How Equinet Academy Helped Bryan Goh Stay Ahead in Digital Marketing
“Equinet’s refresher courses kept me updated with the latest marketing trends and tools like GA4. They’ve been invaluable in helping me stay ahead in the fast-changing digital marketing industry.”
“I took all the marketing courses in about 2018-2019, and I only engaged with Equinet Academy for refresher courses. So I asked for permission to redo some of the courses, and there was a three-year period which was extended to me. I was grateful for Equinet for extending the time period for me to actually do the refreshers.”
Bryan Goh, a marketing professional at Great Eastern, has been an Equinet Academy student since 2018. Over the years, he has leveraged Equinet’s courses and refreshers to stay updated with the ever-evolving digital marketing landscape. His journey underscores the importance of continuous learning in a fast-moving industry like digital marketing.
The Value of Refreshers and Real-Time Learning
As digital marketing trends shift, professionals need to stay ahead. Bryan emphasised how valuable the refresher courses were in keeping up with industry changes:
“During the period from 2018-2019 to recently in 2023 or 2024, there have been a lot of changes in terms of marketing trends, especially with AI coming into the picture. I was also surprised to see that when I went into marketing analysis like Google Analytics, it had changed to a new platform – GA4.”
Bryan noted that attending refresher courses allowed him to bridge the gap between old and new marketing methodologies. He specifically found the digital content marketing course by Razy and the social media marketing course by Walter beneficial in refreshing his knowledge.
Support Beyond the Classroom
One key advantage Bryan highlighted was the strong support from Equinet’s trainers:
“I told Razy that I had a role I needed to apply for, and it required a written assignment. He actually took half of his time on a Saturday to look through the assignment with me and helped me make some changes. I was really grateful for his support.”
Beyond the classroom, Bryan also appreciates the accessibility of trainers like Walter, who are always within reach and ready to provide insights.
Suggestions for Course Improvements
Bryan provided constructive feedback on how Equinet can enhance its offerings. One of his key suggestions was recording live sessions for students to revisit:
“I’m not sure when the school started recording live sessions, but I think that’s helpful. There’s a lot to memorize and remember in two days, so having a recording helps.”
Additionally, he suggested incorporating more practical assignments:
“If there were assignments where interested students could practice and then submit them to trainers for feedback, that would be great. Not all courses we take allow us to apply what we learn immediately at work.”
Building a Stronger Community
Bryan also sees value in expanding Equinet’s community initiatives:
“Having more talks by industry experts—whether from branding, client-side, or other areas—would be useful. It keeps us updated on current marketing trends and skills needed in the industry.”
He also proposed incentives to encourage student retention:
“The more courses you take, the more discounts you should receive. It would make ex-students feel appreciated and encourage them to continue learning with Equinet.”
Final Thoughts
Bryan’s experience with Equinet Academy reflects the institution’s commitment to delivering high-quality education and ongoing support for its students. His journey highlights the importance of continuous learning, practical application, and strong industry connections in digital marketing.
“Equinet’s trainers are always helpful, and their courses have been useful in keeping me updated. I would definitely recommend them to others looking to advance their marketing skills.”
For professionals like Bryan, Equinet Academy remains a valuable resource for staying ahead in the dynamic world of digital marketing.
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