Marc Chitran

Trainer's Bio

Marc Chitran is a seasoned designer, skilled in both traditional and modern design disciplines. His experience encompasses interior, industrial, and furniture design, as well as UX/UI, interaction, and graphic design, including branding and illustration.

This unique blend of physical and digital design allows him to approach creative challenges with innovation, critical thinking, and effective problem-solving.

Marc’s work is characterised by user interfaces that seamlessly merge aesthetics and functionality, providing end-users with meaningful experiences throughout their user journeys.

Professional Experience

As a product designer, Marc is experienced in conducting extensive and thorough research, which he translates into rapid high/low fidelity wireframing and prototyping. Combined with usability testing, this approach enables him to successfully launch a diverse range of digital products, including eCommerce websites, web applications, mobile apps, and custom software solutions. These products are designed to help businesses and companies achieve their business goals.

Marc also incorporates powerful digital persuasion strategies, such as the anchoring principle, scarcity principle, cross-selling, and social proofing, to optimise user interfaces.

This approach has led to significant improvements in digital growth metrics, including increases in quote-to-conversion rates through higher click-through rates and reduced drop-off/abandon-cart rates.

Furthermore, Marc enhances online visual aesthetics by creating extensive collections of design assets, such as marketing collateral such as EDMs and Ad-Creatives. These assets are utilised in marketing campaigns and initiatives internationally.

Training Philosophy

Marc believes in a hands-on, project-based approach to learning Figma. By combining practical exercises, real-world case studies, and visual demonstrations, he aims to foster a deep understanding of the software’s capabilities.

He emphasises the importance of iterative design, user-centered thinking, and effective collaboration.
Marc strives to create a supportive and engaging learning environment where students can experiment, learn from feedback, and build confidence in their design skills.

Key Achievements

• Product Design (UX / UI) – Key member of multiple, cross-border, cross-functional and collaborative design teams
• Software Launch – Learning Management Software (LMS)
• Software Launch – Artificial Intelligence Software
• Software Launch – Home-Cooked Food Ordering & Delivery Platform
• Client Work – Customised B2B, B2C and DTC eCommerce Websites
• FWD CEO Springboard Innovation Challenge 2022 – MicroInsurance Mobile Payments Software [FWD Level Up] – First Prize Winner
• 2021 Future Enterprise of the Year Award Winner – FWD Group, Member & Key Contributor

Certifications & Qualifications 

Formal Education

• Diploma In Interior Design (DID) – Singapore Polytechnic
• Specialist Diploma In Design & Make – Nanyang Polytechnic

Professional Certification (NTUC Learning Hub)

• Associate UX/UI Designer (Capstone 1-4)
  
• Software Development Lifecycle (SDLC) And Software Testing
  
• Certified Usability Analyst (CUA)
  
• Certified Digital Persuasion Analyst (CDPA)