Lin Xuanbin

Trainer's Bio

With 11+ years of digital marketing experience under his belt, Xuanbin’s career has spanned MNCs, private companies, and government agencies across Technology, Financial Services, Media, Recruitment, and International Trade industries.

Xuanbin’s expertise lies in Paid Media, managing millions of dollars in ad spend across the Asia Pacific region across Paid Search, Paid Social, and Display. A revenue marketer, Xuanbin is highly experienced in the areas of budget planning and performance marketing to maximise ROI and business results. A hands-on digital marketing leader, Xuanbin is also well-versed in web analytics, marketing automation, and website management.

Having been on both brand and agency sides, Xuanbin strongly believes in empowering brand marketers with a deeper understanding of the digital marketing landscape to achieve better alignment with their agencies, maximising the potential of their partnerships and businesses through digital marketing.

During his stints in award-winning global media agencies, Xuanbin planned and strategised digital marketing campaigns over the Asia Pacific region for some of the world’s largest companies. Some of which included Hotels.com, SAP, MINI, and Laneige.

Testimonials

“Lin Xuanbin is highly knowledgeable and patient, and his calm approach helped guide me through the final assessment. Through the modules I learned at Equinet, I felt well equipped with practical skills. The training gave me the confidence to start freelancing in digital marketing.”

Course Taken:
WSQ Google Ads Strategy and Optimisation

Sylvia Chan

“I think I can for sure make better ads and improve my business. XB was a great coach and very relatable, giving us insights on how to maximise our marketing dollars. I appreciate XB for the time taken to share his relevant experience. He was real, no fluff, relevant to what we need, and able to teach students from different backgrounds. He was very patient with his students as well. I would for sure recommend anyone who is looking for a quick dive into this course!”

Course Taken:
WSQ Google Ads Strategy and Optimisation

Alson Managing Director, Express Autoshine

“The course helped me grasp the concepts better and sets the foundation for implementing it in my work. The trainer was engaging, approachable, and took the time to answer questions, explaining everything clearly and making the content easy to understand. I really enjoyed the session and the overall learning experience was very positive. I have just attended the course and will be implementing it in my work soon.”

Course Taken:
WSQ Google Ads Strategy and Optimisation

Rachel Lim

“My Return-on-Ad-Spend (ROAS) has increased by 40% since I’ve implemented the learnings from Xuanbin’s class, steadily increasing from 508% to 702% within 4 months. Before coming to Xuanbin’s class, I knew very little about what I was doing and left it mostly to guesswork. Within the 2 days in class, I was able to identify the next steps I needed to take as he helped built a strong foundational understanding of how Google Ads works. I would highly recommend this course to Business Owners who are keen to improve their business results!”

Course Taken:
WSQ Google Ads Strategy and Optimisation

Ben Foo Founder, TheFirstFruits.com

“Xuanbin’s Google Ads course was truly transformative! Over the two days, he provided clear, actionable insights that demystified the complexities of Google Ads. His teaching style is engaging, with a perfect balance between theory and hands-on practice. Xuanbin’s real-world examples and tailored advice made the learning process easy to grasp and immediately applicable to my work. By the end of the 2 days course, I felt confident in creating effective campaigns and optimising them for better results. I highly recommend Xuanbin to anyone looking to master Google Ads.”

Benny Neo

“Xuanbin is very patient and exhibits great knowledge in his field. He was able to deliver the course content well and was sincere in his approach.”

Goh Mei Hui

“Xuan Bin is an engaging and patient trainer who understands Google Ads well. He has a passion for teaching and marketing which shows throughout the course. I strongly recommend others who would like to learn more about Google Ads to attend this course.”

Grace Chua

“Xuanbin was well versed in the training and a good trainer who spoke fluently and I was able to keep attentive throughout the entire course.”

Lo Chun Lum

“Before signing up, I have doubts if the course will be useful and whether I can learn new knowledge. But completing the course, I have no regrets signing up. I am satisfied with course conducted by trainer Xuan Bin and picked up useful skills that I believe I can apply in my work. Trainer conducted the course well and explaining the concepts in an applicable way. Strongly recommend anyone to pick up a course from Equinet if you wish to learn about digital marketing.”

Maggie Mok

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