“Equinet’s courses gave me the practical insights I needed to level up my digital marketing skills. The trainers, being industry professionals, provided real-world advice that I could immediately apply to my career, helping me achieve real results.”
After spending over two decades in the insurance industry, Cathie Chew made a significant career shift. Having worked with Prudential for 23 years and 8 months, she left her corporate role to become a full-time caregiver for her husband. However, her journey didn’t stop there—Cathie later became a self-published author, speaker, and trainer in insurance-related claims. Seeking to strengthen her knowledge in digital marketing, she enrolled in Equinet Academy’s courses, which proved to be a game-changer in her professional development.
A Learning Experience Backed by Industry Experts
One of the aspects Cathie found most valuable about Equinet’s training was the expertise of the trainers. “The trainers are practitioners themselves,” she shared. “It gives me confidence knowing that I am learning from professionals who are actively involved in the industry.” This real-world experience translated into practical insights that went beyond textbook knowledge. The trainers not only taught digital marketing strategies but also provided real-world case studies and actionable shortcuts—such as using keyword research tools and content marketing frameworks—that Cathie could immediately apply.
Practical Strategies That Made a Difference
Through her content marketing and digital integrated marketing courses, Cathie gained a deeper understanding of audience engagement strategies. She particularly appreciated the structured approach to keyword research and search engine optimisation (SEO), which were new concepts for her. “The cheat sheets and keyword research techniques were refreshing and vital for my move into content marketing,” she noted. The courses also provided Cathie with direct access to trainers even after completion. She recalled reaching out to one of her trainers, Tom Go, for advice on designing an effective e-poster for an upcoming event. With his guidance, Cathie successfully launched a live-streaming program that attracted over 100 attendees and increased interest in her book, ‘From Raw Meal to Real Deal.’
Seamless Learning, Even During a Pandemic
Cathie’s training experience at Equinet was further enhanced by the smooth administrative process and well-organised course delivery. Despite attending classes remotely during the pandemic, she found the sessions highly interactive and engaging. “Even though it was synchronous learning, the trainers managed the sessions seamlessly. There was no stress, and class participation was encouraged,” she explained. Equinet’s post-course support also stood out for Cathie. The academy provided various touchpoints for students to seek additional help, including direct trainer communication, LinkedIn Insider discussions, and refresher courses. This extended support system ensured that learners could reinforce their understanding long after the course ended.
A Strong Impression of Equinet Academy
Reflecting on her journey with Equinet, Cathie believes the academy is an underrated player in the digital marketing education space. She emphasised how many training providers only scratch the surface, while Equinet focuses on equipping professionals with in-depth, practical knowledge. “Equinet has the right positioning,” she said. “It has the potential to become the face of the digital economy.”
Final Thoughts
For Cathie, the courses at Equinet Academy were more than just educational programs—they were a stepping stone to applying digital marketing effectively in her career. With newfound confidence in content marketing and digital strategy, she continues to expand her reach as an author and trainer. If you’re looking to upskill in digital marketing with industry-relevant training, Equinet Academy provides a robust learning experience tailored for professionals at all levels. Like Cathie, you can gain the practical knowledge needed to thrive in today’s evolving digital landscape.
