Ecommerce Marketplace Strategy Fundamentals Workshop

Workshop Description

This preview session introduces offline retailers to key ecommerce strategies for setting up, optimising, and managing an online store in Southeast Asia’s most prominent marketplaces, Shopee and Lazada. In this interactive session, participants will learn foundational marketplace skills, develop practical approaches to targeting customers, and get a taste of designing promotional campaigns.

Engaging quizzes, hands-on activities, and real-world examples will guide participants through essential elements of ecommerce marketplace management, giving them insights to drive growth and prepare for the full 2-day course.

Workshop Objectives

By the end of this session, participants will:

1. Understand key elements of Southeast Asia’s marketplace ecosystems.
2. Learn effective store setup and optimisation practices on Shopee and Lazada.
3. Develop basic customer segmentation strategies using marketplace data.
4. Experience designing a marketplace campaign

Target Audience

Offline retailers, entrepreneurs, ecommerce managers, marketing specialists, and business owners who want to expand their business online and gain a competitive advantage in the regional marketplace.

Instructor

Frequently Asked Questions (FAQs)