NICF WSQ Facebook Marketing and Advertising Course

Instructor-led | Mode of delivery (Presentation)

• Overview of FB social media platform
• Market penetration potential of Facebook in the local context
• The current & future Facebook ecosystem
• Differences of FB advertising as compared to other marketing channels
• Examples of Facebook advertisements
• Defining people-based marketing – Core Audiences, Custom Audiences & Lookalike Audiences

• Understanding your potential customers
• Knowing their key interests and demographics data
• How to identify and streamline your target customers on Facebook via Audience Insights

• Why do you need a Facebook page?
• Creation of a Facebook Page for their company/brand
• Populating the Facebook Page with the user’s key messages and branding assets
• Optimizing of the Facebook Page for greater discoverability

• Facebook Events
• Facebook Marketplace
• Facebook Groups
• Facebook Offers

• Why is a Business Manager important for Facebook Marketing?
• How to set up your Facebook Advertising Account

Instructor-led | Lecture, Demonstration and Modelling, Hands-on

• Understanding the key concepts of a Facebook Pixel
• Creation of a Facebook Pixel
• Installation of a Facebook Pixel

Instructor-led | Lecture, Demonstration and Modelling, Case Studies, Concept Formation, Hands-on

• Anatomy of Facebook advertising campaign structure (Campaign, Ad Set, Ad levels)
• Understanding the different types of Facebook Advertising objectives
• Audience, budget, scheduling and placement optimization
• Retargeting strategies
• Different types of creatives (Image, Video and Carousel)

• Understand the differences between a custom, lookalike and core audience
• Know the advantages & disadvantages of the different audiences
• Core audiences (targeting via locations, age, gender, languages, interests and other digital parameters captured from Facebook)
• Custom audiences (targeting via customer file, website traffic, app activity, offline activity and engagement)
• Lookalike audiences (expanding similar audiences based on a set of audiences that is defined by the business)
• Step by step guide on creating the 3 different types of audiences


• Setting up of Conversion tracking
• When and why to use conversion tracking?
• Creation of a conversion tracking Facebook advertising campaign

• Understanding the reporting channel of Facebook advertising
• How to set up custom and automated reporting
• Suggestions on Improving relevancy score to get lower CPCs & CPMs
• Essential Facebook Advertising metrics to track and measure

• Offer & creative angle brainstorming
• How to write the best Facebook headline
• How to write the best Facebook ad copy
• What type of image/video assets should you choose?

SkillsFuture Mid-career Enhanced Subsidy (MCES) – 90% funding (Up to $50/hour):
Eligible for Singapore Citizens aged 40 years and above

$990 $99
(Nett course fee payable after MCES funding) Course fees after subsidies can be further offset by SkillsFuture Credit.

Self-Sponsored Singapore Citizens and Singapore PRs – Up to 50% Funding Capped at $15/hour:
Singapore Citizens and Singapore PRs above 21 years old who do not qualify for MCES funding

$990 $630
(Nett course fee payable after SSG funding) Fees can be further offset by SkillsFuture Credit for Singapore Citizens aged 25 and above. Singapore Citizens aged 21 to 31 may also offset fees with the Post Secondary Education Account Funds. 

Enhanced Training Support for SMEs (ETSS) – 90% funding (Up to $50/hour):
Eligible for SME Company-sponsored Singapore Citizens and Singapore PRs

$990 $99
(Nett course fee payable after ETSS funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SSG Non-SME Grant – 50% funding (Up to $15/hour):
Eligible for Non-SME Company-sponsored Singapore Citizens and Singapore PRs who do not qualify for MCES funding

$990 $630
(Nett course fee payable after SSG funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

SkillsFuture Mid-career Enhanced Subsidy (MCES) – 90% funding (Up to $50/hour):
Eligible for Singapore Citizens aged 40 years and above

$990 $99
(Nett course fee payable after MCES funding) Course fees after subsidies can be further offset by Skillsfuture Enterprise Credit (SFEC)

At Equinet Academy, we are committed to delivering quality training:

• We provide you with lifetime access to up-to-date course materials (learner’s guide, slides, templates, and other training resources) which you can still access after the training via the learning portal.
• You will not sit through hours and hours of dry and tormenting lecture. Instead, you will experience fun and engaging sessions as we apply instructional design learning methodologies such as group discussions, group project work, case studies, interactive quizzes, and hands-on implementation of the concepts learnt.
• You will be guided by an experienced professional in the field of Facebook marketing, who will be able to provide you with actionable advice and costly mistakes to avoid, thus shortening your learning curve.
• You will be provided with additional support after completing the course.

The WSQ Social Media Marketing Course covers a comprehensive overview of various popular social media platforms and how to develop and implement a social media marketing strategy.

In an online-based classroom, lessons will be delivered via a video conferencing software, Zoom. Lectures will be conducted via screensharing, while group discussions and group brainstorming will be conducted via “breakout” rooms (individual virtual rooms) to split up discussions into smaller groups.

Both learning modes essentially offer the same course content and learning outcomes.

Read the Online-based Classroom Learner Guide for a more detailed comparison on both formats.

On average, what we have seen is that the CPC (cost per click) cost for Facebook advertising ranges from $0.23 SGD to $5.15 SGD per click. Similarly, the CPM (cost per 1000 impression) cost for Facebook advertising ranges from $2.07 SGD to $59.72 SGD per CPM.

So the short answer is that the cost of advertising on Facebook really depends on many different factors. There’s no single fixed cost figure that you can accurately benchmark with.

Read this article to understand the factors involved that might affect the costs of advertising on Facebook

Equinet Academy’s courses are designed to provide bite-sized yet comprehensive information to be delivered within 1-3 days. The courses not only include theory but also hands-on practical experience so that trainees can take away applicable knowledge.

If you feel that you have not met the learning objectives at the end of the course, you are always welcomed to resit the course online without any cost on your end. You will also have lifetime access to the courseware online which you may review, and post-training clinic sessions to address your challenges with a subject matter expert.

If you want to acquire foundational knowledge and skills in social media marketing, you may sign up for the WSQ Social Media Marketing Course prior to this course.

However, all the course materials are found in the learning portal along with e-learning videos. You can also sign up for a complimentary online refresher course within a year of attending the course and book up to three complimentary 3-hour post-training clinic sessions in a small group setting with an industry expert to address any challenges.

This course curriculum structured differently from the official Facebook Blueprint Certification courses. This course offers a very hands on approach so that you will be able to apply these Facebook marketing strategies learnt in the course in real life practical situations. Moreover, our trainers are industry experts who can clarify your doubts in real time. We also offer post-training support which includes up to three 3-hour small group clinic sessions with an industry expert, an online refresher seat within a year post-training, forum support, and lifetime access to up-to-date courseware via the learning portal.

Yes, you may most certainly book unlimited complimentary 3-hour small group clinic sessions with a subject matter expert for up to 3 years to clarify your doubts or address any challenges you may be facing. The links to book your clinic sessions will be emailed to you after your course.

For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

As there will be WSQ assessments conducted in this course, you are required to bring along your NRIC or any form of photo identification for ID verification purposes.

You will also need to have an active Facebook account as there will be a hands-on practical session on creating Facebook Ads.

If you have no prior experience in social media marketing, attending the WSQ Social Media Marketing Course prior to this course is recommended, although not a requirement.

You may be eligible for up to 90% SkillsFuture subsidies. If you wish to check your funding eligibility, you may complete step 1 of the course registration form to check your nett course fees payable after all available subsidies.

From 1 Jan 2022, SkillsFuture course funding will be revised to a baseline of 50% subsidy, with an additional 20% subsidy (up to 70% subsidy) for SMEs and Mid-career individuals (Singapore citizens above 40 years old)

For more information on all available course funding/grants/subsidies, you may check out this FAQ page.

You can sign up for this course through this link. Once you have registered for the course, we will follow up with you via email regarding your course registration.

If you’re unsure about your learning objectives, you may try out this 3-question survey using the Course Selector Tool or download the Course Selector Guide (PDF).

If you are still unsure whether this course is suitable for you, please leave your contact details here. A course consultant will get in touch with you to recommend appropriate course(s) based on your learning objectives.