Introduction to SEO | How Websites Rank on Page #1 of Google Search Engine - Workshop

SEO Workshop - Learn how to Rank on Search Engine | Equinet Academy

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Workshop Description

This 4-hour introductory Search Engine Optimisation (SEO) workshop provides a bite-sized yet comprehensive overview of SEO.

Through a combination of theory lectures and a short hands-on practical session, you will understand the mechanics of how authoritative websites, like Amazon, Lazada, and Harvey Norman, rank on the first page of Google.

SEO Workshop - Rank like authoritative websites on search engines — SEO Workshop – Rank like authoritative websites on search engines

By the end of this workshop, you will also be able to implement basic on-page SEO to boost a website’s ranking position on the organic search engine results pages.

Workshop Outline & Takeaways

What is SEO and why it matters
Dissecting the search engine results pages
How search engines work
SEO case studies
Why keyword research is important
How to conduct basic keyword research
How to implement basic on-page SEO
Why backlinks are important
How to rank on Google

Who Is This Workshop For?

Business owners, entrepreneurs and self-employed who would like to garner more organic website traffic and leads
Marketers looking to gain a fundamental overview of SEO and how to apply this strategy in their day-to-day scope of work
Working professionals who want to learn more about SEO or explore a career change in digital marketing