Digital Marketing Capabilities Assessment Tool

Thank you for taking the Digital Marketing Capabilities Assessment Tool

Your Capability Score is :
/5
Thank you for taking the Digital Marketing Capabilities Assessment Tool

Your Capability Score is :
/5
Thank you for taking the Digital Marketing Capabilities Assessment Tool

Your Capability Score is :
/5
Thank you for taking the Digital Marketing Capabilities Assessment Tool

Your Capability Score is :
/5
Thank you for taking the Digital Marketing Capabilities Assessment Tool

Your Capability Score is :
/5
1. Define digital marketing goals

Your score is: /5

Do you have clearly defined objectives for digital marketing?

Setting the right digital marketing goals early will ensure your team will be heading in the right direction. Not setting clear goals on the hand may result in inappropriate allocation of marketing budget and poor deployment of resources, resulting in poor return on investment.
Recommended Courses:
- Digital Marketing Strategy Course
Recommended Services:
- Digital Marketing Strategy Planning Consultation
Recommended Reading:
- 5-Step Digital Marketing Strategy Guide
- How to Define Digital Marketing KPIs
2. Research customers, market, and competitors

Your score is: /5

Do you have a clear understanding and idea of who your customers and competitors are and your market positioning?
Recommended Courses:
- Digital Marketing Strategy Course
Recommended Services:
- Digital Marketing Strategy Planning Consultation
Recommended Reading:
- Buyer personas ebook
3. Develop digital marketing strategy

Your score is: /5

Do you have a digital marketing plan and a clearly defined strategy to increase revenue?
Recommended Courses:
- Digital Marketing Strategy Course
Recommended Services:
- Digital Marketing Strategy Planning Consultation
Recommended Reading:
- 5-Step Digital Marketing Strategy Guide
4. Implement digital marketing campaigns

Your score is: /5

Do you have sufficient resources and capabilities to implement your digital marketing campaigns?
Recommended Courses:
- Digital Marketing Strategy Course
Recommended Services:
- Digital Marketing Strategy Planning Consultation
Recommended Reading:
- 5-Step Digital Marketing Strategy Guide
5. Evaluate digital marketing performance

Your score is: /5

Are you measuring and optimising your digital marketing performance for long term success?
Recommended Courses:
Recommended Services:
- Digital Marketing Strategy Planning Consultation
Recommended Reading:
- 5-Step Digital Marketing Strategy Guide
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•	Conduct market and competitor research once in awhile
•	Have a rough idea of customer personas (not sketched out yet)

•	Conduct market research and competitor analysis every now and then
•	Have one or more customer personas defined and drawn out

•	Documentation of competitors, SWOT analysis, drivers
•	Multi-channel market research
•	Extensive customer persona research conducted (one on one interviews, mass surveys, feedback portal, sales team meetings)

•	Conduct market research and competitor analysis on a regular basis with action plans ready to execute on command
•	Tech-enabled customer persona research conducted (feedback prompts across website, social media listening and monitoring tools, digital marketing analytics tools)

•	SMART digital marketing goals and KPIs defined with actionable plans in place
•	Some level of integrated marketing across different digital and traditional channels

•	One or no digital marketing specialist running some digital marketing campaigns with minimal budget
•	No support from digital marketing agencies or freelancers
•	Some digital marketing campaigns running and bringing in less than satisfactory results

•	More than one digital marketing specialist managing digital marketing campaigns with moderate budget
•	Some support from digital marketing agencies and/or freelancers
•	Digital marketing campaigns performing with satisfactory results

•	Full digital marketing transformation across marketing, sales, and business teams
•	Scalable systems and manpower in place

•	Setup of basic goal tracking (thank you pages, page engagement, goal funnels)
•	Basic dashboards integrating various digital marketing channel performance metrics (e.g. Google Data Studio)
•	Optimisation reports with actionable insights (e.g. A/B testing)

ARTIFICIAL INTELLIGENCE (AI)

M – ARTIFICIAL INTELLIGENCE (AI)

BUSINESS

M – BUSINESS

CYBERSECURITY

M – CYBERSECURITY

DATA ANALYTICS

M – DATA ANALYTICS

DESIGN

M – DESIGN

DIGITAL MARKETING

M – DIGITAL MARKETING

ECOMMERCE

M -ECOMMERCE

PHOTOGRAPHY & VIDEOGRAPHY (MEDIA)

M – PHOTOGRAPHY & VIDEOGRAPHY (MEDIA)

SALES

M – SALES

SOFT SKILLS

M – SOFT SKILLS

USER EXPERIENCE (UX)

M – USER EXPERIENCE (UX)

Certification Programmes

Digital Marketing Strategy Capability Assessment Tool

Answer 5 questions to measure your digital marketing strategy capabilities.

Step 1 of 2

Thank you for taking the Digital Marketing Capabilities Assessment Tool

Thank you for taking the Digital Marketing Capabilities Assessment Tool

Thank you for taking the Digital Marketing Capabilities Assessment Tool

Thank you for taking the Digital Marketing Capabilities Assessment Tool

Thank you for taking the Digital Marketing Capabilities Assessment Tool

1. Define digital marketing goals

2. Research customers, market, and competitors

3. Develop digital marketing strategy

4. Implement digital marketing campaigns

5. Evaluate digital marketing performance

Take Another Capability Assessment

Schedule a Free Consultation

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