3-Hour Kickstart Your Ecommerce Business Workshop

Workshop Overview

Ever wondered how to launch and grow a successful online business that attracts customers and drives real sales

Feel intimidated by all the ecommerce jargon and wonder how you can take an existing business from offline to online? Are you an aspiring entrepreneur with a great idea you want to test? Or a current employee who is looking to test out your potential side income hustle on marketplaces?

In this 3-hour workshop, you’ll explore the fundamentals of e-commerce, discover how online marketplaces work, and learn easy and practical tips to navigate selling and campaign tactics.   

Why Attend This Workshop?

✔ Explore core ecommerce concepts — business models, platforms, listings, and operations

✔ Understanding online selling on marketplaces like Shopee and Lazada – Seller Centre

✔ Understand basic ecommerce performance metrics & best practices

✔ Participate in guided, hands-on activities that help you formulate your ecommerce strategy

✔ Preview the frameworks and skills covered in our full E-Commerce courses

Workshop Outline

This 3-hour session is designed to give you a practical introduction to e-commerce and marketplace selling. You’ll learn more about the ecommerce marketplace ecosystem and what it takes to attract customers, while interpreting basic performance metrics to improve sales. With a blend of theoretical knowledge and hands-on activities, it will help to reinforce core ecommerce concepts and empower participants to confidently build a good foundation to take their business online.

• Understand the fundamentals of e-commerce business models and platform selection
• Understand marketplace model selling on Lazada and Shopee with their respective Seller Centre and core operational workflow to order fulfilment.
• Understand basic ecommerce performance metrics & best practices
• Guided Hands-on Demonstration of Product Listing & Operations Setup
• Guided Hands-on activity to optimise your Product Listing and craft your ecommerce strategy
• Learn basic promotional strategies including vouchers, bundles, and free-shipping incentives

Workshop Highlights

This session gives you a foundational experience of what it’s like to run and grow an online business effectively using e-commerce tools and marketplace strategies.

✔ Explore marketplace features that make online selling accessible and scalable

✔ Learn how to design product listings that improve visibility and conversions

✔ Learn how to structure promotions that engage and convert customers

✔ Discover beginner-friendly tips for operations, logistics, and customer experience

✔ Gain a step-by-step roadmap for launching and improving your e-commerce presence

Who Should Attend

This workshop is ideal for professionals, entrepreneurs, small business owners, marketers, and anyone interested in launching or growing an e-commerce business. If you’re new to online selling or seeking to understand the ecommerce marketplace jargon you hear around, this session with a blend of theoretical knowledge and hands-on activities will help to reinforce core ecommerce concepts and empower participants to more confidently kickstart their online selling journey.

What You’ll Walk Away With

• Knowledge Quiz on ecommerce key concepts and marketplace model selling
• Your first optimised product listing built during the workshop
• Practical experience in product management, basic promotion targeting, and performance tracking
• A clearer understanding of how to craft your ecommerce strategy