data that is beyond what humans can analyse. It is a broad field, including computer science, data analytics and statistics, hardware and software engineering, linguistics, neuroscience, and even philosophy and psychology, but its core principle revolves around data. AI systems learn and adapt from various experiences, identifying patterns and relationships, understanding natural language, analysing data, and making decisions.

Impact of AI in E-Commerce

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With the rise of artificial intelligence (AI), many retailers today consider utilizing it to enhance customer experience, streamline operations, predict market trends, create innovative ads, and more. A recent study found that nearly 89% of retailers today are either actively using AI in their operations or exploring its potential through trials and pilot programs, highlighting the growing role of AI in staying competitive in a fast-moving market.

The impact is clear 87% of these retailers reported an increase in annual revenue, while 94% saw a noticeable reduction in operational costs. For many, AI is no longer a futuristic tool, but it’s a practical driver of growth and efficiency.

So, if you are having a hard time managing your business, then AI isn’t just helpful, but is essential for you. Hereʼs how using artificial intelligence can influence e-commerce:

Better Shopping Experience for Customers

AI uses algorithms based on past customer behaviors and preferences, such as search and purchase history, to deliver personalised product recommendations. Through this, the buyer can find what they want quickly and find products that may benefit them. In return, it can establish customer loyalty and help increase sales.

24/7 Customer Support with AI Chatbots

AI chatbots can handle your customers’ queries instantly — no need for you to stay on your screen all the time. This helps you improve your store’s communication service and availability. Because of this, you can now focus on handling more complex issues without worrying about the customers’ messages.

Better Campaign ROI

Creating marketing campaigns can sometimes be hard and frustrating. You will spend money, time, and effort to make an effective ad, only to get insignificant results. Today, you can use the power of AI in tailoring campaigns that resonate with your audience. Less ad spend, but higher open and click rates, and a greater chance of repeated buyers.

Dynamic Pricing and Competitive Edge

Coming up with the right product price requires a lot of time. You have to do your research and base it on your CoGS, shipping cost, and client demand. All that can be done automatically with the help of AI tools. The use of AI to analyse the supply, demand, and competitors is called Dynamic Pricing. It can adjust your product pricing in real-time based on those pricing factors to stay competitive and profitable.

Efficient Inventory Management

AI is not only used for enhancing customer services, but you can also use this to predict trends and manage your inventory. It can analyse data from various sources to minimise the risk of overstocking or understocking products. It can also perform automated tasks, which can reduce human work and enhance logistics efficiency.

Faster Content Creation

Content creation is very important for the business. It increases the chance of getting brand recognition, creates leads to boost SEO, and builds trust from existing and potential buyers. Using Generative AI tools can help you save time from writing content — such as product descriptions, blogs, emails, and social captions — and enhance your ideas. Just one prompt, and you can swiftly create engagements and be updated.

Informed Decision-Making

AI tools are exposed to large amounts of data, which allows them to learn, adapt, and improve. It is quick to analyse information from previous sales trends, customer behaviors, and product performances, finding useful patterns that help with the decision-making of business owners. With the use of AI, you can make more accurate insights and judgments regarding sales, production, and customer service.

AI Tools For Your Business

AI has really gained an important role in the e-commerce industry. Offering tools to improve the business effectively and efficiently without spending a big budget. Here are some of the AI tools you can use to elevate your customers’ shopping experience.

Product Management and Customer Engagement

Standing out in a crowded online market can be difficult at times. You may run out of ideas and get burned out. These tools can help you create compelling content, product descriptions, email templates, social media campaigns, and more — effortlessly but persuasively. You can also use these to offer personalised product recommendations, support your customers, and answer their queries. A faster way to connect with your audience without needing extra staff.

ChatGPT

Image Source: ChatGPT

ChatGPT excels in generating high-quality product titles and descriptions that are clear, persuasive, and SEO-optimised. It helps e-commerce teams maintain a consistent tone of voice across large product inventories and can localise copy for different markets.

It can be used to automate responses to frequently asked questions (FAQs), simulate human-like chat interactions, and draft email or chat scripts for customer service teams. ChatGPT’s natural language capabilities make it especially useful for reducing response times and improving service accuracy, thereby enhancing the customer experience.

Create and explore ideas by asking ChatGPT anything.

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You can also upload files and images, even ask ChatGPT to summarise information, and analyse data for you.

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Why Choose This Tool:

• Multimodal input: With GPT-4o, ChatGPT processes text, images, and files in one conversation.
• Tailored workflows: Build Custom GPTs for tasks like email responses or inventory tagging.

Best Features:

• Generates content (emails, ads, FAQs, blog posts) naturally
• Interprets images, PDFs, and spreadsheets (GPT-4o)
• Custom GPT creation for niche workflows
• Available on web, desktop, mobile, with plugin support

Pricing:

Image Source: ChatGPT

Claude

Image Source: Claude

Claude is ideal for teams needing deeper context understanding and longer-form content generation. It can summarise product reviews to uncover customer sentiment trends, assist in generating bulk product listings, and suggest category tags based on descriptions.

Claude is well-suited for crafting empathetic and thoughtful replies to complex customer queries. It can be used to automate nuanced customer service conversations, maintain consistent tone and policy alignment, and even flag potentially sensitive interactions for human review.

Collaborate seamlessly on websites, graphics, documents, and code directly within your conversation using Artifacts.

Image Source: Claude

Unlock expert-level performance by creating Projects and adding knowledge, and share your most valuable chats with your team to inspire ideas and accelerate progress.

Why Choose This Tool:

• Handles large text volumes: Up to 100k tokens—great for product catalogs or long-form collateral.
• Brand-safe and friendly: Ensures polite, precise responses ideal for customer communication.

Best Features:

• Excellent summarisation and tone control
• Supports long-form content (files included)
• Ethical design and safe conversational tone
• Available via Anthropic’s site or the Poe platform

Pricing:

Image Source: Claude

Gemini

Image Source: Gemini

Gemini is integrated with Google’s suite of tools, making it particularly useful for e-commerce teams using Google Workspace. It can pull data from Sheets, Docs, or product feeds to generate or refine product titles, meta descriptions, and ad copy in a scalable way.

Gemini can be connected with Google’s ecosystem (e.g., Gmail, Chat, and Ads), enabling businesses to draft automated customer replies, generate promotional messaging, or optimise ad creatives based on customer behavior. It helps in closing the loop between product data and customer communication, making customer interactions more timely and relevant.

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With Gemini, you can turn your AI into a dedicated expert with the Gem feature. Upload files, set precise instructions, and craft tailored assistants, from strategic advisors to coding collaborators.

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Why Choose This Tool:

• Built into Google Workspace: Write drafts, summaries, or quick emails without leaving Docs or Gmail.
• Live-search-enabled: Populates content with up-to-date web results.

Best Features:

• Content creation and summarisation inside Google apps
• Live, search-powered responses
• Assists with data analysis in Sheets
• Simple UI that aligns with Workspace experience

Pricing:

Image Source: Gemini

Copy.ai

Image Source: Copy.ai

Copy.ai is a powerful AI writing assistant designed to help e-commerce teams create persuasive product titles, descriptions, and promotional content quickly. It offers ready-made templates tailored for e-commerce, which streamline content generation across product listings, newsletters, and landing pages — saving valuable time while maintaining quality and brand tone.

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Copy.ai can be used to craft engaging customer-facing content for social media, email campaigns, and personalised messages. Its workflow automation features allow teams to create consistent content across platforms, improving reach and engagement. It’s particularly useful for scaling communication and maintaining brand voice across multiple customer touchpoints.

Why Choose This Tool:

• Marketing-first templates: Built for practical use cases like Shopify listings and Facebook ads.
• Enough languages for global reach: Supports copy in 25+ languages.

Best Features:

• Templates for product, email, and social copy
• Autopilot mode: generate full-funnel content automatically
• Team collaboration tools
• Long-form blog post assistance

Pricing:

Image Source: Copy.ai

Jasper

Image Source: Jasper

Jasper is known for its conversion-focused content generation, making it an excellent tool for creating compelling product descriptions, ad copy, and blog content. E-commerce managers can use Jasper to align content with buyer personas, generate SEO-optimised product pages, and automate large-scale copywriting tasks.

Image Source: Jasper

With its ability to generate targeted marketing messages, Jasper helps businesses craft content that resonates with specific audiences. It supports campaign creation across email, social media, and paid ads, improving customer outreach and engagement. Its collaborative features also allow marketing teams to build and manage content workflows efficiently.

Image Source: Jasper

Why Choose This Tool:

• Brand voice memory: Keeps your tone, style, and messaging consistent.
• Campaign-oriented: Generate whole campaigns—social posts, ads, blog entries—all in one go.

Best Features:

• Stores and applies brand-specific tone
• Campaign builder with multi-format output
• Integrations (Surfer SEO, Grammarly)
• Scalable long-form and short-form content support

Pricing:

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Canva Magic Edit

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Canva’s Magic Edit feature allows e-commerce teams to instantly retouch, resize, or enhance product visuals with just a few clicks. It’s perfect for generating multiple versions of a product photo for different use cases — like banners, thumbnails, or social media posts — without needing advanced design skills or software.

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With Magic Edit, businesses can quickly create eye-catching, platform-specific visuals for social media ads, promotional campaigns, and seasonal content. This helps maintain a strong and consistent visual brand, which is essential for attracting and retaining customers in a highly visual online shopping environment.

Why Choose This Tool:

• Smart object editing: Change product colors, remove clutter, or enhance visuals effortlessly.
• Seamlessly integrated into Canva’s full design ecosystem.

Best Features:

• Remove, replace, or add objects via the brush interface
• Works inside Canva templates, for full creative projects
• Desktop and mobile support
• Ideal for consistent branding across visuals

Pricing:

Image Source: Canva Magic Edit

Tidio

Image Source: Tidio 

Tidio combines live chat and chatbot automation, allowing product teams to gather real-time customer feedback on listings, site usability, and purchasing behavior. This data can inform product updates, inventory decisions, and UX improvements.

Image Source: Tidio 

Tidio’s chatbot can automatically answer FAQs, send order updates, and provide personalised support around the clock. Its integration with platforms like Shopify makes it ideal for guiding users through the sales funnel, increasing conversions, and reducing cart abandonment.

Why Choose This Tool:

• All-in-one chat & support: Live chat, Lyro AI chatbot, email, and social media support—all in one place.
• Scalable conversations: Select plans based on conversation volume and AI needs, which helps manage costs as you grow.

Best Features:

• Live chat with typing preview and chat assignment
• Lyro AI chatbot handles up to 70% of queries
• Visual chatbot builder with templates
• Multichannel inbox: email, website chat, Messenger, Instagram & WhatsApp
• Chat analytics: live visitor list, transcripts, and advanced reporting
• Auto-replies, ticketing, and spam detection
• Language support and customisable operating hours

Pricing:

Image Source: Tidio

Manychat

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Manychat enables automated messaging through channels like Facebook Messenger, WhatsApp, and Instagram. Product teams can use it to broadcast new product launches, gather pre-order interest, and segment customer responses for targeted marketing.

Image Source: Manychat

It’s widely used to automate customer conversations at scale, from welcome messages to abandoned cart follow-ups. With its visual workflow builder, Manychat helps e-commerce brands stay connected with customers through timely, conversational messaging that drives both engagement and repeat sales.

Why Choose This Tool:

• Automations meet live chat: You can design rich conversational flows and allow humans to jump in when needed.
• Scales with your audience: Pricing adjusts based on subscriber count, so you pay as you grow.

Best Features:

• Visual Flow Builder for chatbot automation
• Unlimited subscribers and drip sequences (Free & Pro)
• Tags and segmentation to target messages
• Growth tools: landing pages, QR codes, click-to-Messenger ads
• Supports Messenger, Instagram DM, SMS, WhatsApp, email
• A/B testing, analytics, integrations with CRMs & ad platforms
• Live chat handover and Inbox seat controls

Pricing:

Image Source: Manychat

Sleekflow

Image Source: Sleekflow

SleekFlow supports omnichannel communication, allowing teams to track customer conversations across WhatsApp, Instagram, Messenger, and more. Insights gained can guide improvements to product offerings and customer journey mapping.

Image Source: Sleekflow

Its automation features allow businesses to send personalised messages, order updates, promotions, and recovery campaigns across various messaging platforms. With built-in CRM capabilities, SleekFlow empowers sales and support teams to manage leads, provide real-time assistance, and drive revenue through chat.

Why Choose This Tool:

• True omnichannel in one place: Handle chats across six channels from a single workspace.
• Powerful Flow Builder & AI assistant: Design automated flows visually, complete with AI responses, without code.

Best Features:

• Unified inbox for WhatsApp, Messenger, IG, SMS, and web chat
• Flow Builder with triggers, conditions, delays, and actions
• Multi-user roles, assignment rules, and permission settings
• WooCommerce/Shopify integrations, Facebook Lead Ads, Stripe payments
• WhatsApp broadcasting, analytics dashboards, and ticketing
• AI-generated replies, custom objects, and PII masking
• API access, mobile app, and optional WhatsApp Business API

Pricing:

Image Source: Sleekflow

Rebuy

Image Source: Rebuy

Rebuy leverages AI and real-time data to enable personalised product recommendations, upsells, and cross-sells directly within the shopping experience. Product teams can use it to dynamically showcase high-performing or related products, improving merchandising decisions and average order value (AOV).

Rebuy enhances the user journey by delivering contextual, data-driven product suggestions based on customer behavior. This creates a more intuitive and tailored shopping experience, encouraging repeat purchases and increasing customer satisfaction with minimal manual intervention.

Why Choose This Tool:

• All-in-one personalisation engine: Get smart cart, search, checkout, flows, and post-purchase offers in one integrated suite.
• Strong ROI focus: With a setup starting at $99/month, brands often see AOV and conversions increase significantly thanks to tailored recommendations.

Best Features:

• Smart Cart with tiered discounts, progress bars, subscription prompts, and AI upsells
• Merchandising widgets, dynamic bundles, and the Bundle Builder for custom product collections
• AI-powered Search & Collections with autocomplete, typo tolerance, and synonym support
• Check out Extensions and Post-Purchase Offers via drag‑and‑drop for Shopify Plus stores
• Smart Flows & A/B Testing with triggers and variant comparisons
• Rebuy Ads monetises thank-you pages with affiliate offers (free add-on)
• No-code editor, detailed analytics, flexible rule engine, and merchant success support

Pricing:

Image Source: Rebuy

LimeSpot

Image Source: LimeSpot

LimeSpot is a powerful product personalisation engine that helps e-commerce teams optimise product placement and bundling strategies. It provides actionable analytics on product performance and customer preferences, enabling smarter inventory and catalogue decisions.

Through real-time personalisation and AI-driven recommendations, LimeSpot ensures that each shopper sees the most relevant products. This not only drives conversion rates but also boosts customer retention by making every interaction feel custom-made and responsive to their needs.

Why Choose This Tool:

• True omnichannel personaliser: Quickly install and launch product recommendations across every customer touchpoint— no code required.
• Revenue-tiered flat pricing: One price based on store revenue— no limits on views, orders, or placement volume.

Best Features:

• Recommendation types like “Frequently Bought Together,” “Related Items,” “Trending,” and “New Arrivals”
• Drag‑and‑drop visual editor for HTML blocks and product widgets
• Dynamic bundles and post-purchase funnel triggers
• Smart collections, tiered discounts, subscription prompts, and checkout/thank-you recommendations
• Advanced analytics and A/B/n testing to optimise performance
• Email/SMS/ad channel personalisation and Google Ads retargeting integrations
• Plug-and-play Shopify, BigCommerce support with no usage caps

Pricing:

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Inventory and Fulfillment

Managing inventory on your own is a headache, especially when it starts scaling, a factor of this is the market trends. It is hard to guess what products will trend and what will not, increasing the risk of surplus and deficit. These AI tools will help you forecast product demand and monitor your inventory. Reducing the risks of overstocking and stockouts. A good pair of extra eyes for your supply chain, avoiding costly mistakes and wasted time.

Zoho Inventory

Image Source: Zoho Inventory

Zoho Inventory is an AI-powered inventory management tool designed to streamline operations and improve overall shop performance. It offers intelligent insights by analysing data from your sales channels, website, apps, and customer interactions, helping you make smarter decisions across fulfillment, inventory planning, and order management.

From a strategy perspective, Zoho Inventory supports businesses in strengthening their digital presence through detailed performance reports, trend analysis, and campaign tracking. By turning operational data into actionable insights, it enables you to optimise stock levels, avoid over-underselling, and align marketing efforts with real-time demand.

Why Choose This Tool:

• Scalable with clear upgrades: Start with a free plan and expand to higher-order capacities, user seats, warehouses, and automation—all with transparent pricing.
• Deep integrations and automation: Built-in connectors for e-commerce platforms, shipping carriers, workflows, barcode tracking, and multi-currency support.

Best Features:

• Order and shipping management with label printing & tracking
• Warehouse control: multi-location, batch/serial number tracking, barcode scanning
• Inventory automation: composite items, backorders, drop shipments
• Custom workflows and rules (5–10 per module, depending on plan)
• Native integration with Shopify, Zoho Books/CRM, Amazon, eBay, major shipping services
• Multi-currency transactions, vendor/customer portals, contextual chat support
• Reporting dashboards, analytics, and mobile app access

Pricing:

Image Source: Zoho Inventory

Perform Parcel

Image Source: Perform Parcel

Perform Parcel is a delivery performance tool that helps businesses enhance their logistics and customer experience through real-time data and actionable insights. It monitors your delivery operations to flag disruptions, delays, and inefficiencies, giving you a clear view of where improvements are needed.

With daily performance summaries and tailored recommendations, Perform Parcel supports continuous optimisation across your delivery network. Whether it’s improving routes, addressing service gaps, or boosting customer satisfaction, it turns everyday logistics data into smarter, faster, and more reliable delivery outcomes.

Why Choose This Tool:

• Real-time carrier comparison: Automatically shows customers the cheapest or fastest shipping based on real-time rates.
• Smooth returns experience: Offers self-service return labels, return tracking, and refund automation, reducing cart abandonment due to poor return experiences.

Best Features:

• Live carrier rate comparisons at checkout (UPS, FedEx, USPS, DHL, etc.)
• Custom shipping rules: free shipping thresholds, rate filters, origin/destination adjustments
• Branded return portal with label generation and tracking
• Shipping and returns analytics dashboard
• Seamless integration with Shopify & WooCommerce

Branding and Marketing Advertisement

Finding good marketing strategies to let your brand get known costs more. It requires a lot of effort and time. With these AI tools, you can segment your audience and adjust your campaigns for better performance. You can also personalise your emails and get campaign recommendations based on customer behavior. Create effective branding and grow your people without wasting too much money.

Meta Advantage+ Shopping Campaigns

Image Source: Meta Advantage+ Shopping Campaigns

Meta Advantage+ Shopping Campaigns (formerly known as Dynamic Ads) are designed to automate and optimise ad delivery across Facebook, Instagram, and other Meta platforms. E-commerce businesses can upload a product catalogue, and the system will dynamically generate tailored ads for each shopper based on their behavior and interests.

This tool helps build brand awareness by consistently showcasing the most relevant products to the right audiences, while also maximising return on ad spend (ROAS). With machine learning-driven targeting and budget optimisation, Advantage+ campaigns enable brands to scale their visibility and performance effortlessly, even during high-competition seasons like sales events.

Why Choose This Tool:

• Hands-free optimisation: AI-driven placement, targeting, and budget adjustment reduce manual setup.
• Better cost efficiency: Advertisers often see 7–13% lower cost per acquisition compared to traditional campaigns

Best Features:

• Automated audience expansion (Advantage+ Audience)
• Real-time creative and placement testing (up to 150 variations per ad set)
• Dynamic product catalog integration
• Seamless in-Meta purchasing experience

Pricing:
Works on standard Facebook Ads budget (you pay only for ad spend; no extra subscription fee)

Google Performance Max

Image Source: Google Performance Max

Google Performance Max is an all-in-one campaign type that allows e-commerce brands to advertise across all Google properties — including Search, YouTube, Display, Gmail, Discover, and Maps — using a single campaign. It uses real-time signals, machine learning, and your asset inputs (images, headlines, videos) to optimise towards conversions and sales goals.

For branding, Performance Max helps reach potential customers at multiple touchpoints throughout their buyer journey. For marketing performance, it drives high-intent traffic and purchases by matching the right products to the right audience at the right time. It’s particularly powerful for new product launches and scaling campaigns across Google’s full ecosystem. Beyond e-commerce, the largest efficiency gains for service-based and non-retail companies often come from specialised AI B2B lead generation platforms that automate prospecting, personalise outreach, and streamline the entire sales pipeline.

Why Choose This Tool:

• Unified reach: Manage all ad channels with one campaign and one budget.
• Efficiency gains: Expect average CPCs around $0.68, lower than traditional Search campaigns, thanks to AI optimisation.

Best Features:

• Smart Bidding optimised for sales, leads, and value
• Asset-based creatives across video, display, search, and more
• Real-time adjustments and placement across Google’s networks
• Performance dashboards with insights on strong/weak assets

Pricing:
Pay-per-click (PPC) or pay-per-conversion— budget entirely determined by your bid strategy.

AdCreative.ai

Image Source: AdCreative.ai

AdCreative.ai is an AI-powered platform that generates high-converting ad creatives for platforms like Facebook, Instagram, Google, and LinkedIn. E-commerce brands can input basic campaign goals and branding guidelines, and the tool will automatically create multiple versions of static and video ads optimised for performance.

It’s especially useful for maintaining visual consistency across campaigns while significantly reducing creative production time. With real-time scoring and predictive performance metrics, AdCreative.ai helps marketers quickly identify which visuals are most likely to succeed, allowing for data-driven branding decisions and more effective ad testing.

Why Choose This Tool:

• Conversion-aware assets: AI rates each creative’s predicted performance to guide selections.
• All-in-one creative suite: Includes banner/video generation, image editing, background removal, and copywriting.

Best Features:

• Visual and video ad generator tailored to your brand
• AI-powered copywriting using proven frameworks
• Conversion “creative scoring” feature
• Image editing utilities: background removal, upscaling
• Branded templates for multi-platform advertising

Pricing:

Image Source: AdCreative.ai

Pencil

Image Source: Pencil

Pencil uses AI to generate video ads and creative concepts that are aligned with your brand voice and goals. It can learn from your past winning ads and iterate on new variations, helping brands produce and test creatives faster than traditional design workflows.

For e-commerce, Pencil excels in creating thumb-stopping videos optimised for social and performance marketing. It supports branding by helping businesses tell a consistent and compelling story, while also boosting ad relevance, engagement, and return on ad spend (ROAS) through automated A/B testing and insights.

Why Choose This Tool:

• Data-first learning: Ideal for accounts spending $5K+/month— AI learns from past ads to optimise creative output.
• Creative integration: Integrates with Photoshop, Figma, Adobe Firefly, and Runway Gen4 for tailored asset creation.

Best Features:

• Automated ad asset generation with brand templates
• Predictive performance engine based on historical data
• Enterprise onboarding and insights for agencies
• Integrations: Figma, Photoshop, Adobe, Runway
• Unlimited users and creative scale on higher plans

Pricing:

Image Source: Pencil

Mailchimp AI

Image Source: Mailchimp AI

Mailchimp’s AI-powered tools enhance your email marketing by automating content creation, personalising campaigns, and optimising send times for maximum impact. It helps you segment your audience more effectively and recommends tailored content ideas based on user behavior and engagement patterns.

With AI-generated subject lines, on-brand copy suggestions, and smart scheduling, Mailchimp empowers you to deliver timely, relevant emails that resonate. It turns customer insights into meaningful messaging, making your email marketing not just faster, but smarter and more connected to your audience.

Why Choose This Tool:

• Flexible scaling: Start free, upgrade as contact lists grow, or use pay‑as‑you‑go credits for occasional senders.
• Built‑in automation and creative AI: Includes content suggestions, email personalisation, behavioral targeting, and more.

Best Features:

• Free plan with 500 contacts and 1,000 sends/month
• Template library, email builder, forms & landing pages
• Essentials: A/B testing, 24/7 support (~$13/month for 500 contacts)
• Standard: Retargeting ads, custom automation, advanced reporting (~$20/month)
• Premium: Unlimited contacts, multivariate testing, phone support (~$350/month)
• Pay‑As‑You‑Go: Credit‑based sending for irregular email usage

Pricing:

Image Source: Mailchimp AI

Runway ML

Image Source: Runway ML

Runway ML is an AI-powered video editing and content creation platform that allows e-commerce brands to produce high-quality promotional videos, product showcases, and branded content with minimal effort. It offers features such as text-to-video generation, background removal, motion tracking, and style transfer, making it ideal for dynamic ad creatives and storytelling.

Runway ML empowers brands to create studio-quality video ads without a large production team, enabling faster turnaround for campaigns and greater creative freedom. This supports branding by bringing products to life visually and enhancing emotional resonance through visually rich, compelling narratives.

Why Choose This Tool:

• Credit‑based flexibility: Pay only for what you use—great for occasional editors and scalable for teams.
• Progressive tiers: From free plans to credit‑based Standard, Pro, Unlimited, and custom Enterprise editions.

Best Features:

• AI video/audio editing: Gen‑4 Turbo, background removal, voiceover tools
• Image generation: Gen‑4/Gen‑3 Alpha, upscaling, editing
• Collaborative workspace with asset sharing and version control
• Export options up to 4K
• Mobile and desktop access

Pricing:

Image Source: Runway ML

Pika Labs

Image Source:  Pika Labs

Pika Labs specialises in AI-generated motion visuals and video content, enabling marketers to convert static images or ideas into engaging short-form videos. It’s ideal for e-commerce businesses looking to stand out in social media feeds, product launches, or seasonal campaigns with visually striking animations and effects.

Pika Labs makes it easy to produce video content at scale while maintaining a unique brand aesthetic. For marketing ads, it helps create scroll-stopping visuals that capture attention, drive engagement, and reinforce brand identity — all without requiring technical video-editing skills.

Why Choose This Tool:

• Transparent, scalable credit plans: Choose from free to unlimited tiers based on your video output needs.
• Rich creative options: Offers multiple generation models, effects, and commercial usage rights even on the Free tier.

Best Features:

• Multiple AI models (1.0, 1.5, 2.1, 2.2, Turbo, Pro)
• Effects: Pikadditions, Pikaswaps, Pikaffects
• Supports text-to-video, image-to-video
• Commercial usage rights and watermark-free downloads
• Daily/Monthly credit system— or unlimited on Pro

Pricing:

Image Source:  Pika Labs

Looka

Image Source: Looka

Looka is an AI-powered branding platform that helps e-commerce businesses design logos, build brand kits, and create a cohesive visual identity within minutes. With easy-to-use customisation tools and brand mockups, Looka empowers even non-designers to generate professional-looking brand assets, including color palettes, font pairings, and social media kits.

Why Choose This Tool:

• Logo-only or full-brand flexibility: Buy just the logo, or grab the full kit with annual access.
• Comprehensive assets for brand launch: Includes logo files, templates, color palettes, social media graphics, business cards, and even a basic website builder.

Best Features:

• AI-generated logos with editable layouts, colors, icons
• Export high-res files (PNG, SVG, EPS, PDF)
• Brand Kit: social templates, business cards, email signatures, brand guidelines
• Website builder included in package
• Transparent one-time logo purchases or annual subscriptions for full kits

Brandmark.io

Image Source: Brandmark.io

Brandmark.io provides automated tools to generate logos, business cards, pitch decks, and brand assets based on your business name and a few keywords. It’s particularly useful for creating a full suite of branding materials in a unified style, making it easier for e-commerce brands to maintain visual consistency across ads, emails, and product pages.

With a focus on minimalism and clean design, Brandmark.io helps businesses project a modern, professional identity that enhances ad visuals and strengthens brand messaging across all marketing touchpoints.

Why Choose This Tool:

• All-in-one branding packages: Choose between simple logos or detailed design kits with collateral.
• Designer-grade outputs: Higher tiers include editable SVG/EPS files, brand guides, and real-world usage examples.

Best Features:

• Instant AI logo generation with style variations
• Formats: PNG, SVG, EPS
• Designer export: brand guide, source files, icons, stationery
• The Enterprise tier offers custom concepts and professional support

Pricing:

Image Source: Brandmark.io

Analytics and Insights

Being curious about your shop status is normal. It helps identify what you should and should not do. These are AI-powered tools that analyse your websiteʼs data to improve its quality. You can use this to check your account and get help with smarter decisions. Increase your sales and grow your shop with data-driven insights.

Google Analytics with GA4 (AI-integrated)

Image Source: Google Analytics with GA4 (AI-integrated)

Google Analytics 4 (GA4) is an AI-driven analytics platform that helps businesses understand how customers interact across websites, apps, and campaigns. It gathers data from multiple touchpoints to uncover trends, user behavior, and performance gaps, turning complex metrics into meaningful insights.

With built-in predictive analytics and customisable reports, GA4 supports smarter decision-making around marketing, content, and user experience. Whether you’re tracking sales funnels or traffic sources, it helps you fine-tune your digital strategy and strengthen your online presence with data-backed confidence.

Why Choose This Tool:

• Free-to-use with powerful baseline: Automatically captures key engagement events and integrates deeply with Ads and BigQuery.
• Enterprise-grade option available: GA4 360 provides reliability and scale for large sites (up to billions of events).

Best Features:

• Cross-platform tracking (web + app) with auto event detection
• Predictive analytics: churn, lifetime value, purchase probability
• Explorations for funnels, path analysis, and segment insights
• Audiences for remarketing across Google Ads
• BigQuery integration for custom analytics

Shopify Magic

Image Source: Shopify Magic

Shopify Magic combines AI capabilities with Shopify’s native analytics to provide smart suggestions, automated content generation, and actionable insights for online store owners. It can recommend optimised product descriptions, email subject lines, and blog ideas based on store performance and customer behavior.

From an analytics standpoint, Shopify Magic helps merchants understand trends in product performance, customer purchasing behavior, and seasonal demand, enabling more data-informed decisions around marketing, inventory, and merchandising. It’s a practical tool for turning data into creative and strategic action directly within the Shopify ecosystem.

Why Choose This Tool:

• All-in-one commerce suite: Includes store builder, payments, point-of-sale, and integrated checkout.
• Extensive ecosystem: Access 8,000+ apps, themes, AI tools, and global storefront capabilities.

Best Features:

• Drag-and-drop store editor with customisable themes
• Integrated Shopify Payments, multi-currency support, and fraud protection
• POS for real-world retail alongside online sales
• AI apps: product description generator, visual search, personalised retargeting
• Customer conversion tools: Shopify Inbox, automated email, chatbots
• Built-in analytics, reporting, and exportable data

Pricing:

Image Source: Shopify Magic

Triple Whale

Image Source: Triple Whale

Triple Whale is a powerful e-commerce analytics platform that centralises data from multiple sources — Shopify, Meta Ads, Google Ads, TikTok, Klaviyo, and more — into a real-time, unified dashboard. It provides detailed insights into ROAS, customer lifetime value (LTV), attribution, and profitability at both the product and campaign levels.

For e-commerce brands, Triple Whale simplifies complex data into clear, actionable metrics, helping marketing and leadership teams optimise ad spend, product performance, and growth strategies. Its predictive analytics and cohort tracking features make it a must-have tool for scaling performance marketing with confidence.

Why Choose This Tool:

• Real-time, AI-driven analytics: Get instant detection of anomalies, campaign insights, and ad creative performance.
• Flexible GMV-based pricing: Choose a plan that scales with your revenue, with unlimited users, stores, and AI agents included.

Best Features:

• Unified dashboard across Shopify, Facebook, Google, TikTok, email, and SMS
• Moby Agents: AI analytics, trend alerts, cohort spotting, forecasting
• Creative Cockpit: evaluate ad creative performance
• Deep attribution (at the account and creative level)
• No-code dashboards, BI tools, and Sonar optimise for retargeting
• Mobile app, benchmarks, and anomaly detection

Pricing:

Image Source: Triple Whale

Summary and Conclusion

Running an e-commerce business involves wearing many hats — from managing inventory and answering customer queries to creating engaging content and keeping up with ever-evolving industry trends. While the outcome can be incredibly rewarding, the journey often feels overwhelming. That’s where artificial intelligence comes in — not to replace you, but to assist you.

AI is rapidly transforming the e-commerce landscape. According to DemandSage, nearly 50% of businesses have already adopted AI to streamline operations. It’s no surprise — AI tools can boost customer satisfaction by 25%, increase revenue by at least 20%, and reduce operational costs by an average of 8%. When used strategically, AI becomes more than just a tool; it becomes your ally in scaling your business sustainably.

However, to truly harness the power of AI and other modern strategies, it’s crucial to equip yourself with the right knowledge and skills. That’s where the Certified Ecommerce Specialist (CES) Programme comes in. Whether you’re starting or looking to scale, this programme empowers you with proven strategies, tools, and frameworks to grow your e-commerce business confidently.

Participants who complete the programme with at least 75% attendance and pass all assessments will be awarded the Certified Ecommerce Specialist (CES) certificate — a credential that demonstrates your expertise in managing and scaling successful online businesses.

Take the next step in building a smarter, more resilient e-commerce business — with AI on your side and a certification that sets you apart.