Equinet Academy
Ecommerce Marketplace Strategy Fundamentals Workshop
Workshop Description
This preview session introduces offline retailers to key ecommerce strategies for setting up, optimising, and managing an online store in Southeast Asia’s most prominent marketplaces, Shopee and Lazada. In this interactive session, participants will learn foundational marketplace skills, develop practical approaches to targeting customers, and get a taste of designing promotional campaigns.
Engaging quizzes, hands-on activities, and real-world examples will guide participants through essential elements of ecommerce marketplace management, giving them insights to drive growth and prepare for the full 2-day course.
Workshop Objectives
By the end of this session, participants will:
- Understand key elements of Southeast Asia’s marketplace ecosystems.
- Learn effective store setup and optimisation practices on Shopee and Lazada.
- Develop basic customer segmentation strategies using marketplace data.
- Experience designing a marketplace campaign
Target Audience
Offline retailers, entrepreneurs, ecommerce managers, marketing specialists, and business owners who want to expand their business online and gain a competitive advantage in the regional marketplace.
Session Outline
- Objective: Set expectations and introduce the course’s goals.
- Content: Overview of e-commerce platforms in Southeast Asia, emphasising Shopee and Lazada.
- Activity: Quick group discussion on participants’ prior experience with e-commerce and marketplaces.
- Objective: Provide foundational knowledge of Southeast Asia’s marketplace landscape.
- Content:
- Overview of Lazada and Shopee, covering platform structures and features.
- Key differences and benefits for offline retailers moving online.
- User engagement dynamics unique to each platform.
- Interactive: Quick quiz on marketplace features to assess participant understanding.
- Objective: Teach basics of setting up and optimising a marketplace store.
- Content:
- Essential steps for store setup, from inventory to storefront presentation.
- Optimisation tactics: SEO for product listings, visual appeal, and descriptions.
- Best practices in managing operations on Shopee or Lazada.
- Interactive: Practical activity to create a mock product listing with a focus on titles, images, and descriptions.
- Objective: Explain customer segmentation and targeting methods.
- Content:
- Types of customers commonly found on marketplaces.
- Basics of segmentation and tools available on marketplaces for customer analysis.
- Interactive: Group activity where participants create a simple customer segmentation strategy for a hypothetical product.
- Objective: Introduce key elements of campaign creation on e-commerce platforms.
- Content:
- Basics of designing promotional campaigns to engage marketplace audiences.
- Aligning campaign objectives with marketplace algorithms for visibility.
- Real-world example: A successful promotional campaign on Shopee or Lazada.
- Interactive: Brainstorming session where participants outline a campaign idea, defining objectives, target audience, and strategies. Brief group presentations with feedback.
- Objective: Summarise the session, answer questions, and introduce the full course.
- Content:
- Recap of key takeaways from the preview session.
- Information on the full 2-day course, including registration and topics covered.
Instructor
- Ecommerce Strategist and Digital Marketing Mentor
- Fractional CMO for High-Growth Startups Across 4 Continents
- Founder of JET.AVE and Agency Head at Metric Digital
Frequently Asked Questions (FAQs)
Yes, this session is designed for individuals new to marketplaces like Shopee and Lazada, with no prior experience required.
Participants will gain foundational knowledge in marketplace setup, customer segmentation, and promotional campaigns, providing a preview of the skills covered in the full 2-day course.
Bring a laptop for hands-on activities
No, this is a condensed version of our full course. For a comprehensive understanding and skill application, we recommend enrolling in the full program.
