Equinet Academy
Introduction to SEO | How Websites Rank on Page #1 of Google Search Engine – Workshop
Workshop Description
This 4-hour introductory Search Engine Optimisation (SEO) workshop provides a bite-sized yet comprehensive overview of SEO.
Through a combination of theory lectures and a short hands-on practical session, you will understand the mechanics of how authoritative websites, like Amazon, Lazada, and Harvey Norman, rank on the first page of Google.
By the end of this workshop, you will also be able to implement basic on-page SEO to boost a website’s ranking position on the organic search engine results pages.
Workshop Outline & Takeaways
- What is SEO and why it matters
- Dissecting the search engine results pages
- How search engines work
- SEO case studies
- Why keyword research is important
- How to conduct basic keyword research
- How to implement basic on-page SEO
- Why backlinks are important
- How to rank on Google
Who Is This Workshop For?
- Business owners, entrepreneurs and self-employed who would like to garner more organic website traffic and leads
- Marketers looking to gain a fundamental overview of SEO and how to apply this strategy in their day-to-day scope of work
- Working professionals who want to learn more about SEO or explore a career change in digital marketing
