WHAT IS INCLUDED IN THIS EMAIL MARKETING STRATEGY GUIDE?
To get started in Email Marketing, it’s crucial to understand the relationship of Email Marketing, Marketing Automation and Customer Relationship Management. The integration of these 3 aspects will benefit marketers.
Email Marketing & Marketing Automation
Email Marketing refers to any electronic mail sent from businesses to their target audiences’ email. Studies show that 72% of people prefer to receive promotional content through email, compared to 17% who prefer social media (source: marketingsherpa). As such, Email Marketing has become one of the essential tactics for businesses to engage with their customers.
Marketing Automation
Marketing Automation is the process of using software to automate and execute marketing processes that effectively interact with your customers. A good example will be Email Automation. Emails have presets to send out automatically to customers when certain conditions are met. With Marketing Automation, marketers will be able to expedite marketing processes and achieve maximum results with minimum efforts.
Customer Relationship Management
Many organizations have implemented the usage of Customer Relationship Management system (CRM software) to manage customer relationships and interaction. The Customer Relationship Management system is a powerful software that stores important information about your clients. The development of Customer Relationship Management system is built upon a concept that is based on the importance of segmentation. As a result, it establishes a positive relationship with your customers.
Integration of Concept and Technology
With this integration of Customer Relationship Management, Email Marketing, and Marketing Automation, companies can now look forward to have higher productivity with much lesser resources.
In this guide, you will learn the 5-step Email Marketing strategy framework:
Define Customer Personas & Objectives
Create Segments,
Acquire Customer Data,
Nurture & Segment Leads
Analyse Data & Optimize Campaigns
After understanding the Email Marketing strategy framework, you will also be introduced to the important metrics in Email Marketing and 6 of the most common Emails used in Marketing Automation.