3-Hour Intro to AISEO (SEO, AEO & GEO) Workshop

Artificial Intelligence is rapidly changing how customers discover businesses online. Increasingly, users are asking ChatGPT, Gemini, Claude and other AI assistants for recommendations instead of relying solely on traditional Google searches.

This workshop introduces the foundations of AI Search Optimisation (AISEO), Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO). Participants will learn how AI systems retrieve information, evaluate authority, and generate recommendations, as well as practical strategies businesses can implement to improve their visibility across AI-driven platforms.

Rather than focusing purely on theory, the workshop combines industry observations, real-world examples, interactive activities and a guided hands-on demonstration using ApexIntent.
 

Why Attend?

By the end of this workshop, participants will be able to:

✔ Understand how AI assistants retrieve and recommend information
✔ Differentiate between SEO, AEO and GEO
✔ Understand why AI visibility extends beyond Google rankings
✔ Learn how AI evaluates websites, entities, citations and community signals
✔ Analyse AI-generated recommendations using real business examples
✔ Interpret AI visibility reports using ApexIntent
✔ Identify practical opportunities to improve AI discoverability
✔ Develop an introductory AI visibility roadmap for their organisation
 

What You’ll Learn

Module 1 — The Search Shift

✔ How search behaviour has evolved
✔ AI becoming the first customer touchpoint
✔ Industry observations from Tech Week Singapore and GITEX Asia
✔ The expanding search ecosystem beyond Google

Module 2 — Understanding AI Recommendations

✔ Retrieval
✔ Evaluation
✔ Synthesis
✔ Recommendation
✔ Understand why some businesses are consistently recommended while others remain invisible

Module 3 — GEO Fundamentals

Learn the core pillars influencing AI visibility:

✔ Website Quality
✔ Entity Authority
✔ Citations & Mentions
✔ Reviews & Reputation
✔ Community Visibility

Module 4 — Measuring AI Visibility

Introduction to ApexIntent

Participants will learn to interpret:

✔ GEO Score
✔ Mention Rate
✔ Sentiment
✔ Intent Coverage
✔ Competitor Analysis
✔ Topic Clusters
✔ Community Mentions
✔ Action Plans

Module 5 — Enterprise Case Study

Using a real Singapore business, participants will explore:

✔ Website enhancement
✔ Content strategy
✔ Topic clustering
✔ AI content mapping
✔ Reddit & community mentions
✔ AI recommendation opportunities

Module 6 — Guided Workshop

Participants will:

✔ Run an ApexIntent Lite Scan
✔ Review their AI visibility
✔ Interpret reports
✔ Identify opportunities for improvement

Interactive Activities

The workshop includes:

✔ AI Search Kahoot Quiz
✔ Live Demonstrations
✔ Guided ApexIntent Walkthrough
✔ Enterprise Case Study
✔ Q&A Session
 

This workshop is suitable for:

• Business Owners
• Marketing Managers
• Digital Marketers
• SEO Professionals
• Agencies
• Consultants
• Startup Founders
• Product Managers
• Anyone interested in AI-powered search and digital visibility

Prerequisites

No prior AI or SEO knowledge is required.

Participants should have:

• Basic web browsing skills
• A laptop for the hands-on demonstration (recommended)
• A business website (optional, for the guided exercise)

About the Trainer

Soon Yujian | SEO Lead, iTechStudio

Yujian has worked across education, healthcare, professional services and e-commerce, helping organisations improve both traditional SEO performance and emerging AI visibility.

Drawing from industry observations at Tech Week Singapore and GITEX Asia, this workshop combines practical SEO experience with the latest developments in AI search, answer engines and generative search optimisation.