Lasting visibility. Better qualified traffic.
Apply NowTools Covered
Inside Your Toolbox
Specific tools depth of coverage may vary based on industry trends and learner needs.
Google Search Console
SEO Strategy
Align SEO activities with business goals and search opportunities.
Keyword Research
Identify search terms your audience uses.
On-Page SEO
Optimise webpages, metadata, content, and site structure.
Off-Page SEO
Strengthen authority through backlinks and white-hat outreach.
SEO Content Planning
Create content that matches search intent and buyer journeys.
SEO Performance Tracking
Measure rankings, traffic, and campaign progress.
Course Outcomes
Learning Outcomes
By the end of the course, you will be able to:
- Assess advantages, and disadvantages of SEO and SEM and propose suitable search marketing tools and SEO activities to address marketing objectives and target customers
- Conduct extensive keyword research to curate relevant content to reinforce the organisation’s competitive advantage, key messages and brand, and implement on-page SEO to increase organic search engine rankings
- Develop content marketing and link building plan to rank various types of content on the organic search engine results pages
- Measure and analyse the effectiveness of SEO campaigns and determine factors that can improve keyword rankings and SEO-related KPIs and metrics
Course Outline
What You’ll Learn
Want a portfolio & career placement?
Pair this course with an Equinet Career Programme
This course builds your capability and certifies you. It does not include a project-based capstone, client placement, or career coaching. Our Career Programmes are built for that: three months on a real project brief, your own product idea or a host organisation, with dedicated career support and mentorship throughout.
Many graduates take both: the course for the certification and capability, a Career Programme for the portfolio case study and placement. Speak to a course consultant about the combined pathway.
Trainers
Meet Your Educators
Target Audience
Who Should Attend
This course is designed for professionals who want to expand their skills.
It is suitable for:
- Marketing Professionals
- Marketing Managers
- Content Developers
- Web Developers
- Business Owners managing website traffic
- Teams working with SEO vendors or agencies
Certification Pathway
Get Certified
To attain the Certified SEO Specialist (CSEOS) 2.0 certification, learners are required to complete the following modules:
A SkillsFuture WSQ Statement of Attainment (SOA) – Integrated Marketing under the Skills Framework TSC and Certification of Completion by Equinet Academy will be awarded to candidates who have demonstrated competency in the WSQ SEO, AEO, GEO course assessment and achieved at least 75% attendance.
Course Code: TGS-2019502323
Course Support Period: 29 Jan 2019 – 28 Jan 2027
Course Fee and Funding
Fund Your Brain Gain
This is a SkillsFuture-funded WSQ course. The full course fee is S$999.00. Your nett fee depends on your citizenship, age, and whether you are sponsored by an SME employer. Additional offsets like SkillsFuture Credit, PSEA, UTAP, and SFEC can stack on top of your nett fee.
1. SSG SUBSIDY TIERS
Pick the row that describes you. Subsidies are applied at registration; no separate application is needed.
| Who you are | Subsidy | Nett fee |
|---|---|---|
| Singapore Citizen aged 40 and above, self-sponsored or employer-sponsored (Non-SME)MCES (MID-CAREER ENHANCED SUBSIDY) | Baseline 50% + MCES 20% = 70% total | S$299.70save S$699.30 |
| Singapore Citizen, PR, or LTVP+ Holder sponsored by an SME employerETSS (ENHANCED TRAINING SUPPORT FOR SMES) | Baseline 50% + MCES 20% = 70% total | S$299.70save S$699.30 |
| Singapore Citizen, PR, or LTVP+ Holder aged 21 and above, self-sponsored or employer-sponsoredBASELINE FUNDING | Baseline 50% | S$499.50save S$499.50 |
| Foreigner / not eligible for SSG funding | Subsidies not applicable | S$999.00full fee |
Eligibility for ETSS depends on your employer’s SME status (ACRA-registered with annual sales of S$100M or less, or 200 employees or fewer). MCES applies to Singapore Citizens aged 40 and above. You receive whichever subsidy is most favourable, not both.
2. ADDITIONAL OFFSETS (STACK ON TOP)
These stack on top of your SSG subsidy to further lower your out-of-pocket cost. You can combine more than one if you qualify.
SkillsFuture Credit (SFC)
SINGAPORE CITIZENS AGED 25 AND ABOVE
Use your SkillsFuture Credit balance to offset your nett course fee. Singaporeans receive a base credit of S$500.
PSEA
SINGAPORE CITIZENS AGED 30 AND BELOW
Use your Post-Secondary Education Account to pay for SkillsFuture-related course fees. Apply via your bank or MOE.
UTAP
NTUC UNION MEMBERS
Get 50% off your out-of-pocket fee, capped at S$250 per year (S$500 for members aged 40 and above). This course is UTAP claimable – apply via the U Portal after course completion.
SFEC
ELIGIBLE SME EMPLOYERS
Employers can use SkillsFuture Enterprise Credit (S$10,000) to offset up to 90% of out-of-pocket course fees on top of existing schemes. Check eligibility at enterprisesg.gov.sg.
3. WORKED EXAMPLE
Example assumes you have at least S$297.00 SkillsFuture Credit opening credit balance. Actual nett fee depends on your specific eligibility.
After the Course
Post-training Support
Your learning does not stop when the course ends. All graduates get ongoing access to three support channels included in the course fee.
Alumni Community
Join the Equinet Insider Network. Ask questions, share wins, and connect with fellow graduates and industry practitioners.
Live Post-Training Mentoring Sessions
Attend live group mentoring sessions with industry subject matter experts. Bring real problems from your work and get practitioner feedback.
Direct Trainer Access
Continue the conversation with your trainer after the course ends. Bring questions from real work and get practitioner feedback.
Free post-training support is included in your course fee.
Paid 1:1 mentoring sessions are also available for graduates who want deeper, project-specific guidance on their own work.
For Organisations
Training a Team?
Course Schedule
Mark Your Calendar!
Duration: 2 Days (16 Hours)
| Course Dates | Trainer |
|---|---|
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18, 19 Aug 2026 - 9.00am - 6.00pm Tue, Wed · In-Person
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24, 25 Sep 2026 - 9.00am - 6.00pm Thu, Fri · In-Person
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22, 23 Oct 2026 - 9.00am - 6.00pm Thu, Fri · In-Person
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24, 25 Nov 2026 - 9.00am - 6.00pm Tue, Wed · In-Person
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08, 09 Dec 2026 - 9.00am - 6.00pm Tue, Wed · In-Person
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Learners Review
What Our Trainees Say
Experience matters, discover honest feedback and stories from learners who shaped their future with us.
“SEO is a subject that is technical and dry, but not Mr. Kevin Dam’s SEO training class. He did not use very technical terms to ensure that my non-technical course mates were able to understand as well. He uses illustrations and examples to help us in our understanding. He also repeats key concepts to ensure we register them into our muscle memory.
During our practical SEO sessions, Kevin’s instructions are direct and clear. He explains the actions taken and the outcome. The class pacing was good and even the older folks in my class were able to follow along and complete the practical assignments.
Many thanks to Kevin for helping to kick start my SEO learning journey.”
Course Taken:
WSQ SEO, AEO, GEO
“It has been supremely useful after attending your course, and I was able to help my organisation troubleshoot and bring up the organic search traffic the past few months.”
“The SEO course materials was comprehensive and very useful. The 2 days course provided great insights and understanding of how SEO works – its implications and strategies. This course was helpful and Kevin was a great trainer who is a very knowledgeable expert that took time to slowly and thoroughly explain concepts, strategy and SEO tools to use.”
Course Taken:
WSQ SEO, AEO, GEO
“This SEO course has been extremely useful to me as it is of direct relevance and applicability to my work. I would strongly recommend those who are managing digital marketing campaigns, be it by themselves or through a 3rd party to attend this course.”
Course Taken:
WSQ SEO, AEO, GEO
“This course provided me with practical SEO skills that are essential for website management. It gave me a new perspective on structuring web pages and creating content assets, enabling me to better optimise my company’s site. With these insights, I am confident we can enhance our website’s performance.”
Course Taken:
WSQ SEO, AEO, GEO
“The course provides valuable technical skill sets that are rarely taught in depth at universities. I am now able to implement more accurate keywords on our website to boost my company’s rankings and visibility. I have also gained a deeper understanding of how to optimise our website effectively to achieve better search performance.”
Course Taken:
WSQ SEO, AEO, GEO
“I now understand the process required to conduct an SEO audit and how to improve my company website’s organic traffic.”
Course Taken:
WSQ SEO, AEO, GEO
“I now understand the essential SEO terms and the backend process of planning for my website. I also learned how to use various tools to track and improve its ranking.”
Course Taken:
WSQ SEO, AEO, GEO
“The trainers are highly experienced, and the rigorous assessments added to the learning experience. This course increased my competency in navigating new media and gave me valuable SEO knowledge to enhance digital content creation. I can now guide my team in understanding the factors that influence content discoverability.”
Course Taken:
WSQ SEO, AEO, GEO
“The trainer has excellent knowledge of SEO, and his explanations were very clear. I appreciate the way he reinforced newly acquired concepts for the class and his patience throughout the course. I am now better able to understand the intricacies of getting webpages ranked on Google and what it takes to improve them.”
Course Taken:
WSQ SEO, AEO, GEO
“As a self-employed professional, this course helped me achieve my personal goals by equipping me with the knowledge to optimise my website effectively. I now have the skills to improve my website’s ranking and overall performance.”
Course Taken:
WSQ SEO, AEO, GEO
“This was the right course for what I needed, offering a comprehensive overview of the various aspects of digital marketing. I will apply these learnings to ensure my company’s website is on track and in good shape. The course also helped me understand the weightage of different elements and what to prioritise or deprioritise.”
Course Taken:
WSQ SEO, AEO, GEO
“This course enhances marketing strategies for greater visibility and outreach. It provides fundamental knowledge of SEO, allowing me to apply what I have learnt to my event webpages to attract more visitors.”
Course Taken:
WSQ SEO, AEO, GEO
“I recently completed the SEO course at Equinet Academy, and I couldn’t be more satisfied with my experience. The course was expertly designed, blending theoretical knowledge with practical applications that have significantly enhanced my skills. The instructor was not only knowledgeable but also incredibly supportive, creating an engaging learning environment. What stood out to me was the engaging format that encouraged practical thinking.”
Course Taken:
WSQ SEO, AEO, GEO
“The course offers a great learning environment with experienced trainers who share their knowledge through practical scenarios and case studies. It has been highly useful in building brand awareness by learning how to use SEO tools and apply best practices effectively.”
Course Taken:
WSQ SEO, AEO, GEO
“The course, although intensive, provides the tools and knowledge needed to be work-ready. It has helped me identify gaps in our digital assets and understand the key elements of my company’s website that require optimisation. I have also gained a clearer understanding of the importance of selecting the right keywords to optimise my company’s website, with the aim of driving more conversions in the long run.”
Course Taken:
WSQ SEO, AEO, GEO
“Impressed by how well the trainer explained the concepts in an interactive and engaging way. The trainer made sure everyone was on the same page, and the examples shared were clear, practical, and easy to understand.”
Course Taken:
WSQ SEO, AEO, GEO
“This course has given me the confidence to start work on my new website setup. After two years of self-learning SEO without truly understanding it, I now have a clear grasp of the concepts and how to apply them effectively.”
Course Taken:
WSQ SEO, AEO, GEO
“I can now handle SEO for my company without needing to hire an agency. I gained valuable insights and learned how to effectively utilise and analyse data from SEO tools such as SEMrush and Ahrefs.”
Course Taken:
WSQ SEO, AEO, GEO
“The course has enhanced my understanding of how SEO works and equipped me with knowledge I can immediately apply to improve my company’s SEO.”
Course Taken:
WSQ SEO, AEO, GEO
Frequently Asked Questions (FAQs)
The Need-to-Know Stuff, Fast
Everything you need to know about the course. Can’t find the answer you’re looking for? Please contact our friendly team.
Learners will be provided with a demo website for practical exercises. Those with their own website may also relate the activities to their own SEO context where applicable.
Yes. Learners will practise using tools such as Google Search Console, Semrush, and Ahrefs during relevant course activities.
Yes. The course helps learners understand SEO strategy, evaluate recommendations, and manage vendor conversations more confidently.
This course builds the SEO strategy foundation, including keyword research, on-page SEO, content, link building, and analytics. The Advanced SEO course goes deeper into more technical and advanced optimisation areas.
Yes. Learners will learn how to assess keyword targeting, on-page factors, content quality, backlinks, and SEO performance signals.
Yes. The course introduces AI and Generative Engine Optimisation considerations so learners can understand how search behaviour and optimisation practices are evolving.