“The most impactful aspect of the course was the digital marketing strategy, particularly the end-to-end journey framework. It helped me see beyond traditional advertising models and understand how paid, earned, shared, and owned media can be integrated to amplify reach across the digital space.”
Wendy Yew’s professional journey has been nothing short of dynamic. With a background in show business and event management, her early career was rooted in B2B and B2C event marketing. However, as the digital landscape evolved, Wendy recognised the need to adapt and enhance her skills. Her first role in digital marketing at Singapore Press Holdings exposed her to the early days of Google AdWords, setting the stage for her continuous learning journey.
Recognising the rapid advancements in digital marketing, Wendy enrolled in several courses at Equinet Academy to stay updated with industry trends and refine her expertise. “I signed up for the courses at Equinet to get myself ready and stay up to date on the latest trends, news, and skill sets,” she shares.
The Courses That Made an Impact
Wendy took multiple courses at Equinet, including Digital Marketing Strategy, Digital Advertising, Search Engine Optimisation (SEO), and Digital Marketing Analytics. Among these, she found the Digital Marketing Strategy course to be the most impactful.
“The course helped me understand the end-to-end journey of planning and executing marketing strategies. We covered the PESO model—Paid, Earned, Shared, and Owned media—which broadened my perspective beyond just spending on digital advertising,” Wendy explains. “It made me realise that marketing isn’t just about throwing money at ads; it’s also about strategic collaborations and amplifying networks in the digital space.”
Key Takeaways: Real-World Application of Learning
One of Wendy’s biggest takeaways was learning how to position herself and her brand effectively. “The course made me reflect on why customers should choose me or the company I represent. It reshaped my approach to go-to-market strategies and made me rethink how I market products,” she says.
Moreover, Wendy emphasised the value of practical application. “I strongly believe that what you learn should be applied immediately or within one to two months. Otherwise, it’s difficult to see the effectiveness of the training,” she advises. “With Equinet, the trainers leave us with their personal contact details, allowing us to seek guidance whenever needed.”
Opportunities for Improvement: Expanding Public Relations and AI Integration
While Wendy found the courses enriching, she sees potential for enhancement, particularly in the Public Relations (PR) space. “Traditional PR methods like press releases are becoming obsolete. I’d love to see more content on how PR is evolving in the digital world,” she suggests. Additionally, she advocates for deeper integration of Generative AI (Gen AI) into digital marketing strategies. “Gen AI can play a crucial role in digital assets, communications, and automation. It’s something that should be explored more in-depth,” she notes.
Equinet’s Support System: A Standout Feature
Beyond the courses, Wendy praises Equinet Academy’s exceptional support system. “I genuinely think this is one of the best schools in Singapore in terms of support,” she says. “It’s not just about surveys and feedback forms—the school offers free refresher courses, networking events, and an active social media group where learners and alumni can connect and share insights.”
Wendy also highlights the importance of having a community of learners and professionals. “Equinet has built a strong social network where past and current students can engage with one another. That’s a huge plus!” she remarks.
Advice for Future Learners
For those considering digital marketing courses, Wendy has one key piece of advice: Don’t just be a classroom learner—apply what you learn! “Theory alone isn’t enough. You have to implement what you learn to truly grasp its impact. And if you have doubts, don’t hesitate to reach out to the trainers—they’re incredibly supportive,” she concludes.
With her newly acquired knowledge and refined strategies, Wendy is well-equipped to navigate the ever-evolving digital marketing landscape. Her journey with Equinet Academy is a testament to the power of continuous learning and practical application in a fast-changing industry.
Are you looking to upskill in digital marketing? Explore Equinet Academy’s range of industry-relevant courses and gain hands-on expertise from experienced practitioners.
Course Completed
WSQ Digital Marketing Strategy (Synchronous E-Learning), 2022
