“The way the trainer explained the concepts made it easy to understand, and I could immediately apply what I learned in my work.”
Transitioning into a new career path can be daunting, especially when diving into the digital marketing space. However, for one of Equinet Academy’s students, this transition was made possible with the right training, support, and a willingness to embrace new challenges. In this interview, Cassandra Geraldine Chew Hui Qi, an Equinet Academy graduate, shares her journey from limited digital advertising experience to confidently managing marketing campaigns.
Embracing Digital Marketing for Career Growth
As a marketing manager at CMC Markets, Cassandra’s role required her to oversee various aspects of marketing, including digital advertising. However, she initially faced challenges in discussions with her digital agency. “They were using a lot of terminologies like CPC, CPM, and other digital advertising jargon, which didn’t come naturally to me,” she shared.
To bridge this knowledge gap, she decided to enrol in Equinet Academy’s Digital Advertising course to gain a deeper understanding of digital marketing strategies and concepts.
Gaining Confidence in Digital Advertising
When asked about the impact of the course on her personal and professional growth, Cassandra highlighted how it transformed her ability to engage with digital marketing strategies. “The course covered key terminologies and essential frameworks like the customer journey magnet, which helped me think critically about different stages of the customer journey and craft more targeted strategies.”
Beyond understanding the terminology, she found that the course significantly enhanced her collaboration with her digital agency. “Now, I can grasp key concepts much better and contribute meaningfully to discussions, providing informed feedback and making more strategic decisions.”
Practical and Engaging Course Content
One of the most valuable aspects of the course, she noted, was its practical application. “The way the trainer explained the concepts made it easy to understand, and I could immediately apply what I learned in my work.”
She also appreciated the structured approach to digital marketing, which allowed her to align her strategies more effectively with her company’s objectives.
Support Beyond the Classroom
Equinet Academy’s support system played a crucial role in her learning experience. “The enrollment process was smooth, even though my course was company-sponsored. During the course, the support provided was excellent, and I especially enjoyed using the online portal to revisit lessons.”
After completing the course, Cassandra joined the LinkedIn Insider Group, where she could continue learning from discussions and insights shared by fellow students. “It’s a great initiative—it keeps me engaged with industry trends and allows me to learn beyond the classroom.”
Areas for Improvement: Networking and Industry-Relevant Content
While Cassandra found the course beneficial, she suggested more networking events to foster connections among professionals. “I know Equinet hosts networking sessions, but they’re often scheduled later in the week when I’m busy planning my own events. Maybe having some sessions earlier in the week would allow more people to join.”
She also recommended incorporating performance marketing tools into the curriculum. “I use a number of performance metrics in my role, but I didn’t see much coverage on this in the course. Including this in future versions would be helpful for digital marketers.”
Advice for Aspiring Digital Marketers
Cassandra’s advice for those considering digital marketing is simple: stay curious.
“Digital marketing is always evolving. Keep your curiosity alive, stay updated on new trends, and don’t be afraid to explore different aspects of marketing.”
Conclusion
Cassandra’s journey showcases how structured learning, practical application, and continuous engagement can empower professionals to excel in digital marketing.
At Equinet Academy, we are committed to equipping learners with up-to-date, hands-on training that prepares them for success in the ever-changing digital landscape. Whether you’re an experienced marketer looking to refine your skills or a beginner stepping into the industry, our courses provide the foundation you need.
Looking to strengthen your digital marketing skills? Explore our courses and take the next step in your career today!
