How Valens Lau Evolved Her Career from Design to Digital Marketing Expertise
“The courses don’t just focus on theory. The trainers introduced actual tools and case studies, which helped me understand how digital marketing works in real business situations.”
Valens Lau’s career journey started in design, but her growing interest in marketing led her to explore digital strategies. While pursuing her degree in business and visual communication, digital marketing was just emerging. Recognising the importance of staying ahead, her employer encouraged her to upskill with Equinet Academy.
Why Equinet Academy?
Valens was enrolled in Equinet’s courses, including Digital Marketing and Social Media Marketing, by her employer. She was looking for practical training that would give her real-world applications.
“I chose Equinet Academy because the courses don’t just focus on theory. The trainers introduce actual tools and case studies, which helped me understand how digital marketing works in real business situations,” she shared.
One of the key takeaways from her training was learning how to assess paid advertising performance. “The courses helped me understand key performance indicators in social media marketing. Now, when we run paid ads or work with agencies, I know how to analyse reports and optimise campaigns based on data,” she added.
From Learning to Application
Before her training, Valens relied on agencies to manage paid ads for his company. However, after completing the courses, she knew how to evaluate ad performance and make data-driven marketing decisions.
“The trainers also shared industry secrets, such as the Ads Library, where we can check competitors’ campaigns. These insights aren’t easy to find, and having access to them gave us an edge in planning our own strategies,” Valens explained.
The hands-on approach of Equinet’s courses made a significant impact on her ability to apply what she learned. “The practical exercises were incredibly useful because we didn’t just listen—we actually worked on real marketing tasks during the course,” she said.
Room for Growth: Expanding Course Offerings
While the courses provided a strong foundation, Valens felt they catered more to beginners. “For someone who has been in marketing for a while, the content was quite basic. I would have preferred an intermediate or advanced course to dive deeper into certain topics,” she noted.
She also mentioned the need for more courses on emerging platforms. “The social media course I took focused mostly on Facebook and Instagram, but in B2B marketing, LinkedIn is much more relevant. It would be great if Equinet offered a dedicated LinkedIn advertising course,” she suggested.
Support Beyond the Classroom
Equinet Academy provides continued learning support through refresher courses and LinkedIn networking groups. While Valens was aware of these resources, she hadn’t used them extensively.
“I know that support is available after the course, but I haven’t explored it much. However, it’s great to know that I can reach out if needed,” she said. She suggested that Equinet could better promote these post-course resources to ensure more students take advantage of them.
One standout feature of Equinet Academy was its logistical support. “They provide laptops for students who need them, which is really helpful because I didn’t have to bring my own. Also, the location is convenient—just above the MRT,” Valens shared.
Future Learning: What’s Next?
When asked what courses she would be interested in taking next, Valens highlighted the importance of video content. “Short-form videos like reels are everywhere now. I’d love to see a course on video editing and content creation for platforms like Instagram and TikTok,” she said.
She also emphasised the need for a balance between content creation and editing. “It’s not just about cutting clips; it’s about structuring engaging videos that capture attention in 15 to 20 seconds,” she added.
Final Thoughts
Valens’ journey from design to digital marketing highlights the importance of continuous learning. Through Equinet Academy, she gained the skills to make data-driven marketing decisions and understand the evolving landscape of digital advertising.
“The trainers are very knowledgeable and willing to answer questions. They make the learning experience interactive, which I really appreciated,” she said.
For professionals looking to stay ahead in digital marketing, Valens highly recommends Equinet Academy. “If you want practical training that you can apply immediately, this is the place to go,” she concluded.
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