Equinet Academy
Trainer's Bio
Jethro Xu is the Founder of JET.AVE, Agency Head at Metric Digital, and fractional Chief Marketing Officer at several startups. With close to two decades of experience in marketing and ecommerce, Jethro has helped build and scale many ecommerce storefronts, both for himself and his clients. His ecommerce experience is varied, and ranges from consumer electronics and movie paraphernalia, to flowers and healthcare products, and everything in between! His portfolio of ecommerce clients also includes companies at every stage of business maturity, from startups with a single product, to established multinational brands trying to expand into new markets.
Jethro’s career began in retail and event marketing, using traditional marketing methods to drive sales at brick and mortar stores or exhibition booths. As one of the earlier adopters of digital channels and platforms, he quickly found himself taking on clients in the OG ecommerce space – blog shops. Since then, he has continuously grown his arsenal of marketing and ecommerce strategies in order to stay ahead of the constantly evolving ecommerce landscape.
With Jethro’s guidance and support, his clients have seen consistent growth for their ecommerce businesses, with year-over-year revenue increasing by anywhere from 2x to 10x within the first year of working together. He has also helped his clients establish ecommerce presences on 4 continents (North America, Europe, Asia, and Australia). As a firm believer in efficiency, Jethro’s approach favours the use of automation and data-driven optimisations, streamlining processes, reducing inefficiencies, and eliminating the need for guesswork.
As an experienced trainer and mentor, Jethro has crafted and run courses that specialise in helping businesses which already have an ecommerce presence to further hone and improve their ecommerce strategy, whether this is through the use of audience expansion, new market penetration, or the use of a holistic omnichannel marketing approach to reduce leaks in their sales funnel.
In his free time, Jethro serves as a mentor to young entrepreneurs and business owners, and volunteers his marketing and ecommerce expertise to non-profits and charitable organisations.
Testimonials
Jethro had a wealth of knowledge and expertise, evidently from his 19 years in the marketing field. He was able to keep myself and the class highly engaged with relevant and latest real-world examples. I truly enjoyed his method of teaching as he was able to explain concepts well to varying degrees, even to other students who are new to marketing. I really appreciate how he also relates the examples to our fields, in order for us to learn and apply the information better. Jethro was also able to answer all of our questions well and succinctly. Overall, I had a great learning experience and would recommend the class and himself as the trainer to peers who are interested in learning email marketing. I feel more confident after the class to start applying what I was taught to my use case.
Course Taken:
Email Marketing & Marketing Automation, 2026
“The course covered many useful concepts that are applicable to my daily work. Jethro was a great trainer and kept the sessions engaging throughout. I’ve already started using some of the concepts learned, which helped increase our social media following and improve our website content and SEO strategy.”
Course Taken:
WSQ Performance Marketing Strategy (Lead Generation), 2026
Courses Jethro Xu Facilitates
List, Promote, and Sell on Shopee & Lazada with Confidence
Generate High-Quality Leads with Strategic Performance Marketing
Accelerate Your Ecommerce Success in Just 7 Days. Master the skills to build, optimise, and scale your ecommerce business through hands-on training.
Become a competent digital marketer through hands-on learning and real-world project assignments. Tap on our network of hiring partners to showcase your portfolio and land a job in digital marketing.
Implement Advanced SEO Techniques to Outrank Your Competitors
Build and Execute Advanced Ecommerce Strategies That Drive Growth
Acquire real world digital marketing skills through hands-on application. Learn and be mentored by digital marketing expert practitioners
Translate Google Analytics 4 Data into Smarter Marketing Decisions
Create High-Impact Email Campaigns with Marketing Automation
Take the Leap Towards Professional Excellence
Join a growing community of professionals and business leaders equipped with practical skills and confidence to succeed in an ever-changing digital economy.