NICF WSQ Facebook Marketing and Advertising Course

Instructor-led | Lecture, Case Studies, Demonstration and Modelling, Practice and Feedback

Introduction to Facebook & Facebook Marketing

• Overview of FB social media platform
• Market penetration potential of Facebook in the local context
• The current & future Facebook ecosystem
• Differences of FB advertising as compared to other marketing channels
• Examples of Facebook advertisements 
• Defining people-based marketing – Core Audiences, Custom Audiences & Lookalike Audiences 

Creation of a Facebook Page & Best Practices

• Why do you need a Facebook page?
• Creation of a Facebook Page for their company/brand
• Populating the Facebook Page with the user’s key messages and branding assets
• Optimising of the Facebook Page for greater discoverability

Competitive & Audience Analysis Using B.A.P Framework

• Analysing your potential customers and competitors
• Knowing their key interests and demographics data
• How to identify and streamline your target customers on Facebook via B.A.P Framework

Instructor-led | Lecture, Case Studies, Demonstration and Modelling, Practice and Feedback

• Facebook Events 
• Facebook Marketplace 
• Facebook Groups 
• Facebook Offers 

Instructor-led | Lecture, Case Studies, Demonstration and Modelling, Practice and Feedback

Facebook Objectives Consideration – Identifying A Suitable Objective 

• Explaining the 11 different types of Facebook advertising objectives
• Identifying which is the best objective for your business
• Step by step guide on creating Facebook ads with the different objectives (such as Messaging and Lead Forms)

Launching a Facebook Advertisement

• Anatomy of Facebook advertising campaign structure (Campaign, Ad Set, Ad levels)
• Understanding the different types of Facebook Advertising objectives
• Audience, budget, scheduling and placement optimization
• Different types of creatives (Image, Video and Carousel

Instructor-led | Lecture, Case Studies, Demonstration and Modelling, Practice and Feedback

• Understand the differences between a custom, lookalike and core audience 
• Know the advantages & disadvantages of the different audiences 
• Core audiences (targeting via locations, age, gender, languages, interests and other digital parameters captured from Facebook) 
• Custom audiences (targeting via customer file and Facebook assets) 
• Lookalike audiences (expanding similar audiences based on a set of audiences that is defined by the business) 
• Step by step guide on creating the 3 different types of audiences
• Stakeholder interview questions on gathering feedback to improve targeting strategies

Instructor-led | Lecture, Case Studies, Demonstration and Modelling, Practice and Feedback

• Understanding the reporting channel of Facebook advertising
• Performance difference between different audiences & creatives + optimization parameters
• Facebook Advertising optimisation strategies
• Essential Facebook Advertising metrics to track and measure

SkillsFuture Mid-career Enhanced Subsidy (MCES) – 70% funding:
Eligible for Singapore Citizens aged 40 years and above

$1059.30 $366.30 (inclusive of GST of $69.30)
(Nett course fee payable after MCES funding) Course fees after subsidies can be further offset by SkillsFuture Credit.

Self-Sponsored Singapore Citizens and Singapore PRs – 50% Funding:
Singapore Citizens and Singapore PRs above 21 years old who do not qualify for MCES funding

$1059.30 $564.30 (inclusive of GST of $69.30)
(Nett course fee payable after SSG funding) Fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds. 

Enhanced Training Support for SMEs (ETSS) – 70% funding:
Eligible for SME Company-sponsored Singapore Citizens and Singapore PRs

$1059.30 $366.30 (inclusive of GST of $69.30)
(Nett course fee payable after ETSS funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SSG Non-SME Grant – 50% funding:
Eligible for Non-SME Company-sponsored Singapore Citizens and Singapore PRs who do not qualify for MCES funding

$1059.30 $564.30 (inclusive of GST of $69.30)
(Nett course fee payable after SSG funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Mid-career Enhanced Subsidy (MCES) – 70% funding:
Eligible for Singapore Citizens aged 40 years and above

$1059.30 $366.30 (inclusive of GST of $69.30)
(Nett course fee payable after MCES funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

You do not need to create a Facebook page prior to attending the course as during the course you will be taught, step by step, how to create a Facebook page.

Yes, this course covers running advertisements on Instagram and you will most certainly be able to run ads for Instagram after attending this course.

This course focuses primarily on the Facebook platform and goes in-depth into the various features used by marketers (Ads, Events, Groups, Pages, Marketplace, Offers).

The WSQ Social Media Marketing Course covers a comprehensive overview of various popular social media platforms and how to develop and implement a social media marketing strategy.

On average, what we have seen is that the CPC (cost per click) cost for Facebook advertising ranges from $0.23 SGD to $5.15 SGD per click. Similarly, the CPM (cost per 1000 impression) cost for Facebook advertising ranges from $2.07 SGD to $59.72 SGD per CPM.

So the short answer is that the cost of advertising on Facebook really depends on many different factors. There’s no single fixed cost figure that you can accurately benchmark with.

Read this article to understand the factors involved that might affect the costs of advertising on Facebook.

This course curriculum structured differently from the official Facebook Blueprint Certification courses. This course offers a very hands on approach with real world case studies so that you will be able to apply these Facebook marketing strategies learnt in the course in real life practical situations. Moreover, our trainers are industry experts who can clarify your doubts in real time. We also offer post-training support which includes unlimited 2-hour Ask Me Anything sessions with an industry expert for up to 3 years, an online refresher seat within 3 years post-training, access to an insider community, and 3-year access to up-to-date courseware via the learning management system.

You may be eligible for up to 70% SkillsFuture subsidies. If you wish to check your funding eligibility, you may complete step 1 of the course registration form to check your nett course fees payable after all available subsidies.

For more information on all available course funding/grants/subsidies, you may check out this FAQ page.

Yes, you may contact your trainer after the course. There are other post-training support channels such as the Equinet Academy Insider Community where you may network with like-minded individuals and industry experts and live Ask Me Anything sessions where you may seek advice from a subject matter expert.

Typically, in a traditional classroom, classes are conducted with 1 trainer to 20 – 24 learners in a cluster or classroom seating format. Group discussions, group presentations, lectures, peer-to-peer coaching are all conducted face-to-face (in-person).

In an online-based classroom, lessons will be delivered via a video conferencing software, Zoom. Lectures will be conducted via screensharing, while group discussions and group brainstorming will be conducted via “breakout” rooms (individual virtual rooms) to split up discussions into smaller groups. Both learning modes essentially offer the same course content and learning outcomes.

Read the Online-based Classroom Learner Guide for a more detailed comparison on both formats.

Our courses offer a very hands on approach so that you will be able to apply what you learn immediately. Moreover, our trainers are industry practitioners who will be able to answer your questions and offer expert advice in real time.

We also offer post-training support which includes 2-hour Ask Me Anything sessions with an industry expert for up to 3 years, an online refresher seat within 3 years post-training, access to an insider community, and 3-year access to up-to-date courseware via the learning management system.

Unfortunately, we are unable to provide video recordings of the class due to PDPA regulations (Personal Data Protection Act). However, all courseware and e-learning videos are accessible online via the learning management system for 3 years. You may also sign up for a complimentary online refresher course for up to 3 years post-training.

Equinet Academy’s courses are meticulously designed to provide bite-sized yet comprehensive information that are highly relevant to the industry’s needs. Through a combination of individual project work, peer-to-peer interaction, and practice and feedback, trainees can immediately apply the concepts learnt in class to their real world projects.

If you feel that you have not met the learning objectives at the end of the course, you are always welcomed to re-sit the course online without any additional cost. You will also have full access to the courseware online which you may review during and after the course, and post-training support to address any challenges you may face along your learning journey through consultation with subject matter experts.

If you are unsure about your learning objectives, you may use the Course Selector Tool to get course recommendations tailored to your needs. If you are still unsure whether this course is suitable for you, please leave your contact details here. A course consultant will get in touch with you to recommend appropriate course(s) based on your learning objectives.