Facebook Marketing and Advertising Course
Create Impactful Facebook Marketing and Advertising Campaigns. Measure, Optimise, and Improve Your Facebook Marketing ROI.
1 free refresher seat within 1 year after the course
Seats are non-participatory. Participatory seats are subject to availability.
Up to 3 complimentary followup sessions and after-training support
Access to mentor via short live group consultations (booster sessions), email, and forum support
Gain lifetime access to up-to-date online resources for the course attended
Access up-to-date course slides, guides, and actionable templates via the learning portal
Marketing practitioners, copywriters, brand ambassadors, business development personnel, public relations & communications professionals, senior managers, business owners, and interested individuals who want to understand the impact of content marketing on their business and achieve outcomes as outlined in the course objectives.
A Certification of Completion will be issued upon achieving at least 75% attendance for the course.
Basic computer knowledge. Each participant will be provided a windows laptop and a Facebook Adverts demo account for the duration of the course. Participants may however opt to bring their own laptops and use their own Facebook Adverts account (optional).
Topic 1: Introduction to Facebook & Facebook Marketing
Instructor-Led | Lecture, Case Studies
▷ Overview of FB social media platform
▷ Market penetration potential of Facebook in the local context
▷ The current & future Facebook ecosystem
▷ Differences of FB advertising as compared to other marketing channels
▷ Examples of Facebook advertisements
▷ Defining people-based marketing – Core Audiences, Custom Audiences & Lookalike Audiences
Topic 2: Competitive & Audience Analysis Using Facebook Audience Insights
Instructor-led | Lecture, Demonstration and Modelling, Hands-on
▷ Understanding your potential customers
▷ Knowing their key interests and demographics data
▷ How to identify and streamline your target customers on Facebook via Audience Insights
Topic 3: Creation of a Facebook Page & Best Practices
Instructor-led | Lecture, Demonstration and Modelling, Concept Formation, Hands-on
▷ Why do you need a Facebook page?
▷ Creation of a Facebook Page for their company/brand
▷ Populating the Facebook Page with the user’s key messages and branding assets
▷ Optimizing of the Facebook Page for greater discoverability
Topic 4: Making Use of Facebook Native Marketing Channels
Instructor-led | Lecture, Concept Formation, Individual Project Work, Hands-on
▷ Facebook Events
▷ Facebook Marketplace
▷ Facebook Groups
▷ Facebook Offers
Topic 5: Setting Up of Business Manager + Advertising Account
Instructor-led | Lecture, Demonstration and Modelling, Hands-on
▷ Why is a Business Manager important for Facebook Marketing?
▷ How to set up your Facebook Advertising Account
Topic 6: Fundamentals of Facebook Pixel - Why It’s So Important
Instructor-led | Lecture, Demonstration and Modelling, Hands-on
▷ Understanding the key concepts of a Facebook Pixel
▷ Creation of a Facebook Pixel
▷ Installation of a Facebook Pixel
Topic 7: Launching A Facebook Advertisement
Instructor-led | Lecture, Demonstration and Modelling, Case Studies, Concept Formation, Hands-on
▷ Anatomy of Facebook advertising campaign structure (Campaign, Ad Set, Ad levels)
▷ Understanding the different types of Facebook Advertising objectives
▷ Audience, budget, scheduling and placement optimization
▷ Retargeting strategies
▷ Different types of creatives (Image, Video and Carousel)
Topic 8: Audience Segmentation - Custom Lookalike & Core Audiences
Instructor-led | Lecture, Demonstration and Modelling, Case Studies, Hands-on
▷ Understand the differences between a custom, lookalike and core audience
▷ Know the advantages & disadvantages of the different audiences
▷ Core audiences (targeting via locations, age, gender, languages, interests and other digital parameters captured from Facebook)
▷ Custom audiences (targeting via customer file, website traffic, app activity, offline activity and engagement)
▷ Lookalike audiences (expanding similar audiences based on a set of audiences that is defined by the business)
▷ Step by step guide on creating the 3 different types of audiences
Topic 9: Conversion Tracking Using Facebook Pixel
Instructor-led | Lecture, Demonstration and Modelling, Hands-on
▷ Setting up of Conversion tracking
▷ When and why to use conversion tracking?
▷ Creation of a conversion tracking Facebook advertising campaign
Topic 10: Facebook Ads Manager - Stats & Reporting
Instructor-led | Lecture, Demonstration, Case Studies
▷ Understanding the reporting channel of Facebook advertising
▷ How to set up custom and automated reporting
▷ Suggestions on Improving relevancy score to get lower CPCs & CPMs
▷ Essential Facebook Advertising metrics to track and measure
Topic 11: Facebook Ads Creatives Best Practices - Do‘s & Don’ts
Instructor-led | Lecture, Concept Formation, Individual Project Work, Hands-on
▷ Offer & creative angle brainstorming
▷ How to write the best Facebook headline
▷ How to write the best Facebook ad copy
▷ What type of image/video assets should you choose?
In this 3-day Facebook Marketing and Advertising Course, you will learn:
This Facebook Marketing and Advertising course is designed to equip learners with practical knowledge and skills in developing a Facebook marketing strategy and executing Facebook advertising campaigns.
By the end of this course, you will be able to:
ENJOY COMPLIMENTARY REFRESHER COURSE
Re-attend the course, free of charge. Up to 1 complimentary refresher for up to 1 year after the last date of the course attended.*
*Refresher seats are specially allocated for refresher trainees and are non-participative. Refresher trainees may opt to take up participative seats subject to availability.
ACCESS POST-TRAINING SUPPORT
The post-training support programme is available to past trainees who have successfully completed the course. It serves as a consultation to address any hurdles faced while implementing the strategies and tactics shared during the course on real world campaigns. Contact your course trainer directly via email.
GET HANDS-ON
Retain knowledge better through practice and feedback. We apply instructional design methodologies such as Gagne’s 9 Events of Instruction to enhance your learning and retention.
COMPREHENSIVE AND STRUCTURED CURRICULUM
Course modules are designed to build on the foundations, gradually leading up to the main course, and finally reinforcing the concepts learned through practice and feedback.
CURRICULUM AND COURSEWARE ARE UP-TO-DATE
Our curriculum developers who are in charged of keeping the curriculum and courseware up to date are active practitioners and experts in their respective fields.
REALISTIC, REAL-WORLD PRACTICAL SETTING
Shorten your learning curve through real-world case studies and practical examples.
EXPERIENCE MODERN TRAINING FACILITIES
Our training rooms are equipped with laptops, 500mbps internet connection, hexagon-shaped cluster seating, and comfortable swivelling chairs, providing you a cozy yet conducive learning environment.
DEVELOPED AND DELIVERED BY INDUSTRY EXPERTS
Our team of digital marketers are passionate individuals dedicated to imparting their years of knowledge and experience to our learners.
GAIN LIFE-TIME ACCESS TO COURSE MATERIALS
Worried your course materials accessed a year ago have become outdated? Fret not, signing up for this course gains you life-time access to the course materials via our learning management system.
TAKEAWAY ACTIONABLE STRATEGIES
Takeaway actionable strategies, frameworks, and processes you can implement to new or existing campaigns.
Course Fee:
S$990 S$750 nett
Online Classroom Dates
Unfamiliar with how our online classes are run? Read the Online-Based Classroom Learner Guide before signing up for a class.
Course Duration:
3 Days (9am – 5pm)
Course Schedules:
23 -25 Feb 2021 (Tue, Wed, Thu), 9am – 5pm
18 – 20 May 2021 (Tue, Wed, Thu), 9am – 5pm
(Click on the course dates above to register online)
Face-to-face Classroom Dates
Enhanced safety measures in place aligning to MOH’s guidelines.
Course Duration:
3 Days (9am – 5pm)